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Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

Posted in Real Estate, Redevelopment, tagged Brooklyn, Coney Island, Retail, Retail Ride of a Lifetime, Thor Equities on February 13, 2013| 7 Comments »

Coming to Coney: Candy and Gift Retailer It’Sugar. This store is on Manhattan’s Upper West Side. Photo © Tricia Vita/me-myself-i via flickr

In 2011, Thor Equities put up new signage atop the blue construction fence at the corner of Surf and Stillwell Avenues, the gateway to Coney’s beach and Boardwalk amusement parks: “CONEY ISLAND – The RETAIL RIDE of a LIFETIME.” After eight years of real estate speculation and the rezoning of Coney, Thor CEO Joe Sitt’s retail ride finally begins this season. ATZ has learned exclusively from sources that candy retailer It’Sugar will be the first tenant at Thor’s new building at Surf and Stillwell. The plywood has come down from the boarded-up new building, which was completed last January, and interior construction of the corner store is underway for a May 3rd opening of It’Sugar Coney Island.

Exiting Stillwell Terminal in the new Coney Island, the first sight one sees is Thor Equities generic looking new building. January 29, 2012. Photo © Tricia Vita/me-myself-i via flickr

The Florida-based company was founded in 2006 and is “one of the largest and fastest growing specialty candy and gift retailers in the world with over 70 retail locations,” according to one of their press releases. ATZ went to the It’Sugar store on Manhattan’s Upper West Side to check it out.

The place is pink ‘n’ yellow with a sparkly garnet floor and the music is blaring. It’s impossible not to smile at the sight of a supersized, one pound pack of Reese’s peanut butter cups and a one pound Hershey’s chocolate bar paired for Valentine’s Day until you look at the price tag — $40. There’s also a kiosk of old school candy like Necco Wafers and Goo Goo Clusters, jewelry that looks like sweets, T-shirts and novelty items.

Among the candy retailer’s other locations are the Atlantic City Boardwalk, San Francisco’s Fisherman’s Wharf, the Grand Canal Shoppes at the Venetian in Las Vegas, Universal Citywalk in California and malls from Alabama to the United Arab Emirates. There are also 22 “shops in shops” in Macy’s including Herald Square and such New York City tourist destinations as Madame Tussaud’s and Radio City Music Hall.

Candy-inspired jewelry display at It’Sugar. Photo © Tricia Vita/me-myself-i via flickr

The upscale candy store will be the first sight visitors see when they exit Stillwell Terminal and will open in a Coney Island that is rapidly changing. Three national franchises– Applebee’s, Johnny Rockets and Red Mango–have signed leases for the north side of Surf Avenue, on property not owned by Thor. If you’re a regular reader of ATZ, you’ll know we’re not a fan of the plan to “revitalize” Coney Island by bringing in formula businesses and franchises. As we’ve written previously: Coney Island, the birthplace of the hot dog, the roller coaster, and the enclosed amusement park is famous for its quirky authenticity, but it’s about to look and taste more like Anyplace USA.

Evicted Coney Island Cat & Cohorts Get One Month Reprieve

Posted in News, Photo of the Day, Photography, Real Estate, tagged cat, Coney Island Arcade, eviction, Manny Cohen, Target the Cat, tourist on January 16, 2013| 4 Comments »

Japanese Tourists Line Up to Photograph Target the Coney Island Cat. Photo © Coney Island Arcade

Nathan’s Famous is still closed post-Sandy and Coney Island’s rides don’t open till Palm Sunday but this group of Japanese tourists was undaunted. They lined up in front of the Balloon Dart on the Bowery to photograph Target the world-famous Coney Island Cat. On Tuesday, the cat’s human, Manny Cohen of Coney Island Arcade, along with neighboring game and food operators, appeared in court to respond to eviction notices from their landlord. The good news is everybody including Target is getting a one-month reprieve. The judge postponed the case till February. Let’s hope the reprieve stretches into the season.

Manny Cohen and Target the Coney Island Cat. Photo © Coney Island Arcade

Landlord Evicting Famous Coney Island Cat and His Humans

Posted in Animals, Real Estate, Redevelopment, tagged balloon dart, Bowery, cat, Coney Island, eviction, Target the Cat on January 14, 2013| 8 Comments »

Target the Cat & Jimmy Balloons Calling in Customers. April 5, 2009. Photo © Tricia Vita/me-myself-i via flickr

When we started working in Coney Island, Target the Cat was already sitting on the counter of Jimmy’s Balloon Dart on the Bowery calling the people in to play. Some girls can’t walk by without stopping to pet him and ask his name. Next thing you know they’re busting balloons and winning prizes. The gregarious cat is world-famous thanks to having posed for many photographs including one that appeared in the New York Times.

Now the six-year-old cat, who has born and raised in Coney Island’s amusement area, is about to be evicted along with his humans, who own and operate games at 1105 Bowery. Eviction notices were served on four concessionaires who run games and a food stand at 1105 Bowery. All are set to be in court on Tuesday, though it’s doubtful the cat will show up.

Rumors of the evictions have been the talk of the Coney Island Rumor Mill for weeks. Whatever story you hear or read, there’s more to it than meets the eye.

The building is owned by Shore Leave LLC and Rabbit Beach LLC and Cyclone Holdings LLC and 3019 W 12TH St LLC. Property owner Jeff Persily did not reply to ATZ’s request for comment on the evictions.

Will the judge decide the tenants can stay for another season? The east side of the Bowery just won’t be the same without Target the Cat patrolling the area. This part of the Bowery is his territory. Just to be clear, although Target and his kitty companion Pretty are losing the only home they’ve ever known, they’re not up for adoption. The cats are the beloved pets of Manny Cohen, the owner of Coney Island Arcade, who has been a tenant here for 22 years.

Target and his late sister Targeretty were born at Spook-A-Rama in Deno’s Wonder Wheel Park. When a worker heard mewing and went to investigate, he found the motherless kittens. They were kept warm with a portable heater and fed with a dropper. Two weeks later, Manny Cohen adopted them and raised them at the arcade.

In May of 2010, a terrible fire destroyed the arcade on a day that workers sent by the landlord tarred the roof. Target escaped when the firemen battling the blaze cut the gates but his shy sister Targeretty died in the fire. The firemen found her in the office where she felt safe and had probably died from smoke inhalation. For weeks, Target kept searching for her in the ruins of the building and crying.

The arcade was never rebuilt and the site remains an empty lot at the corner of West 12th Street and the Bowery. The building at 1105 Bowery is adjacent to the lot and extends to Jones Walk.