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Posts Tagged ‘Surf Avenue’

Tommy Holiday Coney Island Mural

Work-in-progress: Tommy Holiday mural on side of LunaTics Ice Cream, Coney Island. April 15, 2015. Photo by Stan Fox

“A friend and I will be painting a huge Coney Island mural on the side of LunaTics Ice Cream shop on Surf Avenue,” wrote Coney sign painter Tommy Holiday in an email to ATZ. His previous work in Coney Island includes Coney Island USA, Wonder Wheel Park, and the cars of the Cyclone. Today, they are filling in the letters with designs featuring Steeplechase’s Funny Face, the Wonder Wheel, Luna Park’s gate and more. Many thanks to Stan Fox for his photos of the work-in-progress.

Coney Island Mural

Work-in-progress: mural on side of LunaTics Ice Cream, Coney Island. April 15, 2015. Photo by Stan Fox

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Jone Walk, Off Season

Jones Walk, Off Season. November 2, 2014. Photo © Tricia Vita

Walking around Coney during the off-season? Check out ATZ’s Guide to Coney Island’s Honorary Walks and Places.

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IhopAfter weeks of rumors and negotiations, it’s finally official: the lease for a 5,400 square foot IHOP at 1019 Surf Avenue in Coney Island was signed on Thursday, broker Joe Vitacco told ATZ. The franchisee who will be operating the restaurant is Bryan McKenzie, who owns an IHOP in New Jersey. Construction is expected to take about four months after the landlord completes the vanilla shell.

The one-story building at 1019 across the street from Luna Park is a longtime furniture store, which is not among the use groups permitted by the zoning. The space is being subdivided into six storefronts by the landlord and the stores are in the process of getting new street numbers. IHOP will combine the three stores on the far left and the soon-to-open Subway Cafe has the one on the right. Two remaining storefronts totalling 3,000 square feet are expected to be snapped up by another franchisee.

Why is Surf Avenue becoming a mecca for franchises? “The franchise is a preference of the landlords in Coney Island,” says Vitacco, who has leased space on Surf Avenue to Johnny Rockets, Subway Cafe and Rita’s Italian Ice, as well as to Brooklyn-based bakery Piece of Velvet for their third store. On Mermaid Avenue, he has leased to such Mom & Pops as a fish store and a Chinese bakery, as well as a Jamaican patty store franchisee.

Surf Avenue

1209 Surf Avenue in Coney Island. Store with shuttered gates is the future home of IHOP. January 25, 2015. Photo © Tricia Vita

“First of all, the franchisees are better funded. They are required to have half a million to two million in assets. They are trained and helped by the franchise company and have a high chance of success.” Many also own multiple businesses, which enables them to spread the risk. The Johnny Rockets franchisee owns several other franchise restaurants, Vitacco says.

Unlike Manhattan, where Mom and Pops are being forced out by landlords who triple the rent and then turn around and lease to chains or upscale businesses, many of the new franchises on Coney Island’s Surf Avenue are replacing illegal furniture stores which have existed for years in defiance of the zoning. Amid the influx of already opened national chains and franchises such as It’Sugar, Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, there have also been a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe, which have no connection to Luna Park.

The relatively large size of the stores is also a factor. The average price per square foot on the north side of Surf is $50.00 per square foot, Vitacco tells ATZ. On Mermaid Avenue it is $45 per square foot. “The difference in price from space to space depends upon the amount of landlord work. A space can be rented in ‘as is condition,’ as a Vanilla Box or as built to suit. The conditions will affect the rent.”

Asked why we aren’t seeing more a diversity of businesses instead of all restaurants and food? Is it too expensive? Vitacco says, “Because food pays the highest per square foot. Remember on Surf Avenue we are limited by the Coney Island C7 special zoning.”

Sky Rapids Ride

Sky Rapids Ride at 1223 Surf Avenue and Arcade at 1217 Surf Ave. Coney Island. January 1, 1979. Photo by Abe Feinstein via Coney Island History Project

According to the rezoning of 2009, permitted uses include:

–Open and enclosed amusements with limited accessory retail. Amusement uses would also include virtual reality and simulated gaming, dark rides, recreational sports facilities and water parks.

–Restaurants of any size, including those with entertainment and dancing. It would also include other complementary uses to amusements uses such as performance venues, bathhouses, breweries, tattoo parlors or wedding chapels.

–Retail and service uses complementary to amusement uses and beach activities such as arts and crafts production and sales, bicycle sales and repair, gift shops, and beach furniture stores. These uses would be limited in size and frontage.

Related posts on ATZ…

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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coney Island Brewing Co.

Coney Island Brewing Co, and The Plunge, a Belgian-style Ale, were among the sponsors of this year’s Polar Bear Plunge. Photo via Coney Island Brewing Facebook.

The Coney Island Brewing Company, whose craft beers celebrate the iconography of Coney Island, may soon have a place to call its own on Surf Avenue. Boston Beer Corporation, which applied in September for a license to open a brewery under the trade name Coney Island Brewing Company at 1904 Surf Avenue, received a conditional letter of approval from the NY State Liquor Authority last week.

The line of Coney Island beers was relaunched in 2013 after being sold to Alchemy & Science, a division of Boston’s Samuel Adams. The brewery will be located in a retail space on the outside of MCU Park formerly occupied by Danny Boy’s Pizza and adjacent to Peggy O’Neill’s and the MCU Credit Union.

1904 Surf Avenue

Coney Island Brewing Co has applied for a brewer’s license at the 1904 Surf Ave store formerly occupied by Danny Boy’s Pizza. November 16, 2014. Photo © Tricia Vita

A conditional approval letter is issued upon completion of the license application process but prior to approval of the premises. According to the NYSLA, after a brewer’s license is granted, the permittee has the option of applying for a retail license and tasting permit.

“We’re excited about the opportunity,” Kathleen Barnes of the Coney Island Brewing Company told ATZ last year. She said they’re planning to have a tasting room, retail space, a community center, and tours of the brewing process. Draft beers will be sold in growlers. Retail items include Coney beer-themed tap handles, coolers, beach towels, T-shirts and trucker hats currently sold on the company’s online store. Asked if the brewery would be applying for a permit to operate a brew pub or restaurant at the location, Barnes said they were not.

The new brewery will mark a return to Coney for the namesake brand, which under Shmaltz Brewing ownership operated the “World’s Smallest Brewery” in a tiny storefront next to the freak show. That brewery was part of Coney Island USA’s small business incubator program from 2011 until it got washed away by Sandy.

New graphics on display

New graphics on display at Brass Monkey Launch Party, November 18, 2013. Photo © Tricia Vita

Related posts on ATZ…

November 19, 2014: Coney Island Brewing Co. Applies for License for Surf Ave Brewery

November 25, 2013: Coney Island Freak Show-Inspired Beer Takes A New Ride

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October 11, 2011: Photo of the Day: Butterflies & Beer Island by Bruce Handy

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Subway Cafe

Subway Cafe, Surf Avenue. January 25, 2015. Photo © Tricia Vita

More than two years after ATZ posted “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012), the trend continues. Across the street from Luna Park, an IHOP is finalizing a deal to open a pancake restaurant while a Subway Cafe has their sign up and is set to open a year-and-a-half after signing a lease. New FEMA regulations after Sandy are partly to blame for construction delays at Subway Cafe, a restaurant concept featuring “Tuscany-style decor” aiming for a “coffeehouse ambiance” and a layout a little larger than an average Subway.

Sushi Lounge

Sushi Lounge, Surf Avenue at W 12th Street. January 25, 2015. Photo © Tricia Vita

Amid the influx of already opened national chains and franchises such as It’Sugar, Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, there have also been a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe (no connection to the park). An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem, is opening across the street from old-time Mom & Pops Williams Candy and Pete’s Clam Stop

Sushi is coming to the corner of Surf Ave. and West 12th Street, across the street from Coney Island USA. Shalyapin Wonderwheel Karaoke (no connection to Wonder Wheel Park) morphed into Surf 12 Club and Lounge, which features live music, but their newest sign says “SUSHI LOUNGE.” A spokesman told ATZ they wanted to do something different. A new display case stood ready to serve desserts. Quartet of Catastrophe will play on Friday at 9:30pm.

Applebee's

Signs in Applebee’s windows on Surf Avenue. January 25, 2015. Photo © Tricia Vita

Applebee’s, which opened in June 2013, has proven popular with locals and extended its hours. Multiple signs on the street and one in the sky announce they now serve breakfast daily from 8am till 12 noon. A sideshow banner for Gary Dreifus’ “Magic at Coney!!!” graces the window. After completing its run at Coney Island USA, the magical variety show has moved across the street to Applebee’s second floor for Sunday performances in the winter.

Unlike Manhattan, where Mom and Pops are being forced out by landlords who triple the rent and then turn around and lease to chains or upscale businesses, the new franchises on Coney Island’s Surf Avenue are replacing illegal furniture stores which have existed for years in defiance of the zoning. Until the early 1980’s the north side of Surf was home to individually-owned penny arcades and a variety of rides including bumper cars, carousels and even a Jumbo Jet-style coaster. By the time the last ride– Coney Island’s B & B Carousell — closed in 2005, the north side was known as the wrong side of Surf Avenue to locate a business because of the lack of foot traffic. Not any more.

Checkers Coney Island

Checkers in Stillwell Terminal, Surf Avenue. January 25, 2015. Photo © Tricia Vita

Two other previously announced and long under construction franchises that are expected to open in 2015 are Checkers in Stillwell Terminal, which has finally put its sign up, and its next door neighbor, Johnny Rockets. Like Subway Cafe, these businesses have been delayed by new and ever-changing post-Sandy building regulations. Johnny Rockets is waiting for approval of a storm surge resistant front to resume construction.

Just off Surf, on Stillwell Avenue, Thor Equities’ retail building is the site of New York City’s first Wahlburgers –Donnie, Mark and Paul Wahlberg’s burger franchise– opening in May and written into the script of the Wahlberg’s reality show on A & E.

UPDATE January 30, 2015:

The Coney Island Brewing Company, whose craft beers celebrate the iconography of Coney Island, may soon have a place to call its own on Surf Avenue. Boston Beer Corporation, which applied in September for a license to open a brewery under the trade name Coney Island Brewing Company at 1904 Surf Avenue, received a conditional letter of approval from the NY State Liquor Authority last week.

Johnny Rockets Coney Island

Johnny Rockets, Surf Avenue, January 25, 2015. Photo © Tricia Vita

Related posts on ATZ…

May 26, 2014: Photo Album: Opening Day for 5 New Businesses & Exhibits in Coney Island

January 3, 2014: New Year, New Franchise: Rita’s Italian Ice Coming to Coney Island

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

February 13, 2013: Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

Read Full Post »

1904 Surf Avenue

Coney Island Brewing Co has applied for a brewer’s license at the 1904 Surf Ave store formerly occupied by Danny Boy’s Pizza. November 16, 2014. Photo © Tricia Vita

The Coney Island Brewing Company, which relaunched a year ago after being sold to Alchemy & Science, a division of Samuel Adams, has applied for a license to open a brewery at 1904 Surf Avenue in Coney Island, sources tell ATZ. The new brewery will mark a return to Coney for the namesake brand, which under Shmaltz Brewing ownership operated the “World’s Smallest Brewery” in a tiny storefront next to the freak show. That brewery was part of Coney Island USA’s small business incubator program from 2011 until it got washed away by Sandy. The new retail space at 1904 Surf on the outside of MCU Park was formerly occupied by Danny Boy’s Pizza and is adjacent to Peggy O’Neill’s and the MCU Credit Union.

“We’re not ready to make an official announcement, there is paperwork still being processed,” Kathleen Barnes of the Coney Island Brewing Company told ATZ. According to the New York State Liquor Authority, the application was filed on September 26 and is pending. The NYSLA has no set timetable for approval, but after a brewer’s license is granted, the permittee has the option of (more…)

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http://www.flickr.com/photos/27469924@N06/5514450245/

Vintage Sign inside Denny’s Ice Cream, Coney Island. February 28, 2011. Photo © Tricia Vita/me-myself-i via flickr

In 2012 ATZ asked “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012). With a slew of chains and franchisees coming to the new, year-round Coney Island, the answer is yes, but two new Mom & Pops — Lunatics Ice Cream and Luna Park Cafe– are under construction and racing to open for business in May.

On the south side of Surf Avenue next to Popeye’s, the former Island Grocery is being transformed into a new walk-in shop called Lunatics Ice Cream. Dennis Corines, whose Denny’s Ice Cream operated on Surf from 1968 until he sold it to Coney Island USA and it was destroyed by Sandy, is a consultant to the owners. They’ll be bringing back his vanilla, chocolate and banana pistachio soft serve as well as cotton candy, popcorn, jelly apples and funnel cake. The projected opening date is May 15.

Coney Island Post-Sandy

Coney Island Post-Sandy: Interior Demolition of Storm-Ravaged Denny’s Ice Cream, Surf Avenue. November 17, 2012. Photo © Tricia Vita via flickr

On the north side of Surf Avenue across from the Cyclone roller coaster, a new Mom & Pop eatery is under construction in one of the former furniture stores. Set to open as early as May 1st, the 2,400 square foot space is divided into three sections: pizzeria, frozen yogurt counter, and a cafe serving burgers and sandwiches. Co-owner Mike Kukaj tells ATZ that the name of the restaurant will be Luna Park Cafe.

Luna Park Cafe

Luna Park Cafe: New Cafe Under Construction on North Side of Surf Avenue. April 23, 2014. Photo © Tricia Vita

The original Luna Park (1903-1944) was on the north side of Surf Avenue, where Luna Park Houses and Luna Park Furniture are now. Until the early 1980′s the north side was home to individually-owned penny arcades and a variety of rides including bumper cars, carousels and even a Jumbo Jet-style coaster. Philips Candy Store, now located in Staten Island, was the anchor of Stillwell Terminal from 1930 until 2000 when the terminal was rebuilt and they had to move out.

By the time the last ride– Coney Island’s B & B Carousell —closed in 2005, the north side was known as the wrong side of Surf Avenue to locate a business because of the lack of foot traffic. Now it is home to Coney Island Bar & Grill, Grimaldi’s Pizzeria and Applebee’s, which has plans to open a sidewalk cafe.

Under Construction Surf Avenue

New Mom & Pop Business Under Construction on North Side of Surf Avenue, Its name will be “Luna Park Cafe.” April 23, 2014. Photo © Tricia Vita

Among the new chains and franchisees expected to open this year in Coney Island are Johnny Rockets, currently under construction on the north side of Surf, as well as Burger-Fi, Subway Cafe and Red Mango. Along with Applebee’s, It’Sugar and Rita’s Italian Ice are already open on Surf Avenue, and there are a 24-hour Dunkin Donuts/Baskin Robbins and Subway in Stillwell Terminal.

Johnny Rockets

Building for Johnny Rockets Under Construction on Surf Avenue, Coney Island. April 21, 2014. Photo © Tricia Vita

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Related posts on ATZ…

January 3, 2014: New Year, New Franchise: Rita’s Italian Ice Coming to Coney Island

December 31, 2013: Amusing the Zillion’s Coney Island 2013 Year in Review

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

February 13, 2013: Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

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