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Archive for the ‘Food’ Category

Lobster roll Paul's Daughter

Lobster rolls are new on the menu at Paul’s Daughter. June 7, 2014. Photo © Tricia Vita via flickr

Lobster roll aficionados are advised to run right over to Paul’s Daughter in Coney Island to try the newest addition to their menu — and currently available weekends only– delectable chunks of Maine lobster packed into a toasted bun. ATZ tasted one of the Boardwalk eatery’s much-anticipated lobster rolls on Saturday, having been given a heads up by store owner Tina Georgoulakos. Tina and her family have been working on the recipe for months. The delicate sauce has a secret ingredient that enhances the naturally sweet and succulent taste of the lobster. If the store’s beloved Mama Burger figure doesn’t get her lost burger back, maybe she could hold a lobster roll instead?

Paul's Daughter

Bartender and counterman at the lobster bar at Paul’s Daughter on the Coney Island Boardwalk. June 7, 2014. Photo © Tricia Vita via flickr

Tina’s father Paul Georgoulakos aka “The Chief” co-founded the restaurant formerly known as Gregory & Paul’s in 1962 and still supervises its clam bar. The renovated building, which was originally one of hot dog inventor Charles Feltman‘s restaurants, remains a masterpiece of vernacular signage. Among our favorites signs are the counterman’s cry “Hey! Get It Get It!” and the dapper Mr. Shrimp.

While Papa Burger, an A & W Root Beer figure from the 1960s, still anchors the Luna Park side of the building’s rooftop, Mama Burger remains flat on her back since Superstorm Sandy. The eight-foot-tall fiberglass figure got knocked over — at first she was thought to be missing– and her hamburger and Brooklyn Brewery mug blew away.

Paul Georgoulakos Mama Burger

Behind the Bar at Paul’s Daughter: Poster of Paul in His Store in 1954 and Mama Burger T-Shirt by Brooklyn Brewery. June 7, 2014. Photo © Tricia Vita via flickr

The Brewery has come up with a T-shirt to pay tribute to Mama Burger and raise funds toward her restoration. “They have a real love for Mama Burger,” says Tina, who recalls how one day her father took a Brooklyn Brewery sign and stuck it on the figure’s beer mug. “I have to find people who can restore her.” Back in 2011, when Paul’s Daughter lost their lease –the store has since signed an 8-year deal to stay put–ATZ wrote about Mama and Papa Burger, which have been part of Coney’s skyline since the 1970s and are considered rare examples of roadside Americana.

What else is new this season at Paul’s Daughter? In the next couple of weeks, LEDs will outline the top part of the building, says Tina. “We’re getting blue LEDs that look like neon.”

Paul's Daughter on the Coney Island Boardwalk

Paul’s Daughter on the Coney Island Boardwalk. June 7, 2014. Photo © Tricia Vita via flickr

Related posts on ATZ...

April 12, 2013: Photo of the Day: Clams on the Half Shell in Coney Island

October 31, 2012: Missing in Storm: Have You Seen Coney’s Mama Burger?

July 17, 2012: 50 Years on Coney Island Boardwalk for Paul & His Daughter

May 22, 2012: Photo Album: Welcome Back, Paul’s Daughter & Ruby’s Bar!

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Little Caesars

Little Caesars $5 Pizza at Thor’s Retail Building at Surf and Stillwell. May 31, 2014. Photo © Tricia Vita via flickr

The latest chain to put its name on the glittering marquee of Thor Equities building in the new Coney Island is Little Caesars Pizza. Over Memorial Day Weekend, there was a cart selling Little Caesars “Hot-n-Ready” $5.00 pizzas in front of Thor’s building at Surf and Stillwell. The price was right and they sold out. Afterwards, signs remained taped to the outside of the window advertising the food franchise. We wondered if it was a tryout by a franchisee or guerrilla marketing. The official sign for “Little Caesars Express” went up last week. The Detroit-based Little Caesars is the nation’s third largest pizza chain with over 35 locations in New York City. It joins Applebee’s, Dunkin Donuts, Subway, Rita’s Italian Ice, It’Sugar and Rainbow Shops in making Surf and Stillwell a new mecca for chains and franchises.

What’s up with the vacant “ARCADE” next door? According to the Coney Island Rumor Mill, an arcade operator has agreed to fill the building’s two dummy arcades with games but paperwork issues are delaying the deal. No surprise there. Making a mockery of the zoning laws, the designated “arcades” have remained vacant ever since the building’s first tenant, Miami candy chain It’Sugar, opened last year. The 2009 Coney Island Rezoning requires the building to have a percentage of amusements equal to the square footage allocated for the arcades. If something other than amusements went into the space, the building’s C of O would be in jeopardy.

Why doesn’t Thor CEO Joe Sitt just throw some arcade machines in the “arcades” and open them up to the public instead of taking advantage of what appears to be a loophole in the zoning law that allows the spaces to remain vacant? Based on Sitt’s eviction of amusements from his property (“Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt,” ATZ, March 3, 2010), it’s our opinion that he’s not in any hurry to replace them.

The zoning states that “At least 15 percent of the Stillwell Avenue and West 10th Street street frontage of any zoning lot shall be occupied by Use Group A1 uses at the ground floor level.” Use Group “A1″ includes amusement arcades as well as open booths with games of skill or chance, such as water racing and shooting galleries, which used to occupy the spot in the demolished Henderson Building where the Brooklyn Nets Shop is now.

Related posts on ATZ…

March 11, 2014: Thor’s Coney Island: BurgerFi, Arcade Coming to Stillwell & Surf

October 17, 2013: The New Coney Island: Thor Equities Vacant Lots, Dummy Arcades

September 2, 2013: The New Coney Island: A Tale of Two Jones Walks

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Rita's Coney Island

Rita’s Coney Island closed on the Sabbath, May 31, 2014. Photo © Tricia Vita via flickr

Rita’s of Coney Island, which sells Italian ice and frozen custard, has new hours after the premises were kosher certified by the Orthodox Union. The store at Surf Avenue and West 15th Street will be closed for the Jewish Sabbath, from sundown on Fridays till sundown on Saturdays, store owner Ezra Shalam told ATZ. While it’s unprecedented for a Coney Island business to be closed during Friday night fireworks and Saturday afternoons, the store has a growing clientele that reaches beyond seasonal visitors to the amusement park. In the few weeks that Rita’s has been open it has already become a destination for Jewish residents of Brooklyn who are seeking kosher ices.

“We have a very big Jewish following. I even underestimated the reach,” said Shalam, who expected residents of Sea Gate, Brighton Beach and Sheepshead Bay to patronize the store, which is the only Rita’s in Brooklyn. “We’re getting customers from Flatbush, Midwood and Borough Park,” Shalam adds. Customers are traveling from a distance and taking home tubs of Rita’s ices.

Rita's Coney Island

Students from Yeshiva Magen David High School SGO bringing Rita’s to school. Photo via Ritas’s Coney Island Facebook

“Rita’s Coney Island products are OU certified as we have stated since we opened. Our store itself was in the process of being certified. However it took some time as the OU is very thorough,” says a post on Rita’s Facebook page. Last week, a follower on Instagram had falsely claimed that Rita’s products were not kosher and the accusations caused a stampede of phone calls and Facebook messages. The certification of the store was fast tracked by the OU at the owner’s request and finalized on Friday. Since Shalam is an Orthodox Jew, the store is now required to close on the Sabbath, when Coney Island is at its busiest.

Rita’s Coney Island franchise opened on April 13th and will remain open through mid-October. The store is located on the north side of Surf Avenue across the street from the newly built Thunderbolt roller coaster. In the New York metro area, Rita’s year-round locations are on Broadway at 92nd Street in Manhattan – the only other store in New York City –and several locations in New Jersey

Rita's Coney Island

Ice Guy, Rita’s Costumed Character, on the Coney Island Boardwalk. Photo via Rita’s Coney Island Facebook

Related posts on ATZ…

May 30, 2014: Coney Island Fireworks 2014: Fridays, Six Saturdays, and More

May 26, 2014: Photo Album: Opening Day for 5 New Businesses & Exhibits in Coney Island

May 19, 2014: New Thunderbolt Loops the Loop Again in Coney Island

January 3, 2014: New Year, New Franchise: Rita’s Italian Ice Coming to Coney Island

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