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Archive for March, 2012

Coney Entrepreneurs to Open 1st Ever Nathan’s Gift Shop

Posted in News, tagged Coney Island 2012, Coney Island Beach Shop, entrepreneur, gift shop, Haim Haddad, hot dog, hot dog eating contest, Maya Haddad, Nathan's Famous on March 14, 2012| 3 Comments »

Nathan’s Famous has been in business in Coney Island since 1916, when Nathan and Ida Handwerker made a success out of selling a frankfurter in a bun for a nickel. This season, the world-renowned eatery will have its first-ever brick-and-mortar gift shop thanks to a licensing agreement with Maya Haddad and her father Haim, the entrepreneurial co-owners of Coney Island Beach Shop and the soon-to-debut Brooklyn Beach Shop.

Set to open on ~~March 31~~ April 5, Nathan’s Coney Island Gift Shop is a separate 500-square-foot space inside Nathan’s newly relocated Boardwalk outpost currently under construction at West 12th Street. “We’re manufacturing our own apparel,” Maya told ATZ. “We have 18 different graphic designs printed on T-shirts, sweatshirts and baseball caps. There’s also custom socks that make your feet look like hot dogs!” The hang tags are even shaped like one of Nathan’s Famous neon signs.

“The cool thing is we made it all private label,” says Maya, a graduate of Baruch College with a degree in business who left her job as a buyer at Macy’s to help grow her family’s business. Haim Haddad has owned his own store in Coney Island since 1996, operating Mermaid Horizons at Mermaid and Stillwell Avenues until the construction of Stillwell Terminal disrupted foot traffic and put him out of business. In 2002, he opened Coney Island Beach Shop on Stillwell Avenue behind Nathan’s. Last year, the Haddads opened the second Coney Island Beach Shop inside Stillwell Terminal. A large Boardwalk store called Brooklyn Beach Shop is slated to open this season next to Scream Zone’s entrance.

The opportunity to open Nathan’s Coney Island Gift Shop presented itself when the restaurant got the new location on the Boardwalk. “We had a great relationship with them for a decade and they always wanted to offer Nathan’s merchandise,” explains Maya. “We were going to do a licensing agreement with them anyway.”

Nathan’s already has an online store selling apparel and merchandise like tote bags and golf balls printed with the Nathan’s Famous logo. Some of these items will be available in the brick-and-mortar shop. At the same time, the items offered for sale in the Boardwalk store will be sold online.

“We met with the president of Nathan’s and the marketing manager to utilize resources like old photos they’ve collected over the years,” says Maya. “One of them is being used on a T-shirt. The others are for postcards and magnets.” The souvenir items, which are currently being manufactured in the U.S., will take longer to arrive in the shop.

The gift shop interior is painted “American Cheese” yellow, a color that’s two shades lighter than Nathan’s iconic yellow, says Maya. “We’re putting up a flat screen TV that’s going to have images of Nathan’s and Coney Island.” She’s also looking forward to displaying a prized souvenir T-shirt that was autographed by the championship eaters in last year’s hot dog eating contest. Says Maya, “I can’t wait till the Fourth of July!” After the grand opening, Nathan’s Famous Coney Island Gift Shop will be open daily.

Nathan's rendering for their new store on the Boardwalk shows the Gift Shop on the left. The location is the former Gyro Corner Clam Bar at W 12th St. Photo via AmusingtheZillion.com

Photo Album: Under Construction in Coney Island 2012

Posted in Photography, Redevelopment, tagged B & B Carousell, Boardwalk, Bruce Handy, Coney Island 2012, construction photos, Nathan's Famous, Steeplechase Plaza, Surf Avenue on March 11, 2012| 3 Comments »

Nathan's under construction on the Coney Island Boardwalk. March 10, 2012. Photo © Bruce Handy/Coney Island Photo Diary via flickr

These photos taken on Saturday by photographer Bruce Handy show the first signs of new construction as Coney Island begins to awaken from winter hibernation. Coney’s 62 amusement rides and diverse attractions are ready to open with the usual fanfare on Palm Sunday, which is April 1st. The renovation of the Boardwalk stores is still underway and by the looks of the construction, most store owners won’t be ready till May. Construction hasn’t started yet on Zamperla’s new Speed Zone, featuring go karts and a Sky Coaster, but it is not slated to open till Memorial Day.

Nathan's Famous under construction on the Boardwalk. March 10, 2012. Photo © Bruce Handy/Coney Island Photo Diary via flickr

At the corner of West 12th Street, Nathan’s Famous new Boardwalk outpost is quickly taking shape and is likely to be the first of the new stores to finish construction. At the moment a coat of yellow paint covers the side of the red storefront formerly occupied by Gyro Corner Clam Bar. The “Hey Joey!” mural by gents of desire is already history. Like the Nathan’s satellite previously at the corner of the Boardwalk and Stillwell, this store will have a walk-up counter and no indoor seating. In the slide show below, you can see photos of the construction at Ruby’s Bar and Paul’s Daughter, the BK Festival lot, Thor Equities new plywood-encased building at Surf and Stillwell and the still-closed Henderson Walk.

Steeplechase Plaza under construction on the Boardwalk. March 10, 2012. Photo © Bruce Handy/Coney Island Photo Diary via flickr

The photo above shows construction progress at Steeplechase Plaza, which broke ground in November. When completed in 2013, the oceanfront plaza on the site of the former Steeplechase Park will be home to the B & B — short for Bishoff and Brienstein — Coney Island’s last antique wooden carousel. Purchased by the City for $1.8 million in 2005, the ride will be installed in a glass pavilion with large-scale neon lettering spelling B & B CAROUSELL with a double L, of course.

Between the Parachute Jump and the carousel there will be a public plaza at grade with the Boardwalk. Additional features include a tree-shaded area with seating and a walkway beneath the Parachute Jump structure which will allow visitors to enjoy a spectacular view of the landmark. Construction of the 2.2 acre plaza is expected to cost approximately $29.5 million, according to the City.

Popeye's Chicken under construction on Surf Avenue. March 10, 2012. Photo © Bruce Handy/Coney Island Photo Diary via flickr

This new store will be the home of Popeyes Chicken. The popular fast-food restaurant is coming back to the south side of Coney Island’s Surf Avenue after more than a year’s absence. The location is the first floor of the Popper Building at 1220 Surf Avenue, just a few doors down from the restaurant’s previous spot. Popeyes owner had been in business year-round at this location in Coney Island for 27 years when he lost his lease in the now-demolished Henderson Building at the corner of Surf and Stillwell. Prior to Popeye’s, he operated Kennedy Fried Chicken. Ironically, the generic-looking new building that Thor Equities put up on the Henderson site remains vacant and was recently encased in plywood.

The 10 People Who Will Decide the Fate of Coney Island Boardwalk

Posted in Redevelopment, tagged Boardwalk, Coney Island, Coney-Brighton Boardwalk Alliance, Friends of the Boardwalk, New York City Parks, Parks Department, Public Design Commission, sustainable wood on March 9, 2012| 5 Comments »

The Boardwalk opened in 1923 and was already undergoing renovation in 1934: Group of men ripping up old planking on Coney Island boardwalk near Half Moon Hotel. Brooklyn Public Library, Brooklyn Collection

On Monday, March 12th, the twice-postponed hearing before the City’s Public Design Commission to decide the fate of the Coney Island Boardwalk will finally take place. The Parks Department will lay out their plans for a Plasticwalk with a 12-foot-Concrete Roadway down the middle in Brighton Beach, claiming it will be more durable and less costly to maintain than the wooden Boardwalk in place for nearly nine decades.

The Coney-Brighton Boardwalk Alliance and Friends of the Boardwalk will present their plan to “Keep the Boards in the Boardwalk” (also the title of an online petition) by using sustainable wood and concrete supports, citing Ocean City, Maryland’s successful renovation of their Boardwalk in 2011. “The public is welcome to attend and give testimony,” according to the PDC’s website. The grassroots groups are urging Boardwalk lovers to show up in number and use their 3-minute time slot to read from their letters of support and research materials. If you are interested, email Rob Burstein of the Coney-Brighton Boardwalk Alliance at robburstein[AT]hotmail[DOT]com and he can email you a 3-minute segment to read.

Last year, the local community board, CB 13, voted 21-7 against the Concretewalk as well as the Plastic and Concrete compromise. At last month’s CB meeting at Coney Island Hospital, boos erupted when the compromise plan was mentioned. Alas, their vote is being ignored because New York City’s Community Boards are merely advisory boards. It is the Public Design Commission’s vote that counts. So who are the ten people who will decide the fate of the historic Coney Island Boardwalk? Here are their names:

Alice Aycock, Sculptor
Mahnaz Ispahani Bartos, The New York Public Library
Byron Kim, Painter
Signe Nielsen, Landscape Architect
Guy Nordenson, Lay Member
Otis Pratt Pearsall, Brooklyn Museum
James Stewart Polshek, Architect
Paula Scher, Lay Member
Kandace V. Simmons, Mayor’s Representative
Ann G. Tenenbaum, The Metropolitan Museum of Art

New Boardwalk near Stillwell Ave, Coney Island. In a section in the amusement area, the reconstructed Boardwalk is wood over concrete slabs. February 20, 2012. Photo © Tricia Vita/me-myself-i via flickr

According to their bios on the PDC’s site, the Commissioners are a distinguished group of architects, artists and representatives of the City’s cultural institutions. Yes, they are appointed by the Mayor, but they serve pro bono. At the last hearing in October, the Public Design Commission refused to approve the Parks Department’s plan and said that more environmental and engineering studies were needed to address the questions that they had.

Since then, it appears that the Parks Department has been lobbying the Commissioners and postponing the vote till they’re sure of a win. We were taken aback by the comments of two of the Commissioners in a New York Times article last month, which indicated they had been persuaded by Parks to support the plan in advance of the public hearing. Otis Pratt Pearsall who serves on the PDC as the representative of the Brooklyn Museum, has received numerous awards recognizing his leadership in preservation, according to his bio. Yet he told the Times: “I have pushed them to look at every possible wood alternative, and they have persuaded me that there aren’t wood alternatives that are practical. It is important to have the thing look as Boardwalk-y as possible.”

After the article was published, the Coney-Brighton Boardwalk Alliance sent each Commissioner a packet of research materials, which you can read on their website. “We wish to provide you with information that our experts have compiled that the Parks Department is either unaware of or has willfully ignored, thus denying you the opportunity to benefit from it in your decision-making process.”

It will be interesting to see what Pearsall and the other Commissioners have to say at Monday’s hearing. Can you sway their vote with your 3-minute spiel? Or is it a done deal? The Public Design Commission’s vote is expected soon after the hearing and will determine whether the future of the Coney Island Boardwalk will be wood or plastic and concrete.

IF YOU GO…
Public Design Commission, 253 Broadway, Conference Room on 5th floor. The building is near City Hall. “The Reconstruction of the Riegelmann Boardwalk, Brighton 15th Street to Coney Island Avenue” is on the agenda for 1:25 pm. Members of the public are encouraged to arrive at least 45 minutes in advance of the estimated time. Those who also plan to testify are encouraged to submit their testimony in writing in advance of the meeting date.

UPDATE March 12, 2012:

Christianna Nelson of the Coney-Brighton Boardwalk Alliance posted a summary of the hearing on the group’s website, which we recommend reading. ATZ will post a hearing update soon. In the meantime, here are our tweets:

http://twitter.com/#!/AmusingZillion/status/179329130796560385

http://twitter.com/#!/AmusingZillion/status/179338315785437184

UPDATE March 22, 2012:

My somewhat delayed rant about the public hearing on the Boardwalk reconstruction. Thanks to Bruce Handy for photos and H/T to East Coast Images for Counting Crows version of “Paved Paradise…”
The Coney Island-Brighton Beach Concretewalk Blues, ATZ, March 22, 2012

Photos from Friends of the Boardwalk's website show the results of prior projects where the NYC Parks Department used concrete. Photos © Mary Ann De Luca via FOBConeyIsland.com