Feeds:
Posts
Comments

Posts Tagged ‘Stillwell Avenue’

Thor Equities Rendering 2005

Flashback to an early rendering of the Vegas style shopping, entertainment, and hotel complex Joe Sitt first proposed for Coney Island. New York Magazine, 2005.

As part of the controversial Coney Island Rezoning of 2009, Thor Equities CEO Joe Sitt got Mayor Bloomberg to rezone his Surf Avenue property in the amusement area for hotels of up to 30 stories. A century old music hall fell to the wrecking ball and a generic looking retail building went up in its place but Thor’s hotels have yet to materialize. Now Sitt says he “needs some zoning changes” to build “a great big hotel” and a “stadium-style movie theater” on Stillwell and Bowery, according to a recent interview with NY1’s Jeanine Ramirez.

We were shocked to read this news since the lots between Stillwell and West 12th bordered by the Bowery and Wonder Wheel Way were rezoned by the City for amusements, open and enclosed, and entertainment retail, not high-rise hotels. Why were we not surprised? In 2012, Thor Equities sent out a flyer for leasing opportunities touting “Future Hotel” across from the Wonder Wheel and adjacent to Scream Zone and “Future Movie Theater” behind Nathan’s Famous. So this was Sitt’s plan after the rezoning and remains the plan, though the graphics vanished from Thor’s website a few years ago?

Thor Equities Flyer

Thor Equities Flyer from 2012 touts “Future Movie Theater” and “Future Hotel” on lots zoned for amusements and entertainment retail

Thor Equities’ long vacant lots are back to being labelled “Stillwell East” and “Stillwell West” on their website. West is home to the second season of Coney Art Walls. East is expected to host Go Karts and Mini Golf, which ATZ first reported as a rumor in April. It’s great news if it’s true and proof that everything old is new again in Coney Island. Go Karts and Mini Golf were among the amusements evicted by Thor’s CEO in 2006, when he bought this property where rides had existed for more than 100 years. ATZ’s advice is to enjoy these attractions while you can because Sitt regards them as temporary activation of the property.

In 2009, Joe Sitt got his zoning for high-rise hotels on Surf despite opposition from activists and advocacy groups  and the New York Times. “We like the Municipal Art Society’s idea of doubling the size of the amusement area and removing hotels from the south side of Surf Avenue. This way, when visitors get off the subway, they will meet sunlight and open air, not a high-rise barricade,” said a Times editorial published on the eve of the 2009 rezoning vote at the City Council. The other fear voiced at protests and public hearings was that the “hotels” would eventually be converted to condos, which were part of Sitt’s original plans.

Here’s the NY City Planning Department’s zoning text for the property where Sitt now says he needs zoning changes: “Building frontage along Wonder Wheel Way and Bowery would be required to be occupied by at least 50 percent amusement uses within Use Group A1 [traditional amusement uses such as roller coasters, dark rides, circuses, arcades and midway attractions] and hotels located on lots larger than 20,000 sf would be required to dedicate 20 percent of their floor area towards Use Group A1 whether located on-site or off-site anywhere in the proposed Coney East subdistrict. This modification would strengthen the ground-floor requirements for traditional amusement uses to ensure that Coney Island maintains its one-of-a-kind amusement character.”

Sitt Bloomberg

One year after the long drawn out and contentious Coney Island Rezoning, Mayor Michael Bloomberg and Thor CEO Joe Sitt stroll past the Cyclone, May 2010. Edward Reed Photo

The truly alarming part in the NY1 piece is Sitt saying he’s “dealing with” the City on the issue of the zoning changes. Who is he lobbying– the Mayor’s Office, City Planning? Is he setting the stage for applying for an economic “hardship variance” from the Board of Standards and Appeals? Be vigilant, people of the People’s Playground. It wouldn’t be the first time the zoning passed by one administration has been undone by another.

Steeplechase died in 1966, after Fred Trump bought the property and threw a party to celebrate the destruction of the Pavilion of Fun, which is the subject of a new exhibit opening this weekend at the Coney Island History Project. “The Trump Organization office views the acreage as a potential site for a modern Miami Beach type high rise apartment,” according to the New York Times clipping of “6 Bikinied Beauties Attend Demolishing of Coney Landmark.” Trump’s effort to get the zoning changed to residential failed to get approval. Thanks to the Rezoning of 2009, the City itself is planning to do what the City wouldn’t let Fred Trump do 50 years ago: Build residential towers on part of the Steeplechase site, where the MCU parking lot is now.

Detail of CIDC Map of of Coney Island Redevelopment Plan.  Salmon and cream color denote residential and residential towers.

Detail of CIDC Map of of Coney Island Redevelopment Plan. Salmon and cream color denote residential and residential towers. Aqua denotes amuseemnts

Color Key for CIDC Map of Redeveloped Coney Island

Color Key for CIDC Map of Redeveloped Coney Island

Related posts on ATZ…

April 8, 2016: Thor’s Coney Island: Coney Art Walls Return Minus Smorgasburg, Go Karts May Be On The Way

October 17, 2013: The New Coney Island: Thor Equities Vacant Lots, Dummy Arcades

May 4, 2011: Thor Equities Touts Coney Island as “RETAIL RIDE of a LIFETIME”

March 2, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

Read Full Post »

Coney Art Walls Marie Roberts

Coney Art Walls Mural painted by Marie Roberts in 2015 will be replaced by a new Roberts mural this season.

Coney Art Walls, an art project curated by Jeffrey Deitch that turned Thor Equities’ vacant lot behind Nathan’s into a pop culture destination last summer will be back in 2016. Seven murals painted on concrete, will stay for another season. Most of the other walls have been sandblasted and are blank canvases awaiting a new group of artists set to begin painting this spring.

“We are working on the artist line up for Coney Art Walls upcoming season,” Ethel Seno, who manages and coordinates the project for Jeffrey Deitch, told ATZ.

Jeffrey Deitch at Coney Art Walls

Curator Jeffrey Deitch at Coney Art Walls. May 23, 2015. Photo © Tricia Vita

The art walls are interspersed with colorful shipping containers that housed Red Hook Lobster Pound, Home Frites, Bon Chovie and several other Smorgasburg vendors last summer. The cafe tables and chairs amid the art walls were a welcome amenity in Coney Island where there is a dearth of public seating. Thor Equities is close to finalizing an agreement to bring a new food operator because Smorgasburg will not be sending its vendors to Coney Island in 2016. “Not this year for us,” Eric Demby, co-founder of Brooklyn Flea and Smorgasburg told ATZ.

26096965360_a602fc4c02

Smorgasburg vendors Blue Marble Ice Cream and New Yorkina in shipping container pop-ups at Coney Art Walls. May 23, 2015. Photo © Tricia Vita

Last year, Thor’s vacant lot across the street, bounded by Stillwell Avenue and West 12th Street, hosted a popular trapeze school, wrestling matches and other entertainments, and an outdoor cafe. A banner advertising the lot for lease went up in the middle of March. On Thursday, some heavy machinery was brought it to break up the asphalt, lending credence to the idea that we heard from the Coney Island Rumor Mill. A go kart track is said to be the next new thing there, and possibly a miniature golf course.

If it turns out to be true, it’s great news and proof that everything old is new again in Coney Island. Go karts and mini golf were among the amusements evicted by Thor CEO Joe Sitt when he first bought the property in 2007.

As for Thor Equities newly acquired properties on the Bowery, sources tell ATZ the mom and pop concessionaires and food operators got a new lease with only a slight rent increase – due in three payments– but the cost of their insurance policy has tripled. Please patronize Coney Island’s independent operators this summer!

Thor Equities lot

Thor Equities lot on West 12th Street may get a go kart track. March 10, 2016. Photo © Tricia Vita

Read Full Post »

Steve ESPO Powers

Steve Powers’ ICY SIGNS was hired to paint the title sign for Coney Art Walls. Signage for ‘Miss Coney Island’ and games on Coney Island’s 12th St made by Powers in 2012

Goodbye vacant lots–at least temporarily–hello Coney Art Walls! Thor Equities has recruited a dream team that includes Jeffrey Deitch, art advisor and former director of the Museum of Contemporary Art (MOCA) in Los Angeles, and food vendors from Brooklyn’s Smorgasburg to help activate one of their long vacant lots in Coney Island. Biederman Redevelopment Ventures (BRV), the consulting firm run by Bryant Park’s Dan Biederman, was hired by Thor to develop events and programming for and manage the lot. There will also be a music stage with live performances throughout the summer.

Smorgasburg Coney Island will have a dozen food vendors operating restaurants out of remodeled shipping containers and two bars serving craft beer, wine and other drinks. Smorgasburg launched in 2011 as a spin-off of Brooklyn Flea, the popular flea market founded by Jonathan Butler and Eric Demby.

“Coney Art Walls will be an outdoor museum, featuring the most innovative street artists from the 1970s to the present,” said Jeffrey Deitch. The art walls will showcase work by famous street artists including Crash, Lee Quinones, Futura, Kenny Scharf, Miss Van, Lady Pink and Swoon. Steve Powers’ ICY SIGNS was hired to paint the title sign for Coney Art Walls. His signage for ‘Miss Coney Island’ and games on West 12th St was installed in 2012. For Powers, whose Dreamland Artists Club created signage for Coney Island businesses in 2004 and 2005, only a few of which remain, it marks a return to a landscape changed by real estate speculation, redevelopment and the rezoning of 2009.

“Coney Island visitors need more comfortable places to sit and relax, and we see demand for new activities and programs that will build on the neighborhood’s rich history, and strengthen its reputation as an attraction unlike anything else in New York,” said Ben Donsky, senior project manager at Biederman Redevelopment Ventures. “We are delighted to be part of this wonderful redevelopment program.” The consulting firm’s clients include Bryant Park, the Grand Central Partnership, Fanueil Hall Marketplace, and Rye Playland.

Coney Art Walls 1320 Bowery Coney Island

Prep for ‘Coney Art Walls’ at Thor’s long vacant lot at 1320 Bowery behind Nathan’s. April 30, 2015. Photo © Tricia Vita

The vacant lot at 1320 Bowery behind Nathan’s is bordered by West 15th Street and the west side of Stillwell Avenue. Thor’s Stillwell properties were once home to amusements galore including the Tornado roller coaster (1927-1977), the Bobsled ride from the New York World’s Fair (1941-1974) and Norman Kaufman’s Batting Cage and Go Kart City, which was forced to close when Sitt bought the property in 2006. Rezoned by the City for retail and entertainment, the lots were used for flea markets in 2009, 2011 and 2012, but remained vacant last year as well as in 2010 and 2013, when the City issued a stop-work order on a permit for “temporary parking for the amusement district.”

Set to begin in May, Coney Art Walls is expected to run at least through September.

UPDATE May 6, 2015:

Biederman Redevelopment Ventures was hired by Thor to manage programming for two lots. What are they planning for Thor’s second long-vacant lot, on the east side of Stillwell, across the street from where Coney Walls will be? “Our programming is still in flux, though we hope to announce some exciting things next week,” Ben Donsky, BRV’s senior project manager, told ATZ. “There will probably be performances on both lots.”

As for game trailers coming to the lot and kiosks for rent, as the Coney Island Rumor Mill has been saying: “There are no actual ‘kiosks’ in our plans on the east side of Stillwell, at least right now,” Donsky says. “But Gordon Lee (of the Eldorado) is going to be putting up midway games along the Bowery.”

Related posts on ATZ…

May 6, 2015: Tatyana Fazlalizadeh to Draw Portraits of Coney Island Residents for Coney Art Walls

April 20, 2015: Art of the Day: “Greetings from Coney Island” Blends Past & Present

October 28, 2013: Photo Album: Banksy Brings His Robot to Coney Island

February 16, 2013: Photo Album: Post-Sandy MERCY Graffiti in Coney Island

Read Full Post »

Wahlburgers

Slated to open this summer, Wahlburgers will have a rooftop overlooking Thor’s Stillwell lots. April 18, 2015. Photo © Tricia Vita

Last week, Wahlburgers released details of the 6,800 square foot franchise restaurant currently under construction in Coney Island and slated to open this summer. Eater dubbed it “a massive indoor/outdoor extravaganza.” Rooftop patio dining with a retractable glass roof sounds spectacular but it’s a stretch to say Wahlburgers “will overlook Coney Island’s famous boardwalk and beach” as the pr copy claims.

Located in Thor Equities’ retail building on Stillwell Avenue across from Nathan’s, the celebrity burger palace overlooks the Bowery and Thor CEO Joe Sitt’s long-vacant lots. That’s why we’re betting the rumors that began in November and continued this year about attractions coming to those lots for the summer are indeed true.

Wahlburgers

Architectural Rendering of Wahlburgers in Coney Island

Sources have told ATZ that Thor’s lots will host food and merch in 20 trailers. Rides and other attractions are now said to be part of the mix. Ironically there was an entire amusement park including bumper boats and a miniature golf course there before Joe Sitt bought the property in 2006 and promptly turned it into “Thor Equities Corridors of Blight.” The last time a carnival was here was 2012. The lots remained vacant in 2014 as well as in 2010 and 2013, when the City issued a stop-work order on a permit for “temporary parking for the amusement district.”

MegaWhirl

Prototype MegaWhirl ride, abandoned after the 2012 season and damaged by Hurricane Sandy, is finally being demolished. April 25, 2015. Photo © anonymouse via AmusingtheZillion

While the DOB has yet to issue permits for a “temporary fair,” the property is being prepped in earnest. Last week, the MegaWhirl ride, abandoned after it debuted here in 2012 and was damaged by Hurricane Sandy, was being demolished and tossed in a dumpster. Underground electric utilities were installed last month and the Bowery was cleared of concession trailers adjacent to the lot.

ATZ’s first post back in December about the celebrity burger franchise opening in Coney Island and subsequent updates continue to be as popular as posts about Friday night fireworks! That makes us think it’s going to be a magnet for some of Mark Wahlberg’s 15+ million Facebook fans. The Wahlburgers restaurants are the backdrop for the A&E TV reality series about Mark, Donnie and Paul Wahlberg’s adventures in the burger business. This summer’s opening of the Coney Island location is being scripted into the show. The original opening date of early May has been pushed back to June.

Wahlburgers

Signage on Wahlburgers currently under construction in Coney Island. Photo © Tricia Vita

UPDATE May 6, 2015:

Thor Equities has recruited Jeffrey Deitch, art advisor and former director of the Museum of Contemporary Art (MOCA) in Los Angeles, and food vendors from Brooklyn’s Smorgasburg to help activate one of their long vacant lots in Coney Island. Biederman Redevelopment Ventures (BRV), the consulting firm run by Bryant Park’s Dan Biederman, was hired by Thor to develop events and programming for and manage the lot as well as the one on the east side of Stillwell There will also be a music stage with live performances throughout the summer. (Thor Equities Recruits Jeffrey Deitch, Dan Biederman & Smorgasburg to Dress Up Vacant Coney Lot, ATZ, April 30, 2015).

Biederman will also manage a second long-vacant lot, on the east side of Stillwell Avenue, across from Coney Walls. “Our programming is still in flux, though we hope to announce some exciting things next week,” Ben Donsky, BRV’s senior project manager, told ATZ. “There will probably be performances on both lots. Gordon Lee of El Dorado is going to be putting up midway games along the Bowery.”

Related posts on ATZ…

April 10, 2015: Coney Island 2015: Power Surge and Enterprise-Style Ride Set for Comeback

February 13, 2015: Coney Island 2015: IHOP Franchisee Signs Lease for 5,400-Square-Foot Surf Ave Store

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

Read Full Post »

Brooklyn Rock

Brooklyn Rock, 3015 Stillwell Avenue, in Coney Island. January 25, 2015. Photo © Tricia Vita

“The French have never left,” says Brooklyn Rock brand manager Seth Braunstein when ATZ asks where the year-round tourists who visit his Coney Island shop are coming from. Located across Stillwell Avenue from Nathan’s Famous, which is also open daily regardless of the season or the weather, this one-of-a-kind shop is one of the few places in Coney to buy a souvenir tee in February.

What makes Brooklyn Rock’s tees out of the ordinary, says Braunstein, is that each one of the shirts is hand-dyed in unique colors and hand-printed from hand-drawn designs by artists Chris Smith and Yukiko Wada, the couple who founded the business in 2002. “We start with white American Apparel tees made in the U.S. out of cotton grown in the U.S,” he says. In the afternoon sunlight, the colors are especially vibrant and conjure up summery dreams on a wintry day.

Brooklyn Rock

Paintings of the Elephant Hotel and the Parachute Jump by Yukiko Wada, hand-screened Tees by Wada and husband Chris Smith. January 25, 2015. Photo © Tricia Vita

Coney Island’s landmark Cyclone, Wonder Wheel and Parachute Jump feature prominently in the designs along with the magical place names CONEY and BROOKLYN. Among the signature sayings printed on Brooklyn Rock’s tees are “Brooklyn, Entertaining Manhattan since 1646” and “Keep Brooklyn Offensive.”

Famous faces on their tees include Brooklyn-born comedian and Seinfeld writer Larry David, whose people once bought one for him, Braunstein says with pride. “Tonight, one of our people will be sitting in the third row wearing the Larry David tee at the preview performance of his Broadway show.”

Brooklyn Rock’s tees, hoodies, hats, totes, knapsacks, aprons and other hand-printed items range in price from $15-$60.

One specialty at Brooklyn Rock that you may not expect to find in Coney Island is their book rack, which is stocked with gently read copies of classics by Ayn Rand to Kurt Vonnegut. The used books come from their friends at Williamsburg’s Book Thug Nation and Bushwick’s Human Relations, whom they’ve known since their days as fellow street vendors. Books are priced at $5 and $8.

Hand-Printed Tee at Brooklyn Rock

Sleeveless Hand-printed Coney Tee at Brooklyn Rock in Coney Island. January 25, 2015. Photo © Tricia Vita

Before opening their Coney Island store in May 2013, the Brooklyn Rock team wholesaled to children’s shops and Coney Island USA’s gift shop. They set up shop in a street kiosk on Bedford Avenue, a shipping container at the now defunct DeKalb Market, and a store across from Barclays Center, where foot traffic turned out to be slow.

Their Coney Island store is in Thor Equities’ retail building at Surf and Stillwell, where current tenants include It’Sugar, Rainbow Shops, Surf & Stillwell Brooklyn Apparel Co., the Brooklyn Nets Shop, a couple of mini-arcades and the soon-to open Wahlburgers franchise. Only It’Sugar and Brooklyn Rock remain open year round. How did this Bushwick-born Mom and Pop get their foot in the door?

Brooklyn Rock

Hand-printed shirt at Brooklyn Rock on Stillwell Avenue, Coney Island. November 24, 2014. Photo © Tricia Vita

Brooklyn Rock’s lucky break came when Braunstein saw a news article about space for lease in Thor’s then-vacant new building and sent them a proposal. Thor Equities had sent out a press release that said: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.”

We remember it well. For ATZ, the biggest surprise of the release was what Thor CEO Joe Sitt had to say about chains vs local businesses: “Coney Island’s popularity has reached record proportions, but we can never forget what got us here – local, ahead-of-their-time business owners who brought flair, hipness and edge to the People’s Playground,” Sitt said. “While it is wonderful that national chains are now coming to Coney, providing needed jobs and year-round revenue to the community, we must always remember the history of this iconic neighborhood.”

Hear, hear!

Brooklyn Rock, 3015 Stillwell Avenue, between Surf Ave and the Bowery, Coney Island, 11224. Winter hours are 12 noon till 7pm.

UPDATE: This store has closed! Read “Thor’s Coney Island: Brooklyn Mom & Pop Out But Not Down” (February 25, 2015) for details.

Hand-printed Tees and Hats at Brooklyn Rock

Hand-printed Tees, Totes and Hats at Brooklyn Rock. January 25, 2015. Photo © Tricia Vita

Related posts on ATZ…

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

January 22, 2015: Coney Island Rumor Mill: No Rides But Games, Food & Merch Coming to Thor’s Lot

November 28, 2014: ATZ Previews Coney Island’s Small Business Saturday

February 13, 2013: Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

Read Full Post »

Thor's Coney Island

Thor’s Coney Island: Aerial view of vacant lots on south side of the Bowery between W 12th and W 15th where amusements once thrived. July 7, 2013. Photo © Tricia Vita

Thor Equities’ huge vacant lots on Stillwell Avenue in the heart of Coney Island were cleaned up over the weekend and two different sources say rides are coming. The news is unconfirmed and it’s hard not to be skeptical considering the history of what’s been here since Joe Sitt acquired the land and began evicting longtime ride and park operators in 2006. But everybody — or almost everybody– wants to see the property activated instead of sadly sitting vacant (and yes, that is a pun). If temporary rides are in the stars for Thor’s Coney Island this season, let’s hope it works out this time. Despite various amusement operators efforts to negotiate lease deals, the lots remained vacant in 2010 and again last year, when a stop-work order was issued on a permit for “temporary parking for the amusement district.”

Ring of Fire

Geren Rides’ Ring of Fire on Stillwell Ave in Coney Island, July 5, 2008. Photo © Tricia Vita

A little history in case you weren’t around to experience the drama: In October 2006, eight amusement businesses, including Norman Kaufman’s Batting Range and Go Kart City and Eddie Miranda’s Zipper, which inspired the film Zipper, received notice from new property owner Thor Equities to be out by the end of the year. On Memorial Day Weekend 2008, Joe Sitt proclaimed “The Summer of Hope” and filled the reviled empty lots on Stillwell with carnival rides from Reithoffer Shows and Geren Rides for a limited run. Hope died when the rides left in mid-July and were replaced by a couple of inflatable bounces.

inflatable bouncer

After the carnival left: Batman and Cinderella’s Castle inflatable bounces on Thor’s vacant lot in Coney Island. August 8, 2008. Photo © Tricia Vita

Skeptics said the amusements were a ruse in the lead-up to the Coney Island Rezoning of 2009. At the time, Sitt and the City were at a standoff in negotiations over a compromise plan that would reduce the acreage of the amusement zone and allow high-rise hotels on the south side of Surf Avenue.

Cobra Ride

The Cobra was among the flat rides at Cha Cha’s Steeplechase Park on Stillwell Avenue. June 23, 2012. Photo © Tricia Vita

Failed flea markets made a mockery of the rezoning in 2009 and 2011. “Festival by the Sea” and the “BK Festival” were granted City permits as a “temporary fair” because a flea market is not a permitted use on this property in Coney Island. Clever, huh? In 2012, rides, games and sideshows returned to Thor’s Stillwell lots for the first time since 2008. As a critic of flea markets on land where the Tornado roller coaster (1927-1977) and the Bobsled (1941-1974) had once thrilled, we were happy to see the BK Festival and Thor Equities take this new direction.

Among the rides were the Cobra, which amusement park blogger The DOD3 describes as White Trash Carny Ride #7. “Every Cobra I’ve been on looks like it’s stuck in a 70s timewarp but they all give wonderfully intense rides,” he writes. Other WTCRs on his list are the Skydiver (#1), the Zipper (#3) and the Trabant (#9), all of which Coney used to have. A Trabant was one of the rides at Dreamland, a temporary park on the former Astroland site in 2009.

BK Festival: Giant Slide on Stillwell Avenue West. April 8, 2012. Photo © me-myself-i/Tricia Vita via flickr

There were problems at the Stillwell Avenue park from the get-go. Originally set to open on Memorial Day Weekend 2012, the park was not able to open till four weeks later. A Giant Slide and Zipline never opened at all. Filing of paperwork with City agencies and bureaucratic red tape was blamed for the delay. City permitting issues relating to fencing closed the park intermittently and irregular hours had some visitors asking if and when it was open. The Mega Whirl, a prototype ride that combined the thrill of the Whip and the Tilt-A-Whirl debuted here and its abandoned platform remains on the lot, a symbol of financial ruin and broken dreams.

MegaWhirl Ride in Coney Island

MegaWhirl Ride and Zipline on Stillwell Avenue in Coney Island. November 11, 2012. Photo © Tricia Vita via flickr

Share

Related posts on ATZ…

March 11, 2014: Thor’s Coney Island: BurgerFi, Arcade Coming to Stillwell & Surf

March 10, 2014: High Hopes for Coney Island’s New Thunderbolt Coaster

October 17, 2013: The New Coney Island: Thor Equities Vacant Lots, Dummy Arcades

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

Read Full Post »

Sleep Inn Hotel

Under Construction: Sleep Inn Hotel at at 2590 Stillwell Avenue. December 1, 2013. Photo © Tricia Vita

A Sleep Inn Hotel, the Coney Island area’s first new hotel in many decades, is under construction at Stillwell Avenue and Avenue Z, just north of Coney Island Creek. A sign on the construction fence says “Anticipated Completion: Fall 2015.” Mahesh Ratjani, one of the partners in the project, tells ATZ: “We are hoping to have it completed by the end of 2014 or the beginning of 2015.” According to DOB records, a 12,989 square foot, four-story hotel will occupy the 13,000 square foot lot. Sleep Inn is a member of the Choice Hotels Group.

Ratjani and his partners own 15 hotels in New York and New Jersey, including the Comfort Inn off the Gowanus Expressway in Brooklyn’s Sunset Park. The vacant lot at 2590 Stillwell Avenue was purchased for $1.9 million in 2007, according to Property Shark. The property is conveniently located off the Cropsey Ave/Coney Island exit of the Belt Parkway. The area is technically on the border of Gravesend and Bath Beach, though frequently identified as part of Coney Island. The closest subway stop is Bay 50th, one stop from Coney’s Stillwell Terminal, on the D line.

Sleep Inn Hotel Under Construction

Under construction at 2590 Stillwell Avenue. December 1, 2013. Photo © Tricia Vita

There are currently no hotels in the Coney Island area and it’s been many decades since a new one opened. On Stillwell Avenue at Mermaid, the long-shuttered Terminal Hotel across from Stillwell Terminal was constructed in 1904 and housed a hotel by 1930 and perhaps as early as 1915 when the subway station opened. In the 1940s, it had a popular grill with live music, but by the 1960s and ’70s had deteriorated into a flophouse and was condemned.

In 1927, the Half-Moon Hotel opened on the Boardwalk at 29th Street and was managed by the American Hotels Corporation and financed by prominent members of the Coney Island Chamber of Commerce. “The Great Depression killed the Chamber’s dream of greatness and the hotel sat exiled at the West End until the beginning of WW II when it was transformed into a naval hospital,” according to the Coney Island History Project. It later became a geriatric center before being demolished in 1996.

New Construction

New construction: Sleep In Hotel at 2590 Stillwell Avenue. December 1, 2013. Photo © Tricia Vita

The City’s rezoning of Coney Island included the upzoning of three Thor Equities-owned properties on the south side of Surf Avenue for hotels up to 30 stories. In public hearings, we argued against high rises — including hotels — on the south side Surf, saying it would destroy instead of enhance Coney Island’s economic potential as an amusement and tourism destination. As it turns out, a hotel has yet to be built on Surf Avenue and we can only hope it never will be. Instead, the Coney Island area’s first new hotel in decades is located in a much more suitable location north of the amusement area with easy access to the Belt Parkway.

The new Sleep Inn’s immediate neighbors are two-and three-story residential buildings, an equipment rental company, and Amore Rent-A-Car. The legendary Viola Pigeon Club, home of a 400-mile contest in which the birds were released in Ohio and flew back to New York, is directly across Stillwell Avenue. Since Frank Viola’s death in 2007, the race is no longer held, but the club and the story of the “return of the Coney Island homing pigeons” have been the subject of documentary films.

UPDATE October 25, 2015

This first report of the new construction, in December 2013, and another posted last spring, have been appearing in our Top Ten Posts over the past week or so. Sleep Inn Coney Island, as the new hotel is called, finally opened 10 days ago. Rates start at $119 per night and include free breakfast, wi-fi, and other amenities.

Viola Pigeon Club

Across the Avenue: Viola Pigeon Club, Stillwell Avenue and Ave Z. Photo © Tricia Vita

Share

Related posts on ATZ…

September 2, 2013: The New Coney Island: A Tale of Two Jones Walks

May 20, 2013: Photo Album: Coney Island May 2013 Construction Update

August 2, 2012: New Building Breaks Ground Next to Coney Island’s Stillwell Terminal

December 20, 2011: Update: Coney Island’s 1st Private Beachfront Condos on Boardwalk

Read Full Post »

Older Posts »

Follow

Get every new post delivered to your Inbox.

Join 405 other followers

%d bloggers like this: