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Posts Tagged ‘Zamperla’

Ruby's Bar & Grill, Coney Island. May 28, 2010. Photo © Tricia Vita/me-myself-i via flickr

Ruby's Bar & Grill in Coney Island. May 28, 2010. Photo © Tricia Vita/me-myself-i via flickr

Despite the Monday Morning Massacre of the Boardwalk businesses, Halloween was not Ruby’s last day after all. The bar’s devotees have put out a call via Facebook and email to “all Ruby’s family and friends”: Ruby’s will open, possibly for the last time, on Saturday, November 6th. “We are not going quietly, ” Rubys host said in an email. “Come out and show your support.” The rally/party begins around 12:30 pm and goes on till 6 pm or later.

On Facebook, supporters were urged to bombard Zamperla, the Mayor and local pols, and the Coney Island Development Corporation (CIDC) with e-mails and phone calls. “Ruby’s has been told they have 15 days to get out. If you want to see them stay they need your help please CALL or send letters.” A petition “Renew Ruby’s Lease” is on the Petition Site as well as Facebook. By 1 am on Wednesday morning, the petition had nearly 200 signatures. The goal is 10,000, but time is short. The petition begins…

Dear Mayor Bloomberg and Mr. Ferrari,

It has been brought to my attention that a historic piece of Coney Island is being kicked out. How does a business that has been there since 1934 get kicked out?

The Last Night at Ruby's Bar. October 31, 2010. Photo © Tricia Vita/me-myself-i

The Last Night at Ruby's Bar. October 31, 2010. Photo © Tricia Vita/me-myself-i

While one of our Facebook friends said she “unliked” the CIDC’s very popular “Coney Island” page in protest, others went there to post links to the petition or voice their displeasure. “I’m posting to protest the eviction of Ruby’s from Coney Island, a 76-year-old family business that is being cruelly ousted,” one poster wrote. “If this plan goes forward, I hereby pledge not to patronize any of the newly-developed businesses and will tell my family, friends, and colleagues to do the same.” UPDATE: This afternoon, the CIDC asserted control over their “Coney Island” page by removing some, but not all, of the links posted by irate fans and removing the link button. “I guess you want to silence us hmm..,” a poster wrote.

Nine small businesses on the Boardwalk are getting the boot from City-owned land in Coney Island with nary a peep nor a press release from the CIDC/NYCEDC. It seems to us that all of a sudden the City is a very silent partner in its much touted and (until now) highly regarded public-private partnership with the amusement operator. Instead of holding the usual joint press conference, the City is distancing itself from the bad news and letting Zamperla play the role of the bad guy.

According to the NYCEDC’s Coney Island Amusement Operator RFP, which was won by Zamperla in February: “Responses to this RFP should articulate whether they include or exclude these [Boardwalk] structures or footprints, beginning at the earliest in Year 2 of operations.” But it also says “The Selected Respondent may propose to include subtenants for portions of their proposed operations, but such subtenants, and such subtenant agreements, shall be subject to NYCEDC approval.”

In other words, the City, which owns the property, has final say which businesses come or go.

At Ruby's Bar: Harpo Marx & Coney Island: Lost and Found.  April 16, 2010. Photo © Tricia Vita/me-myself-i

At Ruby's Bar: Harpo Marx & Coney Island: Lost and Found. April 16, 2010. Photo © Tricia Vita/me-myself-i

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May 22, 2013: Photo Album: Welcome Back, Paul’s Daughter & Ruby’s Bar!

May 19, 2012: Paul’s Daughter & Ruby’s Bar Reopen on Saturday, Restored Signs to Return!

April 16, 2012: Art of the Day: Fresh Corn on the Cob at Ruby’s Bar & Grill

November 1, 2010: Out With the Old in Coney Island: Only 2 of 11 Boardwalk Businesses Invited Back

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Gyro Corner on the Boardwalk in Coney Island. October 31, 2010. Photo © Tricia Vita/me-myself-i

Gyro Corner on the Boardwalk in Coney Island. October 31, 2010. Photo © Tricia Vita/me-myself-i

We’re still in shock and will have more to say in the coming days. It’s like a mass wake on the Coney Island Boardwalk at the moment. The funeral will be this weekend…It’s goodbye Ruby’s, Cha Cha’s, Paul’s Daughter, Grill House, Gyro Corner, Shoot the Freak, Beer Island, Pio Pio Riko and Coney Island Souvenir Shop. After hearing the news from folks on the Boardwalk that the venerable Ruby’s and several others were out, ATZ phoned Zamperla USA/CAI CEO Valerio Ferrari for confirmation. It’s shocking but true: the only two existing Boardwalk businesses invited back are Nathan’s and Lola Star Boutique. These lucky survivors will be offered a 9-year lease. The other nine businesses will become part of Coney Island history, unless the City helps them relocate in the neighborhood.

Ruby's, Coney Island. October 31, 2010. Photo © Tricia Vita/me-myself-i

Ruby's, Coney Island. October 31, 2010. Photo © Tricia Vita/me-myself-i

“They didn’t have the vision that we have for the Boardwalk,” Ferrari told ATZ. “It’s a business decision.” He says Zamperla/CAI’s vision is to revitalize the Boardwalk by making it a lively place open 365 days a year. But it’s also a matter of investment dollars. Luna Park is investing $1.4 million in a new restaurant at the corner of Surf and 10th Street, formerly occupied by Gregory & Paul’s. A Boardwalk restaurant/bar hoping to get a lease renewal would have had to make a million dollar investment as well, Ferrari said.

Signage at Paul's Daughter, Coney Island. October 31, 2010. Photo © Tricia Vita/me-myself-i

Made with Love: Signage at Paul's Daughter, Coney Island. October 31, 2010. Photo © Tricia Vita/me-myself-i

Where Cha Cha’s is located there will be a year-round restaurant, serving breakfast, lunch and dinner, with upscale food. Ruby’s and the Souvenir Shop will be replaced by a huge sports bar. Ferrari says they have letters of intent from the companies that will bring in the bar and restaurant, but was not ready to reveal the names of the restaurateurs.

Last night, ATZ was on the Boardwalk taking photos of the vernacular signage and gritty authenticity of Ruby’s, Cha Cha’s, Paul’s Daughter, Shoot the Freak, and the other Boardwalk businesses. It was the last day of the 2010 season. As it turns out, it’s the last day period. The businesses have two weeks to vacate the premises they’ve occupied for 7, 20 and in one case 40 years.

It seems to us that Seth Pinsky of the NYCEDC has some explaining to do. As ATZ reported last year in “Ciao Coney Island! Will Ruby’s, Shoot the Freak, Astrotower & Other Oldies Survive?” (December 18, 2009)…

Before the RFP release, Shoot the Freak’s Anthony Berlingieri made headlines when he appeared at the City’s press conference on the land buy and posed the question directly to Mayor Bloomberg: “Is there a place for us?” NYCEDC President Seth Pinsky gave a diplomatic reply: “Our intention is for the foreseeable future to keep all the tenants in place, certainly through next summer. And we’re going to be looking to work with each of you to figure out where it makes sense for the various tenants to remain as we build out the amusement park.”

UPDATE… November 3, 2010: Friends of Ruby’s Bar Launch Petition, Plan Nov 6 Rally

Last Drink at Ruby's Bar, Coney Island. October 31, 2010. Photo © Tricia Vita

Last Drink at Ruby's Bar, Coney Island. October 31, 2010. Photo © Tricia Vita

Related posts on ATZ…

May 10, 2012: Paul’s Daughter & Ruby’s Bar Reopen on Saturday, Restored Signs to Return!

November 4, 2010: Exclusive: Surrender the Premises Letter Sent to Coney Island Boardwalk Veterans

September 17, 2010: On Coney Island Boardwalk, Ruby’s & Cha Cha’s Rock This Fall

April 23, 2010: Photo Album: Coney Island Boardwalk Businesses Open for 2010

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The coaster that NY1 described last week as a “new, cutting-edge roller coaster” coming to Coney Island may be relocating from a park in Denver. Theme park website Screamscape reported on Saturday that the Flying Coaster from Elitch Gardens was bought back by Zamperla with the intention of refurbishing it and installing it in Coney Island in 2011.

Zamperla calls the coaster the Volare, which means “to fly” in Italian. The Elitch Gardens coaster was a prototype that made its debut in May 2002. The ride has been SBNO (standing but not operating) since 2008 and since the cars were removed coaster fans have been tweeting that it’s headed for Luna Park. The Coney Island Rumor Mill had speculated for months that the Elitch Gardens coaster would come to Coney. Zamperla flying coasters can also be found at Rye Playland (“Super Flight”), Canada’s Wonderland (“Time Warp”), Vienna’s Wiener Prater, Genting Theme Park in Malaysia and Kaeson Youth Park in North Korea, among others.

Last month, ATZ attended a panel discussion in which Zamperla USA’s CEO Valerio Ferrari unveiled a rendering of the flying coaster “American Eagle” aka the Volare in a presentation about new rides slated for Coney Island’s Scream Zone. Zamperla/CAI’s Scream Zone will be located on “Parcels B & C, ” the City-owned property at Stillwell and the Boardwalk.

When Scream Zone is completed, Coney will have four of the 12 variations of coasters shown on Zamperla’s website: Luna Park already has Zamperla’s Twister Coaster (“The Tickler”) and Speedy Coaster (“Circus Coaster”). In addition to the Volare, Scream Zone will have a Pony Express-configured Moto Coaster (“Steeplechase Cavalry Coaster”).The thrill park is expected to open in 2011.

Zamperla's American Eagle Coaster aka The Volare

Zamperla's American Eagle Coaster aka The Volare will be the second coaster in Coney Island's Scream Zone. Photo © Jim McDonnell via smugmug

According to Elitch Gardens’ original press release for the flying coaster in March 2002: “If you’ve always wanted to skydive or hang glide…or just want a unique thrill that is really out of this world this is it. This one-of-a-kind thrill is perfect for Guests who want to be the first in the world to experience a ride like this. They’ll flat out FLY!”

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Related posts on ATZ...

November 11, 2010: First Pieces of Zamperla Flying Coaster Arrive at Coney Island’s Future Scream Zone

October 4, 2010: Coney Island 2011: Zamperla Adding Steeplechase Cavalry Coaster to Scream Zone

September 16, 2010: Luna Park Coney Island: Zamperla Air Race On-Ride POV Video

April 28, 2010: New Coney Island Coaster Pays Homage to Luna Park’s 1906 Tickler

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