February | 2013 | Amusing the Zillion

Archive for February, 2013

Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

Posted in Real Estate, Redevelopment, tagged Brooklyn, Coney Island, Retail, Retail Ride of a Lifetime, Thor Equities on February 13, 2013| 7 Comments »

Coming to Coney: Candy and Gift Retailer It’Sugar. This store is on Manhattan’s Upper West Side. Photo © Tricia Vita/me-myself-i via flickr

In 2011, Thor Equities put up new signage atop the blue construction fence at the corner of Surf and Stillwell Avenues, the gateway to Coney’s beach and Boardwalk amusement parks: “CONEY ISLAND – The RETAIL RIDE of a LIFETIME.” After eight years of real estate speculation and the rezoning of Coney, Thor CEO Joe Sitt’s retail ride finally begins this season. ATZ has learned exclusively from sources that candy retailer It’Sugar will be the first tenant at Thor’s new building at Surf and Stillwell. The plywood has come down from the boarded-up new building, which was completed last January, and interior construction of the corner store is underway for a May 3rd opening of It’Sugar Coney Island.

Exiting Stillwell Terminal in the new Coney Island, the first sight one sees is Thor Equities generic looking new building. January 29, 2012. Photo © Tricia Vita/me-myself-i via flickr

The Florida-based company was founded in 2006 and is “one of the largest and fastest growing specialty candy and gift retailers in the world with over 70 retail locations,” according to one of their press releases. ATZ went to the It’Sugar store on Manhattan’s Upper West Side to check it out.

The place is pink ‘n’ yellow with a sparkly garnet floor and the music is blaring. It’s impossible not to smile at the sight of a supersized, one pound pack of Reese’s peanut butter cups and a one pound Hershey’s chocolate bar paired for Valentine’s Day until you look at the price tag — $40. There’s also a kiosk of old school candy like Necco Wafers and Goo Goo Clusters, jewelry that looks like sweets, T-shirts and novelty items.

Among the candy retailer’s other locations are the Atlantic City Boardwalk, San Francisco’s Fisherman’s Wharf, the Grand Canal Shoppes at the Venetian in Las Vegas, Universal Citywalk in California and malls from Alabama to the United Arab Emirates. There are also 22 “shops in shops” in Macy’s including Herald Square and such New York City tourist destinations as Madame Tussaud’s and Radio City Music Hall.

Candy-inspired jewelry display at It’Sugar. Photo © Tricia Vita/me-myself-i via flickr

The upscale candy store will be the first sight visitors see when they exit Stillwell Terminal and will open in a Coney Island that is rapidly changing. Three national franchises– Applebee’s, Johnny Rockets and Red Mango–have signed leases for the north side of Surf Avenue, on property not owned by Thor. If you’re a regular reader of ATZ, you’ll know we’re not a fan of the plan to “revitalize” Coney Island by bringing in formula businesses and franchises. As we’ve written previously: Coney Island, the birthplace of the hot dog, the roller coaster, and the enclosed amusement park is famous for its quirky authenticity, but it’s about to look and taste more like Anyplace USA.

Coney Island Cat & Arcade Business Moving to Las Vegas

Posted in Uncategorized, tagged Coney Island, Coney Island Arcade, feral cat, Manny Cohen, Pretty the Cat, Target the Cat on February 12, 2013| Leave a Comment »

Target the Cat & Jimmy Working the Balloon Dart, Coney Island Opening Day, April 5, 2009. Photo © Tricia Vita/me-myself-i via flickr

We’re sorry to report that our friends Target the Coney Island Cat and his human, Manny Cohen of Coney Island Arcade, are leaving Coney Island’s Bowery forever. Evicted by the landlord, they’re moving to Las Vegas, where Target will prowl the casinos on a leash and hunt chipmunk, says Manny. We’ll especially miss taking photos of the cat working the Balloon Dart with Jimmy. Cohen, who has been a tenant on the Bowery for 22 years, has until May 1 to vacate the premises, according to a court ruling on Monday. “It’s time for me to move on. I don’t have the arcade anymore,” said Cohen, whose business now primarily consists of selling arcade machines and parts. In May of 2010, a terrible fire destroyed his amusement arcade on a day that workers sent by the landlord tarred the roof.

The future of Target’s feline friend Pretty is uncertain. After Target’s sister perished in the arcade fire, Manny took in the feral calico cat to keep Target company. Pretty’s territory is more wide ranging than Target’s and includes Wonder Wheel Park as well as 12th Street. Though she runs inside the arcade’s warehouse at mealtime and bedtime, neither Manny nor his friends have been able to pet her or get within several inches of her over the past three years. Getting the cat into a carrier and taking her on a road trip would be daunting, so she will remain in Coney Island. The two game concessions that Manny still operates on the Bowery will open on Coney Island’s Opening Day and Easter Sunday. We hope that Jimmy Balloons is able to rent the game for the remainder of this season and that Pretty doesn’t become another homeless Coney cat. She’s had a pretty sweet deal for the past few years.

Photo of the Day: Coney Island Boardwalk Closed for Nemo

Posted in News, Photo of the Day, Photography, tagged Boardwalk, Brooklyn, Charles Denson, Coney Island, Nemo, red flag, snow, snowstorm on February 9, 2013| Leave a Comment »

On Friday afternoon, New York City’s Parks Department welcomed Snowstorm Nemo to Coney Island by closing the Boardwalk. Charles Denson, who was at work rebuilding the Coney Island History Project‘s exhibit center damaged by Superstorm Sandy, stepped out onto West 12th Street and saw these red flags on the ramp. The warning was put up due to snow, wind and a possible storm surge.

Today, the flags remain though the Boardwalk is open again, with Tom’s Restaurant serving breakfast (and lunch) all day. Polar Bear Diane Shumate posted on Facebook that snow accumulation in Coney Island was approximately 6 inches and the Bears were going for a snow swim.