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Archive for May, 2009

On Friday afternoon I swung by Thor Equities’ Festival by the Sea site on Stillwell (Sittland West) to see what was going on. Not much.

Tourists stand in sunshine and snap photos of Thor's Coney Festival by the Sea Closed Due to Threat of Bad Weather Sign

Tourists stand in sunshine and snap photos of Thor's Festival by the Sea "Closed Due to Threat of Bad Weather" Sign

photo by Tricia Vita via me-myself-i, flickr

The Brooklyn Paper reported on Thursday that Joe Sitt’s flea market set to open on May 15 had suffered a setback. Instead of an indoor market, vendors would be “exposed to the elements due to a tent mishap.” But when I walked by there looking for a photo op, nothing was going on. There were no vendors. Instead I took pix of tourists taking pix of Thor’s vacant festival lot.

I shouldn’t have been surprised. The Coney Island Rumor Mill had been sayin’ since last week that Thor Equities would postpone the much publicized grand opening of their Dreamland park, or is it their Festival, oh well whatever it is…for a week or two because the rides aren’t arriving in Dreamland and the Festival tents are the wrong tents and they have to be taken down!

Anon VIP Invite, including styrofoam straw hat, sits forlornly on chair, unused....Thor Equities Festival by the Sea Opening on May 15 and Ribbon Cutting Ceremony on May 17... POSTPONED!

Anon VIP Invite, including styrofoam straw hat, sits forlornly on chair, unused....Thor Equities Festival by the Sea Opening on May 15 and Ribbon Cutting Ceremony on May 17... POSTPONED!

photo by Tricia Vita via me-myself-i, flickr

When I went to the DOB website and clicked on the C of O Summary tab for Sitt’s permit for his “temporary fair,” it said in big red letters THIS JOB HAS NO C OF O APPLICATION ON FILE. A new building cannot be legally occupied until a Certificate of Occupancy has been issued.

On Thursday workers removed the brightly striped roof and sidewalls leaving the structures open to the air. On Friday, Sitt employees wearing “Festival by the Sea” hats & T shirts were on site answering questions from visitors and potential vendors.

When I asked the employees what happened and when the festival would open I was told the following: The Festival by the Sea opening is postponed till next weekend (May 22) when it will be an open air flea market. Weather permitting, of course. The tenting material would not be replaced till the following weekend, May 29th, because the roof structure needed to be reinforced. A festival employee mentioned the collapse of the Dallas Cowboys practice tent in heavy winds earlier this month as a reason for the reinforcement.

According to the Rumor Mill, the DOB is requiring that the festival tents be able to withstand hurricane force winds. It’s a good thing too, if you look at the vid of the collapsed Dallas tent. Or if you look at some of the photos taken over the months of Thor’s collapsed construction fences.

Collapsed construction fences afford a view of Thor Equities vacant Stillwell property in Coney Island, New Years Day, 2009.

Collapsed construction fences afford a view of Thor Equities vacant Stillwell property in Coney Island, New Years Day, 2009. This is the site where the festival tents are set up.

photo by Tricia Vita via me-myself-i, flickr

It’s important to note that Thor Equities’ Festival by the Sea is not just a summer flea market. The festival website says they plan to be open through Christmas. The permit is valid till January, so the tents will be subject to windy, stormy, snowy weather. I don’t know if the city’s DOB revised the regulations for tents after the Dallas Cowboys tent accident or if the rules were already in place, but the Dallas tent collapse is the subject of a federal investigation.

The Coney Island Rumor Mill has also been speculating about the validity of the permit for a flea market disguised as a “temporary fair” in the C-7 amusement zone. It is distressing to see gi-normous enclosed structures for retail booths set up where amusements rightfully belong. The batting range, go karts, bumper boats, mini-golf and other popular amusement attractions thrived here before Joe Sitt bought the property and evicted them to deliberately create his empty lots.

My guess is the “Festival by the Sea marketplace” is an incubator project for Thor Equities proposed 10,000 square foot retail spaces in a rezoned Coney Island. Fortunately the City as well as Borough President Marty Markowitz said NO to big box style retail in Coney, yes to Mom & Pops in Coney. Now it’s up to City Planning and the City Council, which will hold a public hearing on the Coney Island rezoning this summer.

Thor Equities tent structure under construction. Shoot the Freak is visible at the far end along with the sign for the batting range which occupied the site along with other amusements until evicted by property owner Joe Sitt.

Thor Equities tent structure under construction. Shoot the Freak is visible at the far end along with the sign for the batting range which occupied the site along with other amusements until evicted by property owner Joe Sitt.

photo via me-myself-i, flickr

How did Sitt obtain the permit to make a flea market in the C-7? I’m guessing it’s some kind of loophole based on the fact that he says there will be some entertainment. Sitt’s agents advertised for variety acts and bands on craigslist. Thor Equities calls it a festival and brings in strolling entertainers as an amusement because their original application for a flea market was disapproved. If you look at the subway sign for the “festival” you’ll even see the phrase “uniquely entertaining and amusing” and a cartoon of a fire eater and a snake charmer. Oh, and there’s also a vendor selling lamps!

Some of Friday’s tourists weren’t sure what there was to do in Coney Island since they’d come here for the postponed Festival by The Sea. I told them there’s plenty to do! I sent them over to ride the Eldorado bumper cars, the Cyclone and McCullough’s kiddie rides.

McCulloughs Kiddie Park, Bowery and 12th Street

McCullough's Kiddie Park, Bowery and 12th Street

photo by Tricia Vita via me-myself-i, flickr

The kiddie park was especially busy on this weekday afternoon. I sent the tourists over to see Target the Cat, who was working the Basketball game on the Bowery, and Jimmy, who was running his Balloon Dart. Despite Thor Equities prediction of threat of bad weather, it was a sunny, delightful Friday in Coney Island’s C-7 amusement zone. Let’s keep it that way! As my friend Spidora says, “Carnival Stalls, Not Mega-Malls!”

Target, the Coney Island Arcade Cat, is the Official Mascot of the flickr group Coney Island is Alive and Kicking and Welcomes Visitors in 2009! Today he was working the basketball game on the Bowery! He also had fun playing with the toggle on my camera.

Target, the Coney Island Arcade Cat, is the Official Mascot of the flickr group Coney Island is Alive and Kicking and Welcomes Visitors in 2009!

photo by Tricia Vita via me-myself-i, flickr

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January 8, 2010: Coney Island 2010: Good Riddance to Thor Equities Flopped Flea Market, Hello Rides?

November 23, 2009: The Contenders from A to Z: Coney Island Amusement Operator RFP

June 7, 2009: Sundown at Thor’s Unamusing Festival by the Sea Flea

June 4, 2009: Coney Island Ride Count: Veteran Ride Ops 40, Joe Sitt 10!

May 27, 2009: Memorial Day Weekend Mania: Thor Equities Coney Flea In-Fest-ation Is a Flop

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The Cyclone Roller Coaster, Wonder Wheel, Eldorado Skooters and more than two dozen independent rides owned by local operators have been open for business in Coney Island since Palm Sunday. Coney’s Only No Shows are Joe Sitt’s promised 25 Rides. Here’s what Sittland East (the former Astroland site) aka Thor Equities so-called “Dreamland Amusement Park” looked like on May 15, the day of its long planned grand opening.

Where are Some or Half of the 25 Rides?

Where are "Some" or "Half" of the 25 Rides?

photo via me-myself-i, flickr

Contrary to the misinformation given out to the media on Thursday by Thor’s pr tools that anywhere from “some” to “half” of the 25 promised rides were being set up at Thor’s “amusement park,” there wasn’t a single new ride set up by Saturday. The Brooklyn Paper, metro, and the NY Post dutifully reported what they were told by Thor’s pr about the rides being set up and it is ABSOLUTELY FALSE.

As of Saturday, May 16, everything that is operating on Sittland East has been there for the past few weeks–the Batman inflate, the largest rat & headless woman sideshows, a few games. The equipment was moved around to open up a midway for the anticipated rides.  But where are the rides?  ONLY 3 rides have arrived in recent days and ALL 3 are still sitting disassembled on trailers.

The word on the street is the DOB’s safety requirements do not allow the operators to set up the rides on the property as long as the other attractions—the sideshows and games– are open for business. That means we don’t expect them to start setting up the 3 rides until Monday at the earliest.

The three rides are sitting on trailers belonging to Georgia-based Geren Rides. They appear to be the Ring of Fire, Scrambler and Himalaya, which played  Sitt’s Summer of Hope on Stillwell (Sittland West) last year and left in the middle of July to play fairs in Tennessee. Thor’s long-running ad posted on usedrides.com says “If you need to leave in Aug for fair season that is not a problem.” I expect to see quite a bit of coming and going, that is if the promised “dozens of amusement rides” ever get here…

On April 5, the Opening Day for Coney Islands Cyclone, Wonder Wheel and Other Rides and Attractions, Thor s Dreamland was nothing more than a Coming Soon sign

On April 5, the Opening Day for Coney Island's Cyclone, Wonder Wheel and Other Rides and Attractions, Thor 's Dreamland was nothing more than a "Coming Soon" sign

Joe Sitt evicted Astroland Park months ago and had plenty of time to arrange for replacements for Astroland’s 11 adult rides, 14 kiddie rides, 3 arcades and about a dozen games. He should have had them in place, ready and open for business on Palm Sunday, and then every weekend after that till Memorial day. Then full blast, 7 days a week. May 15 is late by both Coney Island and carnival standards, and yet he can’t even keep that promise.

The grand opening of Thor Equities’ Festival by the Sea and Dreamland Park was postponed till next weekend because the tents weren’t up to code and the rides hadn’t arrived. Obviously Joe Sitt doesn’t have a clue about anything having to do with running an amusement park. He should sell the land to the city and get the #%$@ out of the Coney Island!

But don’t let the above photos of Thor’s empty lot deter you from coming to Coney Island! Please come out and patronize the longtime amusement operators who have been open since April 5th, Coney Island’s traditional opening day of the season. The Cyclone Roller Coaster, Deno’s Wonder Wheel Amusement park with 25 rides, Eldorado Skooters and arcade, McCullough’s Kiddie Park, Coney Island Arcade, Bowery and Jones Walk games, The Coney Island Sideshow, the Coney Island Museum, The Polar Express and 12th St Amusements and much much more…

AUGUST 5, 2009 UPDATE…”Coney Island Has 56 Rides and 33 More Days of Summer!”

JUNE 4, 2009 UPDATE…“What rides are open at Coney Island?”
Coney Island Ride Count

Yes! The Cyclone Roller Coaster and many other longtime Coney attractions are Really fun, Really open

Yes! The Cyclone Roller Coaster and many other longtime Coney attractions are "Really fun, Really open"

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The title of my new blog takes its inspiration from John Kasson’s Book Amusing the Million: Coney Island at the Turn of the Century. The author was referring to the turn of the 19th century, when as many as 200,000 people a day came to Coney. Kasson’s title comes from a 1908 quote by Fredric Thompson, manager of Luna Park, who claimed 5 million paid admissions in a season and said Coney Island was in the business of “amusing the million.”

One hundred years later, I’d wager that Coney Island along with other amusement parks, theme parks and fairs have amused not merely millions but zillions of people. How many people will visit the new Coney Island that’s being planned? That depends on the size of the open-air amusement district.

The Municipal Art Society recommends “25 acres of amusements, excluding retail and hotel uses, to support a minimum of 3.4 million annual visitors. The refined vision should include a signature, iconic ride that re-establishes Coney Island as world-class destination and enough rides to support up to 15,000 visitors at any one time.”

The stats are David Malmuth’s of the real estate advisory firm RCLCO, which was commissioned by MAS to identify the characteristics that would ensure a successful new amusement area in Coney Island. I agree with his assessment. In order for Coney Island to continue to amuse the zillion, the area devoted exclusively to outdoor amusement uses must be expanded from the 12 acres in the City’s current plan.

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