The Coney Island Polar Bear Club’s New Year’s Day Swim is wacky fun, but they’re Freezin’ for a Reason. Support a Bear and make a pledge now. According to the Bears’ website, “There is no fee for swimmers or observers but we encourage all participants to make a voluntary donation to our partner Camp Sunshine.” The Coney Island Plunge has already raised more than $20,000!
On January 1, 2010, more than one thousand people took the plunge, including about 140 members of the Polar Bear Club (ATZ, “By the Numbers: Coney Island New Year’s Day Polar Bear Swim 2010,” January 8, 2010). Tomorrow’s dip in the ocean is at 1 pm sharp, but get there early for festivities on the Boardwalk. You can register, pledge and buy Polar Bear Tee’s on the Boardwalk from 11 am.
On New Year’s Day Ruby’s Bar & Grill will be the place to raise a toast to the New Year and to the real Coney Island. If you missed the last of the “Last Call” party/protests at Ruby’s in November, tomorrow may be your final last chance to have a drink at Ruby’s. Of course, we hope not. Ruby’s & the other evicted Boardwalk businesses made Curbed’s 2010 List of Threatened Neighborhood Places that are not dead yet. What to do? Take a cue from the folks who showed up at November 6th’s Rally, Party and Last Call and bring along a hand-made sign. Ruby’s will open at 10:30 am. Live music from 12:30 till around 4 pm.
Related posts on ATZ…
December 18, 2011: Playing Santa at the Coney Island Polar Bear Plunge
December 26, 2010: Video: Today’s Snow Swim with Coney Island Polar Bears
January 2, 2010: Photo Album: Coney Island Boardwalk, New Year’s Day 2010