On New Year’s Day 2011, when Santa should have been back at the North Pole after a busy Christmas, photographer Barry Yanowitz spotted him at the Coney Island Polar Bear Swim! The annual event is zany fun as well as a fundraiser for a very good cause. You can play Santa on New Year’s Day 2012 by pledging a donation to this year’s plunge or helping participants meet their fundraising goals. The funds make it possible for children with life-threatening illnesses and their families to enjoy a holiday at Camp Sunshine in Maine.
“Last year we raised over $50,000 for Camp Sunshine, and hope to exceed that this year,” Coney Island Polar Bear Club President Dennis Thomas told ATZ. “Approximately 1,200 swimmers registered last year. People can make donations on site on New Year’s Day or pledge at Freezin’ for a Reason.” (If you’re reading this after New Year’s Day, it’s not too late to mail a check.)
There’s no fee for observers or participants at the increasingly popular annual event, but the Coney Island Polar Bear Club encourages participants to make a donation to Camp Sunshine. They will receive a free breakfast, all-day admission to the New York Aquarium and the official “I Did It!” certificate. Swim time is at 1 pm sharp. Registration begins at 11 am on the Boardwalk at Stillwell Avenue. Before and After Party at Ruby’s Bar from 11am till 2:30pm!
Related posts on ATZ…
November 10, 2011: Video: First Plunge of Season for Coney Island Polar Bears
January 7, 2011: Photo of the Day: Greetings from Ruby’s Snow Mountain Resort!
February 23, 2011: Double Exposure: Photographer Barry Yanowitz & Coney Island on BCAT TV