Advertisements
Feeds:
Posts
Comments

Posts Tagged ‘Brooklyn Rock’

Brooklyn Rock

Display of Paintings of the Elephant Hotel and the Parachute Jump by Yukiko Wada, hand-screened Tees by Wada and husband Chris Smith at Brooklyn Rock. January 25, 2015. Photo © Tricia Vita

Mom & Pop art T-shirt shop Brooklyn Rock is out but not down. After 21 months in Coney Island, the arrangement they had with Thor Equities for space in the developer’s retail building at Surf and Stillwell has come to an end. The 1,500-square-foot store, for which they paid a percentage of income as rent, will be partly taken over by celebrity burger chain Wahlburgers, which is set to open its first New York franchise in May in the vacant restaurant space next door.

As ATZ reported earlier this month, the one-of-a-kind Brooklyn Rock shop was open daily regardless of the season or the weather, and was one of the few places in Coney to buy a souvenir tee in February. “At the end of the proverbial day, it was a pop-up shop and we had a good run,” says Brooklyn Rock brand manager Seth Braunstein, who doesn’t want people to feel sorry for them or villainize Thor, with whom they parted on good terms. “I might get a call at some point to do a pop up in another of their Brooklyn locations. Who knows?”

Brooklyn Rock

Brooklyn Rock’s pop-up store at 3015 Stillwell Avenue in Coney Island closed in February. January 25, 2015. Photo © Tricia Vita

Brooklyn Rock’s tees, hoodies, aprons and other items are hand-dyed in unique colors and hand-printed from hand-drawn designs by artists Chris Smith and Yukiko Wada, the couple who founded the business in their Bushwick apartment in 2002. Braunstein says they’re relocating the wholesale print operations to a mezzanine space within a larger retail environment in Greenpoint called the Flying Squirrel. “It is an amazing children’s shop that we’ve wholesaled our gear to since they were located on North 6th in Williamsburg. We’re excited at the huge wholesale opportunities ahead and are gratified at the run we enjoyed in Coney.”

Before opening their Coney Island store in May 2013, the Brooklyn Rock team also wholesaled their merchandise to Coney Island USA’s gift shop, which they hope to do once again. Their previous retail shops include a street kiosk on Bedford Avenue, a shipping container at the now defunct DeKalb Market where Century 21 was built, and a Pintchik property across from Barclays Center, where foot traffic turned out to be slow. “When you’re an independent little guy, you’re swimming with sharks. We’re still swimming. We’re good. Ultimately we’re survivors,” says Braunstein.

Brooklyn Rock Larry David

Audrey Jakeway wearing Brooklyn Rock’s Larry David tee at preview performance of his new Broadway show “Fish in the Dark.” February 5, 2015. Photo via Brooklyn Rock Facebook

When ATZ interviewed Braunstein for the post that ran earlier this month, the shop had already received the vacate notice, but we did not mention it because they were hoping for an extension from Thor, as had happened last year. At that time, Luna Park offered them a kiosk in the amusement park, but they declined since they were able to keep their store. As for the vacant stores on the north side of Surf, where property owners have leased to restaurant and food businesses, Braunstein doesn’t think the location would bring them as much foot traffic as the south side of Surf.

While Brooklyn Rock is confident about landing a better spot, this story underscores the dim prospects for Mom & Pops hoping to come to Coney Island amid the influx of chains, both at Thor’s property on the south side of Surf and with the property owners on the north side. Currently there are a dwindling number of spaces for lease and Coney Island’s risk-averse landlords prefer the better-funded chains and franchisees. Brooklyn Rock’s lucky break came when Braunstein saw a news article about space for lease in Thor’s then-vacant new building and sent them a proposal. Thor Equities had sent out a press release that said: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.”

Tenants at Thor’s now fully-leased “Retail Ride of A Lifetime” building across from Stillwell Terminal include candy chain It’Sugar, apparel chain Rainbow Shop, the Brooklyn Nets Shop, Brooklyn Beach Shop spin-off Surf and Stillwell, and the soon-to-debut Wahlburgers. The building also had a Little Caesars Pizza pop-up last summer and two incredibly tiny mini-arcades, which are the shameful extent of the amusements required by the City’s Coney Island Comprehensive Rezoning Plan passed in 2009.

Thor Equities mini-arcade

The only amusements in Thor’s retail building are two mini-arcades, the size required by the City’s Rezoning Plan. One arcade is next door to the apparel chain Rainbow Shops. august 16, 2014. Photo © Tricia Vita

It’s telling that in recent weeks ATZ’s top ten posts have been about IHOP, Wahlburgers and other chains coming in 2015. In addition to the already opened national chains and franchises such as Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe opened last season. An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem opened on Valentine’s Day. On the north side of Surf, IHOP recently signed a lease to open a restaurant while Johnny Rockets remains under construction and Subway Cafe and Checkers have put their signs up and are almost ready to open.

Related posts on ATZ…

February 4, 2015: In Wintry Coney, Brooklyn Rock’s Hand-Printed Tees Keep Summer Dreams Alive

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

Advertisements

Read Full Post »

Brooklyn Rock

Brooklyn Rock, 3015 Stillwell Avenue, in Coney Island. January 25, 2015. Photo © Tricia Vita

“The French have never left,” says Brooklyn Rock brand manager Seth Braunstein when ATZ asks where the year-round tourists who visit his Coney Island shop are coming from. Located across Stillwell Avenue from Nathan’s Famous, which is also open daily regardless of the season or the weather, this one-of-a-kind shop is one of the few places in Coney to buy a souvenir tee in February.

What makes Brooklyn Rock’s tees out of the ordinary, says Braunstein, is that each one of the shirts is hand-dyed in unique colors and hand-printed from hand-drawn designs by artists Chris Smith and Yukiko Wada, the couple who founded the business in 2002. “We start with white American Apparel tees made in the U.S. out of cotton grown in the U.S,” he says. In the afternoon sunlight, the colors are especially vibrant and conjure up summery dreams on a wintry day.

Brooklyn Rock

Paintings of the Elephant Hotel and the Parachute Jump by Yukiko Wada, hand-screened Tees by Wada and husband Chris Smith. January 25, 2015. Photo © Tricia Vita

Coney Island’s landmark Cyclone, Wonder Wheel and Parachute Jump feature prominently in the designs along with the magical place names CONEY and BROOKLYN. Among the signature sayings printed on Brooklyn Rock’s tees are “Brooklyn, Entertaining Manhattan since 1646” and “Keep Brooklyn Offensive.”

Famous faces on their tees include Brooklyn-born comedian and Seinfeld writer Larry David, whose people once bought one for him, Braunstein says with pride. “Tonight, one of our people will be sitting in the third row wearing the Larry David tee at the preview performance of his Broadway show.”

Brooklyn Rock’s tees, hoodies, hats, totes, knapsacks, aprons and other hand-printed items range in price from $15-$60.

One specialty at Brooklyn Rock that you may not expect to find in Coney Island is their book rack, which is stocked with gently read copies of classics by Ayn Rand to Kurt Vonnegut. The used books come from their friends at Williamsburg’s Book Thug Nation and Bushwick’s Human Relations, whom they’ve known since their days as fellow street vendors. Books are priced at $5 and $8.

Hand-Printed Tee at Brooklyn Rock

Sleeveless Hand-printed Coney Tee at Brooklyn Rock in Coney Island. January 25, 2015. Photo © Tricia Vita

Before opening their Coney Island store in May 2013, the Brooklyn Rock team wholesaled to children’s shops and Coney Island USA’s gift shop. They set up shop in a street kiosk on Bedford Avenue, a shipping container at the now defunct DeKalb Market, and a store across from Barclays Center, where foot traffic turned out to be slow.

Their Coney Island store is in Thor Equities’ retail building at Surf and Stillwell, where current tenants include It’Sugar, Rainbow Shops, Surf & Stillwell Brooklyn Apparel Co., the Brooklyn Nets Shop, a couple of mini-arcades and the soon-to open Wahlburgers franchise. Only It’Sugar and Brooklyn Rock remain open year round. How did this Bushwick-born Mom and Pop get their foot in the door?

Brooklyn Rock

Hand-printed shirt at Brooklyn Rock on Stillwell Avenue, Coney Island. November 24, 2014. Photo © Tricia Vita

Brooklyn Rock’s lucky break came when Braunstein saw a news article about space for lease in Thor’s then-vacant new building and sent them a proposal. Thor Equities had sent out a press release that said: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.”

We remember it well. For ATZ, the biggest surprise of the release was what Thor CEO Joe Sitt had to say about chains vs local businesses: “Coney Island’s popularity has reached record proportions, but we can never forget what got us here – local, ahead-of-their-time business owners who brought flair, hipness and edge to the People’s Playground,” Sitt said. “While it is wonderful that national chains are now coming to Coney, providing needed jobs and year-round revenue to the community, we must always remember the history of this iconic neighborhood.”

Hear, hear!

Brooklyn Rock, 3015 Stillwell Avenue, between Surf Ave and the Bowery, Coney Island, 11224. Winter hours are 12 noon till 7pm.

UPDATE: This store has closed! Read “Thor’s Coney Island: Brooklyn Mom & Pop Out But Not Down” (February 25, 2015) for details.

Hand-printed Tees and Hats at Brooklyn Rock

Hand-printed Tees, Totes and Hats at Brooklyn Rock. January 25, 2015. Photo © Tricia Vita

Related posts on ATZ…

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

January 22, 2015: Coney Island Rumor Mill: No Rides But Games, Food & Merch Coming to Thor’s Lot

November 28, 2014: ATZ Previews Coney Island’s Small Business Saturday

February 13, 2013: Thor’s Coney Island: Candy Retailer It’Sugar to Open Surf Ave Store

Read Full Post »

Eldorado Bumper Cars

Bump Your Ass Off at Eldorado Bumper Cars. Photo © Tricia Vita

Pray for sun on Small Business Saturday because Eldorado Bumper Cars on Surf Avenue will be open if the sun’s out and you’ll be able to “Bump, Bump, Bump Your Ass Off” once again. Though Coney Island’s amusement parks are closed until Palm Sunday, the indoor bumper cars are currently open most weekends from 12 noon till 6 or 7pm, sunny skies permitting. Along with Coney Island USA, Brooklyn Beach Shop, Williams Candy and neighboring restaurants, the indie ride is ready to welcome visitors looking to shop local and shop small tomorrow. (Update Nov. 29, 1pm: It’s not sunny but Eldorado is open anyway. YAY!)

Banner Art Marie Roberts

Sketch for Coney Island USA Sideshow Banner © Marie Roberts at Coney Island USA’s Holiday Gift Fair.

From 1 til 6pm on Saturday, November 29th, Coney Island USA, which is open year-round, is having a Holiday Gift Fair featuring 20-plus vendors selling arts, crafts and vintage items. Santa Claus is also scheduled to make an appearance. CIUSA artist-in-residence Marie Roberts will have a selection of pen, ink and marker sketches. “All are from when I first started,” says the artist, who has painted the banners for the freak show since 1997. The drawing shown above was the preparatory sketch for the banner that graces the sideshow stage. Prices are very reasonable, ranging from $25-$100 for 9″ x 12″ up to 16″ x 56″ drawings.

Photo by John Huntington

Photo of Motordrome at Bloomsburg Fair © John Huntington at Coney Island USA’s Holiday Gift Fair.

Brooklyn photographer and CUNY professor of entertainment technology John Huntington will have prints of some of the photos on his website at Coney Island USA’s gift fair. Among the subjects he photographs are Coney Island, the Rockaways, severe weather, and a variety of shows. One of our faves, because it’s a show so rarely seen nowadays, is his shot of a motordrome at Pennsylvania’s Bloomsberg Fair. Prices range from $10-50 for 8″ x 10″ and 11″ x 14″ prints. Framed prints will also be available and will cost more.

Brooklyn Beach Shop Philomena Marano

Philomena Marano’s silkscreen prints of the Wonder Wheel at Brooklyn Beach Shop. Photo © Tricia Vita

Brooklyn artist Philomena Marano‘s silkscreen prints of the Wonder Wheel, Charles Denson’s books about Coney Island, and a custom line of T-shirts and hoodies are among the gift items at Brooklyn Beach Shop. “Saturday will be the last day we’re open till January 1st,” says Maya Haddad Miller of her store on the Coney Island Boardwalk, which will open for the 2015 season in March. Coney Island Beach Shop, her father’s store on Stillwell Avenue is open year-round. The family-owned business has been in Coney Island since 1996 and carries their own line of Coney T-shirts, as well as official Nathan’s and Coney Island Polar Bear merchandise.

With the exception of Tom’s Restaurant, the stores on the Boardwalk do not have heat and the water is turned off to prevent the pipes from freezing, so staying open weekends after mid-November is iffy. “My general rule is 50 degrees plus we open, under that we don’t.” says Dianna Carlin of Lola Star Boutique. Her brand-new shop on Bedford Avenue in Williamsburg and pop-up in Rockaway will be open for Small Business Saturday.

Brooklyn Rock

Hand-printed shirt at Brooklyn Rock on Stillwell Avenue, Coney Island. Photo © Tricia Vita

Another small business in Coney Island’s amusement area that has ventured beyond Coney to make ends meet during the off-season is Brooklyn Rock. “This time of year we’re scrambling to vend where there’s foot traffic,” says Seth Braunstein, whose shop sells hand-printed shirts, tote bags and other items designed by Chris Smith. Their Stillwell Avenue shop, which is heated, is open daily, 11am-7pm, through the winter with the exception of weekends when they’re doing markets elsewhere. For Small Business Saturday, Brooklyn Rock will be at the Brooklyn Night Bazaar in Williamsburg, and then Friends School (December 6), PS 29 Eat Pie & Shop (December 7) and Downtown Brooklyn Grove Alley Nite Market (December 13).

Williams Candy

Williams Candy on Surf Ave next to Nathan’s in Coney Island Photo © Tricia Vita

The window of Williams Candy is hard to resist and it’s one of our favorite places to photograph in Coney Island. The 75-plus year old candy shop owned by Peter Agrapides is open daily year round and does special orders for parties and gift boxes. Hours are 9 am till 7 pm during the off season. Choose from 10 different kinds of candy apples and half-dozen marshmallow treats. A gift box of candy apples is 12 for $18.00. A dozen marshmallow treats are $12.00. Special orders require 3-4 days advance notice.

See ATZ’s post “Coney Island Always: Visiting the Big CI Year-Round” for more info on visiting Coney Island during the off-season.

Read Full Post »

%d bloggers like this: