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Posts Tagged ‘Thor Equities’

Wahlburgers

Slated to open this summer, Wahlburgers will have a rooftop overlooking Thor’s Stillwell lots. April 18, 2015. Photo © Tricia Vita

Last week, Wahlburgers released details of the 6,800 square foot franchise restaurant currently under construction in Coney Island and slated to open this summer. Eater dubbed it “a massive indoor/outdoor extravaganza.” Rooftop patio dining with a retractable glass roof sounds spectacular but it’s a stretch to say Wahlburgers “will overlook Coney Island’s famous boardwalk and beach” as the pr copy claims.

Located in Thor Equities’ retail building on Stillwell Avenue across from Nathan’s, the celebrity burger palace overlooks the Bowery and Thor CEO Joe Sitt’s long-vacant lots. That’s why we’re betting the rumors that began in November and continued this year about attractions coming to those lots for the summer are indeed true.

Wahlburgers

Architectural Rendering of Wahlburgers in Coney Island

Sources have told ATZ that Thor’s lots will host food and merch in 20 trailers. Rides and other attractions are now said to be part of the mix. Ironically there was an entire amusement park including bumper boats and a miniature golf course there before Joe Sitt bought the property in 2006 and promptly turned it into “Thor Equities Corridors of Blight.” The last time a carnival was here was 2012. The lots remained vacant in 2014 as well as in 2010 and 2013, when the City issued a stop-work order on a permit for “temporary parking for the amusement district.”

MegaWhirl

Prototype MegaWhirl ride, abandoned after the 2012 season and damaged by Hurricane Sandy, is finally being demolished. April 25, 2015. Photo © anonymouse via AmusingtheZillion

While the DOB has yet to issue permits for a “temporary fair,” the property is being prepped in earnest. Last week, the MegaWhirl ride, abandoned after it debuted here in 2012 and was damaged by Hurricane Sandy, was being demolished and tossed in a dumpster. Underground electric utilities were installed last month and the Bowery was cleared of concession trailers adjacent to the lot.

ATZ’s first post back in December about the celebrity burger franchise opening in Coney Island and subsequent updates continue to be as popular as posts about Friday night fireworks! That makes us think it’s going to be a magnet for some of Mark Wahlberg’s 15+ million Facebook fans. The Wahlburgers restaurants are the backdrop for the A&E TV reality series about Mark, Donnie and Paul Wahlberg’s adventures in the burger business. This summer’s opening of the Coney Island location is being scripted into the show. The original opening date of early May has been pushed back to June.

Wahlburgers

Signage on Wahlburgers currently under construction in Coney Island. Photo © Tricia Vita

Related posts on ATZ…

April 10, 2015: Coney Island 2015: Power Surge and Enterprise-Style Ride Set for Comeback

February 13, 2015: Coney Island 2015: IHOP Franchisee Signs Lease for 5,400-Square-Foot Surf Ave Store

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

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Repair crew on Coney Island Boardwalk

Repair crew on Coney Island Boardwalk. March 13, 2015. Photo © Tricia Vita

With Coney Island’s Palm Sunday season opener a mere 10 days away, the amusement area is a flurry of activity. New signage and work permits are affixed to buildings, job trainings and Boardwalk repairs are underway. Trenches are being dug along the Bowery and Jones Walk to lay new gas lines before the area comes fully awake from its winter slumber. City ride inspectors were on site on Wednesday inspecting rides that are ready to spin while both new rides and old favorites are still being set up in Coney Island’s amusement parks.

Scrambler Deno's Wonder Wheel Park

Astroland’s Scrambler is back in Coney at the Wonder Wheel. Photo © Tricia Vita

The cars are expected to go back up on the Wonder Wheel any day now — the official first sign of Spring. Among the season’s three new family rides at Deno’s Wonder Wheel Park is the Speedway, a Nascar-inspired ride with a Whip-like twist, which ATZ previewed earlier this month. A new Drop Tower arrived on Monday, as per this photo shared via twitter…

Astroland’s popular Scrambler has been refurbished and brought home to Coney Island. The ride is now being assembled in its new spot beside the Wonder Wheel. In Luna Park, Zamperla’s Rockin’ Tug has replaced the Beach Shack, and more new rides are yet to come.

Luna Games

New ‘Luna Games’ Signage Coney Island Boardwalk. Photo © Tricia Vita

Luna Park is increasing its presence on the Boardwalk with bold electric signage for “Luna Games” and additional pinwheels, which are the park’s logo. ATZ has learned exclusively that the owner of Coney’s Cones sold his small business to landlord Central Amusements International, which operates Luna Park. The ice cream shop had one year remaining on its five-year lease. The other independent businesses on the Boardwalk including Tom’s, Ruby’s and Paul’s Daughter have eight-year leases. Sources say that Zamperla will bring an Italian gelato shop to Coney Cone’s location, which is adjacent to the park’s boardwalk gate. The park is also debuting ticketbooths on the Boardwalk.

Luna Park Pinwheel

New Pinwheel, Luna Park’s logo, on the move in Scream Zone. Photo © Tricia Vita

In the Strange & Unusual Department: A giant skull long retired from duty at Wonder Wheel Park’s Spook-A-Rama dark ride was pulled out of storage and wheeled over to the Coney Island History Project. This fantastic creature will be on display this season, replacing the Cyclops head which is on loan to the Wadsworth Atheneum Museum of Art for a traveling art exhibit. Like the Cyclops, the skull’s eyes light up and move, promising some terrific selfies. The skull was a stage prop in Harvey Fierstein’s 1984 play Spookhouse and a denizen of the Coney Island Hysterical Society’s Spookhouse in the former Dragon’s Cave on the Bowery.

Skull from dark ride

Skull from dark ride en route to Coney Island History Project Photo © Tricia Vita

In Thor Equities’ building on Stillwell Avenue, work permits are posted and construction is underway on Wahlburgers, which is expected to open in May. The permits cover general construction on the first floor and the roof, where outdoor dining will be available for the celebrity burger chain . The roof currently overlooks an empty lot but as ATZ wrote in January: “Coney Island Rumor Mill: No Rides But Games, Food & Merch Coming to Thor’s Lot.”

There could be some truth to the rumor. Earlier this month, electrical service was installed on the lots. Since Thor bought the property in 2006 and evicted amusement operator Norman Kaufman, the Stillwell lots have occasionally hosted flea markets or carnivals. The lots were vacant last year as well as in 2010 and 2013, when the City issued a stop-work order on a permit for “temporary parking for the amusement district.”

Wahlburgers Coney Island

Building permits posted on window of future Wahlburgers on Stillwell Avenue, where construction is underway. Photo © Tricia Vita

Check our post on “Coney Island Amusement Park Jobs from Entry Level to Managerial Up for Grabs” for updates. New jobs being advertised included Brand Ambassadors for Luna Park, Marketing and Events Coordinator for Wahlburgers, and account Manager for Coney Island Brewing Company. Game of skill operators are needed for the 2015 season at the independent games on West 12th street off the Boardwalk. Apply in person or message @MissConeyIsland via twitter.

Luna Park Job Screening

Luna Park Job Screening at B&B Carousell. Photo © Tricia Vita

After the March 29th season opener, Coney Island’s amusement parks are open weekends and school holidays until the daily schedule kicks in Memorial Day Weekend.

More photos from this set may be viewed on flickr.

Polar Express

Polar Express, famed for its mega sound system and live DJs, getting ready for Coney Island’s Opening Day, 12th Street Amusements. Photo © Tricia Vita

Related posts on ATZ…

March 6, 2015: Photo Album: Glimpses of Spring in Coney Island

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

March 3, 2015: Coney Island 2015: The Whip Returns with a NASCAR Twist

Read Full Post »

Brooklyn Rock

Display of Paintings of the Elephant Hotel and the Parachute Jump by Yukiko Wada, hand-screened Tees by Wada and husband Chris Smith at Brooklyn Rock. January 25, 2015. Photo © Tricia Vita

Mom & Pop art T-shirt shop Brooklyn Rock is out but not down. After 21 months in Coney Island, the arrangement they had with Thor Equities for space in the developer’s retail building at Surf and Stillwell has come to an end. The 1,500-square-foot store, for which they paid a percentage of income as rent, will be partly taken over by celebrity burger chain Wahlburgers, which is set to open its first New York franchise in May in the vacant restaurant space next door.

As ATZ reported earlier this month, the one-of-a-kind Brooklyn Rock shop was open daily regardless of the season or the weather, and was one of the few places in Coney to buy a souvenir tee in February. “At the end of the proverbial day, it was a pop-up shop and we had a good run,” says Brooklyn Rock brand manager Seth Braunstein, who doesn’t want people to feel sorry for them or villainize Thor, with whom they parted on good terms. “I might get a call at some point to do a pop up in another of their Brooklyn locations. Who knows?”

Brooklyn Rock

Brooklyn Rock’s pop-up store at 3015 Stillwell Avenue in Coney Island closed in February. January 25, 2015. Photo © Tricia Vita

Brooklyn Rock’s tees, hoodies, aprons and other items are hand-dyed in unique colors and hand-printed from hand-drawn designs by artists Chris Smith and Yukiko Wada, the couple who founded the business in their Bushwick apartment in 2002. Braunstein says they’re relocating the wholesale print operations to a mezzanine space within a larger retail environment in Greenpoint called the Flying Squirrel. “It is an amazing children’s shop that we’ve wholesaled our gear to since they were located on North 6th in Williamsburg. We’re excited at the huge wholesale opportunities ahead and are gratified at the run we enjoyed in Coney.”

Before opening their Coney Island store in May 2013, the Brooklyn Rock team also wholesaled their merchandise to Coney Island USA’s gift shop, which they hope to do once again. Their previous retail shops include a street kiosk on Bedford Avenue, a shipping container at the now defunct DeKalb Market where Century 21 was built, and a Pintchik property across from Barclays Center, where foot traffic turned out to be slow. “When you’re an independent little guy, you’re swimming with sharks. We’re still swimming. We’re good. Ultimately we’re survivors,” says Braunstein.

Brooklyn Rock Larry David

Audrey Jakeway wearing Brooklyn Rock’s Larry David tee at preview performance of his new Broadway show “Fish in the Dark.” February 5, 2015. Photo via Brooklyn Rock Facebook

When ATZ interviewed Braunstein for the post that ran earlier this month, the shop had already received the vacate notice, but we did not mention it because they were hoping for an extension from Thor, as had happened last year. At that time, Luna Park offered them a kiosk in the amusement park, but they declined since they were able to keep their store. As for the vacant stores on the north side of Surf, where property owners have leased to restaurant and food businesses, Braunstein doesn’t think the location would bring them as much foot traffic as the south side of Surf.

While Brooklyn Rock is confident about landing a better spot, this story underscores the dim prospects for Mom & Pops hoping to come to Coney Island amid the influx of chains, both at Thor’s property on the south side of Surf and with the property owners on the north side. Currently there are a dwindling number of spaces for lease and Coney Island’s risk-averse landlords prefer the better-funded chains and franchisees. Brooklyn Rock’s lucky break came when Braunstein saw a news article about space for lease in Thor’s then-vacant new building and sent them a proposal. Thor Equities had sent out a press release that said: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.”

Tenants at Thor’s now fully-leased “Retail Ride of A Lifetime” building across from Stillwell Terminal include candy chain It’Sugar, apparel chain Rainbow Shop, the Brooklyn Nets Shop, Brooklyn Beach Shop spin-off Surf and Stillwell, and the soon-to-debut Wahlburgers. The building also had a Little Caesars Pizza pop-up last summer and two incredibly tiny mini-arcades, which are the shameful extent of the amusements required by the City’s Coney Island Comprehensive Rezoning Plan passed in 2009.

Thor Equities mini-arcade

The only amusements in Thor’s retail building are two mini-arcades, the size required by the City’s Rezoning Plan. One arcade is next door to the apparel chain Rainbow Shops. august 16, 2014. Photo © Tricia Vita

It’s telling that in recent weeks ATZ’s top ten posts have been about IHOP, Wahlburgers and other chains coming in 2015. In addition to the already opened national chains and franchises such as Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe opened last season. An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem opened on Valentine’s Day. On the north side of Surf, IHOP recently signed a lease to open a restaurant while Johnny Rockets remains under construction and Subway Cafe and Checkers have put their signs up and are almost ready to open.

Related posts on ATZ…

February 4, 2015: In Wintry Coney, Brooklyn Rock’s Hand-Printed Tees Keep Summer Dreams Alive

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

Read Full Post »

Brooklyn Rock

Brooklyn Rock, 3015 Stillwell Avenue, in Coney Island. January 25, 2015. Photo © Tricia Vita

“The French have never left,” says Brooklyn Rock brand manager Seth Braunstein when ATZ asks where the year-round tourists who visit his Coney Island shop are coming from. Located across Stillwell Avenue from Nathan’s Famous, which is also open daily regardless of the season or the weather, this one-of-a-kind shop is one of the few places in Coney to buy a souvenir tee in February.

What makes Brooklyn Rock’s tees out of the ordinary, says Braunstein, is that each one of the shirts is hand-dyed in unique colors and hand-printed from hand-drawn designs by artists Chris Smith and Yukiko Wada, the couple who founded the business in 2002. “We start with white American Apparel tees made in the U.S. out of cotton grown in the U.S,” he says. In the afternoon sunlight, the colors are especially vibrant and conjure up summery dreams on a wintry day.

Brooklyn Rock

Paintings of the Elephant Hotel and the Parachute Jump by Yukiko Wada, hand-screened Tees by Wada and husband Chris Smith. January 25, 2015. Photo © Tricia Vita

Coney Island’s landmark Cyclone, Wonder Wheel and Parachute Jump feature prominently in the designs along with the magical place names CONEY and BROOKLYN. Among the signature sayings printed on Brooklyn Rock’s tees are “Brooklyn, Entertaining Manhattan since 1646″ and “Keep Brooklyn Offensive.”

Famous faces on their tees include Brooklyn-born comedian and Seinfeld writer Larry David, whose people once bought one for him, Braunstein says with pride. “Tonight, one of our people will be sitting in the third row wearing the Larry David tee at the preview performance of his Broadway show.”

Brooklyn Rock’s tees, hoodies, hats, totes, knapsacks, aprons and other hand-printed items range in price from $15-$60.

One specialty at Brooklyn Rock that you may not expect to find in Coney Island is their book rack, which is stocked with gently read copies of classics by Ayn Rand to Kurt Vonnegut. The used books come from their friends at Williamsburg’s Book Thug Nation and Bushwick’s Human Relations, whom they’ve known since their days as fellow street vendors. Books are priced at $5 and $8.

Hand-Printed Tee at Brooklyn Rock

Sleeveless Hand-printed Coney Tee at Brooklyn Rock in Coney Island. January 25, 2015. Photo © Tricia Vita

Before opening their Coney Island store in May 2013, the Brooklyn Rock team wholesaled to children’s shops and Coney Island USA’s gift shop. They set up shop in a street kiosk on Bedford Avenue, a shipping container at the now defunct DeKalb Market, and a store across from Barclays Center, where foot traffic turned out to be slow.

Their Coney Island store is in Thor Equities’ retail building at Surf and Stillwell, where current tenants include It’Sugar, Rainbow Shops, Surf & Stillwell Brooklyn Apparel Co., the Brooklyn Nets Shop, a couple of mini-arcades and the soon-to open Wahlburgers franchise. Only It’Sugar and Brooklyn Rock remain open year round. How did this Bushwick-born Mom and Pop get their foot in the door?

Brooklyn Rock

Hand-printed shirt at Brooklyn Rock on Stillwell Avenue, Coney Island. November 24, 2014. Photo © Tricia Vita

Brooklyn Rock’s lucky break came when Braunstein saw a news article about space for lease in Thor’s then-vacant new building and sent them a proposal. Thor Equities had sent out a press release that said: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.”

We remember it well. For ATZ, the biggest surprise of the release was what Thor CEO Joe Sitt had to say about chains vs local businesses: “Coney Island’s popularity has reached record proportions, but we can never forget what got us here – local, ahead-of-their-time business owners who brought flair, hipness and edge to the People’s Playground,” Sitt said. “While it is wonderful that national chains are now coming to Coney, providing needed jobs and year-round revenue to the community, we must always remember the history of this iconic neighborhood.”

Hear, hear!

Brooklyn Rock, 3015 Stillwell Avenue, between Surf Ave and the Bowery, Coney Island, 11224. Winter hours are 12 noon till 7pm.

UPDATE: This store has closed! Read “Thor’s Coney Island: Brooklyn Mom & Pop Out But Not Down” (February 25, 2015) for details.

Hand-printed Tees and Hats at Brooklyn Rock

Hand-printed Tees, Totes and Hats at Brooklyn Rock. January 25, 2015. Photo © Tricia Vita

Related posts on ATZ…

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

January 22, 2015: Coney Island Rumor Mill: No Rides But Games, Food & Merch Coming to Thor’s Lot

November 28, 2014: ATZ Previews Coney Island’s Small Business Saturday

February 13, 2013: Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

Read Full Post »

Wahlburgers Coney Island

The location of the Wahlburgers celebrity burger franchise opening in Coney Island was publicly revealed for the first time today when signage went up on Thor Equities’ retail building. It’s no surprise –Coney insiders had already guessed because there’s one vacant retail space built for a restaurant and no other comparable spot for lease in the amusement area. In addition to the ground floor, the restaurant space offers rooftop seating.

The sign says “Coming Spring 2015 – Wahlburgers – Our Family – Our Story – Our Burgers” and promotes their website. The next guessing game is when the celebrity brothers–Donnie, Mark and Paul Wahlberg– and a TV crew will turn up in Coney for a site visit. A May 1st opening date was previously announced.

The Wahlberg family’s adventures in the burger business is the subject of an A & E TV reality series that debuted in January 2014. The Coney Island location and the store’s opening are being scripted into the show’s 2015 season.

The building on Surf and Stillwell Avenues across from Nathan’s Famous has been long touted by Thor as “The Retail Ride of a Lifetime.” Current tenants include It’Sugar, Rainbow Shop, Surf & Stillwell Brooklyn Apparel Co. and two mini-arcades required by the City’s zoning law. Wahlburgers’ immediate neighbors will be the Brooklyn Nets Shop and Brooklyn Rock, which sells hand-printed clothing and gifts.

The company announced in December that New York-based franchisee Big Apple Burgers is preparing to launch six restaurants in Manhattan and one in Coney Island. Wahlburgers will join a number of other national chains and franchises slated to open this year in Coney Island. As ATZ reported earlier this week, Johnny Rockets, Checkers, and Subway Cafe are currently under construction, IHOP is finalizing a lease deal, and the Boston Beer Corporation got a license to operate a brewery to house their Coney Island Brewing Company division.

UPDATE April 27, 2015:

Last week, Wahlburgers released details of the 6,800 square foot franchise restaurant currently under construction in Coney Island and slated to open this summer. Read more at Coney Island 2015: Update on Wahlburgers, Temporary Fair at Thor’s Vacant Lots

Related posts on ATZ…

January 20, 2015: Boston Beer Corp’s Coney Island Brewery Gets Conditional Approval from NYSLA

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

Read Full Post »

Thor's Coney Island

Thor’s Coney Island: Aerial view of vacant lots on south side of the Bowery between W 12th and W 15th where amusements once thrived. July 7, 2013. Photo © Tricia Vita

Today brought a new twist to the November rumor that an amusement park is coming to one of Thor Equities’ CEO Joe Sitt’s vacant lots in 2015. The latest from the Coney Island Rumor Mill is that there will be no rides (insert unhappy face emoticon) but about 20 trailers with games, food and merchandise. If true, the games would fulfill the “Use Group A” amusement component required by the zoning.

The location is in the heart of Coney Island adjacent to Luna Park’s Scream Zone and Deno’s Wonder Wheel Park. In recent years, this lot on the Bowery between Stillwell Avenue and West 12th Street has hosted failed flea markets and made a mockery of the rezoning in 2009 and 2011. “Festival by the Sea” and the “BK Festival” were granted City permits as a “temporary fair” because a flea market is not a permitted use on this property in Coney Island. A color coded map on Thor Equities’ website currently designates it as “Future Retailer/Entertainment Spaces.”

As a critic of flea markets on land where the Tornado roller coaster (1927-1977) and the Bobsled (1941-1974) once thrilled, we were happy to see the BK Festival and Thor Equities bring in rides, games and sideshows in 2012. Why not do it again?

MegaWhirl in Coney Island

Abandoned MegaWhirl Ride on Thor’s lot in Coney Island. November 11, 2012. Photo © Tricia Vita via flickr

Despite various amusement operators efforts to negotiate lease deals with Thor Equities in the past, the lots remained vacant last year as well as in 2010 and 2013, when the City issued a stop-work order on a permit for “temporary parking for the amusement district.”

Across the Bowery, Thor’s retail building is said to be the site of New York City’s first Wahlburgers –Donnie, Mark and Paul Wahlberg’s burger franchise– opening in May. There’s a vacant space on Stillwell next to the Brooklyn Nets store that was designed to house a restaurant. Rumor has it that is the location and it’s set to be revealed during the Wahlberg’s reality show on A & E.

Mozzarepa and other street fair food at Cha Cha’s Steeplechase Park on Thor’s Stillwell Avenue lot, June 23, 2012. Photo © Tricia Vita/me-myself-i via flickr

Related posts on ATZ…

March 24, 2014: Will Rides Return to Thor Equities Vacant Lots in Coney Island?

September 4, 2012: Exclusive: McCullough’s Kiddie Park Closing After 50 Years in Coney Island

May 16, 2011: Thor’s Coney Island: Aqueduct Flea Vendors Make Dismal Debut

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

Read Full Post »

Wahlburg family

The Wahlburg family at last month’s grand opening of Wahlburgers Toronto

Wahlburgers, a burger restaurant founded in Boston by the three Wahlberg brothers–actors Mark and Donnie, and chef Paul Wahlberg– is the latest national chain set to come to Coney Island. The company announced today that New York-based franchisee Big Apple Burgers is preparing to launch six restaurants in Manhattan and one in Coney Island.

“We’re confident that our knowledge and expertise will be a great asset to the Wahlburgers brand,” said John Cestare of Big Apple Burgers. “It’s exciting to partner with the Wahlberg family and brand knowing we share the same values and family-work culture.” Ten days ago, John Castare registered the name “Coney Burgers LLC” after registering “Big Apple Burgers LLC” earlier in November. Since the deal has just been signed, no info on the franchise’s location has been released yet. (Update: here it is!)

The Wahlberg family’s adventures in the burger business is the subject of an A & E TV reality series that debuted in January. The Coney Island location, which is expected to open in May, will be scripted into the show. After opening the first restaurant in 2011, they made deals to open locations in Las Vegas, Philadelphia and Toronto. Today’s announcement also included 20 franchise locations in Florida.

Wahlburgers

Wahlburgers menu via Wahlburgersrestaurant.com

Will the Wahlbergs’ celebrity help them win the hamburger market share in Coney? Boardwalk mainstays Nathan’s, Tom’s, Ruby’s, and Paul’s Daughter have burgers on their menus as does Peggy O’Neill’s on Surf Avenue. White Castle Express serves their sliders at two seasonal locations in Luna Park. Burger franchises currently under construction in Coney include a Checkers in Stillwell Terminal and a Johnny Rockets next door. The Johnny Rockets as well as a Subway Cafe on the north side of Surf have faced construction delays due to post-Sandy FEMA regulations requiring them to raise the floor by 2-1/2 feet. “Some of the regulations they’re making up as they go along,” broker Joe Vitacco told ATZ.

No word on the status of the Burger-Fi which Thor Equities’ Glenn Vogel said last spring was coming to their retail building on Stillwell. Has Wahlburgers grabbed that spot, which includes a roof deck? It’s a pretty good bet. Rumor has it that’s the location and it’s set to be revealed during the reality show. Check back for updates.

UPDATE April 27, 2015:

Last week, Wahlburgers released details of the 6,800 square foot franchise restaurant currently under construction in Coney Island and slated to open this summer. Read more at Coney Island 2015: Update on Wahlburgers, Temporary Fair at Thor’s Vacant Lots

UPDATE January 31, 2015:

The location of the Wahlburgers celebrity burger franchise opening in Coney Island was publicly revealed for the first time today when signage went up on Thor Equities’ retail building on Stillwell Avenue.

Related posts on ATZ…

November 18, 2014: Coney Island Brewing Co. Applies for License for Surf Ave Brewery

May 25, 2014: Photo Album: Opening Day for 5 New Businesses & Exhibits in Coney Island

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

Read Full Post »

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