About these ads
Feeds:
Posts
Comments

Posts Tagged ‘Surf Avenue’

http://www.flickr.com/photos/27469924@N06/5514450245/

Vintage Sign inside Denny’s Ice Cream, Coney Island. February 28, 2011. Photo © Tricia Vita/me-myself-i via flickr

In 2012 ATZ asked “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012). With a slew of chains and franchisees coming to the new, year-round Coney Island, the answer is yes, but two new Mom & Pops — Lunatics Ice Cream and Luna Park Cafe– are under construction and racing to open for business in May.

On the south side of Surf Avenue next to Popeye’s, the former Island Grocery is being transformed into a new walk-in shop called Lunatics Ice Cream. Dennis Corines, whose Denny’s Ice Cream operated on Surf from 1968 until he sold it to Coney Island USA and it was destroyed by Sandy, is a consultant to the owners. They’ll be bringing back his vanilla, chocolate and banana pistachio soft serve as well as cotton candy, popcorn, jelly apples and funnel cake. The projected opening date is May 15.

Coney Island Post-Sandy

Coney Island Post-Sandy: Interior Demolition of Storm-Ravaged Denny’s Ice Cream, Surf Avenue. November 17, 2012. Photo © Tricia Vita via flickr

On the north side of Surf Avenue across from the Cyclone roller coaster, a new Mom & Pop eatery is under construction in one of the former furniture stores. Set to open as early as May 1st, the 2,400 square foot space is divided into three sections: pizzeria, frozen yogurt counter, and a cafe serving burgers and sandwiches. Co-owner Mike Kukaj tells ATZ that the name of the restaurant will be Luna Park Cafe.

Luna Park Cafe

Luna Park Cafe: New Cafe Under Construction on North Side of Surf Avenue. April 23, 2014. Photo © Tricia Vita

The original Luna Park (1903-1944) was on the north side of Surf Avenue, where Luna Park Houses and Luna Park Furniture are now. Until the early 1980′s the north side was home to individually-owned penny arcades and a variety of rides including bumper cars, carousels and even a Jumbo Jet-style coaster. Philips Candy Store, now located in Staten Island, was the anchor of Stillwell Terminal from 1930 until 2000 when the terminal was rebuilt and they had to move out.

By the time the last ride– Coney Island’s B & B Carousell —closed in 2005, the north side was known as the wrong side of Surf Avenue to locate a business because of the lack of foot traffic. Now it is home to Coney Island Bar & Grill, Grimaldi’s Pizzeria and Applebee’s, which has plans to open a sidewalk cafe.

Under Construction Surf Avenue

New Mom & Pop Business Under Construction on North Side of Surf Avenue, Its name will be “Luna Park Cafe.” April 23, 2014. Photo © Tricia Vita

Among the new chains and franchisees expected to open this year in Coney Island are Johnny Rockets, currently under construction on the north side of Surf, as well as Burger-Fi, Subway Cafe and Red Mango. Along with Applebee’s, It’Sugar and Rita’s Italian Ice are already open on Surf Avenue, and there are a 24-hour Dunkin Donuts/Baskin Robbins and Subway in Stillwell Terminal.

Johnny Rockets

Building for Johnny Rockets Under Construction on Surf Avenue, Coney Island. April 21, 2014. Photo © Tricia Vita

Share

Related posts on ATZ…

January 3, 2014: New Year, New Franchise: Rita’s Italian Ice Coming to Coney Island

December 31, 2013: Amusing the Zillion’s Coney Island 2013 Year in Review

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

February 13, 2013: Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

About these ads

Read Full Post »

Surf Avenue

On the Market: Taconic’s former ‘Coney Island North Venture,’ vacant parcels of land on north side of Surf Ave. between W 16th and W 20th Streets

Last year, the landmark Childs Building on the Boardwalk and a neighboring lot zoned for condos became part of iStar Financial’s portfolio when Taconic Investment Partners, which acquired the properties in 2005, defaulted on loans. Now the other shoe has dropped. Taconic’s “Coney Island North Venture,” three city blocks on the north side of Surf Avenue across from the Brooklyn Cyclones stadium totaling over 100,000 square feet of vacant land, is on the market.

ATZ learned of the offering from Coney Island broker Joe Vitacco. Neither Taconic nor iStar is mentioned in a two-page teaser for “Surf Avenue Assemblage: Prime Coney Island Mixed Use Development Opportunity.” Nor is the price. Interested persons are required to sign a nondisclosure agreement with the listing broker to find out additional info.

According to the brokers, R7-X and C2-4 zoning allows for approximately 380,426 buildable square feet as-of-right or up to 507,235 buildable square feet with inclusionary housing on 101,447 square feet of parcels. Combined Assessment/Taxes Due for 2013 and ’14 are $1,668,753/$185,488.

“Buyers can also explore a larger assemblage opportunity by incorporating adjacent sites currently owned by HPD,” says the flier. “Developers will also be able to take advantage of the property’s significant retail frontage. With few assemblages of this scale ever coming to market, the Surf Avenue Assemblage represents a unique opportunity to develop a project in one of New York City’s most dynamic submarkets.”

Coney Island Aerial: Detail of Conceptual Rendering. CIDC Press Kit

Coney Island Aerial: Detail of Conceptual Rendering Shows Residential Towers West and North of the Brooklyn Cyclones Stadium. CIDC Press Kit, 2009

Up until a few years ago when they fell silent, Taconic Investment Partners planned to build a glittering city of high-rise apartments and retail west and north of MCU Park. Their Senior VP of Acquisitions and his colleagues were a regular presence at hearings leading up to the Coney Island Rezoning of July 2009. According to Taconic’s website, the rezoning “significantly increased our buildable floor areas for mixed-use residential and retail projects to between 1.8 million and 2.4 million square feet, with the potential to create nearly 2,000 residential units and more than 200,000 square feet of retail space.”

The parcels between W 16th and W 20th Streets have been vacant since the wave of urban renewal in the 1960s and 1970s, says Coney Island History Project director Charles Denson, who grew up a few blocks away and documented the razing of the neighborhood in his photos. The RKO Tilyou, operated by the Tilyou family across the street from their Steeplechase Park on Surf at West 17th was demolished in 1973.

Coney Island North and South Venture

Rendering of Coney Island North and South Venture, Taconic Real Estate Investment Partners

Taconic’s plans for their “Coney Island North and South Venture” remain on their website. Only the players are changing.

As Taconic CEO William Bendit told Eliot Brown of the New York Observer in an interview in 2009: “What attracted us to Coney Island was the fact that it’s vacant land—we didn’t have to dispossess anybody, relocate anybody. And it’s the beachfront. How much beachfront land is there in New York City? Not only that, but beachfront land that’s accessible to the subway. So, if you think about it, how many young people, or anybody, for that matter, would like to commute into New York or Brooklyn, and go home at night and live on the beach?”

Share

Related posts on ATZ…

December 7, 2013: New Construction: Coney Island Area’s 1st Hotel in Decades

October 30, 2013: Photo Album: Four Transformations, One Year After Sandy

October 17, 2013: The New Coney Island: Thor Equities Vacant Lots, Dummy Arcades

February 17, 2011: New Construction: Coney Island’s 1st Private Beachfront Condos on Boardwalk

Read Full Post »

Frozen custard

Frozen custard from Rita’s Italian Ice. Photo via Facebook.com/RitasItalianIceCompany

The year is only three days old and already another new franchise is set to come to Coney Island in 2014. Rita’s Italian Ice, a company whose tag line is “Ice, Custard and Happiness” will open a store on Surf Avenue in Coney Island. Broker Joe Vitacco tells ATZ he signed a lease with a Rita’s franchise owner for the 1,500 square foot space at 1329 Surf Avenue, on the corner of Surf and West 15th Street. The store is located across the street from Nathan’s and Williams Candy and is expected to be open seasonally, probably from March through October. The current tenant, a social club, will move next door.

Rita’s menu offers Italian ice, frozen custard, layered gelati, sundaes with a choice of 20 toppings, sugar-free treats, and trademark items that blend Italian ice with frozen custard.

Frozen custard is of course one of the lost delights of Coney Island. The dessert made its debut in 1919 when the Kohr brothers opened a stand on the Coney Island Boardwalk. The nickel treat was a sensation, selling 18,460 cones on the first weekend!

sundae with toppings

Frozen custard sundae with toppings from Rita’s Italian Ice. Photo via Facebook.com/RitasItalianIceCompany

Kohr’s Frozen Custard is still in business on the Boardwalks at Seaside Heights and Casino Pier on the Jersey Shore but Kohr’s has shown no interest in making a Coney Island comeback. Businesses in Coney Island which sell ice cream, gelato and soft serve haven’t made any move to bring back frozen custard either, despite the recommendations of old-timers. It’s ironic that thanks to a popular international chain headquartered in Trevose, Pennyslvania, we can look forward to the return of this treat to its place of origin and the celebration of National Frozen Custard Day on August 8th.

Rita’s has over 600 outlets in 21 states and is the latest of a growing number of national and international franchises and chains leasing space on high-priced Surf Avenue in the new Coney Island.

Back in 2012, ATZ asked “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012). Clearly, the answer is yes. Like attracts like. In 2014, Johnny Rockets, Red Mango and Subway Cafe, which are currently under construction, will join It’Sugar, Applebee’s, Popeye’s, Dunkin’ Donuts/Baskin Robbins and Subway on the main drag of Coney’s amusement district. Also on Surf and in a category unto themselves are Nathan’s original 1916 store, which is a year-round magnet for tourists, and Brooklyn-grown Grimaldi’s Pizzeria.

According to the franchise’s website, Rita’s is the world’s largest Italian ice concept and opened its first international outlet in October in Shenzhen, China. The franchisor for Southern China plans to open 31 outlets over 10 years.

Rita's Italian Ice

Rita’s Italian Ice, Yonkers, NY Store. Via Facebook.com/RitasItalianIceCompany

In the New York metro area, Rita’s year-round locations are on Broadway at 92nd Street in Manhattan –the only store in New York City–and several locations in New Jersey, including Hoboken, and the Izod Center and MetLife Stadium in East Rutherford, NJ. The majority of stores in New York and neighboring states such as New Jersey, Connecticut and Pennyslvania are open seasonally from March through October. Investment firm Falconhead Capital LLC owns a controlling interest in Rita’s, which was founded in 1984 as a Mom-and-Pop product sold from a porch window in Philadelphia.

Share

Related posts on ATZ…

December 31, 2013: Amusing the Zillion’s Coney Island 2013 Year in Review

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

February 13, 2013: Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

January 28, 2012: Lost Delights of Coney Island: Frozen Custard

Read Full Post »

Older Posts »

Follow

Get every new post delivered to your Inbox.

Join 289 other followers