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Employees at Luna Park Coney Island. Photo © Tricia Vita/me-myself-i via flickr

UPDATE: See post for 2015 season here: “Coney Island Amusement Park Jobs from Entry Level to Managerial Up for Grabs,” February 22, 2015

Running away with the carnival is easy but sticking with it through the end of the season is hard work. Once upon a time it was a rite of passage for American kids who wanted to see the world beyond their hometowns. Nowadays, the amusement industry still recruits high-school grads and college students, as well as retirees and others with merry-go-round memories and itchy feet. If you’d like to work in Coney Island or travel across the country with a carnival, now is the time of year to apply for a job.

Next week, Central Amusement International, operator of Coney Island’s Luna Park and Scream Zone, and Nathan’s Famous, together with the Coney Island Development Corporation, will begin recruiting for seasonal positions. “This is a unique opportunity to become a part of ‘The One and Only Coney’ by joining the team of dedicated employees that make Coney Island an entertainment destination worldwide,” says the CIDC event flyer for the upcoming screenings. (Update: If you are viewing this post in 2014, check out this season’s job information at “A Head Start on Summer Jobs in Coney Island”

The job screenings are February 28, March 1, April 24 and April 26, 2012 from 12 noon till 6 pm at the Brooklyn Cyclones’ MCU Park, 1904 Surf Avenue in Coney Island. In past years, nearly a thousand people have shown up on a single day, so we recommend getting there early. Qualified candidates, who must be 18 years of age or older, will be referred for an interview. Seasonal jobs include Ride and Game Operators, Food and Beverage Service, Park Service, Customer Service/Retail Sales and Ticket Sales Associates/Cashiers.

Lunatic Dance Team, Luna Park Coney Island. July 15, 2011. Photo © Jim McDonnell. All Rights Reserved.

If you’re reading this after the screening events have taken place or can’t make it, visit the Career Opportunities pages at Nathan’s Famous and Luna Park and also check Craigslist. Luna Park currently has an ad on Craigslist for dancers and performers for the Lunatic Promotion Team, which pays $10 per hour. According to the ad, “the team will attend offsite promotions to inform new guests about the park and all the amazing things Coney Island has to offer. The second task will be to handle on-site events, promotions, photo opportunities and guests experience surveys.” Performers, including singers, dancers and DJs, will take part in the Cyclone roller coaster’s 85th birthday celebration and Coney Island’s first end of the summer concert.

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Game operator with North American Midway Entertainment. Via Facebook.com/Namidway

A dozen years ago, homesick for the midways of my carnival childhood, I went on the road with S & S Amusements, touring the Pennsylvania fairs. Since then, I’ve worked as a game agent with Wade Shows at New York City’s “Big A” Fair, the Delaware State Fair, the Michigan State Fair and the Central Florida Fair, and on Coney Island’s Jones Walk. One advantage to working in Coney is being able to sleep in my apartment at night, though when I got home from being on the road all summer it took a bit of getting used to having townhouses across the way instead of a Tilt-A-Whirl.

“The carnival business, which supports America’s state and sounty fairs, festivals and community events, needs seasonal workers who are willing to travel, work nights, weekends and Holidays,” Bob Johnson, President of the Outdoor Amusement Business Association tells ATZ. A look at the websites of OABA member carnivals shows that these carnivals are hiring ride operators and attendants, food and game agents, maintenance, electricians and welders. “Weekly pay is based on State and Federal minimum wage rates, and other State regulations, such as overtime pay,” notes Johnson “Over 5 million seasonal workers support this industry and many come back year after year as they love to travel and entertain over 300 million patrons who visit the carnival midways.”

North American Midway Entertainment

Ride operators with North American Midway Entertainment. Via Facebook.com/Namidway

If the idea of traveling to 20 states and 4 Canadian provinces, including 10 of the top 50 fairs in North America is appealing, then you may want to check out North American Midway Entertainment’s Careers page.

ATZ talked with Ed Dame, Director of Operations for NAME, “the world’s largest traveling outdoor amusement park,” about opportunities with his company. “Eighty percent of our employees are locals,” he said. “We advertise in newspapers and state workforce agencies.” The carnival company has an Employee Appreciation Program, which rewards workers with gift certificates, iPads and computers.

Group activities include day trips to Major League baseball games, Banff, Niagara Falls and New York City, as well as BBQs, bowling nights and jamborees. Among the fairs played by NAME are The Eastern States Exposition in Massachusetts, Toronto’s CNE, the Calgary Stampede, Miami-Dade County Fair & Expo and State Fairs in Mississippi, Kentucky, Indiana and Illinois.

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Related posts on ATZ…

January 10, 2014: A Head Start on Summer Jobs in Coney Island

February 2, 2010: Traveler: North American Midway’s Giant Vertical Swing at Super Bowl!

August 16, 2009: Coney Island Carnival Games: My Photo Album

January 26, 2010: Scoop: Zamperla’s $24M Coney Island Park to be Named Luna Park!

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CLOSED: Coney Island Souvenir Shop, 1987-2011. Its signs were put in the dumpster. Photo © Tricia Vita/me-myself-i via flickr

One of Coney Island’s oldest Mom & Pops quietly went out of business after losing their lease due to Zamperla USA’s redevelopment of the City-owned Boardwalk. Coney Island Souvenir Shop, located next to Ruby’s Bar on the Boardwalk, was started 25 years ago by Tommy Suh. After he died last year, his wife Sue and their son Rob carried on the family business.

Last week in Coney Island, work crews were busy cleaning out whatever had been left behind by the evicted Boardwalk shops. It was sad to see the familiar red-and-white sign from the Souvenir Shop about to be rolled into a dumpster. A second sign was already inside, its yellow lettering peering over the top. For as long as we’ve been coming to Coney Island, the Suh family has been rolling these signs in and out of the shop at the beginning and end of the business day.

Mrs. Suh in her family's souvenir shop on the Boardwalk. Photo © Tricia Vita//me-myself-i via flickr

Mrs. Suh in her family's souvenir shop on the Boardwalk in happier days. April 1, 2010. Photo © Tricia Vita//me-myself-i via flickr

Compared to Ruby’s or Paul’s Daughter, the closing of Coney Island Souvenir and the other small businesses on the Boardwalk attracted very little media attention. In Bloomberg’s New York City, seeing a shuttered store where a longtime business was yesterday is so common that it’s not newsworthy unless the place is a local legend or the last of its kind. Even the blog Jeremiah’s Vanishing New York, which has paid tribute to hundreds of vanished places since 2007 couldn’t possibly cover them all. After looking up VNY’s first year-end tally— “Combined, we’ve seen close to 1,000 years of New York history vanish in 2007”– we didn’t have the fortitude to continue the count.

Last November, when the Boardwalk Mom and Pops were fighting their eviction, we first came across this 2009 article on the web: “New York Closes Shop” by small business advocate Stephen Null. It contains some stunning statistics on the number of small businesses that have closed during the Bloomberg administration:

A reliable way to evaluate the stability of New York City’s small business community is to examine the number of Commercial Warrants for Eviction. The majority of these warrants are issued to “holdover commercial tenants” whose leases have expired, and who can’t afford to pay the new, higher rent. The consensus of business organizations is that these warrants represent about one third of small businesses; the ones that stay and fight in court. The other two-thirds walk away without a fight.During what many consider the reign of terror for small businesses — 1986-1989, the last 4 years of Koch’s term — 17,433 warrants were issued to evict small businesses, out of approximately 53,000 total small business failures. During the last full four years under Bloomberg, 2005-2008, 27,809 warrants were issued to evict, with about 83,000 small businesses forced to close. Since the successful businessman Bloomberg took office, around 152,964 small businesses have been forced to go out of business.

Keep in mind Null’s article was published in August 2009 and the stats do not cover the last three years of the Bloomberg administration. Is anyone still keeping track? To these statistics, we add six of the original Coney Island 8: Coney Island Souvenir Shop, Steve’s Grill House, Beer Island, Shoot the Freak, Cha Cha’s and Gyro Corner Clam Bar.

Zamperla’s policy of squeezing out Boardwalk businesses through evictions and offering ridiculously expensive lease deals is counter to the Coney Island Development Corporation’s mission of encouraging the development and retention of existing businesses. If the Coney Island 8 hadn’t fought in court and won a one-year reprieve, it’s very likely we’d have a shuttered Boardwalk and a Miami restaurateur would be bankrupt. The CI8 did the City and Zamperla a favor.

Now let’s see if Ruby’s and Paul’s Daughter can afford to sign those leases that they were offered more than one month ago by CAI, operator of Zamperla’s Luna Park. Sources tell ATZ that negotiations were extended another two weeks. Nobody wants to see the last of the Boardwalk Mom & Pops join the sad statistics of small businesses forced to close during the Bloomberg administration.

souvenir shop

Closed: Coney Island Souvenir Shop, 1987-2011. Photo © Tricia Vita/me-myself-i via flickr

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Related posts on ATZ…

November 13, 2011: The End of Paul’s Daughter As We Know It–Will They Return?

October 20, 2011: Reversal of Fortune on the Coney Island Boardwalk

March 3, 2011: The Lowdown on Sodexo’s Sweet Deal in Coney Island

November 1, 2010: Out With the Old in Coney Island: Only 2 of 11 Boardwalk Businesses Invited Back

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Ruby's Bar's rendering for their new store on the Boardwalk. Photo via AmusingtheZillion.com

The rides, games and fun food at Coney Island’s Boardwalk amusement parks–Deno’s Wonder Wheel Park, Luna Park and Scream Zone– will of course be back in 2012. There will also be new–and possibly a few old made new–restaurants, shops and amusements. At Friday’s AIA panel on “Planning the Future of Coney Island’s Amusement District,” an audience of architects and Coney Island regulars got a sneak peek at what the Boardwalk might look like in 2012 and beyond.

Luna Park’s plans for Go Karts and a Sky Coaster on Stillwell Avenue West were unveiled along with the Boardwalk businesses renderings for new stores in 2012. We can also look forward to the B & B Carousell, set to spin in the new Steeplechase Plaza in 2013, and the New York Aquarium’s Ocean Wonders shark exhibit, expected to open in 2015.

“The skyline is growing in Coney Island and we’re very excited to see what happens next,” said Nate Bliss, president of the Coney Island Development Corporation. The panel discussion about new architectural projects was hosted by AIA NY’s Architectural Tourism Committee.

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Speed Zone will be on Parcel C, on the west side of Stillwell Ave at the Boardwalk. Photo via AmusingtheZillion.com

Valerio Ferrari, president of Zamperla USA and their park division, Central Amusement International (CAI), which runs Luna Park, showed the Boardwalk businesses’ renderings for their new stores. Among the businesses are Boardwalk favorites Ruby’s Bar and Paul’s Daughter, whose return is not yet 100 per cent certain because they are still in lease negotiations with CAI. (Update: December 9, 2011…Ruby’s, Paul’s Daughter and Lola Star have signed 8-year leases!) Ferrari also showed his company’s plans for “Parcel C,” the third City-owned parcel that is part of the amusement operator’s 10-year lease. Speed Zone, as it called in the rendering presented by Zamperla, will be across the avenue from Scream Zone. (Update: Zamperla has since shelved the idea of creating a separate park called “Speed Zone.” The two new rides will instead operate as part of Scream Zone.)

A Sky Coaster is a high thrill ride combining elements of skydiving and hang-gliding in which riders are winched to the top of a 100 to 300 foot tall launch tower and then swing through the sky as they drop towards the ground. Each “flight” lasts about five minutes. Manufactured by SkyCoaster Inc., the ride is a popular attraction at over 75 parks around the world. Here’s their official video.

As ATZ reported last month, CAI filed plans to bring Go Karts and a water ride to Stillwell Avenue West. Go Karts were a popular attraction in Coney Island until Thor Equities bought the property leased by Batting Range and Go Kart City in 2006 and evicted them. Though the water ride was not mentioned at Friday’s presentation, we previously reported the Coney Island Rumor Mill is saying the Reverchon flume will be moved from Luna Park to free up space for new rides in the park. (Update: The water ride will stay put in Luna Park this season.)

According to CAI’s contract with the City, the amusement operator is required to do an annual review of each of their rides for popularity and present the City with an updated ride selection and layout for the coming season by December 31st. “This will assist Tenant in keeping the leased Premises innovative and fresh,” the contract says. CAI’s original plan for Parcel C in the contract was for two Go Kart tracks, so the current plan is a more diverse mix of amusements.

beach shop

Beach Shop's rendering for their new store on the Boardwalk. The location is the former Coney Island Souvenir Shop. Photo via AmusingtheZillion.com

Coney Island Beach Shop, which sells T-shirts, beach gear and souvenirs year-round at their original location on Stillwell Avenue behind Nathan’s, opened a new shop in Stillwell Terminal this summer. In 2012, the Haddad family, Haim and his daughter Maya, is expected to open their third location on the Boardwalk. Called Brooklyn Beach Shop, the store will occupy the former Coney Island Souvenir Shop. It’s a prime location situated between the entrance to Scream Zone and Ruby’s Bar. All of the stores on the Boardwalk were required to design elaborate lighted signage. The rendering for Beach Shop’s dazzling marquee shows a Steeplechase Funny Face and a classic bare bulb sign spelling out their name.

nathans

Nathan's rendering for their new store on the Boardwalk. The location is the former Gyro Corner Clam Bar at W 12th St. Photo via AmusingtheZillion.com

Nathan’s Famous will open a huge new restaurant at the corner of West 12th on the Boardwalk at Gyro Corner Clam Bar’s former location. Their satellite restaurant at the corner of Stillwell on the Boardwalk will close. As ATZ reported earlier this month, Randazzo’s Clam Bar of Sheepshead Bay is eyeing Cha Cha’s location. The Randazzo family-owned and operated restaurant began in 1908 and is a perennial “Best” among New York City seafood restaurants. Nathan’s began as a nickel hot dog stand in Coney Island in 1916 and is of course named after Nathan Handwerker, who co-founded the restaurant with his wife Ida.

UPDATE December 12, 2011Tom’s Restaurant, a popular family-owned Prospect Heights eatery founded in 1936, edged out Randazzo’s for the space formerly occupied by Cha Cha’s and Nathan’s. Tom’s of Coney Island expects to open in April 2012 this summer.

Lola Star Boutique: Design for Lighted Sign. Photo courtesy Lola Star

Lola Star Boutique is expected to stay in its skinny and chic little shop on the Boardwalk. That’s good news because Lola Star owner Dianna Carlin got evicted twice by Joe Sitt and was able to return to her original Boardwalk location only after the City bought the property and offered her the space. Carlin is an entrepreneurial spirit whose successful projects include the Dreamland Roller Rink, a shop in Stillwell Terminal and a pop-up shop in SoHo. We missed getting a good photo of her rendering at the AIA, so we asked Lola to send us a jpeg of the lighted sign for the shop. “The new version is even MORE spectacular!,” says Carlin. “It’s a Lola Star pinup on Rollerskates rotating on a gigantic disco ball.”

The rendering for Paul’s Daughter, a Boardwalk icon founded in 1962 as Gregory & Paul’s, shows the spruced up Burger statues on the roof and what appears to be new hand-painted signage along the bottom. Like Ruby’s, Paul’s Daughter is still in lease negotiations with Zamperla. The restaurant is the subject of Sunday’s post “The End of Paul’s Daughter As We Know It–Will They Return?” (ATZ, November 12, 2011).

UPDATE December 9, 2011…We’re thrilled to report that this afternoon, Tina Georgoulakos of Paul’s Daughter signed an 8-year lease for her family’s restaurant on the Coney Island Boardwalk! “Paul’s Daughter Signs 8-Year Lease for Coney Island Boardwalk” ATZ, December 9, 2011. All of the above-mentioned stores, including locally-owned businesses Ruby’s Bar and Lola Star Boutique, have now signed leases for their Boardwalk locations. Happily, the Coney Island Boardwalk will not be gentrified and corporatized after all!

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Architectural rendering for the new Paul's Daughter shown at November 11 Coney Island Panel at AIA. Photo via Amusing the Zillion

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Related posts on ATZ…

May 29, 2012: Photo Album: Coney Island Lights & Signs of the Times

March 14, 2012: Coney Entrepreneurs to Open 1st Ever Nathan’s Gift Shop

March 9, 2012: The 10 People Who Will Decide the Fate of Coney Island Boardwalk

October 20, 2011: Reversal of Fortune on the Coney Island Boardwalk

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