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Posts Tagged ‘Surf Avenue’

1315 Surf Avenue

Vacant since Sandy, 1315 Surf Avenue will be the site of an Italian fast food restaurant. The Shore Theater building next door, owned by the Bullard family, has been vacant for 40 years. May 13, 2015. Photo © Tricia Vita

What’s new on the north side of Surf, the mecca for franchises in Coney Island? At 1315, where Cha Cha’s relocated from the Boardwalk until calling it quits after being devastated by Sandy, a permit has been taken out for interior renovations. A new eatery is going there and thankfully it won’t be another franchise or chain.

The Russo Brothers, owners of Gargiulo’s, which is Coney Island’s bastion of fine dining, are planning to open a fast food Italian restaurant, according to Anthony Russo. Pizza, veal parm and fried calamari will be among the offerings Russo told ATZ. No opening date has been set, but construction is expected to get underway as soon as permits have been approved.

Gargiulo's Way

Gargiulo’s Way, West 15th St between Surf and Mermaid Avenues, Coney Island. November 16, 2014. Photo © Tricia Vita

The Russo brothers own the building as well as the adjacent one where tenants include Piece of Velvet Bakery and Rita’s Italian Ice on the corner of 15th Street. In 2007, West 15th Street between Surf and Mermaid Avenues was designated Gargiulo’s Way to mark the 100th anniversary of Gargiulo’s Restaurant. Founded by Gus Gargiulo and owned by the Russo family since 1965, the Coney Island landmark at 2911 West 15th offers classic Neapolitan cuisine.

According to broker Joe Vitacco, who leased the storefronts to Rita’s and Piece of Velvet, there are very few remaining vacant spaces for lease on the north side of Surf. At 1223 Surf Avenue, he has 2,100 square feet on the first floor and 5,000 square feet plus 1,900 square foot terrace on the second floor and 4,000 square feet rooftop dinning for $45-$50 per square foot.

The first floor of that address next to Stillwell Terminal was also leased to a Johnny Rockets (6000 sf) and Red Mango (2.000 sf) franchisee in 2012, but construction has been delayed by new and ever-changing post-Sandy building regulations. Among the stores Vitacco is offering are 1,450 square feet at 1019 Surf Avenue next to the new Subway Cafe and across the street from Luna Park.

Related posts on ATZ…

May 14, 2015: Coney Island 2015: Red Doors Bar & Grill Opens on North Side of Surf Ave

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

January 3, 2014: New Year, New Franchise: Rita’s Italian Ice Coming to Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

 

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The Red Doors Bar & Grill

The Red Doors Bar & Grill, 1205 Surf Avenue, Coney Island. May 13, 2015. Photo © Tricia Vita

Coney Island’s new Red Doors Bar & Grill opened its doors for drinks for the first time on Wednesday. ATZ sampled a raspberry lemonade (minus the vodka) from their cocktail menu. Restaurant consultant Gina Weinstein has put together a new menu and “cool, tattooish” decor mixing industrial design with posters of old Coney Island for this space on Surf Avenue near West 12th Street. Unlike many of the recently opened or soon-to-open eateries in Coney Island, it’s neither a chain nor a franchise! Red Doors’ owner Oleg says he expects the restaurant will open Memorial Day weekend.

The Red Doors Bar & Grill

Industrial design and posters of old Coney Island at The Red Doors Bar & Grill, May 13, 2015. Photo © Tricia Vita

Menu selections include fresh baked pretzels with spicy beer mustard, pulled pork sliders, chicken quesadilla, buffalo chicken spring rolls, Caesar salad, a variety of burgers, fries, beer battered onion rings, and donuts made to order.

For vegetarians, there’s veggies and hummus: “Balsamic grilled asparagus, red pepper, portobello, carrots, purple cabbage, roasted red pepper hummus. served with warm tortillas.”

Raspberry lemonade

Raspberry lemonade at Red Doors Bar & Grill, May 13, 2015. Photo © Tricia Vita

The new Mom & Pop joins Grimaldi’s Pizzeria, Applebee’s, Subway Cafe, Dunkin Donuts and Surf 12 Nightclub on the north side of Surf. IHOP, Checkers and Johnny Rockets franchises are under construction.

This location at 1205 Surf Avenue was formerly Bratva Bar and Coney Island Bar & Grill, which closed last year.

Red Doors Bar & Grill

Red Doors Bar & Grill logo features the famous Steeplechase Funny Face and the Wonder Wheel

Related posts on ATZ…

April 30, 2015: Thor Equities Recruits Jeffrey Deitch, Dan Biederman & Smorgasburg to Dress Up Vacant Coney Lot

April 27, 2015: Coney Island 2015: Update on Wahlburgers, Temporary Fair at Thor’s Vacant Lots

April 21, 2015: Coney Island 2015: New York Air Show Set For August 29-30

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

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805 Surf Avenue

Lot on the north side of Surf Avenue adjacent to the West 8th Street subway station in Coney Island. May 5, 2015. Photo © anonymouse via AmusingtheZillion.com

The new owners of a long vacant lot on the north side of Surf Avenue directly across from the Cyclone roller coaster in Coney Island are seeking ideas for seasonal use. “We’re looking to do something in the short term,” Igor Oberman of PYE Properties told ATZ. Arts and crafts, food market, food trucks, and amusement attractions are a few of the possibilities.

“We’re brainstorming ideas as to what uses we could put the site this summer. It looks like Thor has got the food vendors to come out,” said Oberman, referring to the Smorgasburg vendors coming to Stillwell Avenue. “Any of your ideas would be appreciated.” Oberman may be reached at PYE Properties at igor[AT]pyeproperties[dot]com.

Over the past decade, the vacant lot, which has 140 feet of frontage on Surf and is 90 feet deep, has occasionally been used as a parking lot. For one day in 2011, the lot briefly hosted John Strong’s sideshow until the previous property owners abruptly did an about-face and went back to parking cars.

A kiddie ride park,a go kart track and a flea market housed in shipping containers have occupied the lot in the past. Bumper cars and other amusements were in the building on the site which was torn down in the 1950s. Until the early ’80s the north side of Surf Avenue was home to individually-owned penny arcades and a variety of rides including carousels and even a Jumbo Jet-style coaster.

805 Surf Avenue

Vacant lot at 805-825 Surf Avenue, on the north side of Surf across from the Cyclone in Coney Island, May 5, 2015. Photo © anonymouse via AmusingtheZillion.com

The Surf Avenue lot at 805-825 Surf Avenue is Brighton Beach-based PYE Properties’ first acquisition in Coney Island. “We’re looking to develop it shortly,” Oberman said. According to the development company’s website, “PYE Properties is a full-service development company guided by our in-house team of result-driven real estate professionals whose expertise includes acquisition, design, development, construction and property management.”

Since the rezoning of Coney Island, the north side of Surf has seen restaurants such as Grimaldi’s, Applebee’s, and Subway Cafe rapidly replacing furniture stores and vacant lots. A Johnny Rockets franchise is under construction and IHOP signed a lease in February. Mom & Pops on the north side include Chill party space, Red Door Bar & Grill (formerly Coney Island Bar & Grill), and Piece of Velvet Cupcakes.

Related posts on ATZ…

April 30, 2015: Thor Equities Recruits Jeffrey Deitch, Dan Biederman & Smorgasburg to Dress Up Vacant Coney Lot

April 20, 2015: Art of the Day: “Greetings from Coney Island” Blends Past & Present

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Tommy Holiday Coney Island Mural

Work-in-progress: Tommy Holiday mural on side of LunaTics Ice Cream, Coney Island. April 15, 2015. Photo by Stan Fox

“A friend and I will be painting a huge Coney Island mural on the side of LunaTics Ice Cream shop on Surf Avenue,” wrote Coney sign painter Tommy Holiday in an email to ATZ. His previous work in Coney Island includes Coney Island USA, Wonder Wheel Park, and the cars of the Cyclone. Today, they are filling in the letters with designs featuring Steeplechase’s Funny Face, the Wonder Wheel, Luna Park’s gate and more. Many thanks to Stan Fox for his photos of the work-in-progress.

Coney Island Mural

Work-in-progress: mural on side of LunaTics Ice Cream, Coney Island. April 15, 2015. Photo by Stan Fox

Related posts on ATZ…

March 26, 2014: Art of the Day: ‘Mic Check’ by RAE in Coney Island

June 21, 2012: Photo Album: Mermaid Avenue Murals and Public Art

May 3, 2011: Photo of the Day: Street Art by RAE in Coney Island

April 15, 2011: Photo Album: Whimsical Murals Blossom in Coney Island

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Jone Walk, Off Season

Jones Walk, Off Season. November 2, 2014. Photo © Tricia Vita

Walking around Coney during the off-season? Check out ATZ’s Guide to Coney Island’s Honorary Walks and Places.

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January 25, 2015: Photo of the Day: Snowy Cyclone and Boardwalk by Bruce Handy

November 21, 2014: Photo of the Day: Coney Island Farmers’ Market

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

March 25, 2013: Photo of the Day: Palms on Palm Sunday in Coney Island

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IhopAfter weeks of rumors and negotiations, it’s finally official: the lease for a 5,400 square foot IHOP at 1019 Surf Avenue in Coney Island was signed on Thursday, broker Joe Vitacco told ATZ. The franchisee who will be operating the restaurant is Bryan McKenzie, who owns an IHOP in New Jersey. Construction is expected to take about four months after the landlord completes the vanilla shell.

The one-story building at 1019 across the street from Luna Park is a longtime furniture store, which is not among the use groups permitted by the zoning. The space is being subdivided into six storefronts by the landlord and the stores are in the process of getting new street numbers. IHOP will combine the three stores on the far left and the soon-to-open Subway Cafe has the one on the right. Two remaining storefronts totalling 3,000 square feet are expected to be snapped up by another franchisee.

Why is Surf Avenue becoming a mecca for franchises? “The franchise is a preference of the landlords in Coney Island,” says Vitacco, who has leased space on Surf Avenue to Johnny Rockets, Subway Cafe and Rita’s Italian Ice, as well as to Brooklyn-based bakery Piece of Velvet for their third store. On Mermaid Avenue, he has leased to such Mom & Pops as a fish store and a Chinese bakery, as well as a Jamaican patty store franchisee.

Surf Avenue

1209 Surf Avenue in Coney Island. Store with shuttered gates is the future home of IHOP. January 25, 2015. Photo © Tricia Vita

“First of all, the franchisees are better funded. They are required to have half a million to two million in assets. They are trained and helped by the franchise company and have a high chance of success.” Many also own multiple businesses, which enables them to spread the risk. The Johnny Rockets franchisee owns several other franchise restaurants, Vitacco says.

Unlike Manhattan, where Mom and Pops are being forced out by landlords who triple the rent and then turn around and lease to chains or upscale businesses, many of the new franchises on Coney Island’s Surf Avenue are replacing illegal furniture stores which have existed for years in defiance of the zoning. Amid the influx of already opened national chains and franchises such as It’Sugar, Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, there have also been a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe, which have no connection to Luna Park.

The relatively large size of the stores is also a factor. The average price per square foot on the north side of Surf is $50.00 per square foot, Vitacco tells ATZ. On Mermaid Avenue it is $45 per square foot. “The difference in price from space to space depends upon the amount of landlord work. A space can be rented in ‘as is condition,’ as a Vanilla Box or as built to suit. The conditions will affect the rent.”

Asked why we aren’t seeing more a diversity of businesses instead of all restaurants and food? Is it too expensive? Vitacco says, “Because food pays the highest per square foot. Remember on Surf Avenue we are limited by the Coney Island C7 special zoning.”

Sky Rapids Ride

Sky Rapids Ride at 1223 Surf Avenue and Arcade at 1217 Surf Ave. Coney Island. January 1, 1979. Photo by Abe Feinstein via Coney Island History Project

According to the rezoning of 2009, permitted uses include:

–Open and enclosed amusements with limited accessory retail. Amusement uses would also include virtual reality and simulated gaming, dark rides, recreational sports facilities and water parks.

–Restaurants of any size, including those with entertainment and dancing. It would also include other complementary uses to amusements uses such as performance venues, bathhouses, breweries, tattoo parlors or wedding chapels.

–Retail and service uses complementary to amusement uses and beach activities such as arts and crafts production and sales, bicycle sales and repair, gift shops, and beach furniture stores. These uses would be limited in size and frontage.

Related posts on ATZ…

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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coney Island Brewing Co.

Coney Island Brewing Co, and The Plunge, a Belgian-style Ale, were among the sponsors of this year’s Polar Bear Plunge. Photo via Coney Island Brewing Facebook.

The Coney Island Brewing Company, whose craft beers celebrate the iconography of Coney Island, may soon have a place to call its own on Surf Avenue. Boston Beer Corporation, which applied in September for a license to open a brewery under the trade name Coney Island Brewing Company at 1904 Surf Avenue, received a conditional letter of approval from the NY State Liquor Authority last week.

The line of Coney Island beers was relaunched in 2013 after being sold to Alchemy & Science, a division of Boston’s Samuel Adams. The brewery will be located in a retail space on the outside of MCU Park formerly occupied by Danny Boy’s Pizza and adjacent to Peggy O’Neill’s and the MCU Credit Union.

1904 Surf Avenue

Coney Island Brewing Co has applied for a brewer’s license at the 1904 Surf Ave store formerly occupied by Danny Boy’s Pizza. November 16, 2014. Photo © Tricia Vita

A conditional approval letter is issued upon completion of the license application process but prior to approval of the premises. According to the NYSLA, after a brewer’s license is granted, the permittee has the option of applying for a retail license and tasting permit.

“We’re excited about the opportunity,” Kathleen Barnes of the Coney Island Brewing Company told ATZ last year. She said they’re planning to have a tasting room, retail space, a community center, and tours of the brewing process. Draft beers will be sold in growlers. Retail items include Coney beer-themed tap handles, coolers, beach towels, T-shirts and trucker hats currently sold on the company’s online store. Asked if the brewery would be applying for a permit to operate a brew pub or restaurant at the location, Barnes said they were not.

The new brewery will mark a return to Coney for the namesake brand, which under Shmaltz Brewing ownership operated the “World’s Smallest Brewery” in a tiny storefront next to the freak show. That brewery was part of Coney Island USA’s small business incubator program from 2011 until it got washed away by Sandy.

New graphics on display

New graphics on display at Brass Monkey Launch Party, November 18, 2013. Photo © Tricia Vita

Related posts on ATZ…

November 19, 2014: Coney Island Brewing Co. Applies for License for Surf Ave Brewery

November 25, 2013: Coney Island Freak Show-Inspired Beer Takes A New Ride

January 31, 2012: Remnant of Under Boardwalk Bar Found in Coney Island

October 11, 2011: Photo of the Day: Butterflies & Beer Island by Bruce Handy

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