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The crowd gets bigger every year at the New Year’s Day Polar Bear Club Swim in Coney Island. Exactly how many Bears and Cubs took the plunge on Jan 1, 2010? How many people were spectating? How much did the charity event raise for Camp Sunshine? (Yep, you can still mail in a check.) Dennis Thomas, the President of the the Coney Island Polar Bears, gave us an update and analysis of the increasingly popular event’s stellar stats. Photos courtesy of Bruce Handy/Pablo 57’s “Coney, January 1, 2010 Polar Bear Plunge” set…

Lou Young of CBS News and Coney Island Polar Bear Club President Dennis Thomas. Photo © Bruce Handy/Pablo 57 via flickr

Lou Young of CBS News interviewing Coney Island Polar Bear Club President Dennis Thomas. Photo © Bruce Handy/Pablo 57 via flickr

ATZ: Do you know how many people “did it” on January 1st vs last year’s swim? And how many regular members of the Polar Bear Club participated vs. how many swim on a typical Sunday

Thomas: I believe there were over 1000 swimmers this New Year’s. I don’t have any numbers for last year, but it was brutally cold last year and the crowd felt noticeably larger than last year. We have about 140 full-time members in the club. At our weekly swims we have been averaging 80-90 swimmers. I think we had more than 100 there on New Year’s.

Formal Pose, Members of the Coney Island Polar Bear Club at New Year's Swim. Photo © Bruce Handy/Pablo 57 via flickr

Formal Pose, Members of the Coney Island Polar Bear Club. Photo © Bruce Handy/Pablo 57 via flickr

ATZ: what are the reasons for the event growing every year? Was this year’s larger crowd due to the 41 degree air temp?

Thomas: I’m not sure why the event is growing. Part of it is just word of mouth. People went last year, told their friends who said, yeah I want to do that next year. Part of it is that Coney Island has been in the press so much lately that it is going through its own revival regardless of the development plans. Crowds out there are getting bigger for all events the past 2 years.

Part of it is our club seems to have a larger media presence than in the past and things like our website make us much easier to find than say, 10 years ago. And somehow we are less portrayed as those idiots on the beach that cause network newscasters to chuckle and shake their heads after a 10 second clip before the weather report. The New Year’s Swim is basically free and open to the public, that might be a draw in the current economy as well. I think it’s all these things that explains the larger crowds.

Huge Crowd at New Year's Day Polar Bear Swim. Photo © Bruce Handy/Pablo 57 via flickr

Huge Crowd at New Year's Day Polar Bear Swim. Photo © Bruce Handy/Pablo 57 via flickr

ATZ: How many spectators were there? And how many people involved with staffing the event including crowd control and safety? We noticed Chuck Reichenthal (District Manager of CB 13) in some pix.

Thomas: Again, it’s hard to estimate the size of the crowds on the beach. I believe someone told me the Fire Dept. estimated 10,000 people. I can’t verify that, but I also don’t doubt it. The entire bay was filled with people. I’m not sure on the numbers of the safety teams but there were 2 police boats, 3 Fire Dept boats, numerous Fire Dept EMT teams, ambulance crews, water safety teams through CERT, 3 kayakers, and at least 5 lifeguards and countless volunteers from the Polar Bear Club.

ATZ: What are latest stats on how much money was raised for Camp Sunshine? People can still mail in checks, right?

Thomas: I don’t have final figures, but we raised somewhere around $28,000 this year, up from last year which in this economy is pretty decent. And yes, people can still make contributions.

Big Babies at New Year's Day Polar Bear Swim. Photo © Bruce Handy/Pablo 57 via flickr

Big Babies at New Year's Day Polar Bear Swim. Photo © Bruce Handy/Pablo 57 via flickr

ATZ: Looking at the flickr pix by various photographers it seemed like more people were wearing costumes than in previous years. Maybe that’s just the sort of thing photographers tend to take more photos of? Or maybe there were just more people, more costumes? Do you have any comments or insight about that?

Thomas: The costume thing. Maybe it’s part of the Mermaid Parade spirit and the fact that it is after all Coney Island. We neither encourage nor discourage costumes. People just do that on their own. And it is a holiday, and a bit of an absurd activity. That must play a role in it.

Photo Op, New Year's Day Polar Bear Swim. Photo © Bruce Handy/Pablo 57 via flickr

Photo Op, New Year's Day Polar Bear Swim. Photo © Bruce Handy/Pablo 57 via flickr

The Coney Island Polar Bear Club swims at 1 pm every Sunday from November through April. To join them as a guest, show up at the New York Aquarium Education Hall, on the Boardwalk at West 8th Street by 12:30 pm.

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January 3, 2011: Record 3,000 “Do It” at Coney Island Polar Bear Plunge

December 18, 2011: Playing Santa at the Coney Island Polar Bear Plunge

Jan 2, 2010: Photo Album: Coney Island Boardwalk, New Year’s Day 2010

December 4, 2009: Photo of the Day: Let It Snow! in Coney Island

Good riddance to the tube socks, cellphone accessories, shoe stores and automative supplies of Thor’s Flea in-fest-ation of last summer! Welcome back amusement rides on Coney Island’s Stillwell Avenue? We hope so….

New Sign on Stillwell. Photo © Bruce Handy/Pablo 57 via flickr

January 7, 2010: New Sign on Stillwell. Photo © Bruce Handy/Pablo 57 via flickr

On Thursday the Coney Island Rumor Mill was abuzz as new signage advertising the property “For Lease” was going up at Thor Equities flea market on Stillwell behind Nathan’s. Photographer and ATZ contributor Bruce Handy/Pablo 57 snapped a photo as dusk fell over the wind-ripped tenting that housed Joe Sitt’s flop of a flea last summer. “Maybe the second highest bidder for city land would be interested in this parcel,” Handy speculated. “Gets a lot of traffic from Nathans and the subway.”

Our guess is that several bidders, including the soon-to-be designated winner, have already made inquiries about leasing Thor’s Stillwell property. During the reply period for the City’s RFP for a Coney Island Amusement Operator to bring rides and attractions to land newly purchased from Joe Sitt, potential bidders asked the City about the adjacent vacant lots. The contact info for Thor Equities and Horace Bullard was posted on the City’s Q & A for all potential bidders to see.

NYCEDC map

Land for Lease by Thor Equities: The Stillwell parcels north of the city-owned Parcels B & C and south of the Bowery. Parcel A is the former Astroland, which is now owned by the City and was up for bid in the RFP. NYCEDC Map.

The timing of Thor’s signs couldn’t have been better. The short-listed respondents to the City’s RFP were reportedly in the City yesterday and today for meetings with the NYCEDC. If the bidders who didn’t make the short list have fire in their belly to come to Coney Island, now is the time for them to deal with Sitt or Bullard. Given Thor Equities’ history of sky-high rents and onerous lease terms, we think the parcels will go to the most highly motivated bidder.

We think the winner of the City’s 10-year lease on their newly acquired 6.9 acres will want to get control of all of Stillwell and keep other amusement operators from gaining a foothold in Coney Island. Joe Sitt sold approximately half of his Stillwell property to the City. But what good is half a sandwich? It’s not enough if you’re an amusement operator with ambitions of becoming the City’s single operator in Coney Island at the end of the 10-year lease.

At Thor Equities Flea by the Sea, Tons of Fun = Lots of Schlock. Photo © Tricia Vita/me-myself-i via flickr

Summer 2009: At Thor Equities Flea by the Sea, "Tons of Fun" = Lots of Schlock. Photo © Tricia Vita/me-myself-i via flickr

A RECAP OF THOR’S UNAMUSING FLEA IN-FEST-ATION

After we reported “Memorial Day Weekend Mania: Thor Equities Coney Flea In-Fest-ation Is a Flop” (May 27, 2009), Thor brazenly went back to calling the so called fest “Flea by the Sea,” both on their website and ads. And why not? “Festival by the Sea” was indeed a flea market by the sea. Even though the permit was for a “temporary fair” because the original application for a flea market was disapproved by the DOB, the City did not enforce its own zoning against the illegal flea market in the amusement zone. “Tons of fun” it was not. A salsa band playing two sets on Saturday and Sunday was the sole entertainment at what was wrongfully billed as “A uniquely entertaining and amusing flea market in Coney Island.” We are not exaggerating. If you can stomach it, please view our complete flickr set of Thor Equities Flea Market.

We were not amused by auto supplies at Thor Equities Flea Market in Coney Island.  Photo © Tricia Vita/me-myself-i via flickr

May 31, 2009: We were not amused by auto supplies at Thor Equities Flea Market in Coney Island. In the background: Shuttered Balloon Racing Game in Thor-owned Henderson Bldg. Photo © Tricia Vita/me-myself-i via flickr

Yet we saw police towing away ice cream carts belonging to vendors who lacked licenses. The little guys get their businesses shut down while Thor gets this incubator project for his shopping mall. To people who say to us, the tents are pretty or it’s better than an empty lot, we say Thor Equities deliberately created the empty lots on Stillwell in 2007, when they evicted or bulldozed thriving amusements. Remember the batting cages, go karts, bumper boats, mini golf, and climbing wall? Let’s bring ’em back to Coney Island in 2010.

Shoes Galore at Anchor Store # 7 at Joe Sitt's Flea by the Sea.vPhoto © Tricia Vita/me-myself-i via flickr

July 12, 2009: Shoes Galore at Anchor Store # 7 at Joe Sitt's Flea by the Sea. Photo © Tricia Vita/me-myself-i via flickr

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March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

February 10, 2010: Thor’s Coney Island: Amusement Operators Balk, Money Talks at Stillwell

June 4, 2009: Coney Island Ride Count: Veteran Ride Ops 40, Joe Sitt 10!

May 27, 2009: Memorial Day Weekend Mania: Thor Equities Coney Flea In-Fest-ation Is a Flop

Luna Park is the dazzling collaborative debut of novelist Kevin Baker (Dreamland, Strivers Row and artist Danijel Zezelj, the author of more than 20 graphic novels. Their graphic novel starts out as a noirish tale set in a Coney Island closed for the winter and being gobbled up by a Russian mobster from Brighton Beach. The year is 2009, but the narrative takes the reader hurtling through history to the war in Chechnya, as well as to Coney Island’s Luna Park, Dreamland and Steeplechase Park in the early 1900s, and the Russian Civil War (1917-1923). The trip is vertiginous, but Zezelj’s bold and emotive illustrations and colorist Dave Stewart‘s palette will sweep you away.

When we first meet the protagonist Alik, he is prowling the bleak landscape of Coney Island, murmuring his favorite line from Pushkin’s “Bronze Horseman”: “I’ll fix myself a humble, simple shelter. Where Parasha and I can live in quiet.. “

The Russian émigré is an enforcer for a loan shark who runs a shady kiddie park on the site of the original Luna Park. Of course this is a fictional alternate universe since Luna Park closed in the 1940s and the site has been occupied by a housing complex since 1959. In the novel, the Astroland Rocket and Burger Girl are still in place on the roof of Gregory & Paul’s Boardwalk food stand, but G & P’s has become a sideshow instead of Paul’s Daughter. As the saying goes, any resemblance to real characters or events is purely coincidental.

Luna Park’s lovers Alik and Marina and their doomed counterparts in the novel’s other times and places resemble a set of nesting Russian dolls. “Hey soldier c’mere and know your future,” Marina calls to Alik when they meet at the mobster Feliks’s nightclub and center of operations. Her tarot cards are inspired by the illustrious figures of Mother Russia’s past. Alik is haunted by nightmares of the war in Chechnya and guilt over the death of his lover Mariam. He tells Marina: “I don’t believe in the future.” Despite Alik’s addiction to heroin and Marina’s enslavement by the mobster who controls Coney Island, the new couple find refuge in each others arms.

Two thirds of the way though the book, Alik either falls though Baker’s equivalent of Alice’s Looking Glass or is blown to eternity in a shoot out with the mob. Perhaps Alik or one of his reincarnations is hallucinating. We’re not entirely sure. All of a sudden, Alik is no longer himself, but a little boy spending the day in Coney Island with his parents.

It is the early 1900s because the family traipses through Luna Park and Dreamland. They ride the Steeplechase horses before Alik finds himself back in Russia where he grows up to be a soldier in the Russian Civil War. The time travel speeds up and history repeats itself: love, war, betrayal, death. The shocker of an ending reveals a crime novel within a crime novel that will have you reconsidering history and re-reading Luna Park to find the clues carefully planted along the way

Luna Park. Writer: Kevin Baker. Artist: Danijel Zezelj. Colorist: Dave Stewart. Letterer: Jared K. Fletcher. Published by Vertigo Books/DC Comics, 2009. Hardcover, $24.99.

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December 29, 2009: Animation of the Day: Coney Island’s Luna Park at Night

October 17, 2009: Coney Island-Blog-O-Rama: Fave Blog Finds #1

October 9, 2009: A Rare Peek Inside Endangered Old Bank of Coney Island