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In the video, Dick Zigun, founder and artistic director of Coney Island USA and the permanently unelected “Mayor” of Coney, asks YOU to contact your City Councilmembers to deliver the message “Don’t Kill Coney! Fix the Plan!”

“The City came up with an acceptable master plan, but at the same time, a private developer, Thor Equities, came in and purchased most of the property on the south side of Surf Avenue,” Zigun says in the video. “Thor Equities started lobbying and pressuring the city, and suddenly, the plan changed…there are some things in there that are frankly no good, and that’s the plan that’s going to be voted on at the end of July.”

Zigun’s recommendations include moving the 27-story high rises north of Surf Avenue, a change endorsed by the Borough President and Community Board; expanding the acreage for outdoor rides and amusements; and protecting Coney Island’s historic structures instead of creating financial incentives for tearing them down.

“Politicians DO listen to the public. Make some noise; July is the month,” says Zigun, who rallied on the steps of City Hall last month with the grassroots group Save Coney Island.“The future of Coney Island is being decided now. It’s an American treasure; let’s develop it the right way, the good way.”

To find your City Councilmember, type in your street address and borough on the City Council’s About page.

An email blast posted on Coney Island USA’s website urges people to make three phone calls by Monday, July 13, the City Council’s deadline for requests for changes to the City’s plan.

Call #1:
If you want to help save Coney Island, PLEASE CALL your City Council member TODAY (the sooner the better!).

Call #2:
Call your friends. If everyone forwards this to three friends and the chain continues, we can affect change to this plan!

Call #3:
If you REALLY want to Save Coney Island, also call Speaker Christine Quinn and deliver the same message.
Christine Quinn’s legislative office: (212) 788-7210.

PASS THIS ON TO YOUR FRIENDS. WE NEED ALL THE HELP WE CAN GET!

If you are not a New York City resident, ATZ suggests that you phone and leave a comment for Christine Quinn, the Speaker of the City Council. Legislative Office Phone (212) 788-7210. We also recommend calling 311 (1- 212-NEWYORK outside of NYC) and leaving a “Don’t Kill Coney! Fix the Plan” comment for the Mayor.

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December 18, 2009: Ciao Coney Island! Will Ruby’s, Shoot the Freak, Astrotower & Other Oldies Survive?

October 9, 2009: A Rare Peek Inside Endangered Old Bank of Coney Island

July 27, 2009: Tall, Skinny & Destined to Kill Coney Island: High Rises on South Side of Surf

June 11, 2009: Coney Island Amusement Advocates Rally for More Acreage for Outdoor Rides

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Thor Equities Festival by the Sea tent on west side of Stillwell Ave on Saturday afternoon. Photo by me-myself-i/Tricia Vita via flickr

Thor Equities Festival by the Sea tent on west side of Stillwell Ave on Saturday afternoon. Photo by me-myself-i/Tricia Vita via flickr

On Saturday morning, Thor Equities flea crew brought in a pump to remove the pool of rain water from the site on the east side of Stillwell where the tentless flea is held. The structure on the west side of Stillwell pictured above remained waterlogged. It is not being used since they don’t even have enough vendors to fill the spaces on the east side. The framework is still being reinforced to satisfy the DOB’s requirements and some of the tenting has been replaced. The tents have yet to get a C of O.

After the water was pumped out, vendors drawn to Thor’s flea by the steeply discounted rate of $20-$25 per space (plus the fee for tables and chairs) were able to set up their stands. A banner on the fence insists that the festival is “MUCH MUCH MORE THAN A FLEA MARKET.” Their caps, not mine. A more accurate statement would be IT’S NOT MUCH OF A FLEA MARKET AND IT DOESN’T BELONG IN CONEY ISLAND’S C-7 AMUSEMENT DISTRICT. My caps.

Tube sox at Thor Equities Uniquely Entertaining and Amusing Flea Market in Coney Island. Photo by me-myself-i/Tricia Vita via flickr

Tube sox at Thor Equities "Uniquely Entertaining and Amusing Flea Market" in Coney Island. Photo by me-myself-i/Tricia Vita via flickr

When I stopped by at sundown most of the vendors were packing up for the day. On the land where the Tornado Roller coaster (1927-1977), the Bobsled (1941-1974), and Stauch’s Baths and Dance Hall (1930-1998) once stood, where the Bumper Boats, Go Karts, Climbing Wall, Batting Cages and Mini-Golf thrived until Joe Sitt bulldozed them in 2007, we now have tube sox, new and used clothing, and odds and ends like auto supplies, a water filtration system, a company that installs showers.

Packing up boxes of shoes at Thors flea market. Photo by me-myself-i/Tricia Vita via flickr

Packing up boxes of shoes at Thor's flea market. Photo by me-myself-i/Tricia Vita via flickr

In the three visits that I have paid to the flea, I rarely see the same vendors twice. Perhaps that’s why the flea management is offering special deals like “bring a buddy as a vendor” to earn a free day for yourself. And “earn a free Friday when you purchase a Saturday and a Sunday for the same weekend.” One of my Coney friends said, “If the prices get any lower, Thor will be paying vendors to come.”

Wonder Wheel Weeps. Photo by me-myself-i/Tricia Vita via flickr

Wonder Wheel Weeps. Photo by me-myself-i/Tricia Vita via flickr

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January 8, 2010: Coney Island 2010: Good Riddance to Thor Equities Flopped Flea Market, Hello Rides?

October 30, 2009: Video: Joe Sitt Talks Sharing his Coney Island Sandbox, Hotels & Brazil

June 4, 2009: Coney Island Ride Count: Veteran Ride Ops 40, Joe Sitt 10!

May 27, 2009: Memorial Day Weekend Mania: Thor Equities Coney Flea In-Fest-ation Is a Flop

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Opening day at Thor Equities huge tentless structure on west side of Stillwell behind Nathans. An equally huge and empty structure stands on the east side of the street. Photo by me-myself-i/Tricia Vita via flickr

Opening day at Thor Equities huge tentless structure on west side of Stillwell behind Nathan's. An equally huge and empty structure stands on the east side of the street. Photo © Tricia Vita/me-myself-i via flickr

photo via me-myself-i, flickr

Before I start my tirade against Joe Sitt’s Memorial Day desecration of Coney Island’s C-7 amusement district, if you’re wondering “Are the rides and games open at Coney?” the answer is YES! The REST of Coney Island–Boardwalk and beach, rides, games, sideshows, food, drinks– is alive and kickin’! Thor Equities does NOT own the entirety of Coney Island, though you’d never guess it from the Sitt-centric Festival by the Sea posters in the subway.

The May 15 grand opening of Joe Sitt’s flea market was postponed due to threat of bad weather on a sunny day, but on Memorial Day Weekend the rescheduled less than grand opening took place under the open sky. Last weekend’s “Closed due to threat of bad weather” sign was replaced by one that read “Pardon our Appearance while we adjust our tents.” Translation: The City’s DOB is requiring that the tents and structures be able to withstand hurricane force winds before issuing a C of O.

Pardon us until we get our C of O from the DOB. Photo by me-myself-i/Tricia Vita via flickr

Pardon us until we get our C of O from the DOB. Photo © Tricia Vita/me-myself-i via flickr

Despite Thor Equities much vaunted $250K advertising campaign with full-page ads in the New York Post, Time Out New York, AM New York, plus subway advertising and Google ads, vendors were sparse over the Memorial Day Weekend. On Friday, a couple dozen vendors set up in preassigned spaces and were scattered throughout the huge tentless structures on both sides of Stillwell. Most of the booths were selling clothes, new and used. Vendors specializing in auto supplies, housewares, Arbonne cosmetics, a water filtration system, Hawaiian noni juice and credit counseling also made an appearance over the three-day weekend. Here is my set of flickr pix of Thor’s attempted flea in-fest-ation of Coney Island.

Vendors at Thor Equities Flopped Flea Market, Coney Island. Photo by me-myself-i/Tricia Vita via flickr

Vendors at Thor Equities Flopped Flea Market, Coney Island. Photo by me-myself-i/Tricia Vita via flickr

photo via me-myself-i, flickr

Stands selling clothing and shoes were a reminder that Thor Equities pitch book unsuccessfullly used to lobby BP Markowitz for 10,000 square feet retail touted flagship retailers such as Abercrombie & Fitch, Gap/Banana Republic, and DSW (“Thousands of shoes…prices you love”).

Shoes galore at Thor Equities flea market. Photo by me-myself-i/Tricia Vita via flickr

Shoes galore at Thor Equities flea market. Photo by me-myself-i/Tricia Vita via flickr

photo via me-myself-i, flickr

One vendor told me she was given a free space on Friday to compensate for the time and trouble of having showed up last week for nothing. Several others said rent had been temporarily reduced from $100 a day to $20. Despite the bargain basement prices, many said they wouldn’t be back next weekend. On Saturday the flea management moved all of the vendors to the east side of Stillwell, leaving the tentless framework behind Nathan’s completely empty. On Surf Ave. I ran into a man and his son carrying a display rack with repros of his Coney themed artwork. Five dollars apiece. The man said he decided NOT to rent space at Thor’s festival after seeing the miserable setup. He also didn’t like the dirt ground of Sitt’s space. Instead he walked around Coney Island all day and was pleased to have exercised his first amendment rights by selling about $100 worth of his artwork without paying any rent.

Thor Equities idea of entertainment at the flea market was a band playing two sets.  Photo by me-myself-i/Tricia Vita via flickr

Thor Equities idea of entertainment at the flea market was a band playing two sets. Photo by me-myself-i/Tricia Vita via flickr

The entertainment at Thor Equities self-described “uniquely entertaining and amusing marketplace in Coney Island” consisted of a band playing two sets. So I guess this makes the flea legal in the C-7 amusement district? Loophole in the law or flagrant violation? In March Joe Sitt’s newly registered to do biz in NY state Delaware LLC “Chart Development Company” successfully applied for a DOB permit for a “temporary fair” after an earlier app for a “flea market” was disapproved.

Tent-less structure on East side of Stillwell Avenue

Thor Equities Flea Fest on Opening Day. Photo by me-myself-i/Tricia Vita

Thor Equities Flea Fest on Opening Day. Photo by me-myself-i/Tricia Vita

What used to be here? The Tornado Roller coaster (1927-1977), the Bobsled (1941-1974), and Stauch’s Baths and Dance Hall (1930-1998). An aerial view of the amusement district looking west from the Astro Tower in the 1970s shows Stauch’s Baths, the Wonder Wheel, the Tornado and Thunderbolt roller coasters and the Bobsled ride. In recent years, popular amusements such as the Bumper Boats, Go Karts, Climbing Wall, Batting Cages and Mini-Golf thrived here. Visitors to Coney still ask what happened to them: Bulldozed in February 2007 by Joe Sitt who was eager to get an early start on “site prep work” though nothing could be built there until the rezoning was done. Site prep work = Deliberately created empty lots.

The Bumper Boats and other amusements thrived on this very location until Joe Sitt evicted them in 2007 to create his empty lots. Hooray for redevelopment!  Photo by the hanner via flickr

The Bumper Boats and other amusements thrived on this very location until Joe Sitt evicted them in 2007 to create his empty lots. Hooray for redevelopment! Photo by the hanner via flickr

photo via the hanner, flickr

Joe Sitt’s Memorial Day Weekend flea in-fest-ation is a desecration of Coney Island’s C-7 amusement zone! The rash of press releases from Thor Equities touting their so-called “Festival by the Sea” fails to mention that Joe Sitt created the empty lots where he put his flea market. That area was NOT rundown until Sitt emptied it out to blight the property in hope of getting it rezoned for big box retail and high rises. There were thriving amusements here when Joe Sitt bought this property from Hy Singer. He evicted the amusement operators and made empty lots. Sitt wants to erase those rides and attractions from our collective memory to make way for a tented shopping mall followed by a permanent shopping mall. Want your Bumper Boats, Go-Karts, and Batting Cages back? Here’s what you can do to Save Coney Island’s amusement zoning now!

Somebody please tell the city what is wrong with this picture.  Photo by me-myself-i/Tricia Vita via flickr

Somebody please tell the City what is wrong with this picture. Photo by me-myself-i/Tricia Vita via flickr

photo via me-myself-i, flickr

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March 29, 2011: Aqueduct Flea Vendors Close to Deal in Coney Island

December 20,2010: Displaced Queens Flea Vendors Eye Coney Island’s Vacant Lots
January 8, 2010: Coney Island 2010: Good Riddance to Thor Equities Flopped Flea Market, Hello Rides?

June 7, 2009: Sundown at Thor’s Unamusing Festival by the Sea Flea

May 17, 2009: No C of O for Thor Equities Tents, Coney Flea Fest Postponed!

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