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PLayland Arcade

Playland Arcade Building, August 12, 2012. Photo © me-myself-i/Tricia Vita via flickr

Demolition began today of the long vacant Playland Arcade, which has been closed since 1981. The interior walls were gutted by a demo crew using a small bulldozer. Asbestos removal is slated for Thursday with the exterior walls expected to come down soon afterwards.

ATZ asked former arcade operator and Coney Island regular Stan Fox, who operated Playland with his brother from 1957 until 1971, how he felt seeing the last of the arcade. “As I would walk by the empty arcade thousands of times over the years, in my mind’s eye I would see the ghosts of people who worked in Playland,” said Fox. “I would hear the sound of Skee-Ball going up and down the alleys, the ka-chunk of the plates rolling over, the ding-ding of the pinball machines and the jingling of coins being emptied into change bags.”

Owned by Horace Bullard, the Playland building was posted with a City-issued demolition order in September. Bullard is also the owner of the adjacent Thunderbolt lot, which has been vacant since the City tore down the roller coaster in 2000. In recent days, City workers cleared weeds from the lot. Bullard also owns the landmarked Shore Theater, which is for sale for $13.5 million.

An arcade operated in the Playland building from the 1930s until 1981, according to Stan Fox, who grew up working in his brother’s penny arcades in Coney Island. He says the arcades were operated by four sets of brothers over a 50-year period: the Silver brothers (Silver’s Penny Arcade), the Katz brothers (Star Penny Arcade), Alex Elowitz and Stan Fox (Playland Arcade), and the Getlan brothers, who kept the Playland name.

Alex Elowitz got his start in the arcade business working as a 12-year old change boy for the Silver brothers, says Fox. After a stint in the Army, Alex returned to Coney Island and in 1949 opened his first Playland Arcade on 20th Street and the Boardwalk in the Washington Baths building. Playlands at 15th Street and the Boardwalk and 12th Street and the Boardwalk (where Nathan’s is now) followed.

In 1957, Alex and Stan opened their fourth Playland Arcade in the building currently under demolition. They bought the business from the surviving Katz brother for $50,000 and leased the building from Klein and Moran, who also owned the Thunderbolt. “Rent for the whole season was $15,000 in 1957,” says Fox. “In those days 10th Avenue between 42nd and 49th Streets was Coin Machine Row. We ordered a ton of new equipment and renovated the place.” The brothers operated the arcade until 1977, when they sold the business to the Getlan brothers. In 1981 the arcade machines were auctioned and the business closed, leaving Playland vacant for the past thirty years.

UPDATE February 14, 2013:

The demolition of Coney Island’s Playland Arcade, which got underway in October, was interrupted by SuperStorm Sandy. The job was finished today. It’s gone! Charles Denson of the Coney Island History Project managed to save the remaining letters on the facade– L, N and D– and several of the murals. An exhibit is scheduled for this summer.

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Wizard of Oz arcade

Luna Park’s New Arcade on Surf Avenue. June 30, 2012. Photo © Tricia Vita/me-myself-i via flickr

These photos taken over the weekend in Coney Island show what’s new since our last report (“New Club Atlantis, MegaWhirl Ride Open in Coney Island,” ATZ, June 25) as well as ongoing construction on Jones Walk and the Boardwalk. As previously reported, Luna Park’s new state-of-the-art arcade, which takes only Luna cards, opened on Surf Avenue in the former Astroland Arcade. There were too many people crowded out front on Mermaid Day to get a good shot of this fantabulous Wizard of Oz crane and claw machine. What a showpiece! Selling for $50,000, the new, movie-themed moneymaker from Belgian manufacturer Elaut is the first-ever automatic coin pusher and the highest priced arcade machine of its kind in the world.

Jones Walk Coney Island

Under Construction: East Side of Jones Walk. June 29, 2012. Photo © Tricia Vita/me-myself-i via flickr

The east side of Jones Walk was leased to Luna Park in the spring after the City evicted longtime tenants and issued a Request for Proposals. Word on the street is that the first new stand, a Laser Maze, is expected to debut on July 4, with the rest of the stalls ready to open by mid- to late July. Four of the stands are expected to be games operated by Zamperla and four were leased to subtenants for food and shops, according to sources.

Word also that Zito’s Sandwich Shoppe of Park Slope, which recently expanded to a second location in the North Slope, will not be coming to Coney Island’s Jones Walk as announced in April. That’s disappointing because we were looking forward to picnicking on the Boardwalk with their chicken parm.

ATZ phoned Zito’s Marcello Bucca for confirmation. “Word on the street is correct,” he said. “They were not ready for us.” He said that Zamperla received financing at the end of June, later than they expected, thus delaying construction. The rehabbed Jones Walk stalls were originally slated to open on Memorial Day. Asked if Zito’s Sandwich Shoppe planned to open a location in Coney Island next season, Marcello said he hoped so, because so many people have been calling to ask about the new Coney Island location. “Ideally we’ll see what opens up. Right now it’s a no-go for this year.”

Tom's Restaurant Coney Island

Under Construction: Tom’s Restaurant, Coney Island Boardwalk at Stillwell Avenue. June 29, 2012. Photo © Tricia Vita/me-myself-i via flickr

The gut rehab by Tom’s Restaurant of Prospect Heights of the Boardwalk store at the corner of Stillwell Avenue is still underway. By the looks of the construction, it won’t be ready till late July, if then. The former location of Nathan’s and Cha Cha’s Club Atlantis (as well as the original Club Atlantis) required by far the most work and investment of any of the rehabbed Boardwalk stores. Due to structural issues, the place had to be completely gutted and rebuilt, including the roof and some of the brickwork. Windows were installed in the west wall. A new roof deck for alfresco dining will have spectacular views of the beach and boardwalk. When completed, Tom’s initially expects to remain open approximately nine months of the year.

Tom's Coney Island

Tom’s Restaurant’s Food Tent, Coney Island Boardwalk. June 30, 2012. Photo © Tricia Vita/me-myself-i via flickr

Since Memorial Day Weekend, Tom’s has had a tent set up on weekends in front of their future restaurant. You can buy Hot Dogs, Sausage and more adventurous fare like Shrimp Scampi and a Shrimp Chipotle Salad Sandwich, as well as cold drinks.

Across Stillwell Avenue, construction is also underway on Zamperla’s Place to Beach Bar, which is adjacent to Scream Zone’s new Sky Coaster and Go-Karts. The site is the former Steve’s Grill House and Beer Island.

Basketball Coney Island

Open for Business: Ray’s Basketball on Coney Island’s Bowery. June 30, 2012. Photo © Tricia Vita/me-myself-i via flickr

Yay for Ray’s Basketball on Coney Island’s Bowery! His concession stand is no longer “fenced off” and will be able to do biz on 4th of July. Ray finally managed to open on Friday for the first time this season after the chain link fence next to his awning was opened. City regulations had kept the fences closed, even after Cha Cha’s Steeplechase Park opened last weekend. Note the portable fencing placed in front of the basketball game, probably as per the letter of the law.

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Last week, Sheila Buxbaum Fitlin and Sandy Fitlin, whose families have operated businesses in Coney Island for more than six decades, sold the building that houses the Eldorado Auto Skooters and Arcade at 1216-1218 Surf Avenue to Thor Equities. For months Coney Island insiders knew of the pending sale as well as the possibility that the bumper cars and arcade will open for one more season, in the same way that Astroland remained open the year after it was sold.

“We’re actively working on negotiations,” arcade operator Gordon Lee told ATZ on Monday. Lee’s company Sun Star is a longtime provider of arcade machines to Coney Island, including the Eldorado as well as the now-closed Astroland Arcade and Faber’s Fascination. Last season Lee managed both the bumper cars and the arcade for the Fitlins after the death of their son Scott in October 2010. The bumper cars have undergone pre-season maintenance and passed inspection and are ready to open on Coney Island’s opening day if an agreement can be reached with Thor Equities.

Fitlin

Sandy and Sheila Fitlin. April 17, 2011. Photo © Coney Island History Project. All Rights Reserved

Scott Fitlin was the DJ extraordinaire of Surf Avenue’s legendary disco palace of “Bump, Bump, Bump Your Ass Off” bumper cars and his untimely death at the age of 48 left the attraction’s future in question. His parents had retired to Texas and left the bumper cars in his care. It was a gift to Coney Island and a tribute to his memory that the Eldorado reopened last season. ATZ asked the Fitlins for a statement about the sale of the Eldorado and their years in Coney. Sheila Buxbaum Fitlin sent us the following note via email:

It is with deep regret that I sold Eldorado. Due to my advancing age, the fact that I live in Texas, and, of course, Scott’s death, I could no longer continue.

As one of the last of the “old timers,” I view a legacy in Coney Island that spanned three generations and lasted almost 60 years. I pay homage to those of us who shaped Coney Island–

The Buxbaum & Fitlin Family, Jerome & Carol Albert, Denos Vourderis, Freddy Garms, Norman Kaufman, Ronnie Guerrero, Jeff Persily and any I may have forgotten.

Eldorado established an entity that became a standard of the industry. The Bumping Disco was known worldwide, reproduced somewhat once in Japan, but never really successfully duplicated anywhere. Eldorado was one of the very first of the FECs. Today the concept is everywhere and much embellished upon. Many years ago we had plans to extend to other areas, but it never came to fruition. Unfortunately, we were never really recognized or acknowledged by “the new Coney Island.” Oh, what things the “old timers” could have taught the “johnny come latelys.”

I only wish that Scott had not died and the next generation could have persevered.

GOODBYE CONEY ISLAND, and most of all, goodbye to those I love.

Our friend Scott Fitlin told us about the history of the Eldorado in a March 2010 interview. It begins: “Eldorado was hand built by my grandfather Joseph Buxbaum, my Dad Sandy Fitlin, and my Uncle Peter Buxbaum, and a carpenter named Rafael. Opening date was March 21st 1973, admission was 50 cents and 25 cent re-rides. The FIRST record played was Cisco Kid-War!”

In a 2007 interview in the Coney Island History Project’s Oral History Archive, Sheila Buxbaum Fitlin recounts how her parents met in 1930s Coney Island when her mother was working in a frozen custard stand at Bowery and Stillwell and her father was selling hot corn next door to Nathan’s.

In the 1940s, the family opened the Shamrock Irish House, a restaurant, cabaret and open air bar with singing waiters on Henderson Walk and the Bowery. Customers would throw money onto the stage. “I can recall as a child–10, 11, 9–going there, getting a stage-side table and my father would give me a roll of dimes and set me up with my Coca Cola,” says Sheila in the interview with Charles Denson.

In the oral history interview, Sheila says the family switched over to games in the mid-1950s and had one of the first-ever water racing games. The Eldorado building was at one time the Pleasureland Arcade and was won by the Buxbaum and Fitlin families in a closed bid auction in 1971. The building is located mid-block on Surf Avenue between Denny’s Ice Cream and the Popper Building, a few doors down from Thor Equities property at the corner of Surf and Stillwell.

UPDATE March 20, 2012, 9:00 AM:

https://twitter.com/#!/AmusingZillion/status/182088301690372099

UPDATE April 12, 2012:

Good news! Gordon Lee of Coney’s Eldorado Bumper Cars phoned to say he’s operating the ride today & open for business! The arcade will also open this weekend for the season. Hours at the Eldorado are “12 noon till closing.”
Eldorado Bumper Cars and Arcade, 1216 Surf Avenue, Coney Island

Eldorado Bumper Car Crew. Photo © Tricia Vita/me/myself/i via flickr

Eldorado Bumper Car Crew. April 26, 2009. Photo © Tricia Vita/me-myself-i via flickr

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November 18, 2010: Good News from Coney Island! Eldorado “Bump Your Ass Off” Bumper Cars To Reopen

October 17, 2010: Photo Album: Oct 15 Tribute in Sound & Light to Scott Fitlin

October 13, 2010: Rest in Peace: Scott Fitlin, Coney Island’s Eldorado Man

March 14, 2010: Eldorado Auto Skooter: Coney Island’s Disco Palace of Bumper Cars

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