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Brooklyn Rock

Display of Paintings of the Elephant Hotel and the Parachute Jump by Yukiko Wada, hand-screened Tees by Wada and husband Chris Smith at Brooklyn Rock. January 25, 2015. Photo © Tricia Vita

Mom & Pop art T-shirt shop Brooklyn Rock is out but not down. After 21 months in Coney Island, the arrangement they had with Thor Equities for space in the developer’s retail building at Surf and Stillwell has come to an end. The 1,500-square-foot store, for which they paid a percentage of income as rent, will be partly taken over by celebrity burger chain Wahlburgers, which is set to open its first New York franchise in May in the vacant restaurant space next door.

As ATZ reported earlier this month, the one-of-a-kind Brooklyn Rock shop was open daily regardless of the season or the weather, and was one of the few places in Coney to buy a souvenir tee in February. “At the end of the proverbial day, it was a pop-up shop and we had a good run,” says Brooklyn Rock brand manager Seth Braunstein, who doesn’t want people to feel sorry for them or villainize Thor, with whom they parted on good terms. “I might get a call at some point to do a pop up in another of their Brooklyn locations. Who knows?”

Brooklyn Rock

Brooklyn Rock’s pop-up store at 3015 Stillwell Avenue in Coney Island closed in February. January 25, 2015. Photo © Tricia Vita

Brooklyn Rock’s tees, hoodies, aprons and other items are hand-dyed in unique colors and hand-printed from hand-drawn designs by artists Chris Smith and Yukiko Wada, the couple who founded the business in their Bushwick apartment in 2002. Braunstein says they’re relocating the wholesale print operations to a mezzanine space within a larger retail environment in Greenpoint called the Flying Squirrel. “It is an amazing children’s shop that we’ve wholesaled our gear to since they were located on North 6th in Williamsburg. We’re excited at the huge wholesale opportunities ahead and are gratified at the run we enjoyed in Coney.”

Before opening their Coney Island store in May 2013, the Brooklyn Rock team also wholesaled their merchandise to Coney Island USA’s gift shop, which they hope to do once again. Their previous retail shops include a street kiosk on Bedford Avenue, a shipping container at the now defunct DeKalb Market where Century 21 was built, and a Pintchik property across from Barclays Center, where foot traffic turned out to be slow. “When you’re an independent little guy, you’re swimming with sharks. We’re still swimming. We’re good. Ultimately we’re survivors,” says Braunstein.

Brooklyn Rock Larry David

Audrey Jakeway wearing Brooklyn Rock’s Larry David tee at preview performance of his new Broadway show “Fish in the Dark.” February 5, 2015. Photo via Brooklyn Rock Facebook

When ATZ interviewed Braunstein for the post that ran earlier this month, the shop had already received the vacate notice, but we did not mention it because they were hoping for an extension from Thor, as had happened last year. At that time, Luna Park offered them a kiosk in the amusement park, but they declined since they were able to keep their store. As for the vacant stores on the north side of Surf, where property owners have leased to restaurant and food businesses, Braunstein doesn’t think the location would bring them as much foot traffic as the south side of Surf.

While Brooklyn Rock is confident about landing a better spot, this story underscores the dim prospects for Mom & Pops hoping to come to Coney Island amid the influx of chains, both at Thor’s property on the south side of Surf and with the property owners on the north side. Currently there are a dwindling number of spaces for lease and Coney Island’s risk-averse landlords prefer the better-funded chains and franchisees. Brooklyn Rock’s lucky break came when Braunstein saw a news article about space for lease in Thor’s then-vacant new building and sent them a proposal. Thor Equities had sent out a press release that said: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.”

Tenants at Thor’s now fully-leased “Retail Ride of A Lifetime” building across from Stillwell Terminal include candy chain It’Sugar, apparel chain Rainbow Shop, the Brooklyn Nets Shop, Brooklyn Beach Shop spin-off Surf and Stillwell, and the soon-to-debut Wahlburgers. The building also had a Little Caesars Pizza pop-up last summer and two incredibly tiny mini-arcades, which are the shameful extent of the amusements required by the City’s Coney Island Comprehensive Rezoning Plan passed in 2009.

Thor Equities mini-arcade

The only amusements in Thor’s retail building are two mini-arcades, the size required by the City’s Rezoning Plan. One arcade is next door to the apparel chain Rainbow Shops. august 16, 2014. Photo © Tricia Vita

It’s telling that in recent weeks ATZ’s top ten posts have been about IHOP, Wahlburgers and other chains coming in 2015. In addition to the already opened national chains and franchises such as Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe opened last season. An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem opened on Valentine’s Day. On the north side of Surf, IHOP recently signed a lease to open a restaurant while Johnny Rockets remains under construction and Subway Cafe and Checkers have put their signs up and are almost ready to open.

Related posts on ATZ…

February 4, 2015: In Wintry Coney, Brooklyn Rock’s Hand-Printed Tees Keep Summer Dreams Alive

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Landmark Childs Building

Landmark Childs Building, Coney Island Boardwalk. January 25, 2015. Photo © Tricia Vita

Tourists often ask “what are those ruins on the Boardwalk?” Some locals tell them the crumbling palazzo by the sea is an old bathhouse. The former Childs Restaurant building has been been vacant for so long, between stints as a chocolate factory, a roller rink, and a warehouse, most people have no memory of its glory days.

Last weekend, ATZ took these photos of the 1923 landmark, which is now in hibernation, awaiting restoration as part of a $53 million dollar City project. Terra-cotta fish and seashells and Neptune the god of the sea peek out from above the sidewalk shed and plywood fencing, which was recently installed around the property.

Childs Building, Coney Island Boardwalk

Detail of terracotta ornamentation on Childs Building, Coney Island Boardwalk. January 25, 2015. Photo © Tricia Vita

The construction of the shed and fencing and work on the floors are the only permits currently approved by the Department of Buildings. Several other permits are still listed as on hold pending the outcome of a lawsuit by the New York City Community Garden Coalition (NYCCGC) and the Coney Island Boardwalk Community Garden members vs the City and developer iStar Financial. The clerk for Judge Peter Sweeney, who got the case after a prior judge recused himself, told ATZ last week that the judge has not yet made a decision. At a hearing in December, Judge Sweeney asked both sides to submit briefs arguing for or against a jury trial.

“There is a chance that, given his willingness to bring the parkland issue before a jury, he might break up the case along its two issues and rule separately on each,” writes Aziz Dekhan on the NYCCGC’s website.”Or he might wait to rule on either issue until after he or a jury decides on the parkland issue.”

Former Community Garden on the Boardwalk

Site of former community garden adjacent to the Childs Building. January 25, 2015. Photo © Tricia Vita

The crux of the suit is the gardeners’ claim the land is public parkland and that the development project is an alienation of parkland without the required approval of the state legislature. In December 2013, the garden was razed without warning to make way for construction of the seating area for the amphitheater, which was initially expected to open in June 2015.

ATZ previously wrote about the project when it was under consideration (Clock Ticking on Plan for the Landmark Childs Building, September 25, 2013) and after the razing of the garden (Pre-Dawn Bulldozing of Coney Island Community Garden, December 29, 2013).

Neptune

Neptune medallion on Childs Building, Coney Island Boardwalk. January 25, 2015. Photo © Tricia Vita

Designated a landmark nearly twelve years ago, on February 4, 2003, the building operated as a restaurant until the early 1950s. Childs was one of the largest restaurant chains in the country with 107 restaurants in 33 cities in the U.S. and Canada by the 1920s, but it was not a formula business. According to the Landmarks Preservation Commission report, the Boardwalk restaurant was designed specifically for Coney Island “in a fanciful resort style combining elements of the Spanish Colonial Revival with numerous maritime allusions that refer to its seaside location.”

Childs Building

Childs Building, Coney Island Boardwalk. January 25, 2015. Photo © Tricia Vita

Related posts on ATZ…

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

January 19, 2015: An Historic First As Elected Officials Join Community’s Fight to Save Coney Island Boardwalk

December 20, 2014: Save the Boardwalk for Future Gens! Sign Brooklyn Pols Petition to Make it ‘Scenic Landmark’

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

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Rainbow Shops

Rainbow Shops in Thor Equities Retail Ride of a Lifetime building in Coney Island. May 3, 2014. Photo © Tricia Vita via flickr

Last June, Rainbow Shops, a retail chain featuring discount clothing and shoes, opened on the Stillwell Avenue side of Thor Equities’ “Retail Ride of a Lifetime” Building across the street from Nathan’s Famous. At the end of October, Rainbow closed and was emptied out, but now they’re baa-ack with sun hats and flip flops galore. The Bloomberg administration’s 2009 rezoning of Coney Island’s amusement area allows accessory retail on the block where Shoot Out the Star and other games once amused in the demolished Henderson Building and where they would no longer be able to afford the rent.

Founded in 1935 and headquartered in Brooklyn, Rainbow Shops and sister brands have over 1,000 locations and join a slew of chains and franchises leasing space in the new Coney Island, including It’Sugar, Applebee’s, Johnny Rockets, Burger-Fi and Subway Cafe.

Thor Equities

Flipflops galore at Rainbow Shops in Thor Equities Retail Ride of a Lifetime building in the New Coney Island. May 3, 2014. Photo © Tricia Vita via flickr

Meanwhile, the dummy “ARCADE” next door to Rainbow Shop remains as vacant as ever. Thor’s retail building continues to flaunt two ARCADE signs but no arcades, despite the fact that 15% of amusement frontage was required by zoning regulations to obtain the Certificate of Occupancy from the City. ATZ wrote about this sham in June 2013 and again in October 2013. We tweeted about it last week.

Apparently having an ARCADE sign is fine with the City’s Department of Planning and Department of Buildings as long as the space is not occupied by say a chain store? Aww, don’t be cynical. The Funny Face, Steeplechase Park’s ubiquitous symbol of merriment, smiles down from the marquee. As the sign atop the building says: “Thor Equities and Brooklyn Welcome You to Coney Island!”

DUMMY ARCADE

DUMMY ARCADE sign on Thor Equities Retail Building where THERE IS NO ARCADE. Stillwell Avenue, Coney Island. May 3, 204. Photo © Tricia Vita/me-myself-i via flickr

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Related posts on ATZ…

March 17, 2014: Will Rides Return to Thor Equities Vacant Lots in Coney Island?

October 17, 2013: The New Coney Island: Thor Equities Vacant Lots, Dummy Arcades

June 18, 2013: Thor’s Coney Island: Shoe Store Invades Amusement Area

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

Read Full Post »

Thor's Coney Island

Thor’s Coney Island: Aerial view of vacant lots on south side of the Bowery between W 12th and W 15th where amusements once thrived. July 7, 2013. Photo © Tricia Vita

Thor Equities’ huge vacant lots on Stillwell Avenue in the heart of Coney Island were cleaned up over the weekend and two different sources say rides are coming. The news is unconfirmed and it’s hard not to be skeptical considering the history of what’s been here since Joe Sitt acquired the land and began evicting longtime ride and park operators in 2006. But everybody — or almost everybody– wants to see the property activated instead of sadly sitting vacant (and yes, that is a pun). If temporary rides are in the stars for Thor’s Coney Island this season, let’s hope it works out this time. Despite various amusement operators efforts to negotiate lease deals, the lots remained vacant in 2010 and again last year, when a stop-work order was issued on a permit for “temporary parking for the amusement district.”

Ring of Fire

Geren Rides’ Ring of Fire on Stillwell Ave in Coney Island, July 5, 2008. Photo © Tricia Vita

A little history in case you weren’t around to experience the drama: In October 2006, eight amusement businesses, including Norman Kaufman’s Batting Range and Go Kart City and Eddie Miranda’s Zipper, which inspired the film Zipper, received notice from new property owner Thor Equities to be out by the end of the year. On Memorial Day Weekend 2008, Joe Sitt proclaimed “The Summer of Hope” and filled the reviled empty lots on Stillwell with carnival rides from Reithoffer Shows and Geren Rides for a limited run. Hope died when the rides left in mid-July and were replaced by a couple of inflatable bounces.

inflatable bouncer

After the carnival left: Batman and Cinderella’s Castle inflatable bounces on Thor’s vacant lot in Coney Island. August 8, 2008. Photo © Tricia Vita

Skeptics said the amusements were a ruse in the lead-up to the Coney Island Rezoning of 2009. At the time, Sitt and the City were at a standoff in negotiations over a compromise plan that would reduce the acreage of the amusement zone and allow high-rise hotels on the south side of Surf Avenue.

Cobra Ride

The Cobra was among the flat rides at Cha Cha’s Steeplechase Park on Stillwell Avenue. June 23, 2012. Photo © Tricia Vita

Failed flea markets made a mockery of the rezoning in 2009 and 2011. “Festival by the Sea” and the “BK Festival” were granted City permits as a “temporary fair” because a flea market is not a permitted use on this property in Coney Island. Clever, huh? In 2012, rides, games and sideshows returned to Thor’s Stillwell lots for the first time since 2008. As a critic of flea markets on land where the Tornado roller coaster (1927-1977) and the Bobsled (1941-1974) had once thrilled, we were happy to see the BK Festival and Thor Equities take this new direction.

Among the rides were the Cobra, which amusement park blogger The DOD3 describes as White Trash Carny Ride #7. “Every Cobra I’ve been on looks like it’s stuck in a 70s timewarp but they all give wonderfully intense rides,” he writes. Other WTCRs on his list are the Skydiver (#1), the Zipper (#3) and the Trabant (#9), all of which Coney used to have. A Trabant was one of the rides at Dreamland, a temporary park on the former Astroland site in 2009.

BK Festival: Giant Slide on Stillwell Avenue West. April 8, 2012. Photo © me-myself-i/Tricia Vita via flickr

There were problems at the Stillwell Avenue park from the get-go. Originally set to open on Memorial Day Weekend 2012, the park was not able to open till four weeks later. A Giant Slide and Zipline never opened at all. Filing of paperwork with City agencies and bureaucratic red tape was blamed for the delay. City permitting issues relating to fencing closed the park intermittently and irregular hours had some visitors asking if and when it was open. The Mega Whirl, a prototype ride that combined the thrill of the Whip and the Tilt-A-Whirl debuted here and its abandoned platform remains on the lot, a symbol of financial ruin and broken dreams.

MegaWhirl Ride in Coney Island

MegaWhirl Ride and Zipline on Stillwell Avenue in Coney Island. November 11, 2012. Photo © Tricia Vita via flickr

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Related posts on ATZ…

March 11, 2014: Thor’s Coney Island: BurgerFi, Arcade Coming to Stillwell & Surf

March 10, 2014: High Hopes for Coney Island’s New Thunderbolt Coaster

October 17, 2013: The New Coney Island: Thor Equities Vacant Lots, Dummy Arcades

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

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Arcade Sign

Arcade Sign, Thor Equities Building at Surf and Stillwell in Coney Island, July 23, 2013. Photo © Tricia Vita

At the Alliance for Coney Island Gala last Thursday, ATZ stopped by Thor Equities’ table to network. Seriously, it was a great opportunity to find out the answer to a question that’s been on our mind since last season. Will there be arcade machines in Thor’s retail building this year? The building has gorgeously lit, expensive signage for two arcades where there’s nothing but “Retail Space for Lease” signs. As we’ve noted previously, it makes a mockery of the City’s 2009 rezoning requiring a percentage of amusements on the property. The dummy arcades are our pet peeve.

Good news! Glenn Vogel, Director of Leasing for Thor Equities told ATZ that one of the two arcades had been leased and will open for business this spring. The reason the arcades were not previously leased, despite many inquiries, was that Thor wanted to put something new and different in the space, Vogel explained. We promised to be the first one there to play on the arcade’s opening day!

BurgerFi

BurgerFi Cheeseburger. Photo via BurgerFi Facebook

The other piece of news that Vogel was able to confirm is the rumor that’s been floating around Coney Island that BurgerFi is coming to the Stillwell Avenue side of Thor’s building. The Delray Beach, Florida-based burger and hot dog chain has reportedly leased the vacant store between Brooklyn Rock and the Brooklyn Nets, which will put them right across the street from Nathan’s and around the corner from a Johnny Rockets. Thor’s building’s roof deck, which hasn’t been used with the exception of a private party last summer, is part of the deal.

Launched in 2011, BurgerFi now has 62 locations, including franchisees. According to their franchising FAQs:

Our natural burgers are a healthful, wholesome and guilt free indulgence made from fresh, never frozen natural Angus beef that is hormone and antibiotic free and raised humanly to create the best tasting burger possible. All beef dogs, real dairy fresh frozen custard and fresh cut fries, as well as craft beer and wine, are all served up in our urban hip design setting.

BurgerFi is the latest national chain to come to the new Coney Island. Back in 2012, ATZ asked “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012). Clearly, the answer is yes. Like attracts like. In 2014, Johnny Rockets, Red Mango, Rita’s Italian Ice and Subway Cafe, which are currently under construction, are expected to join It’Sugar, Applebee’s, Popeye’s, Dunkin’ Donuts/Baskin Robbins and Subway on the main drag of Coney’s amusement district. Also on Surf and in a category unto themselves are Nathan’s original 1916 store, which is a year-round magnet for tourists, and Brooklyn-grown Grimaldi’s Pizzeria.

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Related posts on ATZ…

January 3, 2014: New Year, New Franchise: Rita’s Italian Ice Coming to Coney Island

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

April 11, 2013: Thor’s Coney Island: Wampum Clothing & Skate Pop-Up to Open in May

February 13, 2013: Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

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Surf Avenue

On the Market: Taconic’s former ‘Coney Island North Venture,’ vacant parcels of land on north side of Surf Ave. between W 16th and W 20th Streets

Last year, the landmark Childs Building on the Boardwalk and a neighboring lot zoned for condos became part of iStar Financial’s portfolio when Taconic Investment Partners, which acquired the properties in 2005, defaulted on loans. Now the other shoe has dropped. Taconic’s former “Coney Island North Venture,” three city blocks on the north side of Surf Avenue across from the Brooklyn Cyclones stadium totaling over 100,000 square feet of vacant land, is on the market.

ATZ learned of the offering from Coney Island broker Joe Vitacco. Neither Taconic nor iStar is mentioned in a two-page teaser for “Surf Avenue Assemblage: Prime Coney Island Mixed Use Development Opportunity.” Nor is the price. Interested persons are required to sign a nondisclosure agreement with the listing broker to find out additional info.

According to the brokers, R7-X and C2-4 zoning allows for approximately 380,426 buildable square feet as-of-right or up to 507,235 buildable square feet with inclusionary housing on 101,447 square feet of parcels. Combined Assessment/Taxes Due for 2013 and ’14 are $1,668,753/$185,488.

“Buyers can also explore a larger assemblage opportunity by incorporating adjacent sites currently owned by HPD,” says the flier. “Developers will also be able to take advantage of the property’s significant retail frontage. With few assemblages of this scale ever coming to market, the Surf Avenue Assemblage represents a unique opportunity to develop a project in one of New York City’s most dynamic submarkets.”

Coney Island Aerial: Detail of Conceptual Rendering. CIDC Press Kit

Coney Island Aerial: Detail of Conceptual Rendering Shows Residential Towers West and North of the Brooklyn Cyclones Stadium. CIDC Press Kit, 2009

Up until a few years ago when they fell silent, Taconic Investment Partners planned to build a glittering city of high-rise apartments and retail west and north of MCU Park. Their Senior VP of Acquisitions and his colleagues were a regular presence at hearings leading up to the Coney Island Rezoning of July 2009. According to Taconic’s website, the rezoning “significantly increased our buildable floor areas for mixed-use residential and retail projects to between 1.8 million and 2.4 million square feet, with the potential to create nearly 2,000 residential units and more than 200,000 square feet of retail space.”

The parcels between W 16th and W 20th Streets have been vacant since the wave of urban renewal in the 1960s and 1970s, says Coney Island History Project director Charles Denson, who grew up a few blocks away and documented the razing of the neighborhood in his photos. The RKO Tilyou, operated by the Tilyou family across the street from their Steeplechase Park on Surf at West 17th was demolished in 1973.

Coney Island North and South Venture

Rendering of Coney Island North and South Venture, Taconic Real Estate Investment Partners

Taconic’s plans for their “Coney Island North and South Venture” remain on their website. Only the players are changing.

As Taconic CEO William Bendit told Eliot Brown of the New York Observer in an interview in 2009: “What attracted us to Coney Island was the fact that it’s vacant land—we didn’t have to dispossess anybody, relocate anybody. And it’s the beachfront. How much beachfront land is there in New York City? Not only that, but beachfront land that’s accessible to the subway. So, if you think about it, how many young people, or anybody, for that matter, would like to commute into New York or Brooklyn, and go home at night and live on the beach?”

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Related posts on ATZ…

December 7, 2013: New Construction: Coney Island Area’s 1st Hotel in Decades

October 30, 2013: Photo Album: Four Transformations, One Year After Sandy

October 17, 2013: The New Coney Island: Thor Equities Vacant Lots, Dummy Arcades

February 17, 2011: New Construction: Coney Island’s 1st Private Beachfront Condos on Boardwalk

Read Full Post »

Frozen custard

Frozen custard from Rita’s Italian Ice. Photo via Facebook.com/RitasItalianIceCompany

The year is only three days old and already another new franchise is set to come to Coney Island in 2014. Rita’s Italian Ice, a company whose tag line is “Ice, Custard and Happiness” will open a store on Surf Avenue in Coney Island. Broker Joe Vitacco tells ATZ he signed a lease with a Rita’s franchise owner for the 1,500 square foot space at 1329 Surf Avenue, on the corner of Surf and West 15th Street. The store is located across the street from Nathan’s and Williams Candy and is expected to be open seasonally, probably from March through October. The current tenant, a social club, will move next door.

Rita’s menu offers Italian ice, frozen custard, layered gelati, sundaes with a choice of 20 toppings, sugar-free treats, and trademark items that blend Italian ice with frozen custard.

Frozen custard is of course one of the lost delights of Coney Island. The dessert made its debut in 1919 when the Kohr brothers opened a stand on the Coney Island Boardwalk. The nickel treat was a sensation, selling 18,460 cones on the first weekend!

sundae with toppings

Frozen custard sundae with toppings from Rita’s Italian Ice. Photo via Facebook.com/RitasItalianIceCompany

Kohr’s Frozen Custard is still in business on the Boardwalks at Seaside Heights and Casino Pier on the Jersey Shore but Kohr’s has shown no interest in making a Coney Island comeback. Businesses in Coney Island which sell ice cream, gelato and soft serve haven’t made any move to bring back frozen custard either, despite the recommendations of old-timers. It’s ironic that thanks to a popular international chain headquartered in Trevose, Pennyslvania, we can look forward to the return of this treat to its place of origin and the celebration of National Frozen Custard Day on August 8th.

Rita’s has over 600 outlets in 21 states and is the latest of a growing number of national and international franchises and chains leasing space on high-priced Surf Avenue in the new Coney Island.

Back in 2012, ATZ asked “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012). Clearly, the answer is yes. Like attracts like. In 2014, Johnny Rockets, Red Mango and Subway Cafe, which are currently under construction, will join It’Sugar, Applebee’s, Popeye’s, Dunkin’ Donuts/Baskin Robbins and Subway on the main drag of Coney’s amusement district. Also on Surf and in a category unto themselves are Nathan’s original 1916 store, which is a year-round magnet for tourists, and Brooklyn-grown Grimaldi’s Pizzeria.

According to the franchise’s website, Rita’s is the world’s largest Italian ice concept and opened its first international outlet in October in Shenzhen, China. The franchisor for Southern China plans to open 31 outlets over 10 years.

Rita's Italian Ice

Rita’s Italian Ice, Yonkers, NY Store. Via Facebook.com/RitasItalianIceCompany

In the New York metro area, Rita’s year-round locations are on Broadway at 92nd Street in Manhattan –the only store in New York City–and several locations in New Jersey, including Hoboken, and the Izod Center and MetLife Stadium in East Rutherford, NJ. The majority of stores in New York and neighboring states such as New Jersey, Connecticut and Pennyslvania are open seasonally from March through October. Investment firm Falconhead Capital LLC owns a controlling interest in Rita’s, which was founded in 1984 as a Mom-and-Pop product sold from a porch window in Philadelphia.

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Related posts on ATZ…

December 31, 2013: Amusing the Zillion’s Coney Island 2013 Year in Review

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

February 13, 2013: Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

January 28, 2012: Lost Delights of Coney Island: Frozen Custard

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