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Posts Tagged ‘Freezin for a Reason’

The Coney Island Polar Bear Club is going for their first swim of the season on Sunday, December 2nd, a month later than usual due to Hurricane Sandy and its aftermath. “We extend our condolences to everyone who was affected by the hurricane,” Dennis Thomas, president of the winter swimming club told ATZ. “We are happy to help out the Parks Department and the Aquarium with cleanup and look forward to a shortened but a good strong season.” Last year’s first swim, shown in the above vid by a club member, was on November 6th and the water temp was 51F.

The Bears swim at 1pm every Sunday from November through April. There are currently 150 full-time members of the club with about 100 coming out for weekly swims, says Thomas. Membership is closed for the 2012-2013 season, but you can join them for a guest swim. Just show up at the Bears “Clubhouse” at the Aquarium’s Education Hall on the Boardwalk at West 8th Street by 12:30 pm with your bathing suit, a towel, surf boots or an extra pair of sneakers, and some warm clothing.

Just 31 days away, the Coney Island Polar Bear Club’s annual January 1st Swim is one of the more unusual ways to welcome the New Year. It’s become increasingly popular and a winter counterpart to the Mermaid Parade. On New Year’s Day 2012 in Coney Island, a record 3,000 “Did “It” at the Polar Bear Plunge, nearly three times as many as the previous year, Thomas told ATZ. The event is free and open to the public, but Freezin’ for a Reason is also a major fundraiser for Camp Sunshine, a retreat for children with life threatening illnesses and their families.

Coney Island Polar Bear

Aquarium Director Jon Dohlin Greets Coney Island Polar Bear at Post Hurricane Sandy Cleanup on the Boardwalk. November 17, 2012. Photo © Princess Polar Bear Capri

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Polar Bear Plunge

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Pablo 57 via flickr

On New Year’s Day 2012 in Coney Island, a record number of people, nearly three times as many as last year, did the Polar Bear Plunge. Dennis Thomas, president of the Coney Island Polar Bear Club told ATZ that the number of “I Did It” certificates given out to registered swimmers soared. “We went through almost 3,000,” said Thomas, who noted that the unofficial number of plungers is always higher because “some register, others don’t.” On New Year’s Day 2011, the official tally of registered swimmers was about 1,200 and the Bears gave out 1,000 certificates before they ran out.

Sunny skies and temps in the 50s also drew the largest crowd of spectators in the club’s history. “I think the weather made it better and more enjoyable,” Thomas said of the event, which is an annual fundraiser for Camp Sunshine, a retreat for children with life threatening diseases. According to the chart at Freezin for a Reason, more than $37,000 has been received in donations. Thomas said pledges are still coming in and the Coney Island Polar Bears expect to meet their goal of raising $50,000. (If you missed the event, it’s not too late to mail a check.)

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Coney Island Photo Diary via flickr

“We had a DJ on Stillwell to provide entertainment and there were hundreds of people dancing,” Thomas said. Some of the costumed plungers were familiar from previous years’ swims or reminiscent of the Mermaid Parade. There was the Metrocard Man, Big Babies in Diapers, a group of jailbirds, a pirate couple in their pirate ship, and a gaggle of superheroes, as well as penguins, ducks, and of course polar bears! Some carried hand-made signs that read Occupy Peace, Occupy the Ocean, Free Polar Hugs and Polar Bears from Bronx.

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Pablo 57 via flickr

The only stores open on the Boardwalk were Ruby’s, which was jam-packed with New Year’s Day revelers celebrating the beloved bar’s new eight-year lease, and the Lola Star Boutique next door. Shop owner and designer Dianna Carlin said it was the “Best New Year’s Day party ever!” It was the first time her shop was open on New Year’s and when she arrived bright and early at 10:30am, much to her surprise the Boardwalk was already packed. Lola Star Boutique offered the first Coney Collectible of 2012– a limited edition magnet–for free to Polar Bear Plungers as well as to customers who spent $20 at the shop. Nearly all 150 of the magnets were given out. “You can’t buy it. You can only earn it. I’m going to make it an annual souvenir, only available on New Year’s Day.”

On the Boardwalk in front of Ruby's Bar and Lola Star Boutique, January 1, 2012. Photo © Bruce Handy/Pablo 57 via flickr

Coney Island resident and photographer Bruce Handy, whose photos are featured in this post, echoes others when he said, “I have never seen a huge, gigantic crowd as on Sunday.” He estimated there were about 5,000 people on the beach and boardwalk, 2,000 polar bears plunging. “The plunge frontage was from Stillwell Avenue almost to Steeplechase Pier, way longer than usual. The warm weather brought many people out, who in past years had thought about plunging into the frigid sea.”

Polar Bear Plunge

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Pablo 57 via flickr

What are the reasons for the event’s growing popularity? Thomas told us in “By the Numbers: Coney Island New Year’s Day Polar Bear Swim 2010″ (ATZ, Jan. 8, 2010)…

Part of it is just word of mouth. People went last year, told their friends who said, yeah I want to do that next year. Part of it is that Coney Island has been in the press so much lately that it is going through its own revival regardless of the development plans. Crowds out there are getting bigger for all events the past 2 years.

Part of it is our club seems to have a larger media presence than in the past and things like our website make us much easier to find than say, 10 years ago. And somehow we are less portrayed as those idiots on the beach that cause network newscasters to chuckle and shake their heads after a 10 second clip before the weather report. The New Year’s Swim is basically free and open to the public, that might be a draw in the current economy as well. I think it’s all these things that explains the larger crowds.

After this year’s record attendance, Thomas says “It’s getting so big, we’re pushed to the limits.” He and his team begin working on the event in November, when their winter swimming season starts. “We really need to enlist more help. The logistics are getting to be enormous and it imposes a lot more costs on us.” In past years, sponsorships from Planet Green and Vaseline Skin Care helped out.

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Coney Island Photo Diary via flickr

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December 25, 2013: Just Do It! January 1st Coney Island Polar Bear Plunge

January 1, 2013: Videos of the Day: Coney Island Polar Bear New Year’s Day Plunge 2013

December 18, 2011: Playing Santa at the Coney Island Polar Bear Plunge

Jan 2, 2010: Photo Album: Coney Island Boardwalk, New Year’s Day 2010

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Formal Pose, Members of the Coney Island Polar Bear Club at New Year's Swim. Photo © Bruce Handy/Pablo 57 via flickr

Formal Pose, Members of the Coney Island Polar Bear Club. January 1, 2010. Photo © Bruce Handy/Pablo 57 via flickr

The Coney Island Polar Bear Club’s New Year’s Day Swim is wacky fun, but they’re Freezin’ for a Reason. Support a Bear and make a pledge now. According to the Bears’ website, “There is no fee for swimmers or observers but we encourage all participants to make a voluntary donation to our partner Camp Sunshine.” The Coney Island Plunge has already raised more than $20,000!

On January 1, 2010, more than one thousand people took the plunge, including about 140 members of the Polar Bear Club (ATZ, “By the Numbers: Coney Island New Year’s Day Polar Bear Swim 2010,” January 8, 2010). Tomorrow’s dip in the ocean is at 1 pm sharp, but get there early for festivities on the Boardwalk. You can register, pledge and buy Polar Bear Tee’s on the Boardwalk from 11 am.

Ruby's Bar

Ruby

On New Year’s Day Ruby’s Bar & Grill will be the place to raise a toast to the New Year and to the real Coney Island. If you missed the last of the “Last Call” party/protests at Ruby’s in November, tomorrow may be your final last chance to have a drink at Ruby’s. Of course, we hope not. Ruby’s & the other evicted Boardwalk businesses made Curbed’s 2010 List of Threatened Neighborhood Places that are not dead yet. What to do? Take a cue from the folks who showed up at November 6th’s Rally, Party and Last Call and bring along a hand-made sign. Ruby’s will open at 10:30 am. Live music from 12:30 till around 4 pm.

American History

American History Vanishing Before My Eyes. Coney Island Boardwalk, November 6, 2010. Photo © Tricia Vita/me-myself-i via flickr

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January 1, 2013: Videos of the Day: Coney Island Polar Bear New Year’s Day Plunge 2013

December 18, 2011: Playing Santa at the Coney Island Polar Bear Plunge

December 26, 2010: Video: Today’s Snow Swim with Coney Island Polar Bears

January 2, 2010: Photo Album: Coney Island Boardwalk, New Year’s Day 2010

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