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Firefighters sawing into Coney Island Arcade thru the shutters to access fire.  Photo © Adam Richman via twitpic

Firefighters sawing into Coney Island Arcade thru the shutters to access fire. Photo © Adam Richman via twitpic

On the Coney Island Message Board and twitter, witnesses who live in the neighborhood began reporting a two-alarm fire at the Coney Island Arcade Building at West 12th Street and Bowery last night at 8:15 pm. The anonymous contributor who sent us the photo below said there were 7 fire trucks. The cause of the fire is unknown, but the FDNY scanner transcript reads: “20:42 hours – Duration 37 minutes. FieldCom: Transmit a 10-41 code 2 (Suspicious Fire, Vacant Structure), heavy volume of fire on arrival.”

The Coney Island Arcade and adjoining games are operated by Manny Cohen, who was attending an amusement expo in China. We’re greatly concerned about the damage to the building and his arcade business. One observer of the fire speculated: “The building structure is destroyed. They will need to build a new building there.”

We’re also concerned about the fate of the Coney Island Arcade’s beloved cats, Target and Targeretty, who live in the arcade. We frequently take photos of Target the Cat. Has anyone seen him or his sister? People on the scene informed the firefighters about the cats. We’re told that one of the cats was seen escaping from the building. (UPDATE: We just learned the sad news that Target’s sister Targette aka Targeretty died in the fire.)

On the Coney Island USA Message Board, the poster Coney Island Kid wrote: “I noticed the fire engines at approx. 8:15PM. looking toward W 12th St, I saw flames coming from the roof of the arcade at W 12th and the Bowery. Earlier today I saw workmen on the roof of that building applying a new layer of tar paper. The fire, from what I could see started inside, not on the roof.”

Coney Island Arcade, May 2, 2010. Photo © Jim McDonnell. Jimvid via smugmug

Photo taken a few days before the fire: Coney Island Arcade. May 2, 2010. Photo © Jim McDonnell. Jimvid via smugmug

On twitter, Adam Richman (mfbucket) reported “Firefighters sawing into coney island arcade thru the shutters to access” and “Smoke so thick u can’t see to the corner.” Photographer Bruce Handy told us by phone that the FDNY used a circular saw or acetylene torch to cut through the metal shutters. “The fire was stubborn because it was between the roof and the ceiling,” he said. “The firefighters had to cut open the roof to get at the fire.”

The firefighters also cut through the windows of the former Bank of Coney Island, which is next door to the arcade. But people on the scene said the arcade building was the only building damaged by the fire thanks to the fine work and fast response time of FDNY 161 and 153! The Coney Island Arcade Building is owned by Jeff Persily. Thor Equities owns the Bank of Coney Island Building, which is under threat of demolition.


Photo by Coney Island Photo Diary via flickr

Related posts on ATZ…

April 29, 2011: Burned Coney Arcade Building Finally Being Demolished

April 13, 2011: Coney Island Arcade Debuts Cobra, Braves Loss of Arcade

May 7, 2010: Photo Album: Coney Island Arcade Fire’s Awful Aftermath

May 6, 2010: R.I.P. Targette, the Coney Island Arcade Cat’s Shy Sister

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For the 2010 season, the CIDC’s Coney Island Fun Guide team is launching a visitor hotline called the Coney Island Fun Phone. A template version of the Fun Phone has been up and running since October to get feedback from Coney Island amusement area stakeholders.

We jotted down the phone number at the stakeholders meeting where the idea was introduced. The project strikes us as very promising. Someone asked how the Fun Phone will be marketed. Well, here you go…

Dial 1-877-71-CONEY

The hotline’s official launch date has yet to be announced, but the number is already posted on the Coney Island Fun Guide’s Facebook Fan Page. We recommend saving the number in your cellphone right now. Coney Island’s official opening day is March 28th–just 53 days away!

The Coney Island Fun Phone’s main menu includes Upcoming Events, Directions & Parking, Rides & Attractions, Eating, Shopping, Voice Mail for Fun Phone Team and return to the main and sub menus. If you hit #3 for Rides & Attractions, you’ll get the menu for 6 different attractions including the Beach and Boardwalk, The Cyclones, Cyclone Roller Coaster, Deno’s Wonder Wheel Park, New York Aquarium, Ringling Circus, and submenu access to 10 more attractions.

The CIDC’s Daniel Mulé, who is the voice of the Coney Island Fun Phone Team, has recorded short and engaging descriptions of the attractions along with prices, hours and phone numbers. Here’s a sample….

Beach and Boardwalk

At the Coney Island beachfront you can find the perfect spot along two miles of sandy shoreline or enjoy a stroll along the legendary Riegelmann Boardwalk. The Beach and Boardwalk are free for all visitors and accessible year round. The beach is open for swimming from 10 am to 6 pm all summer from Memorial Day Weekend till Labor Day Weekend. For more information on beach rules and regulations contact the park manager at 718-946-1353.

The Fun Phone seems to be geared to people who are unable to access the web-based Coney Island Fun Guide. Perhaps they do not use a computer. Or they don’t have web access on their cellphones.

The restaurant listings and phone numbers came in handy when we were in Coney Island with friends who suddenly changed their plan about where to eat. The Fun Phone offers a wide range of dining choices. In addition to Nathan’s Famous and places on the Boardwalk, you’ll find out about Surf Ave sit-down bars and eateries like Peggy O’Neill’s, Ragazzi’s Pizza, Footprints Café, and Surf & Turf, and neighborhood mainstays like Gargiulo’s, Totonno’s and Coney Island Soup Shop. We bet there’s a restaurant on the Fun Phone that some regular visitors have not tried yet.

ATZ gives the Coney Island Fun Guide high marks. Before the Guide was launched last summer, there was no such thing as a comprehensive calendar of Coney events. Coney Island is not a single operator amusement park like Six Flags, but an amusement district made up of many individually owned and operated businesses. During the season, the Cyclone Roller Coaster, Deno’s Wonder Wheel Park, the Coney Island Sideshow and other attractions field hundreds of phone calls from potential visitors with general questions about Coney Island. This season they will be able to redirect some of the callers to the hotline.

Please note that the Fun Phone is still under development and hasn’t been updated for the 2010 season yet. “We will definitely get it live for the summer,” says Mulé. “No official launch date scheduled — pending some further comprehensive thinking about our marketing efforts for this year.”

The Coney Island Fun Guide also has an e-newsletter and a Facebook Fan Page that you can join now.

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Luna Park at Night. Coney Island History Project Collection

Luna Park at Night. © Coney Island History Project Collection

In a Jan 23 interview with his hometown newspaper, Zamperla President and CEO Alberto Zamperla revealed the previously undisclosed name and numbers of his soon-to-be built amusement park in Coney Island. “The park will be called, Luna Park, like the first, the only, the inimitable one, the one created by Frederic Thompson and Elmer ‘Skip’ Dundy,” according to an article in the Italian newspaper Il Giornale di Vicenza.

The original Luna Park (1903-1946), one of Coney Island’s four historic amusement parks, inspired Luna Parks throughout the country and round the world. In many countries, including Italy, “Luna Park” is a generic term for amusement park. The article mentions bringing a smile back to the lips of Manhattan director Woody Allen and millions of Americans who return to play in the real and only Luna Park.

Luna Park Entrance, 1930s. © Coney Island History Project Collection

Now for the numbers: “For the first season we have estimated the presence of 400 thousand visitors and we are confident it will grow in the future,” Zamperla told the paper. “In terms of investment, we are talking about $24 million over three years. For us it is a great satisfaction as well as a great opportunity.”

The CEO said he was flying to New York the next day and characterized the next few months as “a race against time.” The amusement operator has only six weeks from the site turnover date of April 15 until the park’s opening on Memorial Day weekend to produce the new rides and assemble the new park.

Last week NY1 leaked the news that the City had selected Zamperla USA to be the new amusement park operator for Coney Island. The news is absolutely thrilling, though not at all surprising, to those of us who work in Coney. Zamperla was considered the front runner because they operate Victorian Gardens for the City and the CEO of Zamperla USA joined the CIDC’s Amusement Advisory Board in March 2009. We look forward to the official press conference where Zamperla unveils their designs and ride line-up for the future Luna Park. An announcement is expected as early as this week. But we can’t wait any longer to say Congratulazioni a Zamperla! Welcome to Coney Island!

1934: Souvenir de Luna-Park, France. Found Photo © lovedaylemon via flickr

1934: Souvenir de Luna-Park, France. Found Photo © lovedaylemon via flickr

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Related posts on ATZ…

August 29, 2010: Video: Grand Prize Winner of Luna Park Coney Island’s Film Contest!

May 28 2010:You Are Invited to the Opening of Luna Park in Coney Island!

April 14, 2010: Photo Album: Heroic 24/7 Race to Build Coney Island’s New Luna Park

February 22, 2010: Coney Island’s Luna Park Launches Blog Site, Lists Job Openings

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