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Lola Star

Dianna Carlin aka Lola Star with Shimmer in Lola Star Boutique, Coney Island Boardwalk, April 2, 2011. Photo © Tricia Vita/me-myself-i via flickr

Congratulations to Dianna Carlin, the first of the Boardwalk veterans to announce that she has a done deal with Zamperla’s Central Amusements International, which holds the lease on the City-owned property. Last night, the owner of the Lola Star Boutique on Coney Island’s Boardwalk tweeted, “So, I have some really incredible news…after much negotiating…Tonight I signed my lease to rent my boardwalk shop for the next 8 years!!” The boutique was one of only two Boardwalk businesses invited back by CAI last November, but lease negotiations went on for months.

Carlin is an entrepreneurial spirit whose successful projects include the Dreamland Roller Rink, a shop in Stillwell Terminal, a pop-up shop in SoHo and the new Star Pet Boutique. This afternoon, she announced a “2 TEES FOR $30 SALE” at her Boardwalk Shop this weekend “in celebration of the fact that we will be radiating our hot pink aura of fabulousness in Coney for the next 8 years!” The shop will be open Saturday and Sunday from 12 noon-5pm.

Hopefully more good news is on the way today or in the next few days. Will Boardwalk favorites Ruby’s Bar and Paul’s Daughter sign the leases which they were offered after a Miami restaurateur and Sodexo retreated from deals to take over their spaces? Negotiations have been going on since October over various clauses in the leases, leading to intense speculation about whether or not the beloved Mom and Pops will be back. As one of Ruby’s Facebook fans put it: “Arrgh! The suspense is killing me!”

UPDATE December 12, 2011…Zamperla’s Boardwalk line-up for 2012 is now set. As we posted on Friday, Paul’s Daughter signed an 8-year lease, as did Ruby’s Bar. Tom’s of Prospect Heights will open a second restaurant on the Coney Island Boardwalk, at the corner of Stillwell where Nathan’s and Cha Cha’s were located. See “Coney Island 2012: What’s New on the Boardwalk” (ATZ, November 15, 2011) for details and renderings of the new stores, including Nathan’s, Ruby’s, Paul’s Daughter and Lola Star as well as the new Sky Coaster and other rides.

Mannequins at Lola Star Boutique, Coney Island Boardwalk. April 4, 2010. Photo © Tricia Vita/me-myself-i via flickr

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rubys

Ruby's Bar's rendering for their new store on the Boardwalk. Photo via AmusingtheZillion.com

The rides, games and fun food at Coney Island’s Boardwalk amusement parks–Deno’s Wonder Wheel Park, Luna Park and Scream Zone– will of course be back in 2012. There will also be new–and possibly a few old made new–restaurants, shops and amusements. At Friday’s AIA panel on “Planning the Future of Coney Island’s Amusement District,” an audience of architects and Coney Island regulars got a sneak peek at what the Boardwalk might look like in 2012 and beyond.

Luna Park’s plans for Go Karts and a Sky Coaster on Stillwell Avenue West were unveiled along with the Boardwalk businesses renderings for new stores in 2012. We can also look forward to the B & B Carousell, set to spin in the new Steeplechase Plaza in 2013, and the New York Aquarium’s Ocean Wonders shark exhibit, expected to open in 2015.

“The skyline is growing in Coney Island and we’re very excited to see what happens next,” said Nate Bliss, president of the Coney Island Development Corporation. The panel discussion about new architectural projects was hosted by AIA NY’s Architectural Tourism Committee.

speed zone

Speed Zone will be on Parcel C, on the west side of Stillwell Ave at the Boardwalk. Photo via AmusingtheZillion.com

Valerio Ferrari, president of Zamperla USA and their park division, Central Amusement International (CAI), which runs Luna Park, showed the Boardwalk businesses’ renderings for their new stores. Among the businesses are Boardwalk favorites Ruby’s Bar and Paul’s Daughter, whose return is not yet 100 per cent certain because they are still in lease negotiations with CAI. (Update: December 9, 2011…Ruby’s, Paul’s Daughter and Lola Star have signed 8-year leases!) Ferrari also showed his company’s plans for “Parcel C,” the third City-owned parcel that is part of the amusement operator’s 10-year lease. Speed Zone, as it called in the rendering presented by Zamperla, will be across the avenue from Scream Zone. (Update: Zamperla has since shelved the idea of creating a separate park called “Speed Zone.” The two new rides will instead operate as part of Scream Zone.)

A Sky Coaster is a high thrill ride combining elements of skydiving and hang-gliding in which riders are winched to the top of a 100 to 300 foot tall launch tower and then swing through the sky as they drop towards the ground. Each “flight” lasts about five minutes. Manufactured by SkyCoaster Inc., the ride is a popular attraction at over 75 parks around the world. Here’s their official video.

As ATZ reported last month, CAI filed plans to bring Go Karts and a water ride to Stillwell Avenue West. Go Karts were a popular attraction in Coney Island until Thor Equities bought the property leased by Batting Range and Go Kart City in 2006 and evicted them. Though the water ride was not mentioned at Friday’s presentation, we previously reported the Coney Island Rumor Mill is saying the Reverchon flume will be moved from Luna Park to free up space for new rides in the park. (Update: The water ride will stay put in Luna Park this season.)

According to CAI’s contract with the City, the amusement operator is required to do an annual review of each of their rides for popularity and present the City with an updated ride selection and layout for the coming season by December 31st. “This will assist Tenant in keeping the leased Premises innovative and fresh,” the contract says. CAI’s original plan for Parcel C in the contract was for two Go Kart tracks, so the current plan is a more diverse mix of amusements.

beach shop

Beach Shop's rendering for their new store on the Boardwalk. The location is the former Coney Island Souvenir Shop. Photo via AmusingtheZillion.com

Coney Island Beach Shop, which sells T-shirts, beach gear and souvenirs year-round at their original location on Stillwell Avenue behind Nathan’s, opened a new shop in Stillwell Terminal this summer. In 2012, the Haddad family, Haim and his daughter Maya, is expected to open their third location on the Boardwalk. Called Brooklyn Beach Shop, the store will occupy the former Coney Island Souvenir Shop. It’s a prime location situated between the entrance to Scream Zone and Ruby’s Bar. All of the stores on the Boardwalk were required to design elaborate lighted signage. The rendering for Beach Shop’s dazzling marquee shows a Steeplechase Funny Face and a classic bare bulb sign spelling out their name.

nathans

Nathan's rendering for their new store on the Boardwalk. The location is the former Gyro Corner Clam Bar at W 12th St. Photo via AmusingtheZillion.com

Nathan’s Famous will open a huge new restaurant at the corner of West 12th on the Boardwalk at Gyro Corner Clam Bar’s former location. Their satellite restaurant at the corner of Stillwell on the Boardwalk will close. As ATZ reported earlier this month, Randazzo’s Clam Bar of Sheepshead Bay is eyeing Cha Cha’s location. The Randazzo family-owned and operated restaurant began in 1908 and is a perennial “Best” among New York City seafood restaurants. Nathan’s began as a nickel hot dog stand in Coney Island in 1916 and is of course named after Nathan Handwerker, who co-founded the restaurant with his wife Ida.

UPDATE December 12, 2011Tom’s Restaurant, a popular family-owned Prospect Heights eatery founded in 1936, edged out Randazzo’s for the space formerly occupied by Cha Cha’s and Nathan’s. Tom’s of Coney Island expects to open in April 2012 this summer.

Lola Star Boutique: Design for Lighted Sign. Photo courtesy Lola Star

Lola Star Boutique is expected to stay in its skinny and chic little shop on the Boardwalk. That’s good news because Lola Star owner Dianna Carlin got evicted twice by Joe Sitt and was able to return to her original Boardwalk location only after the City bought the property and offered her the space. Carlin is an entrepreneurial spirit whose successful projects include the Dreamland Roller Rink, a shop in Stillwell Terminal and a pop-up shop in SoHo. We missed getting a good photo of her rendering at the AIA, so we asked Lola to send us a jpeg of the lighted sign for the shop. “The new version is even MORE spectacular!,” says Carlin. “It’s a Lola Star pinup on Rollerskates rotating on a gigantic disco ball.”

The rendering for Paul’s Daughter, a Boardwalk icon founded in 1962 as Gregory & Paul’s, shows the spruced up Burger statues on the roof and what appears to be new hand-painted signage along the bottom. Like Ruby’s, Paul’s Daughter is still in lease negotiations with Zamperla. The restaurant is the subject of Sunday’s post “The End of Paul’s Daughter As We Know It–Will They Return?” (ATZ, November 12, 2011).

UPDATE December 9, 2011…We’re thrilled to report that this afternoon, Tina Georgoulakos of Paul’s Daughter signed an 8-year lease for her family’s restaurant on the Coney Island Boardwalk! “Paul’s Daughter Signs 8-Year Lease for Coney Island Boardwalk” ATZ, December 9, 2011. All of the above-mentioned stores, including locally-owned businesses Ruby’s Bar and Lola Star Boutique, have now signed leases for their Boardwalk locations. Happily, the Coney Island Boardwalk will not be gentrified and corporatized after all!

pauls

Architectural rendering for the new Paul's Daughter shown at November 11 Coney Island Panel at AIA. Photo via Amusing the Zillion

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ATZ is happy to see Coney Island’s small businesses alive and kicking in the first year of Coney Island’s predicted rebirth. The good news is that all of the familiar mom-and-pop shops, bars and eateries on Coney Island’s Boardwalk are back in business for the 2010 season. The big difference is real estate speculator Joe Sitt is no longer their landlord and unlike previous years, they didn’t suffer a rent hike.

Coney Island Souvenir Shop on the Boardwalk. Photo © Tricia Vita//me-myself-i via flickr

Rolling Sign: Souvenir Shop on the Boardwalk in Coney Island. Photo © Tricia Vita//me-myself-i via flickr

When the City of New York bought 6.9 acres of Coney Island property from Thor Equities in November, existing tenants on the Boardwalk were offered a one-year lease at last year’s rate, including one tenant who’d famously gotten the boot from Thor: The Lola Star Boutique. We’re thrilled that Lola aka entrepreneur Dianna Carlin is back in her original location next to Ruby’s after a one-year absence. Carlin, the founder of Save Coney Island, had not been offered a lease in 2009 by Thor because of her outspokenness on Coney Island development issues.

Lola Star Boutique Returns! Photo © Tricia Vita//me-myself-i via flickr

Lola Star Boutique Returns! Photo © Tricia Vita//me-myself-i via flickr

Lola Star’s Dreamland Roller Rink, located in the Childs Building on the Boardwalk and leased from Taconic Investment Partners, will reopen next month. (Update 5/16: The roller rink will NOT return to Coney!) Other returning Boardwalk businesses scheduled to open in the coming weeks: Pio Pio Rico–“The House of the Best Peruvian Rotisserie Chicken”— located in the former Astroland arcade, Beer Island, and Nathan’s Famous Boardwalk location.

Best French Fries Sold Here: Paul's Daughter on Coney Island Boardwalk. Photo © Tricia Vita//me-myself-i via flickr

The Best French Fries Sold Here! Paul's Daughter on Coney Island Boardwalk. Photo © Tricia Vita//me-myself-i via flickr

Paul’s Daughter, Gyro Corner, Ruby’s Bar & Grill, Cha Cha’s, Steve’s Grill House, Rosa’s Tacos & Juice Bar and the Coney Island Souvenir Shop next to Ruby’s are already open daily. Weather permitting, of course. The Lola Star Boutique and Shoot the Freak are currently open weekends. Also open daily in Coney Island: Nathan’s Famous original location at Surf and Stillwell, Williams Candy, Coney Island Beach Shop and the WCS New York Aquarium.

JT & Cha Cha Welcome You to Coney Island 2010. Photo © Tricia Vita//me-myself-i via flickr

JT & Cha Cha Welcome You to Coney Island 2010. Photo © Tricia Vita//me-myself-i via flickr

On Wednesday, a painter was touching up the sign at Steve’s Grill House. ATZ observed many people out and about on the Boardwalk. We chatted with several British tourists who’d been stranded in New York by the volcanic ash cloud. It was a sunny, breezy afternoon until rain sent everyone scurrying for cover and the Coney Island Souvenir Shop wheeled in their sign.

Touching Up the Sign at Steve's Grill House on the Boardwalk. Photo © Tricia Vita//me-myself-i via flickr

Touching Up the Sign at Steve's Grill House on the Boardwalk. Photo © Tricia Vita//me-myself-i via flickr

Coney Island Souvenir Shop owner Tom Suh died in a car accident in March and is much missed by his Coney Island friends and family. On Easter Sunday, we offered our condolences to Mrs. Suh, who is recovering from the accident, and son Rob, who is carrying on the family business.

Mrs. Suh in her family's souvenir shop on the Boardwalk. Photo © Tricia Vita//me-myself-i via flickr

Mrs. Suh in her family's souvenir shop on the Boardwalk. Photo © Tricia Vita//me-myself-i via flickr

Last Friday, it was decidedly chilly in Coney Island, yet a photo shoot with a bikini-clad model was in progress on the Beach. We ducked into Ruby’s Bar and Grill, where it’s cozy and Beato was manning the grill. Did you know that Coney Island Boardwalk’s oldest bar and grill is among the Travel Channel’s “Top 21 sexiest beach bars”? Ruby’s has a brand-new website at www.rubysconeyisland.com or follow their Facebook fan page for news of upcoming events.

At Ruby's on Friday Afternoon: Beato Minds the Store. Photo © Tricia Vita//me-myself-i via flickr

At Ruby's on Friday Afternoon: Beato Minds the Store. Photo © Tricia Vita//me-myself-i via flickr

Ruby’s namesake–Ruby Jacobs–bought the bar in 1975. That’s his portrait with the Parachute Jump amid the vintage photos on the oft-photographed wall. After Ruby’s death in 2000, West 12th Street was named Ruby Jacobs Way in his honor. His daughters and son-in-law continue to run the family-owned business. Cheers to Coney Island’s 2010 season!

Wall of Photos at Ruby's Bar in Coney Island. Photo © Tricia Vita//me-myself-i via flickr

Wall of Photos at Ruby's Bar in Coney Island. Photo © Tricia Vita//me-myself-i via flickr

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