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Shore Hotel Nature's Paradise by the Sea. Photo © Tricia Vita/me-myself-i via flickr

Shore Hotel Nature's Paradise by the Sea. April 26, 2009. Photo © Tricia Vita/me-myself-i via flickr

In an exclusive interview this week on Fox Business News, Joe Sitt, the real estate speculator who’s been holding Coney Island hostage in his battle to turn it into a shopping mall dotted with high rises, had this to say: “The way I look at it you’ve got to let other people play in the sandbox and be a good friend to folks. I’m looking forward to working with the Mayor of New York and sharing the development of Coney Island and hopefully seeing some hotels come to that marketplace.”

Thor Equities CEO Joe Sitt sharing? We’re deeply cynical. Sitt’s history in Coney Island has consisted of buying and flipping property (Washington Baths bought for $13 million, sold for $90 million), keeping historic properties vacant or underutilized by evicting longtime tenants or tripling the rent (Astroland, Boardwalk, Grashorn Building, Shore Hotel, west side of Jones Walk), and bulldozing thriving amusements on Stillwell to create empty lots and a failed flea market.

The Coney segment is at the tail end of a conversation about “Rebounding Real Estate?” 4:10 to be precise. Watch it here…

The clip begins with the reporter asking: “What does somebody who owns more than $3 billion dollars worth of property in the nation’s most populated cities have to say about the real estate market and where it’s headed?” As Sitt yaks about investment opportunities in commercial real estate, a caption reminds the viewer that “Thor Equities owns 11 acres of Coney Island Amusement Park.”

Fox didn’t show any pix of Sitt’s property, so here’s a few shots from my Thorland set on flickr (photodocumentation from between 03 Sep 2007 & 18 Jul 2009). In the pic below, note unused tables due to lack of vendors. Note shuttered water race game across the street in the Henderson Building aka the historic Henderson’s Music Hall. Gee that’s funny, didn’t Sitt’s pr flack say Thor Equities property was 100% active in 2009?

More used DVD's at Joe Sitt's Flea Flop. July 12, 2009. Photo © Tricia Vita/me-myself-i via flickr

More used DVD's at Joe Sitt's Flea Flop. July 12, 2009. Photo © Tricia Vita/me-myself-i via flickr

The reporter finally asks Sitt if “you guys” –Joey Coney Island and Mayor Mike– are close to resolving their differences. It’s the question on everyone’s mind. When the City Council passed the Coney Rezoning on July 29, there was some serious wheelin’ and dealin’ going on behind closed doors. Charles Bagli’s article in the New York Times had us on the edge of our seat: “Under the tentative deal, according to officials and executives involved in the talks, the city will buy six of Mr. Sitt’s 10 acres, leaving the remaining property on Surf and Stillwell Avenues for him to develop.” The City and Sitt’s attorney were said to be negotiating till 11 pm on the night before the hearing and through the Council meeting. Evidently the two sides never sealed the deal, or perhaps the selling price was deemed too exorbitant to make public before the election? Oh, if we were a fly on the wall at these so-called negotiations, what a delicious tell-all this would be!

Now Sitt is telling Fox News that there have been bumps in the road, but he and “Mayor Mike” are closer than they’ve ever been to a deal. Well, this is not exactly news because Bloomberg said what amounts to the same thing in a sit-down with the Brooklyn Paper back in August: “Fundamentally, the deal with him is done.”

Thor Equities Space for Lease. Photo © Tricia Vita/me-myself-i via flickr

Thor Equities Space for Lease Sign on the Still Vacant Bank of Coney Island Building. August 8, 2008. Photo © Tricia Vita/me-myself-i via flickr

For the past four months, it’s been awfully quiet on the Coney Island redevelopment news front. It’s as if all of the usual sources had been told to keep their lips zipped till after the election. Yet the Coney Island Rumor Mill is abuzz. Rumors come and go, but the one that sticks around is that the City is buying the Astroland site and will close on it after Bloomberg wins a third term.

Unanswered questions: Is the City buying more than the Astro site from Sitt? What happened to the now three-month-old, 6 out of 10 acres deal? Or will the City go all out and buy the Stillwell lots as well? What will happen to the former Bank of Coney Island building on 12th Street and the Henderson Music Hall at Stillwell and Bowery. Both historic buildings occupy lots rezoned for the proposed high rise “hotels.” Will Sitt keep ‘em and flip ‘em in 2010? In the vid, the Thor CEO describes 2010 as the magic year he’s been waiting for patiently.

The Grashorn, Coney Island's Oldest Building. Shuttered and Destined for Demolition. Photo © Tricia Vita/me-myself-i via flickr

The Grashorn, Coney Island's Oldest Building. Destined for Demolition? April 18, 2009. Photo © Tricia Vita/me-myself-i via flickr

As for “seeing some hotels come to that marketplace”… We’ve never heard anyone but Sitt refer to Coney as a marketplace. Thor Equities falsely advertised the flea fest as “the most thrilling open air market on the planet” and “a uniquely entertaining and amusing marketplace in Coney Island.” Instead it was a desecration of the C-7 amusement zone. This property is where amusements such as batting cages, go karts, bumper boats and mini golf thrived until Joe Sitt bulldozed them in 2007 to make way for “site preparation.”

Forget sharing. We recommend that Mayor Mike buy out Joe, no matter what it costs. The Mayor has spent $85 million to win a third term, he can afford to buy back Coney Island. If re-elected, Bloomberg is destined to go down in history as the Mayor Who Saved Coney Island or the Mayor Who Killed Coney Island by Letting Joe Sitt Get Away with Murder. As for Joe Sitt, we recommend that he take his own advice about the rebounding real estate market. At one point in the video he says “I think Brazil is the single biggest opportunity…” That’s great, Joe. Please move there. Permanently. Here’s an airline schedule. Adeus.

The Henderson Building: Thor Equities banner dwarfs Shoot out the Star. Photo © Tricia Vita/me-myself-i via flickr

The Henderson Building: Thor Equities banner dwarfs Shoot out the Star. January 1, 2009. Photo © Tricia Vita/me-myself-i via flickr

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Related posts on ATZ...

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

February 10, 2010: Thor’s Coney Island: Amusement Operators Balk, Money Talks at Stillwell

January 8, 2010: Coney Island 2010: Good Riddance to Thor Equities Flopped Flea Market, Hello Rides?

June 4, 2009: Coney Island Ride Count: Veteran Ride Ops 40, Joe Sitt 10!

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Welcome to Con-y island! All Aboard! Coney Island, NY. Photo © Tricia Vita/me-myself-i via flickr

Welcome to Con-y island! All Aboard! Coney Island, NY. Photo © Tricia Vita/me-myself-i via flickr

The “E” in the CONEY ISLAND sign on Stillwell terminal has been burned out for months, ruining an iconic photo op for summer visitors. Unless of course the MTA’s official name of the place is now CON-Y ISLAND in honor of the con job of a rezoning plan that passed yesterday in the City Council?

I first noticed the burned out “E” on June 5 and contacted the MTA. “Please get someone to fix it asap, if they’re not already on it. Makes it hard to take a good photo.” The guy on the MTA’s customer service line dutifully took my complaint but didn’t get my point. “You can still read the sign,” he said.

I’m going to forward this pic to elected officials to see if they can give the notoriously slow state-run MTA a nudge. Probably not. That’s why Bloomberg would like to take over the MTA if re-elected. An interviewer doing a telephone survey of voters for the Bloomberg campaign threw out that piece of info when he called to get my opinion on possible campaign proposals.

Oh, and guys, when you get around to fixing the sign, the “L” in ISLAND needs maintenance too. Somebody knocked it out of kilter.

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Former site of go-karts, batting cages and other thriving amusements bulldozed or evicted by property owner Thor Equities in 2007. Photo © Tricia Vita/me-myself-i via flickr

Former site of go-karts, batting cages and other thriving amusements bulldozed or evicted by property owner Thor Equities in 2007. Photo © Tricia Vita/me-myself-i via flickr


We do very little to preserve the character and charm of our neighborhoods. Our city is made up of neighborhoods. Certainly Coney Island is unique not only to the city and the country but to the world. Everybody knows what Coney Island represents. The Mayor’s proposal will destroy that. You will never get that back.

City Councilman and Mayoral candidate Tony Avella speaking about “The Future of Coney Island” on today’s Brian Lehrer Show

A day before Wednesday’s full City Council vote on the Bloomberg administration’s rezoning plan for Coney Island, Councilman Avella said “The whole basis of this plan seems to be like a house of cards.”

As chairman of the Council’s Zoning and Franchises subcommittee, Avella introduced an amendment to the plan that would have enlarged the area for outdoor amusements and limited the height of hotels to 25 feet on the south side of Surf Avenue. Avella and Charles Barron, a member of the Zoning Subcommittee, were the only two council members to vote for the amendment.

Speaking by cell phone with Lehrer since campaigning is not allowed on City Hall phones, Avella said, “Part of the argument against the hotels south of Surf Avenue is when people drive by Surf Avenue or come by the subway you want to be able to see the amusements. That’s part of the attraction. So now people driving by or coming by subway are just going to see the hotels.”

Avella also pointed out that there would be little to draw people all the way out to Coney Island to stay in the hotels if the amusement area is reduced in size.

“Nine acres is nothing,” Avella says in a statement posted on his campaign website. “People aren’t going to come out to Coney Island unless there’s a full day of amusement there. This plan by the Bloomberg Administration will destroy the character of another New York City neighborhood. They seem determined to erase the history of New York City, just like they did in Harlem on 125th Street.”

After the Lehrer show we happened to read on City Room that more than three-quarters of voters surveyed in a new Quinnipiac poll do not know enough about Avella. We would tell them Avella is a strong advocate for historic preservation who authored the Demolition by Neglect bill in 2005. He is also an outspoken critic of overdevelopment.

We got our first look at Councilman Avella in action at the July 1 City Council subcommittee hearing on the Coney Rezoning which he chaired. We were impressed by his line of questioning and his attentiveness as a listener. The hearing was a gruelling eight hours, though the majority of the council members, the press and most of the audience left after the property owners had testified. Avella was one of the few council members who stayed till the end to hear everyone’s testimony.

Like many others at the hearing, ATZ spoke in favor of revitalizing Coney Island yet stated that the City’s plan needed modifications. As Avella said on the Lehrer show: “The overwhelming sentiment from the people who live in Coney Island was the plan could be better. We don’t have to settle just because the Mayor wants to get something through and say ‘hey, look I’m improving Coney Island for his re-election.’ We can do it better. ”

You can listen to the entire “Future of Coney Island” segment on the Lehrer Show here.

Councilman Tony Avellas Mayoral Announcement on the Steps of City Hall, March 2008.  Photo by tonyavella2009 via flickr

Councilman Tony Avella's Mayoral Announcement on the Steps of City Hall, March 2008. Photo by tonyavella2009 via flickr

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