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Look Back: Thor’s Hit Parade of Signs in Coney Island

Posted in Look Back, Photo Album, Photography, Real Estate, Redevelopment, tagged Henderson Building, looking back, sign, signage, The Future of Coney Island, Thor Equities on April 26, 2013| 1 Comment »

April 22, 2013: View from DNALSI YENOC, Coney Island. Photo © Tricia Vita/me-myself-i via flickr

This week, the framework for a large sign was erected on the roof of Thor Equities new building at Surf and Stillwell Avenues in Coney Island. Will it be a billboard for a business or another one of Thor Equities “Space for Lease” teasers? As a photographer friend says: “That’s how you can tell a Thor property in Coney Island…the ‘For Lease’ sign!”

The building is the first sight you see when exiting Stillwell Terminal and we’ve taken many photos from this vantage point. There’s even a flickr group called DNALSI YENOC — Coney Island spelled backwards– showing how this view has changed over the past few years. Watch this space to see yet one more. In the meantime, here’s a look back at the signage, dating back to 2007, on Joe Sitt’s properties in Coney Island.

DNALSI YENOC: View of Surf Ave from Stillwell Terminal

April 8, 2012: DNALSI YENOC: View of Thor’s New Building on Surf Ave from Stillwell Terminal. Photo © Tricia Vita

The photo above shows the same view one year ago, when Thor’s building was completed and then immediately covered with plywood and a signature banner trumpeting “Retail Space Available.” The building remained vacant but now has at least three tenants for the 2013 season that ATZ was able to confirm: Maritza’s Souvenir Shop, a longtime tenant of the historic Henderson Building which was demo’d to make way for the generic-looking new building, is back in her old spot for the summer. It’Sugar, a Miami-based candy retailer, has the corner store and is expected to open May 3. Wampum, a lifestyle clothing brand and skateboard shop with two other locations in Bridgehampton and Nolita, is slated to open in Coney on May 24.

May 28, 2012: Coney Island ‘Funny Face’ Mural on Thor Equities Building at Surf and Stillwell. Photo © Tricia Vita/me-myself-i via flickr

On Memorial Day Weekend 2012, the plywood on the Surf Avenue side of Thor’s vacant building came alive with this Funny Face mural. On Stillwell, the plywood remained dotted with signs touting “CONEY ISLAND – The RETAIL RIDE of a LIFETIME – for leasing contact…” As we wrote previously: “Ain’t it just like Joe Sitt to tout retail when Coney Island, the birthplace of the amusement industry, is expecting its best season yet because of the success of Luna Park on land purchased by the City from Thor?”

July 12, 2009: View of Henderson Building and Shore Hotel, Demolished in 2010. Photo © Tricia Vita

Now we’re time-traveling back to July 2009, a few weeks before the City Council passed the rezoning that allows high-rise hotels on Joe Sitt’s property on the south side side of Surf, including this lot! The original caption on the photo was “View of Endangered Historic Buildings Owned by Thor Equities” and called people to a rally to “Save Coney Island.” Sadly, the Henderson Building and the Shore Hotel, seen above, were demolished in December 2010.

During the 2009 season, Thor’s banners touted “Festival by the Sea. A Uniquely Entertaining and Amusing Flea Market in Coney Island. Head Straight on Stillwell for Tons of Fun.” It was not.

May 15, 2009: Thor Equities flea market ‘Closed due to threat of bad weather’ on a sunny day. Photo © Tricia Vita/me-myself-i via flickr

One of the most eye-catching signs at the flea market was “Closed due to threat of bad weather” posted on a sunny day in May due to a tent malfunction. You can’t make this stuff up. It was soon replaced by one that read “Pardon our Appearance while we adjust our tents.” Translation: The City’s DOB was requiring that the tents and structures be able to withstand hurricane force winds before issuing a C of O.

April 26, 2009: Shore Hotel Nature’s Paradise by the Sea. Photo © Tricia Vita

Plastered with Thor’s ubiquitous “Space for Lease” signs but never leased, Coney Island’s Shore Hotel was boarded up with plywood painted in festive colors. A much smaller sign on a fence said “ATTENTION The Shore Hotel has closed down.”

The Shore Hotel was built circa 1903 and demolished by Thor Equities on December 10, 2010. It took only a couple of days for the demo men to take down the century-old wood frame building. There was nothing left of “Nature’s Paradise by the Sea” but a pile of sticks to be hauled away.

September 3, 2007: ATTENTION The Shore Hotel has closed down. Photo © Tricia Vita/me-myself-i via flickr

One signage-related highlight of 2008 was Joe Sitt being called “The Grinch Who Stole Coney Island” by the New York Post after cutting locks and hanging for lease banners on his Boardwalk and Stillwell properties on Christmas Eve. A section of the gigantic banner on the Henderson Building is seen in the photo below. R.I.P Shoot Out the Star. So far, Thor’s new building at Surf and Stillwell has no tenants with amusement games or arcades.

January 1, 2009: Thor Equities phone number dwarfs Shoot out the Star, Coney Island.

Also in 2008, Thor’s “Future of Coney Island” banners were recycled by tenants as decorative backdrops for their games. In January 2009, the slogan was tarnished when Thor’s Future of Coney Island website URL was taken over by a Belgian porn entrepreneur. “Who ever would have thunk the Future of Coney Island would turn out to be Biker Chicks in Heat and Lust on the Beach? Our suggestion: Somebody reopen the Shore Hotel right away with free 24/7 Belgian porn,” wrote Gowanus Lounge’s Bob Guskind.

August 8, 2008: Thor Equities Space for Lease and ‘Future of Coney’ banners as backdrop for basketball joint on Surf Ave. Photo © Tricia Vita

Thor regained control of the URL but later gave it up. Yes, that’s right, Joe Sitt no longer owns “The FutureofConeyIsland.com”! If you type in the URL, you’re redirected to its new owner, real estate site LivingThere.com (“A Better Way to Find a Home”). Wanna buy an “exquisitely spacious 2 bedroom/1 bath coop in Trump Village Section 3 on a high floor offers spectacular views of the ocean from every room and balcony”?

July 5, 2008: Thor Equities, The Future of Coney Island Construction Banner. Photo © Tricia Vita

Saying Goodbye to Manny and Target the Coney Island Cat

Posted in Animals, Photo Album, Photography, Real Estate, Redevelopment, tagged arcade, cat, Coney Island, Coney Island Arcade, eviction, Manny Cohen, Target the Cat on April 22, 2013| 1 Comment »

Manny Cohen and Target the Coney Island Arcade Cat

We’re sad to report that our friend Manny Cohen, longtime owner of Coney Island Arcade, and his beloved and much photographed cat Target are about to leave Coney Island forever. As ATZ reported previously, they’re moving to Vegas. Last week we took a few farewell photos but put off saying goodbye. After 22 years, Manny was evicted by the landlord (no, not Thor Equities) and has until the end of the month to leave his spot on Coney Island’s Bowery. The car with Target’s roomy traveling cage and a harness for walks in rest areas along the way is packed. Manny’s boxer machines have already been shipped West. “It’s time for me to move on. I don’t have the arcade anymore,” Manny told ATZ in February.

Arcade machines damaged by Sandy on the burned out lot where Coney Island Arcade stood until the May 2010 fire. April 18, 2013. Photo © Tricia Vita/me-myself-i via flickr

Since May of 2010, when a terrible fire destroyed his amusement arcade on the day that workers sent by the landlord tarred the roof, Manny’s business has focused on selling new arcade machines and parts, which he will continue to do in Vegas. He has also operated a few games on the Bowery. ATZ’s very first post, on April 9, 2009, featured a favorite photo of Target on the counter of the Balloon Dart. Goodbyes are hard. Instead, we’ll look back at some of what we’ve written over the years.

When we started working in Coney Island, Target the Cat was already sitting on the counter of Jimmy’s Balloon Dart on the Bowery calling the people in to play. Some girls can’t walk by without stopping to pet him and ask his name. Next thing you know they’re busting balloons and winning prizes. The gregarious cat is world-famous thanks to having posed for many photographs including one that appeared in the New York Times.

Target and his late sister Targeretty were born at Spook-A-Rama in Deno’s Wonder Wheel Park. When a worker heard mewing and went to investigate, he found the motherless kittens. They were kept warm with a portable heater and fed with a dropper. Two weeks later, Manny Cohen adopted them and raised them at the arcade.
—from “Landlord Evicting Famous Coney Island Cat and His Humans,” ATZ, January 14, 2013

Will Coney Island Arcade be rebuilt and back in business anytime soon? We hope so. It’s painful to see a burned out building where a thriving business was just last weekend. It will be painful to see this corner become an empty lot. The fire is a huge loss, not only for Manny Cohen, but for the entire amusement community in Coney Island. We hope the building owner takes a cue from the activity just down the street, where workers are laboring round the clock to finish the new Luna Park in time for the May 29th grand opening. — “Photo Album: Coney Island Arcade Fire’s Awful Aftermath,” ATZ, May 7, 2010

In Coney Island, Target has used at least two of his nine lives. He escaped the arcade fire when the firemen cut the gates. They found his sister Targeretty in the office where she probably died of smoke inhalation. Target and his feline friend Pretty survived the flood waters of Sandy by climbing up to the rafters where they were marooned for days until the electric lock could be picked. We wish Manny Cohen and his lucky cat all the best in their new home. We’ll especially miss taking photos of Target working the Balloon Dart with Jimmy, asking to be petted and rubbing his face against the lens. Will the famous Coney Island Cat miss Coney? In Las Vegas, Target will prowl the casinos on a leash and hunt chipmunk, says Manny.

Photo of the Day: Coney Island Sunset by Bruce Handy

Posted in Photo of the Day, Photography, tagged Bruce Handy, Coney Island, Parachute Jump, SkyCoaster, sunset on April 16, 2013| 1 Comment »

Coney Island Sunset with Parachute Jump and Skycoaster

Coney Island resident Bruce Handy photographs sunsets on the Boardwalk nearly every day. This image after a March rainstorm suits today’s somber mood and messages of resilience and strength. The Parachute Jump, the sole survivor of Steeplechase Park, endured years of neglect and threats of demolition before acquiring city landmark status in 1988.