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Shoot The Freak.  Dec. 22, 2010.  Photo ©  Rubys Host via flickr

Shoot The Freak. Dec. 22, 2010. Photo © Rubys Host via flickr

If you were hoping to take one last souvenir photo in front of Shoot the Freak on New Year’s Day, fuhgeddaboutit. This afternoon, construction workers boarded up the front of the vacant lot where the famed Coney Island paintball game has been played since 2002. Central Amusement International/Zamperla has a DOB permit for “the installation of temporary fencing and site preparation.” Workers told the photographer: “It’s the new entrance to one of the roller coasters coming into Scream Zone for 2011.”

“The back wall/fences are now gone and the stuff inside removed, but that’s it,” said Rubyshost in an email. “They were bringing in new material for fencing, poles etc – part of the wall was open so I could see the entire back.”

Shoot the Freak is one of the eight Boardwalk businesses being evicted by CAI, which has leased the property from the City. The Coney Island 8’s court date was postponed till January 10, 2011

When news of the Boardwalk evictions broke in November, New York Magazine chimed in with “Let Us Now Mourn the Loss of Coney Island’s ‘Shoot the Freak’” to remind us that city planning commissioner Amanda Burden once assured New York that she “loved” and “would vote for” Shoot the Freak. That was back in 2007. No love now! Here’s the vid of the Mayor, Burden and Deputy Mayor Dan Doctoroff answering a reporter’s question about the future of Shoot the Freak and other Coney Island attractions. The videographer is the late Bob Guskind of Gowanus Lounge. Bob would have appreciated the irony of this video showing up three years later in a post about the demise of Shoot the Freak.

UPDATE… December 23, 2010…11:00 pm

This afternoon, “The Coney Island 8” issued a press statement on the shuttering of Shoot the Freak. It says in part: “We are angered and saddened that, just a few days before Christmas, one of our businesses, ‘Shoot the Freak,’ has had its entrances illegally boarded up and all of its property removed. This was done without the knowledge of the owner Anthony Berlingieri.” The businesses, which are fighting their eviction in court, also launched a new website to tell their story and ask New Yorkers to call the Mayor’s office in support of the Coney Island 8. The url is www.coneyisland8.com.

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Related posts on ATZ…

December 5, 2010: Bitter Week Ahead: Coney Island 8 Summoned to Court, Shore & Henderson Demo

November 21, 2010: Goodbye (Or Maybe Not?) to My Coney Island Equivalent of Proust’s Madeleine

November 1, 2010: Out With the Old in Coney Island: Only 2 of 11 Boardwalk Businesses Invited Back

January 2, 2010: Photo Album: Coney Island Boardwalk, New Year’s Day 2010

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Tent Frames from Summer 2009's Failed Flea By The Sea. Thor Equities Vacant Lots at Stillwell in Coney Island.  December 11, 2010. Photo © Jim McDonnell via smugmug

Tent Frames from Summer 2009's Failed Flea By The Sea. Thor Equities Vacant Lots at Stillwell in Coney Island. December 11, 2010. Photo © Jim McDonnell via smugmug

In 2011, Coney Island’s now decimated Stillwell Avenue will get a brand new amusement park called Scream Zone. Will its neighbor be one of the City’s largest flea markets? Coney Island is abuzz with the rumor that vendors from the popular Aqueduct Racetrack Flea Market, which has 1,000 vendors and lost its lease after 30 years, are collectively eyeing Thor Equities’ empty lots.

Sources tell ATZ that some of the vendors, who operate three days a week at the racetrack, were informed that negotiations were underway with Thor Equities to lease the property. When ATZ called Plain and Fancy Shows, the company that operates the flea, to confirm the story, the person who answered the phone denied any interest in coming to Coney Island. To be clear, the Coney Island Rumor Mill says it is not the operator, but individuals who helped manage the flea market and know how to run such a business, who are trying to put together the deal.

2009 Poster for Thor Equities Failed Flea By The Sea. May 11, 2009. Photo © Tricia Vita/me-myself-i via flickr

Fantasy Art: 2009 Poster for Thor Equities Failed Flea By The Sea. May 11, 2009. Photo © Tricia Vita/me-myself-i via flickr

The flea market folks are reportedly eyeing the lots on both sides of Stillwell formerly occupied by Thor’s failed Flea by the Sea. The skeletal frames of the tents have stood vacant since September 2009. The tenting became tattered and unsightly and was removed after numerous complaints. The asking price for the lease is rumored to be $300K for the season. Also said to be of interest to the flea market: The newly vacant lot at Surf Avenue and 12th Street, which was the site of the recently demolished Bank of Coney Island, across from Coney Island USA’s freak show. The corner of Surf and Stillwell, where the Shore Hotel was knocked down and the Henderson Building is currently being demolished. ATZ was told that the organizers of the new flea would place vendors of like items together to drive traffic to each location. Clothing, beauty products, household items and collectibles are among the categories of products.

Joe Sitt's Abandoned Flea By the Sea in Coney Island. October 15, 2010. Photo © Tricia Vita/me-myself-i via flickr

Joe Sitt's Abandoned Flea By the Sea in Coney Island. October 15, 2010. Photo © Tricia Vita/me-myself-i via flickr

The lots remained vacant last season after Thor Equities failed to come to an agreement to lease the property to a number of amusement operators, including a fair producer from Tennessee. ATZ learned that some of the same amusement operators are still interested in bringing in rides, games and shows. The main hurdle to a deal is said to be Thor’s insistence on a one-year lease. One amusement operator told ATZ that he needs a two-year deal to make a profit.

In the Summer of 2009, Thor’s so-called Festival By the Sea (aka Flea by the Sea) was billed as “A Uniquely Entertaining and Amusing Flea Market in Coney Island.” In order to get a DOB permit for a “temporary fair” after the “flea market” was denied, Thor promised “tons of fun” and tried to recruit strolling entertainers via craigslist. But the only entertainment we recall seeing was a clown making balloon toys and bands playing a couple of sets on weekends.

Thor Equities Flea Market. May 22, 2009. Photo © Tricia Vita/me-myself-i via flickr

Thor Equities Flea Market. May 22, 2009. Photo © Tricia Vita/me-myself-i via flickr

The Queens flea market has to leave the Aqueduct Race Track in Ozone Park after more than 30 years because of construction of a video slot casino. Around this time of year, vendors get tickets with their location number for next year’s flea market, which would have opened in March, after taking off January and February. Instead they got the news that December would be their last month.

According to an article in last Thursday’s New York Times, Betty Braton, the chairwoman of the Ozone Park neighborhood’s Community Board 10, said: “The casino operation is an attempt to go upscale, and a flea market is by nature sort of downscale. We’re looking forward to the economic development that is going to come from the casino operation.”

Would the Bloomberg administration, whose plan for the revitalization of Coney Island includes allowing Mom & Pop businesses to be evicted from City-owned property on the Boardwalk to make way for upscale eateries, approve a permit for a flea market? It is after all made up of hundreds of Mom & Pops. We’ll see. Or maybe we won’t.

If a flea market or amusement rides (or some combination of the two) are going to be Scream Zone’s neighbors on Stillwell in 2011, the biggest challenge will be signing a lease agreement with Thor Equities. When Joe Sitt acquired the property in 2006, he promptly evicted the batting cages, go karts and miniature golf, and turned Stillwell into what blogger Bob Guskind of Gowanus Lounge called “Thor Equities Corridors of Blight.” Alas, not much has changed on Stillwell since Bob wrote those words in May 2007.

We were not amused by auto supplies at Thor Equities Flea Market in Coney Island. May 31, 2009. Photo © Tricia Vita/me-myself-i via flickr

We were not amused by auto supplies at Thor Equities Flea Market in Coney Island. May 31, 2009. Photo © Tricia Vita/me-myself-i via flickr

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Related posts on ATZ…

March 5, 2012: Exclusive: Goodbye Flea Market, Hello “Steeplechase Park”

May 26, 2011: Thor’s Coney Island: Aqueduct Flea Vendors Make Dismal Debut

April 21, 2010: Thor’s Coney Island: Tattered Tents, Deathwatch for Historic Buildings

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

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Outside Ruby's Bar on New Year's Day 2010 in Coney Island. Photo © Tricia Vita/me-myself-i via flickr

Outside Ruby's Bar on New Year's Day 2010 in Coney Island. Photo © Tricia Vita/me-myself-i via flickr

The judge adjourned this morning’s 10 a.m. court hearing for CAI Luna Park’s eviction of the “Coney Island Eight” till January 10, 2011. The postponement was at the request of the CI 8’s attorney Marc Aronson. ATZ was told that a postponement is common at the beginning of a case. We’re not reading anything into it. Not yet.

Does this mean Ruby’s will be open for the New Year’s Day Polar Bear Swim? We hope so. Otherwise it could be a BYOF (flask AND food) situation. Take a look at our Photo Album: Coney Island Boardwalk, New Year’s Day 2010. It just won’t be a “Happy New Year!” on the Coney Island Boardwalk if Ruby’s is closed on the first day of 2011.

The eight businesses being booted from the Boardwalk are Ruby’s, Cha Cha’s, Paul’s Daughter, Grill House, Gyro Corner, Shoot the Freak, Beer Island and Coney Island Souvenir Shop. Only two of eleven existing Boardwalk businesses –Lola Star Boutique and Nathan’s — were invited back by CAI Luna Park for the 2011 season.

UPDATE… December 13, 2010

Forget Last Call! We hear RUBY’S IS OPENING NEW YEARS DAY 10:30 am till 6 pm to toast in 2011with the Coney Island Polar Bears and you!

UPDATE… December 23, 2010

The Coney Island 8 launched a new website to tell their story. The url is www.coneyisland8.com.

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Related posts on ATZ…

December 27, 2011: Amusing the Zillion’s Top 10 Coney Island News Stories of 2011

November 15, 2011: Coney Island 2012: What’s New on the Boardwalk
November 23, 2010: Meet Sodexo: Luna Park Coney Island’s Partner for “On-Site Service Solutions”

November 1, 2010: Out With the Old in Coney Island: Only 2 of 11 Boardwalk Businesses Invited Back

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