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Posts Tagged ‘Bowery’

Thor Equities Rendering 2005

Flashback to an early rendering of the Vegas style shopping, entertainment, and hotel complex Joe Sitt first proposed for Coney Island. New York Magazine, 2005.

As part of the controversial Coney Island Rezoning of 2009, Thor Equities CEO Joe Sitt got Mayor Bloomberg to rezone his Surf Avenue property in the amusement area for hotels of up to 30 stories. A century old music hall fell to the wrecking ball and a generic looking retail building went up in its place but Thor’s hotels have yet to materialize. Now Sitt says he “needs some zoning changes” to build “a great big hotel” and a “stadium-style movie theater” on Stillwell and Bowery, according to a recent interview with NY1’s Jeanine Ramirez.

We were shocked to read this news since the lots between Stillwell and West 12th bordered by the Bowery and Wonder Wheel Way were rezoned by the City for amusements, open and enclosed, and entertainment retail, not high-rise hotels. Why were we not surprised? In 2012, Thor Equities sent out a flyer for leasing opportunities touting “Future Hotel” across from the Wonder Wheel and adjacent to Scream Zone and “Future Movie Theater” behind Nathan’s Famous. So this was Sitt’s plan after the rezoning and remains the plan, though the graphics vanished from Thor’s website a few years ago?

Thor Equities Flyer

Thor Equities Flyer from 2012 touts “Future Movie Theater” and “Future Hotel” on lots zoned for amusements and entertainment retail

Thor Equities’ long vacant lots are back to being labelled “Stillwell East” and “Stillwell West” on their website. West is home to the second season of Coney Art Walls. East is expected to host Go Karts and Mini Golf, which ATZ first reported as a rumor in April. It’s great news if it’s true and proof that everything old is new again in Coney Island. Go Karts and Mini Golf were among the amusements evicted by Thor’s CEO in 2006, when he bought this property where rides had existed for more than 100 years. ATZ’s advice is to enjoy these attractions while you can because Sitt regards them as temporary activation of the property.

In 2009, Joe Sitt got his zoning for high-rise hotels on Surf despite opposition from activists and advocacy groups  and the New York Times. “We like the Municipal Art Society’s idea of doubling the size of the amusement area and removing hotels from the south side of Surf Avenue. This way, when visitors get off the subway, they will meet sunlight and open air, not a high-rise barricade,” said a Times editorial published on the eve of the 2009 rezoning vote at the City Council. The other fear voiced at protests and public hearings was that the “hotels” would eventually be converted to condos, which were part of Sitt’s original plans.

Here’s the NY City Planning Department’s zoning text for the property where Sitt now says he needs zoning changes: “Building frontage along Wonder Wheel Way and Bowery would be required to be occupied by at least 50 percent amusement uses within Use Group A1 [traditional amusement uses such as roller coasters, dark rides, circuses, arcades and midway attractions] and hotels located on lots larger than 20,000 sf would be required to dedicate 20 percent of their floor area towards Use Group A1 whether located on-site or off-site anywhere in the proposed Coney East subdistrict. This modification would strengthen the ground-floor requirements for traditional amusement uses to ensure that Coney Island maintains its one-of-a-kind amusement character.”

Sitt Bloomberg

One year after the long drawn out and contentious Coney Island Rezoning, Mayor Michael Bloomberg and Thor CEO Joe Sitt stroll past the Cyclone, May 2010. Edward Reed Photo

The truly alarming part in the NY1 piece is Sitt saying he’s “dealing with” the City on the issue of the zoning changes. Who is he lobbying– the Mayor’s Office, City Planning? Is he setting the stage for applying for an economic “hardship variance” from the Board of Standards and Appeals? Be vigilant, people of the People’s Playground. It wouldn’t be the first time the zoning passed by one administration has been undone by another.

Steeplechase died in 1966, after Fred Trump bought the property and threw a party to celebrate the destruction of the Pavilion of Fun, which is the subject of a new exhibit opening this weekend at the Coney Island History Project. “The Trump Organization office views the acreage as a potential site for a modern Miami Beach type high rise apartment,” according to the New York Times clipping of “6 Bikinied Beauties Attend Demolishing of Coney Landmark.” Trump’s effort to get the zoning changed to residential failed to get approval. Thanks to the Rezoning of 2009, the City itself is planning to do what the City wouldn’t let Fred Trump do 50 years ago: Build residential towers on part of the Steeplechase site, where the MCU parking lot is now.

Detail of CIDC Map of of Coney Island Redevelopment Plan.  Salmon and cream color denote residential and residential towers.

Detail of CIDC Map of of Coney Island Redevelopment Plan. Salmon and cream color denote residential and residential towers. Aqua denotes amuseemnts

Color Key for CIDC Map of Redeveloped Coney Island

Color Key for CIDC Map of Redeveloped Coney Island

Related posts on ATZ…

April 8, 2016: Thor’s Coney Island: Coney Art Walls Return Minus Smorgasburg, Go Karts May Be On The Way

October 17, 2013: The New Coney Island: Thor Equities Vacant Lots, Dummy Arcades

May 4, 2011: Thor Equities Touts Coney Island as “RETAIL RIDE of a LIFETIME”

March 2, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

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Coney Island'sHigh Striker Queen

Coney Island’s High Striker Queen. Photo © Tricia Vita

“I’m happy to be back,” says Monica, Coney Island’s High Striker Queen, who has a new spot on the Bowery under the famed Wonder Wheel’s Thrills sign. And we’re happy to be reporting the good news. In photos taken earlier this week, Monica and her partner Jeff were overseeing construction of their new Fishbowl Game. It will officially open this weekend along with a Kiddie High Striker and Basketball Game.

As ATZ reported in March, three weeks before Coney’s March 26th Opening Day, Monica was told by a rep of 12th Street Amusements that she could not set up this year. “I’m heartbroken,” she had told us. “If I can’t find another place, I’m going to leave Coney Island for the last time.” The space on the Bowery became available for lease after longtime indie operator Jimmy Carchiolo aka Jimmy Balloons, passed away in April.

Coney Islad Bowery

New indie games under construction on Coney Island’s Bowery. Photo © Tricia Vita

Coney Island’s High Striker Queen was the first victim of the City’s scheme to use eminent domain to acquire six privately owned lots for “the revitalization of Coney Island.” One of the lots is the location where Monica and her partner Jeff ran their popular Mom & Pop “hit the hammer, ring the bell” game for the past four seasons.

A few weeks ago, 12th Street Amusements set up their own game in Monica’s former location, which means that when the lot is finally acquired by the City to make way for Wonder Wheel Way, they would be the ones entitled to compensation.

Related posts on ATZ…

April 1, 2016: In Memoriam: James Carchiolo, Coney Island’s Jimmy Balloons

June 3, 2013: Photo Album: Coney Island’s Indie Game Operators

May 16, 2013: Shooting Gallery Revival in Post-Sandy Coney Island

April 22, 2013: Saying Goodbye to Manny and Target the Coney Island Cat

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Coney Art Walls Marie Roberts

Coney Art Walls Mural painted by Marie Roberts in 2015 will be replaced by a new Roberts mural this season.

Coney Art Walls, an art project curated by Jeffrey Deitch that turned Thor Equities’ vacant lot behind Nathan’s into a pop culture destination last summer will be back in 2016. Seven murals painted on concrete, will stay for another season. Most of the other walls have been sandblasted and are blank canvases awaiting a new group of artists set to begin painting this spring.

“We are working on the artist line up for Coney Art Walls upcoming season,” Ethel Seno, who manages and coordinates the project for Jeffrey Deitch, told ATZ.

Jeffrey Deitch at Coney Art Walls

Curator Jeffrey Deitch at Coney Art Walls. May 23, 2015. Photo © Tricia Vita

The art walls are interspersed with colorful shipping containers that housed Red Hook Lobster Pound, Home Frites, Bon Chovie and several other Smorgasburg vendors last summer. The cafe tables and chairs amid the art walls were a welcome amenity in Coney Island where there is a dearth of public seating. Thor Equities is close to finalizing an agreement to bring a new food operator because Smorgasburg will not be sending its vendors to Coney Island in 2016. “Not this year for us,” Eric Demby, co-founder of Brooklyn Flea and Smorgasburg told ATZ.

26096965360_a602fc4c02

Smorgasburg vendors Blue Marble Ice Cream and New Yorkina in shipping container pop-ups at Coney Art Walls. May 23, 2015. Photo © Tricia Vita

Last year, Thor’s vacant lot across the street, bounded by Stillwell Avenue and West 12th Street, hosted a popular trapeze school, wrestling matches and other entertainments, and an outdoor cafe. A banner advertising the lot for lease went up in the middle of March. On Thursday, some heavy machinery was brought it to break up the asphalt, lending credence to the idea that we heard from the Coney Island Rumor Mill. A go kart track is said to be the next new thing there, and possibly a miniature golf course.

If it turns out to be true, it’s great news and proof that everything old is new again in Coney Island. Go karts and mini golf were among the amusements evicted by Thor CEO Joe Sitt when he first bought the property in 2007.

As for Thor Equities newly acquired properties on the Bowery, sources tell ATZ the mom and pop concessionaires and food operators got a new lease with only a slight rent increase – due in three payments– but the cost of their insurance policy has tripled. Please patronize Coney Island’s independent operators this summer!

Thor Equities lot

Thor Equities lot on West 12th Street may get a go kart track. March 10, 2016. Photo © Tricia Vita

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Monica

Monica, the High Striker Queen of Coney Island. Photo © Tricia Vita

Coney Island’s High Striker Queen is the first victim of the City’s scheme to use eminent domain to acquire six privately owned lots for “the revitalization of Coney Island.” One of the lots is the location where Monica and her partner Jeff ran their popular Mom & Pop “hit the hammer, ring the bell” game for the past four seasons. In an interview with ATZ, our crying and distraught friend said that on Sunday, just three weeks before Coney’s opening day, she was told by a rep of 12th Street Amusements that she could not set up this year. “I’m heartbroken. If I can’t find another place, I’m going to leave Coney Island for the last time.”

“Block 8696, parts of lot 140” at 3025 West 12th Street is owned by the Murray family and has been used for amusements for over 100 years, according to testimony by Carol Murray at the October 19, 2015 eminent domain hearing, as ATZ previously reported (“Goodbye Ghost Hole, MCU Parking Lot? City’s Coney Land Grab Not Just Vacant Land,” ATZ, October 20. 2015).

The Bloomberg administration was right to back off from the idea of taking land by condemnation from Thor Equities and other Coney Island property owners during the rezoning hearings in 2009. Under sharp questioning by City Council land use committee members, the NYCEDC’s Seth Pinsky was forced to admit, “I’m not saying we will use eminent domain, but in fairness to your question, I’m not saying we won’t.” In order to get Council members to agree to vote for the zoning, the NYCEDC instead had to negotiate an agreement to buy property from Thor Equities. At the same time, Deno’s Wonder Wheel Park and other property owners were no longer threatened by E.D.

Block 8696 parts of lot 140

Block 8696, parts of lot 140 on West 12th Street. The area marked in red, where the Ghost Hole is located and the High Striker was until recently, is to be taken by eminent domain. October 19, 2015

Now the de Blasio administration plans to take this piece of land by condemnation to complete Wonder Wheel Way, a pedestrian walkway hatched by city planners and enshrined in the Coney Island Rezoning of 2009. The idea is to connect the landmark Parachute Jump, Wonder Wheel and Cyclone. But the walkway would cut through 12th Street Amusements, as well as Wonder Wheel Park and Luna Park, forcing the removal or relocation of rides and attractions in its path, including 12th Street’s Ghost Hole and the indie High Striker.

Twelfth Street Amusement’s Guerrero family, who own and operate the Polar Express, Ghost Hole and two other rides, have a long-term lease on the Murray property and since 2012 had sublet the southernmost corner of it to Monica and Jeff for their High Striker. Just prior to the October 2015 hearing, Monica and her partner were forced to cut short the season and remove all of their equipment.

Ghost Hole

12th Street Amusements’ Ghost Hole and Monica’s High Striker are in the path of the City’s proposed extension of Wonder Wheel Way. October 11, 2015. Photo © Tricia Vita

“Up until today, I was led to believe there was a chance I could come back. Now I’m left scrambling,” said Monica, who has been displaced before due to changes in land ownership, yet she always managed to come back. When ATZ worked a game on Jones Walk in 2008, Monica was a few doors down. She had locations on the Bowery prior to moving to West 12th Street. Now however, Monica says: “There’s very limited space available for us. Because of people buying up property, there’s next to nothing.”

ATZ asked attorney Jennifer Polovetsky, whose law firm Sanchez & Polovetsky handles eminent domain cases, including the last holdouts at Atlantic Yards, whether displaced subtenants as well as tenants are eligible for compensation. “It depends on the terms of the lease and whether there are eligible trade fixtures,” said Polovetsky. “There’s not a blanket rule.”

Wonder Wheel Way

Wonder Wheel Way is a work in progress. Section between Stillwell Ave and West 15th St used as a parking lot for Luna Park. October 11, 2015. Photo © Tricia Vita

Related posts on ATZ…

January 28, 2016: EXCLUSIVE: Jeff Persily Recalls Family’s Coney Island Years After Sale of Property to Thor Equities

November 9, 2015: Thor Equities Buying 3 Lots on Coney Island’s Bowery, Mom & Pops Await Rent Increase Amid Rumors of Hotel

October 20, 2015: Goodbye Ghost Hole, MCU Parking Lot? City’s Coney Land Grab Not Just Vacant Land

September 4, 2012: Exclusive: McCullough’s Kiddie Park Closing After 50 Years in Coney Island

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water race game

Water race game on Coney Island’s Bowery is one of the tenants in the buildings recently sold by Jeff Persily. Photo © Tricia Vita

What does it feel like to leave Coney Island after more than 60 years? ATZ asked Jeff Persily, who grew up working his family’s games on the Bowery and recently closed the sale of three lots–1105, 1205 and 1207 Bowery– to Thor Equities.

ATZ broke the news of the real estate deal in November, amid speculation that the Bowery buildings are destined for a date with the wrecking ball, as one of Thor’s long vacant lots on West 12th Street was rezoned by the Bloomberg administration for a 30-story hotel. Long owned by the Persily family, the properties stretch from West 12th Street to Jones Walk and are home to a dozen game, novelty and food concessionaires.

With the acquisition of 1105 Bowery, Sitt now owns the entire block bounded by Surf Avenue and the Bowery with the exception of one privately held lot on Jones Walk.

1205 Bowery Coney Island

Water Race Game and Gyro Corner are among the tenants at 1205-1207 Bowery, which Persily sold to Thor Equities along with the lot on the east side of West 12th Street. November 1, 2015. Photo © Tricia Vita

Back in 2007, when Jeff Persily was asked by the NY Times if he would sell to Sitt, he said, “At the end of the day, combining all the properties and building amusements, hotels and residential would be a wonderful thing for New York. We’re talking about creating not hundreds of jobs but many thousands of jobs. I love Coney Island. I’d love to see it become what it once was when I was a kid.”

Persily’s late father Sid was the oldest of five children and supported his whole family through working at Coney, he says. “He was able to put himself through college and was a teacher (summers off), but still worked the games.” Sid’s siblings included Phil aka “Fishie,” a Coney concessionaire since 1929. The Persilys introduced the first water race game to Coney Island in 1960 and once owned the bumper cars where Woody Allen would film the famous scene in Annie Hall (1977), says his son. The Persilys are among the very last families owning property in Coney Island to sell to Joe Sitt’s Thor Equities.

Annie Hall Bumper Car Scene

The Bumper Car Scene in Woody Allen’s Annie Hall. Photo via ScoutingNY.com

“I started working in my father’s concessions before I was ten,” Persily said in an exclusive interview with ATZ. “In 1960 the first Water Race game was brought to Coney Island and was off the corner of Surf and West 15th st. I was 10 then and liked the idea that there was an actual winner every game, as opposed to the regular games at the time – Bushel Basket, Balloon, Cat Rack, etc.- which was always prone to people losing more money than they wanted.”

“We brought in the same Water Game, manufactured by Quinn who was the original and exclusive manufacturer at the time, and brought it to the Bowery between West 12th and Stillwell where it stayed until the late ’60s when a newer Balloon game was able to get around Quinn’s patent, and we had to update to it because everyone else in Coney was getting water games that were nicer than ours, and we had to compete.”

water race patent

Harold E. Quinn’s 1954 Patent for Water Gun Game which Phil Persily debuted to Coney Island

“I will never forget the great times I had there. Competing with our neighbors for customers on the Bowery till 5:00 A.M. and then reopening at noon the next day. We owned the Cavalcade Bumping Cars on Surf Ave. till we sold it to the Handwerker family in the early seventies. I hated working that ride, the dust from the metal floor used to get into our lungs and we always sneezed black. On my wife’s 18th Birthday at 12:01 a.m. we were working the bumper cars, and one of our fondest memories is of us giving everyone a free ride in her honor.”

Asked the location of the bumper cars, Persily says: “In the 60’s there were two Bumping Car rides on Surf Avenue. One was next to Nathan’s that Nathan’s youngest brother Harry Handwerker ran, and the other was between West 12th St and Jones Walk, which was the Cavalcade. There is a famous Woody Allen movie that was filmed on our ride.”

The film is of course Annie Hall, in which Alvy Singer (Woody Allen) famously says “You know, I have a hyperactive imagination. My mind tends to jump around a little, and have some trouble between fantasy and reality,” just before a shot of people in bumper cars happily bumping into each other. Alvy’s father, who ran the bumper car concession, stands in the center of the track directing traffic as Alvy’s voice says “There-there he is and there I am. But I-I-I used to get my aggression out through those cars all the time.”

Says Persily: “Coney Island will always be a part of me. I think I missed a lot, having to spend my youth there every day from April through September, but I also think I learned a lot. My years spent there were happy ones with no regrets. I wish all of the remaining, and all of the New families that are working there, Health, Happiness, and 100 days of sunshine!”

Related posts on ATZ…

November 9, 2015: Thor Equities Buying 3 Lots on Coney Island’s Bowery, Mom & Pops Await Rent Increase Amid Rumors of Hotel

September 4, 2012: Exclusive: McCullough’s Kiddie Park Closing After 50 Years in Coney Island

August 27, 2012: Video of the Day: Raw Footage of 1960s Coney Island

March 26, 2012: 60 Years of Family History in Coney Island End with Sale of Eldorado

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Coney Island Bowery

On Coney Island’s Bowery, indie amusement operators put up pennants for Memorial Day 2015. Will they be back in 2016? May 23, 2015. Photo © Tricia Vita

Thor Equities’ CEO Joe Sitt is expanding his Coney Island empire by buying up three Bowery lots on both sides of West 12th Street. ATZ has learned that longtime property owner Jeff Persily and partner Matthew Weinberg are in contract with Thor to sell their property at 1105 Bowery (309 W 12th St), 1205 Bowery and 1207 Bowery. According to the agreement, the scheduled closing date is December 18, 2015.

The acquisition has set off speculation that the Bowery buildings are destined for a date with the wrecking ball, as one of Thor’s long vacant lots on West 12th Street is zoned for a 30-story hotel. With the purchase of 1105 Bowery, which stretches from West 12th Street to Jones Walk, Thor will own the entire block bounded by Surf Avenue and the Bowery with the exception of one privately owned lot on Jones Walk. Apart from the current tenants of 1105 Bowery, the rest of the Thor-owned lots and buildings on the block are vacant due to rent increases, evictions and demolitions that began in 2007 and culminated in 2010.

1205 Bowery Coney Island

Water Race Game and Gyro Corner are among the tenants at 1205-1207 Bowery, which is being bought by Thor Equities. November 1, 2015. Photo © Tricia Vita

A few days before Halloween, Weinberg met with some of their Bowery tenants, which include a bar and grill, food stands, games and photo and souvenir booths. He informed them the property was sold and that a Thor rep would contact them, setting off rumblings in the Coney Island Rumor Mill. Who will get to stay, for how long, and at what price? Some tenants were told to expect “a moderate rent increase,” sources tell ATZ.

The block where 1105 Bowery is located includes the vacant lot on West 12th across from Coney Island USA where the demolished Bank of Coney Island stood from 1923 until 2010, and the lot where the boarded up Grashorn Building, Coney Island’s oldest building, remains. The bank lot was rezoned for a hotel up to 30 stories, effectively dooming the historic building. Despite public outcry and a NY Times editorial against a wall of hotels on the south side of Surf, which will cast long shadows on the amusement zone, the Bloomberg administration pushed it through. The big beneficiary was Thor Equities’ Joe Sitt, who owns two of the Surf Avenue lots zoned for hotels.

A Winner Every Game

A Winner Every Game. This Water Race on Jones Walk is one of the tenants at 1105 Bowery, Coney Island. June 21, 2013. Photo © Tricia Vita

Tenants at 1205-1207 Bowery include Gyro Corner and neighboring games and souvenir stands on West 12th Street. At 1105 Bowery, tenants are Margarita Island Bar & Grill, the 5D cinema, frozen yogurt, a basketball and dart games, water races, a food stand on the corner of Jones Walk and a photo booth and tattoo shop. Gyro Corner was on the Boardwalk, where Nathan’s is now, until Thor sold the property to the City’s Economic Development Corporation, which turned it over to Zamperla. Gyro was among five Boardwalk businesses that got the boot. So did Beer Island, which was reborn last year as Margarita Island on the Bowery.

Margarita Island

On Coney Island’s Bowery, Margarita Island and neighboring games getting ready for Memorial Day Weekend 2015. May 13, 2015. Photo © Tricia Vita

Margarita Island owner Carl Muraca is optimistic about being back in 2016. He said Thor’s rep told him that “Joe Sitt knows you love Coney Island as much he loves Coney Island and he’s glad to have you there. We had a very positive conversation,” Muraca told ATZ. He is also a former Thor tenant, having owned Faber’s Fascination in the Henderson Building, a year-round arcade which lost its lease when the building was demolished. Muraca later moved his arcade to another Thor building, now vacant, on Surf.

Thor Equities also owns the lots on the south side of the Bowery, from West 12th Street to West 15th Street. On the north side, Thor properties include the building housing the Eldorado Bumper Cars and Arcade and Thor’s new “Retail Ride of A Lifetime” building where the Brooklyn Nets Shop and Wahlburger’s represent the new Coney Island’s displacement of amusements for shiny new retail and franchises.

Jones Walk Coney Island

Still open for business: Airbrush Tattoo stand on Jones Walk is a tenant at 1105 Bowery. November 1, 2015. Photo © Tricia Vita

We are keeping our fingers crossed that the Bowery’s Mom & Pops will be able to afford to stay in their spots next season and get more than a one-year reprieve. All are survivors who’ve had to move multiple times due to changes in property ownership leading up to and since the City’s Coney Island Rezoning of 2009. With redevelopment on the horizon for these blocks, the Bowery could be the last stand for some of these small businesses. As we reported in “The New Coney Island: A Tale of Two Jones Walks” (ATZ, November 2, 2013), an amusement business owner who had leased a small stand on the Walk from Thor in 2008 told us in 2009 that the rent had tripled from $8,000 to $24,000. He declined the space and left Coney Island, never to return.

Jones Walk, Off season

Jones Walk, off season. The long vacant Thor-owned Grashorn building, Coney Island’s oldest on the right. November 4, 2014. Photo © Tricia Vita

Related posts on ATZ…

October 29, 2015: Environmental Assessment Underway at Coney Island’s Shore Theater

October 20, 2015: Goodbye Ghost Hole, MCU Parking Lot? City’s Coney Land Grab Not Just Vacant Land

September 2, 2013: The New Coney Island: A Tale of Two Jones Walks

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

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Arancini Bros

Arancini Bros. Rice Balls now available during Brooklyn Cyclones games at MCU Park. Photo via Arancini Bros.

Italian street food is popping up this summer in Coney Island’s amusement area. Bushwick’s Arancini Bros– whose motto is “We’ve got balls!”– is serving their Sicilian rice balls during Brooklyn Cyclones’ games at MCU Park. On the Bowery at Stillwell, Luzzo’s, which has an old-school pizzeria with a coal-burning oven in the East Village, is making wood-fired pizza from a mobile cart with a tiny oven.

We first tried Arancini Bros basil pesto ball at San Gennaro and went back for seconds, thinking all the while: this would be perfect for Coney Island. The business is owned by David Campaniello and his cousin Giulia Della Gatta, who says of the new Coney Island venture, “Arancini Bros. is honored to bring the best of Brooklyn, for the best of Brooklyn!”

Six varieties are offered at MCU Park, priced at three for $6 or six for $10. There’s Classic Ragu (saffron risotto with tomato meat sauce peace and mozzarella); Bianco Verde (Basil Pesto w Mozzarella); Buffalo Ball (Spicy Chicken with Gorgonzola Cheese); Philly Cheese-Steak (grilled rib-eye, caramelized onions, provolone cheese); Bucatini Fritti (Italian-style mac & cheese) and Nutella (Cinnamon risotto with chocolate hazelnut, rolled in cinnamon sugar).

We only wish they sold the rice balls outside the ball park too!

Luzzo's Pizza

Luzzo’s Pizza Cart on the Bowery at Stillwell Avenue in Coney Island. July 4, 2015. Photo © Tricia Vita

The Luzzo Group headed by Neapolitan pizzaiolo Michele Iuliano operate a quintet of restaurants as well as pizza carts in Manhattan and Brooklyn. Their cart in Coney Island debuted over the July 4th weekend and is set to stay the summer, according to its manager Anisa. Luzzo’s is located on Thor Equities property on the Bowery, across from the Brooklyn Nets Shop and the yet-to-open Wahlburgers, and has a roped-off seating area. The personal-size pizza comes in two varieties: the Margherita, with tomato sauce and fresh mozzarella ($6.00), and the Diavola with spicy salami ($8.00). Also on the menu for $2 each are Rice Balls (rice, meat, fresh Mozzarella) and Potato Croquettes.

While new is news and street food is convenient, if you’re looking for an Italian sit-down restaurant in Coney Island, you should keep in mind two of the City’s and the neighborhood’s oldest and most revered: Totonno’s Pizzeria Napolitana on Neptune Avenue since 1924 and Gargiulo’s on West 15th Street since 1907. As ATZ previously reported, the Russo Brothers, owners of Gargiulo’s, which is Coney Island’s bastion of fine dining, are planning to open a fast food Italian restaurant on the north side of Surf.

Luzzo's Pizza

Seating area at Luzzo’s Pizza Cart on the Bowery at Stillwell Avenue in Coney Island. July 4, 2015. Photo © Tricia Vita

Related posts on ATZ…

May 19, 2015: Gargiulo’s Russo Brothers to Open Italian Fast Food on Surf Avenue

May 14, 2015: Coney Island 2015: Red Doors Bar & Grill Opens on North Side of Surf Ave

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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