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Posts Tagged ‘Thor Equities’

Purge Breakout Experience

Purge Breakout Experience in Coney Island, June 12, 2014. Photo © Tricia Vita via flickr

One of Thor’s vacant lots in Coney Island is actually getting an entertainment attraction if only for a three day run. “Purge Breakout: An Immersive Escape Experience” is opening on Friday the 13th and staying through Sunday. Traveling through the U.S. this summer, the escape game/haunted house offers fans of the film franchise “The Purge” an opportunity to step inside the world created by Universal Pictures and Blumhouse Productions. The trailer trucks housing the attraction pulled onto the lot behind Nathan’s yesterday and are setting up.

On the plus side, the attraction will bring people to Coney Island who purchased the $20 timed tickets in advance and are likely to spend money on food, drinks and rides afterwards. If you’re just finding out about it, the tickets are already sold out!

Can we do this again next month for Teenage Mutant Ninja Turtles?

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Little Caesars

Little Caesars $5 Pizza at Thor’s Retail Building at Surf and Stillwell. May 31, 2014. Photo © Tricia Vita via flickr

The latest chain to put its name on the glittering marquee of Thor Equities building in the new Coney Island is Little Caesars Pizza. Over Memorial Day Weekend, there was a cart selling Little Caesars “Hot-n-Ready” $5.00 pizzas in front of Thor’s building at Surf and Stillwell. The price was right and they sold out. Afterwards, signs remained taped to the outside of the window advertising the food franchise. We wondered if it was a tryout by a franchisee or guerrilla marketing. The official sign for “Little Caesars Express” went up last week. The Detroit-based Little Caesars is the nation’s third largest pizza chain with over 35 locations in New York City. It joins Applebee’s, Dunkin Donuts, Subway, Rita’s Italian Ice, It’Sugar and Rainbow Shops in making Surf and Stillwell a new mecca for chains and franchises.

What’s up with the vacant “ARCADE” next door? According to the Coney Island Rumor Mill, an arcade operator has agreed to fill the building’s two dummy arcades with games but paperwork issues are delaying the deal. No surprise there. Making a mockery of the zoning laws, the designated “arcades” have remained vacant ever since the building’s first tenant, Miami candy chain It’Sugar, opened last year. The 2009 Coney Island Rezoning requires the building to have a percentage of amusements equal to the square footage allocated for the arcades. If something other than amusements went into the space, the building’s C of O would be in jeopardy.

Why doesn’t Thor CEO Joe Sitt just throw some arcade machines in the “arcades” and open them up to the public instead of taking advantage of what appears to be a loophole in the zoning law that allows the spaces to remain vacant? Based on Sitt’s eviction of amusements from his property (“Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt,” ATZ, March 3, 2010), it’s our opinion that he’s not in any hurry to replace them.

The zoning states that “At least 15 percent of the Stillwell Avenue and West 10th Street street frontage of any zoning lot shall be occupied by Use Group A1 uses at the ground floor level.” Use Group “A1″ includes amusement arcades as well as open booths with games of skill or chance, such as water racing and shooting galleries, which used to occupy the spot in the demolished Henderson Building where the Brooklyn Nets Shop is now.

Related posts on ATZ…

March 11, 2014: Thor’s Coney Island: BurgerFi, Arcade Coming to Stillwell & Surf

October 17, 2013: The New Coney Island: Thor Equities Vacant Lots, Dummy Arcades

September 2, 2013: The New Coney Island: A Tale of Two Jones Walks

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Reithoffer Shows

Art for Reithoffer Shows Indy 500 ‘Flitzer’ Coaster at Coney Island, May 26, 2008. Photo © Tricia Vita via flickr

Reithoffer Shows, one of America’s oldest carnivals, is heading to Brooklyn after 11 days at the Staten Island Mall with more than 25 rides. The carnival’s Blue Unit is partnering with Aviator Sports at Floyd Bennett Field for the fifth year of the Kings County Fair, which runs from May 15 through 26. The family-run carnival billed as “The Aristocrat of Show Business” began in 1896 with a steam-driven carousel and is now operated by the 4th and 5th generations.

Meanwhile, over the weekend in Coney Island, the “Rumor Mill” was saying that Reithoffer is bringing rides to Thor Equities long-vacant lots on Stillwell from May 15-26 with the option of staying longer if business was good. The source of this “news” was said to be “very reliable.” The rumor began back in March (“Will Rides Return to Thor Equities Vacant Lots in Coney Island?” ATZ), though no specific carnival was mentioned at the time.

We’re still skeptical because no one we talked with from Reithoffer’s management knows anything about rides going to Coney Island and it’s the same date as the Kings County Fair. Blue Unit Manager Gary Alberry did allow that since Reithoffer has more than 115 rides, it’s possible some are being sent to Coney, though he’s not aware of it. The Blue Unit also has rides at the Northeast Fair in Pennsylvania and a Virginia K-Mart, while the Orange Unit is playing spots in New Jersey and Maryland, according to Reithoffer’s route list. With Memorial Day Weekend less than two weeks away, if rides are indeed coming to Coney they should be arriving any day.

On Memorial Day Weekend 2008, Thor CEO Joe Sitt proclaimed “The Summer of Hope” and filled his vacant lots on Stillwell with carnival rides from Reithoffer Shows for a limited two-week run and Geren Rides till Labor Day. Contrary to the PR campaign, the lots were vacant again by July, when Geren left for his fairs. Will this be Thor’s Summer of Hope, Part 2?

funhouse showfront

Art for Crusty Crab funhouse front, Reithoffer Shows in Coney Island. May 26, 2008. Photo © Tricia Vita

UPDATE May 20, 2014

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Related posts on ATZ…

October 17, 2013: The New Coney Island: Thor Equities Vacant Lots, Dummy Arcades

June 27, 2013: Photo Album: The Front of the Show at Meadowlands Fair

October 8, 2010: Traveler: Most Beautiful Video of the State Fair of Texas

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

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