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rubys

Ruby's Bar's rendering for their new store on the Boardwalk. Photo via AmusingtheZillion.com

The rides, games and fun food at Coney Island’s Boardwalk amusement parks–Deno’s Wonder Wheel Park, Luna Park and Scream Zone– will of course be back in 2012. There will also be new–and possibly a few old made new–restaurants, shops and amusements. At Friday’s AIA panel on “Planning the Future of Coney Island’s Amusement District,” an audience of architects and Coney Island regulars got a sneak peek at what the Boardwalk might look like in 2012 and beyond.

Luna Park’s plans for Go Karts and a Sky Coaster on Stillwell Avenue West were unveiled along with the Boardwalk businesses renderings for new stores in 2012. We can also look forward to the B & B Carousell, set to spin in the new Steeplechase Plaza in 2013, and the New York Aquarium’s Ocean Wonders shark exhibit, expected to open in 2015.

“The skyline is growing in Coney Island and we’re very excited to see what happens next,” said Nate Bliss, president of the Coney Island Development Corporation. The panel discussion about new architectural projects was hosted by AIA NY’s Architectural Tourism Committee.

speed zone

Speed Zone will be on Parcel C, on the west side of Stillwell Ave at the Boardwalk. Photo via AmusingtheZillion.com

Valerio Ferrari, president of Zamperla USA and their park division, Central Amusement International (CAI), which runs Luna Park, showed the Boardwalk businesses’ renderings for their new stores. Among the businesses are Boardwalk favorites Ruby’s Bar and Paul’s Daughter, whose return is not yet 100 per cent certain because they are still in lease negotiations with CAI. (Update: December 9, 2011…Ruby’s, Paul’s Daughter and Lola Star have signed 8-year leases!) Ferrari also showed his company’s plans for “Parcel C,” the third City-owned parcel that is part of the amusement operator’s 10-year lease. Speed Zone, as it called in the rendering presented by Zamperla, will be across the avenue from Scream Zone. (Update: Zamperla has since shelved the idea of creating a separate park called “Speed Zone.” The two new rides will instead operate as part of Scream Zone.)

A Sky Coaster is a high thrill ride combining elements of skydiving and hang-gliding in which riders are winched to the top of a 100 to 300 foot tall launch tower and then swing through the sky as they drop towards the ground. Each “flight” lasts about five minutes. Manufactured by SkyCoaster Inc., the ride is a popular attraction at over 75 parks around the world. Here’s their official video.

As ATZ reported last month, CAI filed plans to bring Go Karts and a water ride to Stillwell Avenue West. Go Karts were a popular attraction in Coney Island until Thor Equities bought the property leased by Batting Range and Go Kart City in 2006 and evicted them. Though the water ride was not mentioned at Friday’s presentation, we previously reported the Coney Island Rumor Mill is saying the Reverchon flume will be moved from Luna Park to free up space for new rides in the park. (Update: The water ride will stay put in Luna Park this season.)

According to CAI’s contract with the City, the amusement operator is required to do an annual review of each of their rides for popularity and present the City with an updated ride selection and layout for the coming season by December 31st. “This will assist Tenant in keeping the leased Premises innovative and fresh,” the contract says. CAI’s original plan for Parcel C in the contract was for two Go Kart tracks, so the current plan is a more diverse mix of amusements.

beach shop

Beach Shop's rendering for their new store on the Boardwalk. The location is the former Coney Island Souvenir Shop. Photo via AmusingtheZillion.com

Coney Island Beach Shop, which sells T-shirts, beach gear and souvenirs year-round at their original location on Stillwell Avenue behind Nathan’s, opened a new shop in Stillwell Terminal this summer. In 2012, the Haddad family, Haim and his daughter Maya, is expected to open their third location on the Boardwalk. Called Brooklyn Beach Shop, the store will occupy the former Coney Island Souvenir Shop. It’s a prime location situated between the entrance to Scream Zone and Ruby’s Bar. All of the stores on the Boardwalk were required to design elaborate lighted signage. The rendering for Beach Shop’s dazzling marquee shows a Steeplechase Funny Face and a classic bare bulb sign spelling out their name.

nathans

Nathan's rendering for their new store on the Boardwalk. The location is the former Gyro Corner Clam Bar at W 12th St. Photo via AmusingtheZillion.com

Nathan’s Famous will open a huge new restaurant at the corner of West 12th on the Boardwalk at Gyro Corner Clam Bar’s former location. Their satellite restaurant at the corner of Stillwell on the Boardwalk will close. As ATZ reported earlier this month, Randazzo’s Clam Bar of Sheepshead Bay is eyeing Cha Cha’s location. The Randazzo family-owned and operated restaurant began in 1908 and is a perennial “Best” among New York City seafood restaurants. Nathan’s began as a nickel hot dog stand in Coney Island in 1916 and is of course named after Nathan Handwerker, who co-founded the restaurant with his wife Ida.

UPDATE December 12, 2011Tom’s Restaurant, a popular family-owned Prospect Heights eatery founded in 1936, edged out Randazzo’s for the space formerly occupied by Cha Cha’s and Nathan’s. Tom’s of Coney Island expects to open in April 2012 this summer.

Lola Star Boutique: Design for Lighted Sign. Photo courtesy Lola Star

Lola Star Boutique is expected to stay in its skinny and chic little shop on the Boardwalk. That’s good news because Lola Star owner Dianna Carlin got evicted twice by Joe Sitt and was able to return to her original Boardwalk location only after the City bought the property and offered her the space. Carlin is an entrepreneurial spirit whose successful projects include the Dreamland Roller Rink, a shop in Stillwell Terminal and a pop-up shop in SoHo. We missed getting a good photo of her rendering at the AIA, so we asked Lola to send us a jpeg of the lighted sign for the shop. “The new version is even MORE spectacular!,” says Carlin. “It’s a Lola Star pinup on Rollerskates rotating on a gigantic disco ball.”

The rendering for Paul’s Daughter, a Boardwalk icon founded in 1962 as Gregory & Paul’s, shows the spruced up Burger statues on the roof and what appears to be new hand-painted signage along the bottom. Like Ruby’s, Paul’s Daughter is still in lease negotiations with Zamperla. The restaurant is the subject of Sunday’s post “The End of Paul’s Daughter As We Know It–Will They Return?” (ATZ, November 12, 2011).

UPDATE December 9, 2011…We’re thrilled to report that this afternoon, Tina Georgoulakos of Paul’s Daughter signed an 8-year lease for her family’s restaurant on the Coney Island Boardwalk! “Paul’s Daughter Signs 8-Year Lease for Coney Island Boardwalk” ATZ, December 9, 2011. All of the above-mentioned stores, including locally-owned businesses Ruby’s Bar and Lola Star Boutique, have now signed leases for their Boardwalk locations. Happily, the Coney Island Boardwalk will not be gentrified and corporatized after all!

pauls

Architectural rendering for the new Paul's Daughter shown at November 11 Coney Island Panel at AIA. Photo via Amusing the Zillion

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May 29, 2012: Photo Album: Coney Island Lights & Signs of the Times

March 14, 2012: Coney Entrepreneurs to Open 1st Ever Nathan’s Gift Shop

March 9, 2012: The 10 People Who Will Decide the Fate of Coney Island Boardwalk

October 20, 2011: Reversal of Fortune on the Coney Island Boardwalk

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Boardwalk Sunset Cruise

Boardwalk Sunset Cruise. October 13, 2008. Copyright © silversalty via flickr. All Rights Reserved

Coney Island’s world-famous, 2.7-mile Boardwalk is listed among America’s Best Beach Boardwalks by the travel editors at National Geographic, Travel + Leisure and USA Today. Will it qualify for this honor if only four blocks in the amusement area remain wood and the rest is paved with concrete and plastic wood? A Parks Department spokeswoman told Brooklyn’s Courier News that concrete was chosen because it’s about $40 per foot cheaper than real wood.

The Bloomberg administration’s plan to pave the Coney Island Boardwalk will be voted on by the City’s Public Design Commission. A friend forwarded the info that the PDC hearing is at 10:30 am on Monday, October 24th. It is recommended that you get there at 10 am to sign in. “Please bring others if you can as this is our best chance to defeat this,” writes Rob Burstein of the Coney-Brighton Boardwalk Alliance. The local Community Board voted 21 to 7 against the plan in May, but their vote was ignored because New York City’s CBs are advisory boards.

News stories about the Boardwalk redo gave the impression that the Public Design Commission vote was a foregone conclusion, possibly because the members are all Mayoral appointees. However, after reading the letter from Burstein and Friends of the Boardwalk’s Todd Dobrin, we took a closer look at the Design Commission. “The Gatekeepers,” a report in the Architect’s Newspaper, described the PDC as “little known to the public and a mystery even to many architects.” Commission members are a distinguished group including architects, artists and representatives of the Brooklyn Museum, the Metropolitan Museum of Art and the New York Public Library. They serve pro bono. Hey, we think it’s worth a shot. It could be your last chance to save Coney Island’s Boardwalk from becoming a Concretewalk.

PLEASE SAVE THIS DATE: MONDAY, OCTOBER 24TH
WHERE: NYC PUBLIC DESIGN COMMISSION,
253 Broadway (opposite City Hall), 5th floor, New York, NY
TIME: TO BE ANNOUNCED AND FORWARDED

Dear friends and neighbors:

I’m writing to ask you to join us on Monday, October 24th, at the NYC Design Commission. There will be a hearing about the proposed plan to replace the iconic Brighton Beach and Coney Island boardwalk with concrete slabs. A small group of us showed up a few weeks ago to express our displeasure with this Parks Department’s proposal so the hearing was changed to the date above. This was so that the Commission could hear our objections regarding this plan for the boardwalk.

THIS IS OUR BEST CHANCE FOR DEFEATING THIS PLAN!We need a substantial number of people at this hearing to express their displeasure with the proposal. The people on this Commission have no idea what impact their decisions have on this community. As neighbors who enjoy the boardwalk and don’t want it turned into a sidewalk or driveway, I’m hoping to prevail upon you to join us and express your outrage at this horrendous plan. We all have too many responsibilities and too little time, but many of us are taking off from our jobs yet again in order to attend this most important meeting. Won’t you join with us? Your presence is important! This Commission is not an advisory body. They make the final decision as to whether or not this project goes forward. Please don’t let cynicism about the good it does to show up at a hearing such as this stop you from coming. It CAN make a difference! Look at what happened when enough of us showed up to object to construction of the proposed amphitheater in Asser Levy/Seaside Park. This Commission stopped the plan because enough community members showed up to object. Please support us and our community once again. Please attend and tell your friends and neighbors to join us!

The time on the 24th will be announced in the next day or two and I will forward it on once it’s been set. Thanks for your consideration and support!

Rob Burstein, Coney-Brighton Boardwalk Alliance
Todd Dobrin, Friends of the Boardwalk

UPDATE March 7, 2012:

The next public hearing at the Design Commission is set for Monday, March 12. For more info, see the Coney-Brighton Boardwalk Alliance’s new website.

UPDATE October 25, 2011:

Victory! ATZ is happy to report that the Design Commmission has stopped the Parks Department from going ahead with the concretewalk. NY1 covered the hearing — watch the video here. As Todd Dobrin of Friends of the Boardwalk says in the vid: “I think that it’s great that the Design Commission has come to the conclusion that more environmental and engineering studies are required before this project goes forward.”

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Related posts on ATZ…

February 29, 2012: Exclusive: Coney Boardwalk Group’s Letter to PDC Rebuts Parks

May 5, 2011: May 7: Coney Island Boardwalk Trash Can Art Contest

November 15, 2010: Nov 16: Concrete, Wood or Plastic? Discussion on Future of Coney Island Boardwalk

January 2, 2010: Photo Album: Coney Island Boardwalk, New Year’s Day 2010

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Sammy

Sammy Rodriguez at Ruby's Bar, Coney Island. June 20, 2007. Photo © Kevin C Downs Photography

Last week a friend sent us this invite to Sammy Rodriguez’s 85th birthday party to be held on October 1st at Ruby’s Bar and Grill. Coney Island’s beloved dive bar, which will close forever at the end of October, is throwing a birthday bash for its beloved longtime bartender.

With all the changes the past few years it has been a while since we have all been out on a weekend and hung out for a few together. So let’s have a last gathering party with everyone ON SAM”S BIRTHDAY! This is our final year so — ONE LAST BIG HURRAH IS IN ORDER!!!!!!

Sat. Oct 1st 2pm til ???

This is a celebration for Sam and Ruby’s and the years they have had together in Coney. This is not a Save Coney Party or a Media party, this is a party of friends/summer family to celebrate our memories with Sam and Ruby’s.

Sam came from Puerto Rico and worked as a porter, fry cook and bartender in Coney Island for six decades. The story goes that he had a job at the spot “under the boardwalk” before Ruby Jacobs bought the place and kept him on. As one of my friends says, “He helped create Ruby’s as we know it.” Sam’s birthday is October 1st, which this year of all years luckily happens to fall on a weekend. Since he retired five years ago, it’s become a tradition for Sam to come up from Puerto Rico to celebrate his birthday at Ruby’s. We’ll be there to wish him a happy 85th birthday and many more to come, but the sad fact is it may be the last time for this get-together. Will Sam and friends make the trip to Coney Island once Ruby’s is gone? More than 450 attended the big bash when Sam turned 80.

Last call at Ruby’s Bar will be on Saturday, October 29 Sunday, October 30, 2011. Along with seven other Mom-and-Pop businesses, including Paul’s Daughter and the Suh family’s souvenir shop next door, Ruby’s was kicked to the curb by New York City’s Economic Development Corporation and Zamperla’s Central Amusement International to make way for a corporatized, gentrified Boardwalk. This is of course last year’s news (“Out With the Old in Coney Island: Only 2 of 11 Boardwalk Businesses Invited Back,” ATZ, November 1, 2010). As Valerio Ferrari, CEO of Zamperla USA/CAI told us that day: “They didn’t have the vision that we have for the Boardwalk. It’s a business decision.”

What else is there to say? Come out on October 1st and October 29th, and anytime in between to raise a glass to Sammy and Ruby’s and yes, sentimentality –a word that is not in the playbook of the powers that be. On New Year’s Day and Opening Day, we’ll especially miss our old friends. Ironically, these small, family-owned businesses on the Boardwalk managed to keep Coney Island alive and thriving through tough times, even when real estate speculator Joe Sitt was their landlord. It was only after the Bloomberg administration “saved” the People’s Playground by buying the property from Sitt for an astounding $95.7 million dollars of taxpayer money that the Mom-and-Pops got evicted en masse. This is just wrong.

Ruby's

Ruby's, Coney Island. May 28, 2010. Photo © Tricia Vita/me-myself-i

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Related posts on ATZ…

March 9, 2011: Paul’s Daughter: “We love Coney Island and we love what we do”

January 13, 2011: Paul’s Daughter Dishes on the Boardwalk Brawl

January 6 2011: Exclusive: NYCEDC Kiss-Off Letter to Coney Island Boardwalk 8

April 23, 2010: Photo Album: Coney Island Boardwalk Businesses Open for 2010

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