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Posts Tagged ‘Surf Avenue’

HBO VINYL Coney Island

HBO’s Vinyl brought this portable Ferris Wheel to Thor Equities lot on 12th Street. Photo © Charles Denson. August 11, 2015

Nope, it’s not a mirage. A little Ferris wheel has been set up within sight of Coney Island’s mighty Wonder Wheel! For two days and nights, HBO’s new rock ‘n’ roll series Vinyl has transformed Surf Avenue, including Thor Equities’ long vacant properties, into a 1970s carnival. In prep for Tuesday night’s shoot, a portable Ferris wheel was set up on the West 12th Street lot across from Coney Island USA. The lot has been vacant since the Bank of Coney Island was demolished by Thor in 2010. A vintage sideshow bannerline featuring a gorgeous cavalcade banner by the legendary Fred Johnson was hung from the forlorn-looking Grashorn Building, Coney’s oldest, also owned by Thor. Historian Charles Denson shot these surreal-looking photos on Tuesday afternoon before filming got underway.

The HBO series from Martin Scorsese, Mick Jagger and Terence Winter is set to premiere in 2016. Surf Avenue businesses were reportedly paid several thou each to keep the lights blazing while the production company pulls an all nighter. What a bonanza! Too bad it’s only for a day and a night and the amusements can’t return for real to good ol’ Surf Avenue where they belong.

VINYL HBO Coney Island

Vintage sideshow banners emblazon Coney Island’s oldest building, the Grashorn, vacant since 2008. Photo © Charles Denson. August 11, 2015

The only use that the circa 1880’s Grashorn has seen since we started blogging in 2009 was as the Susquehanna Hat Company set for HBO’s Bored to Death (2011) and an office for the production company filming Men in Black 3 (2012).

The Jones Walk side of the Grashorn building has been vacant for several years, as ATZ reported in “The New Coney Island: A Tale of Two Jones Walks.” Why? A business owner who had leased a small stand on the Walk from Thor in 2008 told us in 2009 that the rent had tripled from $8,000 to $24,000. He declined the space and left Coney Island, never to return.

In the summer of 2010, Save Coney Island published renderings showing the potential of the building if restored, but their plan to create a Coney Island Historic District along Surf Avenue was crushed by Thor CEO Joe Sitt’s demolition of all but one of his historic buildings. Only the Grashorn remains. And apparently only HBO and Hollywood can afford the rent.

VINYL HBO Coney Island

Vintage sideshow banners on Coney Island’s oldest building, owned by Thor Equities. Photo © Charles Denson. August 11, 2015

Related posts on ATZ…

April 19, 2015: USA Network’s Mr. Robot is Filming Again in Coney Island

April 22, 2014: ATZ Review: ‘Famous Nathan,’ A Documentary by Lloyd Handwerker

November 15, 2012: ATZ Review: Coney Island Documentary ‘Zipper’ Debuts at DOC NYC

June 6, 2011: HBO’s Bored to Death Brings Susquehanna Hat Co. to Coney Island

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1315 Surf Avenue

Vacant since Sandy, 1315 Surf Avenue will be the site of an Italian fast food restaurant. The Shore Theater building next door, owned by the Bullard family, has been vacant for 40 years. May 13, 2015. Photo © Tricia Vita

What’s new on the north side of Surf, the mecca for franchises in Coney Island? At 1315, where Cha Cha’s relocated from the Boardwalk until calling it quits after being devastated by Sandy, a permit has been taken out for interior renovations. A new eatery is going there and thankfully it won’t be another franchise or chain.

The Russo Brothers, owners of Gargiulo’s, which is Coney Island’s bastion of fine dining, are planning to open a fast food Italian restaurant, according to Anthony Russo. Pizza, veal parm and fried calamari will be among the offerings Russo told ATZ. No opening date has been set, but construction is expected to get underway as soon as permits have been approved.

Gargiulo's Way

Gargiulo’s Way, West 15th St between Surf and Mermaid Avenues, Coney Island. November 16, 2014. Photo © Tricia Vita

The Russo brothers own the building as well as the adjacent one where tenants include Piece of Velvet Bakery and Rita’s Italian Ice on the corner of 15th Street. In 2007, West 15th Street between Surf and Mermaid Avenues was designated Gargiulo’s Way to mark the 100th anniversary of Gargiulo’s Restaurant. Founded by Gus Gargiulo and owned by the Russo family since 1965, the Coney Island landmark at 2911 West 15th offers classic Neapolitan cuisine.

According to broker Joe Vitacco, who leased the storefronts to Rita’s and Piece of Velvet, there are very few remaining vacant spaces for lease on the north side of Surf. At 1223 Surf Avenue, he has 2,100 square feet on the first floor and 5,000 square feet plus 1,900 square foot terrace on the second floor and 4,000 square feet rooftop dinning for $45-$50 per square foot.

The first floor of that address next to Stillwell Terminal was also leased to a Johnny Rockets (6000 sf) and Red Mango (2.000 sf) franchisee in 2012, but construction has been delayed by new and ever-changing post-Sandy building regulations. Among the stores Vitacco is offering are 1,450 square feet at 1019 Surf Avenue next to the new Subway Cafe and across the street from Luna Park.

Related posts on ATZ…

May 14, 2015: Coney Island 2015: Red Doors Bar & Grill Opens on North Side of Surf Ave

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

January 3, 2014: New Year, New Franchise: Rita’s Italian Ice Coming to Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

 

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The Red Doors Bar & Grill

The Red Doors Bar & Grill, 1205 Surf Avenue, Coney Island. May 13, 2015. Photo © Tricia Vita

Coney Island’s new Red Doors Bar & Grill opened its doors for drinks for the first time on Wednesday. ATZ sampled a raspberry lemonade (minus the vodka) from their cocktail menu. Restaurant consultant Gina Weinstein has put together a new menu and “cool, tattooish” decor mixing industrial design with posters of old Coney Island for this space on Surf Avenue near West 12th Street. Unlike many of the recently opened or soon-to-open eateries in Coney Island, it’s neither a chain nor a franchise! Red Doors’ owner Oleg says he expects the restaurant will open Memorial Day weekend.

The Red Doors Bar & Grill

Industrial design and posters of old Coney Island at The Red Doors Bar & Grill, May 13, 2015. Photo © Tricia Vita

Menu selections include fresh baked pretzels with spicy beer mustard, pulled pork sliders, chicken quesadilla, buffalo chicken spring rolls, Caesar salad, a variety of burgers, fries, beer battered onion rings, and donuts made to order.

For vegetarians, there’s veggies and hummus: “Balsamic grilled asparagus, red pepper, portobello, carrots, purple cabbage, roasted red pepper hummus. served with warm tortillas.”

Raspberry lemonade

Raspberry lemonade at Red Doors Bar & Grill, May 13, 2015. Photo © Tricia Vita

The new Mom & Pop joins Grimaldi’s Pizzeria, Applebee’s, Subway Cafe, Dunkin Donuts and Surf 12 Nightclub on the north side of Surf. IHOP, Checkers and Johnny Rockets franchises are under construction.

This location at 1205 Surf Avenue was formerly Bratva Bar and Coney Island Bar & Grill, which closed last year.

Red Doors Bar & Grill

Red Doors Bar & Grill logo features the famous Steeplechase Funny Face and the Wonder Wheel

Related posts on ATZ…

April 30, 2015: Thor Equities Recruits Jeffrey Deitch, Dan Biederman & Smorgasburg to Dress Up Vacant Coney Lot

April 27, 2015: Coney Island 2015: Update on Wahlburgers, Temporary Fair at Thor’s Vacant Lots

April 21, 2015: Coney Island 2015: New York Air Show Set For August 29-30

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

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805 Surf Avenue

Lot on the north side of Surf Avenue adjacent to the West 8th Street subway station in Coney Island. May 5, 2015. Photo © anonymouse via AmusingtheZillion.com

The new owners of a long vacant lot on the north side of Surf Avenue directly across from the Cyclone roller coaster in Coney Island are seeking ideas for seasonal use. “We’re looking to do something in the short term,” Igor Oberman of PYE Properties told ATZ. Arts and crafts, food market, food trucks, and amusement attractions are a few of the possibilities.

“We’re brainstorming ideas as to what uses we could put the site this summer. It looks like Thor has got the food vendors to come out,” said Oberman, referring to the Smorgasburg vendors coming to Stillwell Avenue. “Any of your ideas would be appreciated.” Oberman may be reached at PYE Properties at igor[AT]pyeproperties[dot]com.

Over the past decade, the vacant lot, which has 140 feet of frontage on Surf and is 90 feet deep, has occasionally been used as a parking lot. For one day in 2011, the lot briefly hosted John Strong’s sideshow until the previous property owners abruptly did an about-face and went back to parking cars.

A kiddie ride park,a go kart track and a flea market housed in shipping containers have occupied the lot in the past. Bumper cars and other amusements were in the building on the site which was torn down in the 1950s. Until the early ’80s the north side of Surf Avenue was home to individually-owned penny arcades and a variety of rides including carousels and even a Jumbo Jet-style coaster.

805 Surf Avenue

Vacant lot at 805-825 Surf Avenue, on the north side of Surf across from the Cyclone in Coney Island, May 5, 2015. Photo © anonymouse via AmusingtheZillion.com

The Surf Avenue lot at 805-825 Surf Avenue is Brighton Beach-based PYE Properties’ first acquisition in Coney Island. “We’re looking to develop it shortly,” Oberman said. According to the development company’s website, “PYE Properties is a full-service development company guided by our in-house team of result-driven real estate professionals whose expertise includes acquisition, design, development, construction and property management.”

Since the rezoning of Coney Island, the north side of Surf has seen restaurants such as Grimaldi’s, Applebee’s, and Subway Cafe rapidly replacing furniture stores and vacant lots. A Johnny Rockets franchise is under construction and IHOP signed a lease in February. Mom & Pops on the north side include Chill party space, Red Door Bar & Grill (formerly Coney Island Bar & Grill), and Piece of Velvet Cupcakes.

Related posts on ATZ…

April 30, 2015: Thor Equities Recruits Jeffrey Deitch, Dan Biederman & Smorgasburg to Dress Up Vacant Coney Lot

April 20, 2015: Art of the Day: “Greetings from Coney Island” Blends Past & Present

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Tommy Holiday Coney Island Mural

Work-in-progress: Tommy Holiday mural on side of LunaTics Ice Cream, Coney Island. April 15, 2015. Photo by Stan Fox

“A friend and I will be painting a huge Coney Island mural on the side of LunaTics Ice Cream shop on Surf Avenue,” wrote Coney sign painter Tommy Holiday in an email to ATZ. His previous work in Coney Island includes Coney Island USA, Wonder Wheel Park, and the cars of the Cyclone. Today, they are filling in the letters with designs featuring Steeplechase’s Funny Face, the Wonder Wheel, Luna Park’s gate and more. Many thanks to Stan Fox for his photos of the work-in-progress.

Coney Island Mural

Work-in-progress: mural on side of LunaTics Ice Cream, Coney Island. April 15, 2015. Photo by Stan Fox

Related posts on ATZ…

March 26, 2014: Art of the Day: ‘Mic Check’ by RAE in Coney Island

June 21, 2012: Photo Album: Mermaid Avenue Murals and Public Art

May 3, 2011: Photo of the Day: Street Art by RAE in Coney Island

April 15, 2011: Photo Album: Whimsical Murals Blossom in Coney Island

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Jone Walk, Off Season

Jones Walk, Off Season. November 2, 2014. Photo © Tricia Vita

Walking around Coney during the off-season? Check out ATZ’s Guide to Coney Island’s Honorary Walks and Places.

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January 25, 2015: Photo of the Day: Snowy Cyclone and Boardwalk by Bruce Handy

November 21, 2014: Photo of the Day: Coney Island Farmers’ Market

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

March 25, 2013: Photo of the Day: Palms on Palm Sunday in Coney Island

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IhopAfter weeks of rumors and negotiations, it’s finally official: the lease for a 5,400 square foot IHOP at 1019 Surf Avenue in Coney Island was signed on Thursday, broker Joe Vitacco told ATZ. The franchisee who will be operating the restaurant is Bryan McKenzie, who owns an IHOP in New Jersey. Construction is expected to take about four months after the landlord completes the vanilla shell.

The one-story building at 1019 across the street from Luna Park is a longtime furniture store, which is not among the use groups permitted by the zoning. The space is being subdivided into six storefronts by the landlord and the stores are in the process of getting new street numbers. IHOP will combine the three stores on the far left and the soon-to-open Subway Cafe has the one on the right. Two remaining storefronts totalling 3,000 square feet are expected to be snapped up by another franchisee.

Why is Surf Avenue becoming a mecca for franchises? “The franchise is a preference of the landlords in Coney Island,” says Vitacco, who has leased space on Surf Avenue to Johnny Rockets, Subway Cafe and Rita’s Italian Ice, as well as to Brooklyn-based bakery Piece of Velvet for their third store. On Mermaid Avenue, he has leased to such Mom & Pops as a fish store and a Chinese bakery, as well as a Jamaican patty store franchisee.

Surf Avenue

1209 Surf Avenue in Coney Island. Store with shuttered gates is the future home of IHOP. January 25, 2015. Photo © Tricia Vita

“First of all, the franchisees are better funded. They are required to have half a million to two million in assets. They are trained and helped by the franchise company and have a high chance of success.” Many also own multiple businesses, which enables them to spread the risk. The Johnny Rockets franchisee owns several other franchise restaurants, Vitacco says.

Unlike Manhattan, where Mom and Pops are being forced out by landlords who triple the rent and then turn around and lease to chains or upscale businesses, many of the new franchises on Coney Island’s Surf Avenue are replacing illegal furniture stores which have existed for years in defiance of the zoning. Amid the influx of already opened national chains and franchises such as It’Sugar, Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, there have also been a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe, which have no connection to Luna Park.

The relatively large size of the stores is also a factor. The average price per square foot on the north side of Surf is $50.00 per square foot, Vitacco tells ATZ. On Mermaid Avenue it is $45 per square foot. “The difference in price from space to space depends upon the amount of landlord work. A space can be rented in ‘as is condition,’ as a Vanilla Box or as built to suit. The conditions will affect the rent.”

Asked why we aren’t seeing more a diversity of businesses instead of all restaurants and food? Is it too expensive? Vitacco says, “Because food pays the highest per square foot. Remember on Surf Avenue we are limited by the Coney Island C7 special zoning.”

Sky Rapids Ride

Sky Rapids Ride at 1223 Surf Avenue and Arcade at 1217 Surf Ave. Coney Island. January 1, 1979. Photo by Abe Feinstein via Coney Island History Project

According to the rezoning of 2009, permitted uses include:

–Open and enclosed amusements with limited accessory retail. Amusement uses would also include virtual reality and simulated gaming, dark rides, recreational sports facilities and water parks.

–Restaurants of any size, including those with entertainment and dancing. It would also include other complementary uses to amusements uses such as performance venues, bathhouses, breweries, tattoo parlors or wedding chapels.

–Retail and service uses complementary to amusement uses and beach activities such as arts and crafts production and sales, bicycle sales and repair, gift shops, and beach furniture stores. These uses would be limited in size and frontage.

Related posts on ATZ…

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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