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In Wintry Coney, Brooklyn Rock’s Hand-Printed Tees Keep Summer Dreams Alive

Posted in art, Souvenirs, tagged Brooklyn Rock, Chris Smith, clothing, Coney Island, gift shop, Hand-made, Retail, retail building, Seth Braunstein, Stillwell Avenue, T-shirts, Thor Equities, Yukiko Wada on February 4, 2015| Leave a Comment »

Brooklyn Rock, 3015 Stillwell Avenue, in Coney Island. January 25, 2015. Photo © Tricia Vita

“The French have never left,” says Brooklyn Rock brand manager Seth Braunstein when ATZ asks where the year-round tourists who visit his Coney Island shop are coming from. Located across Stillwell Avenue from Nathan’s Famous, which is also open daily regardless of the season or the weather, this one-of-a-kind shop is one of the few places in Coney to buy a souvenir tee in February.

What makes Brooklyn Rock’s tees out of the ordinary, says Braunstein, is that each one of the shirts is hand-dyed in unique colors and hand-printed from hand-drawn designs by artists Chris Smith and Yukiko Wada, the couple who founded the business in 2002. “We start with white American Apparel tees made in the U.S. out of cotton grown in the U.S,” he says. In the afternoon sunlight, the colors are especially vibrant and conjure up summery dreams on a wintry day.

Paintings of the Elephant Hotel and the Parachute Jump by Yukiko Wada, hand-screened Tees by Wada and husband Chris Smith. January 25, 2015. Photo © Tricia Vita

Coney Island’s landmark Cyclone, Wonder Wheel and Parachute Jump feature prominently in the designs along with the magical place names CONEY and BROOKLYN. Among the signature sayings printed on Brooklyn Rock’s tees are “Brooklyn, Entertaining Manhattan since 1646” and “Keep Brooklyn Offensive.”

Famous faces on their tees include Brooklyn-born comedian and Seinfeld writer Larry David, whose people once bought one for him, Braunstein says with pride. “Tonight, one of our people will be sitting in the third row wearing the Larry David tee at the preview performance of his Broadway show.”

Brooklyn Rock’s tees, hoodies, hats, totes, knapsacks, aprons and other hand-printed items range in price from $15-$60.

One specialty at Brooklyn Rock that you may not expect to find in Coney Island is their book rack, which is stocked with gently read copies of classics by Ayn Rand to Kurt Vonnegut. The used books come from their friends at Williamsburg’s Book Thug Nation and Bushwick’s Human Relations, whom they’ve known since their days as fellow street vendors. Books are priced at $5 and $8.

Sleeveless Hand-printed Coney Tee at Brooklyn Rock in Coney Island. January 25, 2015. Photo © Tricia Vita

Before opening their Coney Island store in May 2013, the Brooklyn Rock team wholesaled to children’s shops and Coney Island USA’s gift shop. They set up shop in a street kiosk on Bedford Avenue, a shipping container at the now defunct DeKalb Market, and a store across from Barclays Center, where foot traffic turned out to be slow.

Their Coney Island store is in Thor Equities’ retail building at Surf and Stillwell, where current tenants include It’Sugar, Rainbow Shops, Surf & Stillwell Brooklyn Apparel Co., the Brooklyn Nets Shop, a couple of mini-arcades and the soon-to open Wahlburgers franchise. Only It’Sugar and Brooklyn Rock remain open year round. How did this Bushwick-born Mom and Pop get their foot in the door?

Hand-printed shirt at Brooklyn Rock on Stillwell Avenue, Coney Island. November 24, 2014. Photo © Tricia Vita

Brooklyn Rock’s lucky break came when Braunstein saw a news article about space for lease in Thor’s then-vacant new building and sent them a proposal. Thor Equities had sent out a press release that said: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.”

We remember it well. For ATZ, the biggest surprise of the release was what Thor CEO Joe Sitt had to say about chains vs local businesses: “Coney Island’s popularity has reached record proportions, but we can never forget what got us here – local, ahead-of-their-time business owners who brought flair, hipness and edge to the People’s Playground,” Sitt said. “While it is wonderful that national chains are now coming to Coney, providing needed jobs and year-round revenue to the community, we must always remember the history of this iconic neighborhood.”

Hear, hear!

Brooklyn Rock, 3015 Stillwell Avenue, between Surf Ave and the Bowery, Coney Island, 11224. Winter hours are 12 noon till 7pm.

UPDATE: This store has closed! Read “Thor’s Coney Island: Brooklyn Mom & Pop Out But Not Down” (February 25, 2015) for details.

Hand-printed Tees and Hats at Brooklyn Rock

Hand-printed Tees, Totes and Hats at Brooklyn Rock. January 25, 2015. Photo © Tricia Vita

Weekend: Miss Coney Island, Eldorado Bumper Cars Open

Posted in Amusement Game, amusement park, Visitor Info, tagged Bumper Cars, Coney Island, Eldorado Bumper Cars, gift shop, Miss Coney Island, November on November 1, 2013| Leave a Comment »

Eldorado Bumper Cars, Surf Avenue, Coney Island. September 5, 2012. Photo © Tricia Vita

Bump and dance! Coney Island’s amusement parks closed for the season at the end of October, but this weekend–November 2nd and 3rd– you can still go for a ride at the Eldorado Bumper Cars, play games in the arcade, bust balloons at the stands on the Bowery, and dance with Miss Coney Island.

Gordon Lee, who operates the independently owned disco palace of bumper cars on Surf Avenue, says he will keep it open Saturday and Sunday from 12 noon till whenever–usually 8 or 9pm.

On West 12th Street near the Boardwalk, the windows featuring the dancing doll “Miss Coney Island” and the miniature animated rides of “Coney Island Always” will be open from 2pm, along with Skin the Wire, Roll-A-Coaster and other whimsical games. “Don’t Postpone Joy,” says a sign on the door. It’s still costs only 25 cents a dance or to set the mechanical rides awhirl.

You can start your Christmas shopping too. The stand next door to Miss Coney Island has been transformed into a gift shop with glass pendants ($5.00 each) and “Limoge inspired” treasure boxes galore ($8.00 each). ATZ bought a mermaid-shaped treasure box but there are plenty more. Each box holds tiny secret treasures like the three little ducklings seen below.

See “Coney Island Always: Visiting the Big CI Year-Round” for info on what’s doing in Coney’s amusement area in November.

Dazzling Sign of Life on Boardwalk: Lola Star Boutique

Posted in Redevelopment, tagged Boardwalk, Coney Island, Dianna Carlin, dollar sale, gift shop, Lola Star, store on March 27, 2012| Leave a Comment »

When we stopped by Lola Star’s Boardwalk Gift Shop on Friday, rainbow-colored floor tile was being laid and a humongous “Dollar Sale” was in the works. The fashionably skinny boutique was the only store on the Boardwalk open for business since the others are still being renovated.

The new look for the Boardwalk includes lighted signage replacing the quirky hand-lettered signs of recent decades. Both the old and the new Lola Star Gift Shop signs were designed by the shop’s eponymous owner aka Dianna Carlin. On the new sign, the ‘Lola Star’ is pink neon, the 3D clouds are outlined with dancing circus lights, and the face and star illuminated in brilliant color, she says. The sign will be installed in the next few weeks. According to Carlin, this sign is merely Phase 1. “In Phase 2 there is going to be a gigantic disco ball rotating on the roof with a 3D Lola Star on Roller skates standing on the disco ball!”

The Lola Star Boutique is also undergoing an expansion into the back room formerly used for storage. The “Dollar Sale” of toys and treasures from the boutique’s inventory continues Thursday through Sunday from 12 – 6 pm. “The most popular item in our dollar sale thus far are our action figures! Jesus, Mozart, Marie Antoinette, Van Gogh and more… usually $10 now on sale for only $1,” says Carlin. “We’ve also been selling lots of grow toys for $1. Grow a mermaid, boyfriend, sugar daddy, desperate housewife and more!”