William F. Mangels, the Coney Island-based inventor of such early 20th century thrill rides as the Whip and the Tickler, also held the most patents on shooting gallery targets. From the early 1900s until 1969, well after other manufacturers had gone out of business, Mangels’ Coney Island shop turned out cast-iron and sheet-metal targets in the shape of birds and beasts, stars and moons, cowboys and Indians, and soldiers and torpedo boats.
In the early 1900s, shooting gallery operators could select from 25 different kinds of targets for “The Slide” –a chain slide mechanism– all for a dollar a piece. Ducks with moving wings could be purchased for an extra fifty cents! Today, collectors are willing to pay $200 to $1,000 per target, depending on the condition and rarity of the figure. Last June, an intact Mangels mechanical shooting gallery installed at Duke Farms and used by heiress Doris Duke during parties at her home sold at auction for $43,200! It featured a moving clown, ducks, squirrels, birds, stars and circular spinning targets. The late 19th century shooting gallery was stamped “W.F.M. Co. 389” and bears the characteristic plaque “Made by W.F. Mangels Co. – Coney Island – New York.”
ATZ can’t let February go by without honoring the memory of this amusement industry innovator’s birth. Born February 1, 1867, Mangels was best known as a developer and supplier of amusement rides and the mechanisms for carousels and roller coasters After he died on February 11, 1958 at age 92, his family carried on the business for another decade. The Coney Island History Project inducted Mangels into the Coney Island Hall of Fame and some of his kiddie rides can still be enjoyed by visitors to Coney Island’s Deno’s Wonder Wheel Park. Keep an eye out for the rides that bear the Mangels plaque.
Related posts on ATZ…
February 1, 2011: Bring Back the Whip! A Birthday Gift for William F Mangels
November 16, 2009: Rare & Vintage: Coney Island Sideshow Banner by Dan Casola
November 5, 2010: Museum Piece or Obsolete? Old Carnival Games, Stick Joints on eBay
June 13, 2009: June 13: Coney Island Hysterical Society Artists in Conversation at A.M. Richard Fine Art in Williamsburg