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Hey! Get It, Get It! at Paul’s Daughter, Coney Island Boardwalk. July 7, 2012. Photo © Tricia Vita/me-myself-i via flickr

“Hey! Get it Get it!” is back at Paul’s Daughter in Coney Island. Snappy new signage with the familiar lettering and motto is hawking their delicious clams and calamari. What’s more, the Georgoulakos family’s recently renovated eatery on the Boardwalk — established as Gregory and Paul’s in 1962 — celebrates its 50th anniversary this year.

“We have been so busy playing catch up that we haven’t celebrated,” Tina Georgoulakos told ATZ, adding that right now they are concentrating on getting the Paul’s Daughter sign installed on the upper part of the facade. “It’s a funny coincidence that I have been Paul’s daughter for fifty years and he opened his first store on the Boardwalk and West 8th fifty years ago. Hopefully in August when things slow down a little, we will celebrate.” ATZ recommends that you go directly to Paul’s Daughter for a plate of clams and a beer and be among the first to wish them a Happy Anniversary!

Paul Georgoulakos

Paul Georgoulakos, 83, the Boardwalk’s Oldest Operator. June 28, 2012. Photo © Tricia Vita/me-myself-i via flickr

The timeline on Paul’s Daughter’s Facebook Page begins six decades ago in 1951, when 21-year-old Paul Georgoulakos started his first Coney Island business—a milk stand at Stillwell Terminal—with a $500 loan from his aunt. A store on West 12th Street and the Bowery soon followed. Gregory & Paul’s got started in 1962, when Paul partnered with Gregory Bitetzakis and took over the old Howard Johnson’s on West 8th Street and the Boardwalk. The partners survived their first eviction in 1968: “Rockefeller buys the property their store is on and donates it to the Aquarium, putting them (and seven other stores) out of business,” notes the timeline.

Paul's Daughter Coney Island

Clams on the Half-shell at Paul’s Daughter, Coney Island Boardwalk. July 7, 2012. Photo © Tricia Vita/me-myself-i via flickr

The current location on the Boardwalk at West 10th Street opened in 1970 and was leased from Astroland Park. The famed Astroland Rocket was perched on the roof of the store until the park closed in 2008. When Gregory, who operated the G & P’s on West 10th Street opposite the Cyclone retired in 2009, Paul’s Boardwalk store remained open, leasing from new landlord Thor Equities and changing its name to Paul’s Daughter.

Last year, it looked like the veteran Mom-and-Pop would close forever just short of its 50th anniversary when Paul’s was evicted along with seven others. Zamperla, which opened Luna Park, had assumed management of the Boardwalk property now owned by the City and planned a glitzy redo by French food giant Sodexo and a Miami Beach restaurateur. In a surprising about-face, the amusement operator later offered eight-year leases to two of the businesses–Paul’s Daughter and Ruby’s Bar– with the stipulation that they invest hundreds of thousands of dollars in gut rehabs of their stores.

Paul's Daughter Coney Island

The New Bar at Paul’s Daughter, Coney Island Boardwalk. June 28, 2012. Photo © Tricia Vita/me-myself-i via flickr

How does the new Paul’s Daughter look? As we wrote in May, our first impression was that both Paul’s and Ruby’s stores looked refreshed and ready to compete for customers in the new Coney Island while paying tribute to the spirit of the past and continuing to embody the personalities of their owners. Check out our flickr slide show of the New Paul’s Daughter, but keep in mind the photos document a work-in-progress and some of the changes that you will notice this summer were required by the landlord or city regulations.

When Paul’s Daughter officially reopened on the weekend before Memorial Day 2012, we were happy to see the beloved signs for “Mr. Shrimp” and “Chiefito and Chiefita — the Nice N Sweet/Fluffy Cotton Candy Kids” and “Clams” returned to the new facade. The A & W Mama and Papa Burger remain on the roof and the vintage signs were restored and brought back to the lower facade. Additional signage was needed due to building renovations and adjustments to the menu.

Paul's Daughter

Vintage Signs at Paul’s Daughter, Coney Island Boardwalk. July 14, 2012. Photo © Tricia Vita/me-myself-i via flickr

The building’s square corners were rounded to resemble the way it looked when it was built shortly after the Boardwalk was moved in 1939. A photo on the Coney Island History Project website shows “the new fireproof, streamlined, Art Moderne-style building that replaced the ornate wooden Feltman’s Boardwalk restaurant.”

The new signage was painted by Brooklyn artist and School of Visual Arts instructor Stephen Gaffney, whose work as a muralist is on view in City parks and schools. Having previously restored G & P’s hand-painted signs when the restaurant’s name was changed to Paul’s Daughter, Gaffney was able to recapture the spirit of the old signs in his new work.

Paul's Daughter, Coney Island

Papa Burger and New Signs at Paul’s Daughter, Coney Island Boardwalk. July 7, 2012. Photo © Tricia Vita/me-myself-i via flickr

Half of the storefront is now a stand-up bar made with wood salvaged from the roof joists of the former Club Atlantis/Cha Cha’s, which is undergoing a gut rehab by Tom’s Restaurant of Prospect Heights. Photos of Paul and his family and the stores that he operated over the past sixty years fill the wall behind the open-air bar and the interior of the pillars. In the photo below, the large poster shows Paul in 1954, leaning on the glass case at his store on West 12th Street and the Bowery, where Chinese egg rolls and hot knishes were a popular item. Soda was ten cents!

Stephen Gaffney

Artist Stephen Gaffney behind the counter at Paul’s Daughter. July 14, 2012. Photo © Tricia Vita/me-myself-i via flickr

Related posts on ATZ...

May 22, 2012: Photo Album: Welcome Back, Paul’s Daughter & Ruby’s Bar!

May 19, 2012: Paul’s Daughter & Ruby’s Bar Reopen on Saturday, Restored Signs to Return!

December 8, 2011: Paul’s Daughter Signs 8-Year Lease for Coney Island Boardwalk

November 13, 2011: The End of Paul’s Daughter As We Know It–Will They Return?

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Wizard of Oz arcade

Luna Park’s New Arcade on Surf Avenue. June 30, 2012. Photo © Tricia Vita/me-myself-i via flickr

These photos taken over the weekend in Coney Island show what’s new since our last report (“New Club Atlantis, MegaWhirl Ride Open in Coney Island,” ATZ, June 25) as well as ongoing construction on Jones Walk and the Boardwalk. As previously reported, Luna Park’s new state-of-the-art arcade, which takes only Luna cards, opened on Surf Avenue in the former Astroland Arcade. There were too many people crowded out front on Mermaid Day to get a good shot of this fantabulous Wizard of Oz crane and claw machine. What a showpiece! Selling for $50,000, the new, movie-themed moneymaker from Belgian manufacturer Elaut is the first-ever automatic coin pusher and the highest priced arcade machine of its kind in the world.

Jones Walk Coney Island

Under Construction: East Side of Jones Walk. June 29, 2012. Photo © Tricia Vita/me-myself-i via flickr

The east side of Jones Walk was leased to Luna Park in the spring after the City evicted longtime tenants and issued a Request for Proposals. Word on the street is that the first new stand, a Laser Maze, is expected to debut on July 4, with the rest of the stalls ready to open by mid- to late July. Four of the stands are expected to be games operated by Zamperla and four were leased to subtenants for food and shops, according to sources.

Word also that Zito’s Sandwich Shoppe of Park Slope, which recently expanded to a second location in the North Slope, will not be coming to Coney Island’s Jones Walk as announced in April. That’s disappointing because we were looking forward to picnicking on the Boardwalk with their chicken parm.

ATZ phoned Zito’s Marcello Bucca for confirmation. “Word on the street is correct,” he said. “They were not ready for us.” He said that Zamperla received financing at the end of June, later than they expected, thus delaying construction. The rehabbed Jones Walk stalls were originally slated to open on Memorial Day. Asked if Zito’s Sandwich Shoppe planned to open a location in Coney Island next season, Marcello said he hoped so, because so many people have been calling to ask about the new Coney Island location. “Ideally we’ll see what opens up. Right now it’s a no-go for this year.”

Tom's Restaurant Coney Island

Under Construction: Tom’s Restaurant, Coney Island Boardwalk at Stillwell Avenue. June 29, 2012. Photo © Tricia Vita/me-myself-i via flickr

The gut rehab by Tom’s Restaurant of Prospect Heights of the Boardwalk store at the corner of Stillwell Avenue is still underway. By the looks of the construction, it won’t be ready till late July, if then. The former location of Nathan’s and Cha Cha’s Club Atlantis (as well as the original Club Atlantis) required by far the most work and investment of any of the rehabbed Boardwalk stores. Due to structural issues, the place had to be completely gutted and rebuilt, including the roof and some of the brickwork. Windows were installed in the west wall. A new roof deck for alfresco dining will have spectacular views of the beach and boardwalk. When completed, Tom’s initially expects to remain open approximately nine months of the year.

Tom's Coney Island

Tom’s Restaurant’s Food Tent, Coney Island Boardwalk. June 30, 2012. Photo © Tricia Vita/me-myself-i via flickr

Since Memorial Day Weekend, Tom’s has had a tent set up on weekends in front of their future restaurant. You can buy Hot Dogs, Sausage and more adventurous fare like Shrimp Scampi and a Shrimp Chipotle Salad Sandwich, as well as cold drinks.

Across Stillwell Avenue, construction is also underway on Zamperla’s Place to Beach Bar, which is adjacent to Scream Zone’s new Sky Coaster and Go-Karts. The site is the former Steve’s Grill House and Beer Island.

Basketball Coney Island

Open for Business: Ray’s Basketball on Coney Island’s Bowery. June 30, 2012. Photo © Tricia Vita/me-myself-i via flickr

Yay for Ray’s Basketball on Coney Island’s Bowery! His concession stand is no longer “fenced off” and will be able to do biz on 4th of July. Ray finally managed to open on Friday for the first time this season after the chain link fence next to his awning was opened. City regulations had kept the fences closed, even after Cha Cha’s Steeplechase Park opened last weekend. Note the portable fencing placed in front of the basketball game, probably as per the letter of the law.

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Related posts on ATZ...

June 23, 2012: Opening Today: Coney Island Grimaldi’s Pizzeria

May 29, 2012: Photo Album: Coney Island Lights & Signs of the Times

May 22, 2012: Photo Album: Welcome Back, Paul’s Daughter & Ruby’s Bar!

November 15, 2011: Coney Island 2012: What’s New on the Boardwalk

Read Full Post »

Coney Island Pina Colada

Coney Island Pina Colada Girl, Surf Avenue. June 23, 2012. Photo © Tricia Vita/me-myself-i via flickr

If you’re thirsty for a pina colada, look no further than Desree’s Hawaiian hut. Free refills! Coney Island’s Pina Colada Girl is one of the Jones Walk evictees who was lucky enough to lease a new spot. Mermaid Parade Day found her on Surf Avenue. One of the signs on her booth stopped us in our tracks– EGG CREAMS! We’ll be back.

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Related posts on ATZ...

June 23, 2012: Opening Today: Coney Island Grimaldi’s Pizzeria

April 7, 2012: Cheers! First Drink at Relocated Cha Cha’s of Coney Island

May 29, 2012: Photo Album: Coney Island Lights & Signs of the Times

May 22, 2012: Photo Album: Welcome Back, Paul’s Daughter & Ruby’s Bar!

Read Full Post »

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