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Posts Tagged ‘Wahlburgers’

Magic Gyro

Magic Gyro to Reopen in Stillwell Terminal. Photo © Tricia Vita via flickr

A trio of big name businesses originally hoping to open in Coney Island by Mermaid Parade Day, which marks the start of summer, have now set their sights on July and in one case August. Wahlburgers, IHOP, and Boston Beer Corp’s Coney Island Brewery have held job screenings but remain under construction.

Amid the influx of new businesses, there is one that is returning to its Stillwell Terminal store more than 2-1/2 years after being devastated by Hurricane Sandy! Coney Island Gourmet, a Mom & Pop owned by Turkish Americans, is being renovated and expected to reopen as Magic Gyro in July. When ATZ reviewed the store in August 2012, it had a corner kitchen and a “Magic Gyro” sign on the Stillwell Avenue facade. In addition to chicken and veal sandwiches and entrees served with rice and salad, the menu offered falafel, hummus, babganoush, haydari (yogurt flavored with garlic, herbs and olive oil) and stuffed vine leaves, all very reasonably priced. The store will no longer feature a food shop and is being renovated as a restaurant.

Coney Island Brewery

Coney Island Brewery on Surf Ave in MCU Park Building

At 1904 Surf Avenue, the Coney Island Brewing Company, whose craft beers celebrate the iconography of Coney Island, hopes to officially open its doors in mid-July. The brewery is located in a retail space on the outside of MCU Park adjacent to Peggy O’Neill’s. “We’re excited about the opportunity,” Kathleen Barnes of the Coney Island Brewing Company told ATZ earlier this year. She said they’re planning to have a tasting room, retail space, a community center, and tours of the brewing process. Draft beers will be sold in growlers. Retail items include Coney beer-themed tap handles, coolers, beach towels, T-shirts and trucker hats. The line of Coney Island beers was relaunched in 2013 after being sold to Alchemy & Science, a division of Boston’s Samuel Adams.

Further east on Surf Avenue, across from Luna Park, the construction of IHOP in a 5,400-square-foot store has been delayed by the slow approval process for building department permits. “While waiting patiently the franchisee is going forward with his soft core work. He should be open late August,” says Joe Vitacco, who leased the space to the pancake franchise in February.

Wahburger's

Under Construction: Wahlburgers in Coney Island. June 13, 2015. Photo © Tricia Vita

Meanwhile, in Thor Equities “Retail Ride of A Lifetime” building on Stillwell, a quick peek inside Wahlburger’s Coney Island shows the 6,800 square foot Wahlburgers franchise to be far from finished. Asked when the celebrity restaurant would open a worker said, “Next month, by the Fourth of July.” The latest post on the eatery’s Facebook page says “The family is coming to town,” referring to actors Mark and Donnie Wahlberg and Chef Paul Wahlberg. The most recent photo is a snapshot of the view from their rooftop dining area. Can the A&E crew be far behind? Season 4 of Wahlburgers premieres on July 15.

UPDATE June 17, 2015:

The reality show comes to Coney! Wahlburgers Coney Island sent out an invite from the Wahlberg family to a private VIP Preview and Ribbon Cutting on June 23rd.

Wahlburgers

Related posts on ATZ…

May 28, 2015: Coney Island Openings & Closings: Power Surge, Arcade, Rainbow Shops, Vintage Shooting Gallery

May 14, 2015: Coney Island 2015: Red Doors Bar & Grill Opens on North Side of Surf Ave

April 27, 2015: Coney Island 2015: Update on Wahlburgers, Temporary Fair at Thor’s Vacant Lots

April 10, 2015: Coney Island 2015: Power Surge and Enterprise-Style Ride Set for Comeback

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Wahlburgers

Slated to open this summer, Wahlburgers will have a rooftop overlooking Thor’s Stillwell lots. April 18, 2015. Photo © Tricia Vita

Last week, Wahlburgers released details of the 6,800 square foot franchise restaurant currently under construction in Coney Island and slated to open this summer. Eater dubbed it “a massive indoor/outdoor extravaganza.” Rooftop patio dining with a retractable glass roof sounds spectacular but it’s a stretch to say Wahlburgers “will overlook Coney Island’s famous boardwalk and beach” as the pr copy claims.

Located in Thor Equities’ retail building on Stillwell Avenue across from Nathan’s, the celebrity burger palace overlooks the Bowery and Thor CEO Joe Sitt’s long-vacant lots. That’s why we’re betting the rumors that began in November and continued this year about attractions coming to those lots for the summer are indeed true.

Wahlburgers

Architectural Rendering of Wahlburgers in Coney Island

Sources have told ATZ that Thor’s lots will host food and merch in 20 trailers. Rides and other attractions are now said to be part of the mix. Ironically there was an entire amusement park including bumper boats and a miniature golf course there before Joe Sitt bought the property in 2006 and promptly turned it into “Thor Equities Corridors of Blight.” The last time a carnival was here was 2012. The lots remained vacant in 2014 as well as in 2010 and 2013, when the City issued a stop-work order on a permit for “temporary parking for the amusement district.”

MegaWhirl

Prototype MegaWhirl ride, abandoned after the 2012 season and damaged by Hurricane Sandy, is finally being demolished. April 25, 2015. Photo © anonymouse via AmusingtheZillion

While the DOB has yet to issue permits for a “temporary fair,” the property is being prepped in earnest. Last week, the MegaWhirl ride, abandoned after it debuted here in 2012 and was damaged by Hurricane Sandy, was being demolished and tossed in a dumpster. Underground electric utilities were installed last month and the Bowery was cleared of concession trailers adjacent to the lot.

ATZ’s first post back in December about the celebrity burger franchise opening in Coney Island and subsequent updates continue to be as popular as posts about Friday night fireworks! That makes us think it’s going to be a magnet for some of Mark Wahlberg’s 15+ million Facebook fans. The Wahlburgers restaurants are the backdrop for the A&E TV reality series about Mark, Donnie and Paul Wahlberg’s adventures in the burger business. This summer’s opening of the Coney Island location is being scripted into the show. The original opening date of early May has been pushed back to June.

Wahlburgers

Signage on Wahlburgers currently under construction in Coney Island. Photo © Tricia Vita

UPDATE May 6, 2015:

Thor Equities has recruited Jeffrey Deitch, art advisor and former director of the Museum of Contemporary Art (MOCA) in Los Angeles, and food vendors from Brooklyn’s Smorgasburg to help activate one of their long vacant lots in Coney Island. Biederman Redevelopment Ventures (BRV), the consulting firm run by Bryant Park’s Dan Biederman, was hired by Thor to develop events and programming for and manage the lot as well as the one on the east side of Stillwell There will also be a music stage with live performances throughout the summer. (Thor Equities Recruits Jeffrey Deitch, Dan Biederman & Smorgasburg to Dress Up Vacant Coney Lot, ATZ, April 30, 2015).

Biederman will also manage a second long-vacant lot, on the east side of Stillwell Avenue, across from Coney Walls. “Our programming is still in flux, though we hope to announce some exciting things next week,” Ben Donsky, BRV’s senior project manager, told ATZ. “There will probably be performances on both lots. Gordon Lee of El Dorado is going to be putting up midway games along the Bowery.”

Related posts on ATZ…

April 10, 2015: Coney Island 2015: Power Surge and Enterprise-Style Ride Set for Comeback

February 13, 2015: Coney Island 2015: IHOP Franchisee Signs Lease for 5,400-Square-Foot Surf Ave Store

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

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Repair crew on Coney Island Boardwalk

Repair crew on Coney Island Boardwalk. March 13, 2015. Photo © Tricia Vita

With Coney Island’s Palm Sunday season opener a mere 10 days away, the amusement area is a flurry of activity. New signage and work permits are affixed to buildings, job trainings and Boardwalk repairs are underway. Trenches are being dug along the Bowery and Jones Walk to lay new gas lines before the area comes fully awake from its winter slumber. City ride inspectors were on site on Wednesday inspecting rides that are ready to spin while both new rides and old favorites are still being set up in Coney Island’s amusement parks.

Scrambler Deno's Wonder Wheel Park

Astroland’s Scrambler is back in Coney at the Wonder Wheel. Photo © Tricia Vita

The cars are expected to go back up on the Wonder Wheel any day now — the official first sign of Spring. Among the season’s three new family rides at Deno’s Wonder Wheel Park is the Speedway, a Nascar-inspired ride with a Whip-like twist, which ATZ previewed earlier this month. A new Drop Tower arrived on Monday, as per this photo shared via twitter…

Astroland’s popular Scrambler has been refurbished and brought home to Coney Island. The ride is now being assembled in its new spot beside the Wonder Wheel. In Luna Park, Zamperla’s Rockin’ Tug has replaced the Beach Shack, and more new rides are yet to come.

Luna Games

New ‘Luna Games’ Signage Coney Island Boardwalk. Photo © Tricia Vita

Luna Park is increasing its presence on the Boardwalk with bold electric signage for “Luna Games” and additional pinwheels, which are the park’s logo. ATZ has learned exclusively that the owner of Coney’s Cones sold his small business to landlord Central Amusements International, which operates Luna Park. The ice cream shop had one year remaining on its five-year lease. The other independent businesses on the Boardwalk including Tom’s, Ruby’s and Paul’s Daughter have eight-year leases. Sources say that Zamperla will bring an Italian gelato shop to Coney Cone’s location, which is adjacent to the park’s boardwalk gate. The park is also debuting ticketbooths on the Boardwalk.

Luna Park Pinwheel

New Pinwheel, Luna Park’s logo, on the move in Scream Zone. Photo © Tricia Vita

In the Strange & Unusual Department: A giant skull long retired from duty at Wonder Wheel Park’s Spook-A-Rama dark ride was pulled out of storage and wheeled over to the Coney Island History Project. This fantastic creature will be on display this season, replacing the Cyclops head which is on loan to the Wadsworth Atheneum Museum of Art for a traveling art exhibit. Like the Cyclops, the skull’s eyes light up and move, promising some terrific selfies. The skull was a stage prop in Harvey Fierstein’s 1984 play Spookhouse and a denizen of the Coney Island Hysterical Society’s Spookhouse in the former Dragon’s Cave on the Bowery.

Skull from dark ride

Skull from dark ride en route to Coney Island History Project Photo © Tricia Vita

In Thor Equities’ building on Stillwell Avenue, work permits are posted and construction is underway on Wahlburgers, which is expected to open in May. The permits cover general construction on the first floor and the roof, where outdoor dining will be available for the celebrity burger chain . The roof currently overlooks an empty lot but as ATZ wrote in January: “Coney Island Rumor Mill: No Rides But Games, Food & Merch Coming to Thor’s Lot.”

There could be some truth to the rumor. Earlier this month, electrical service was installed on the lots. Since Thor bought the property in 2006 and evicted amusement operator Norman Kaufman, the Stillwell lots have occasionally hosted flea markets or carnivals. The lots were vacant last year as well as in 2010 and 2013, when the City issued a stop-work order on a permit for “temporary parking for the amusement district.”

Wahlburgers Coney Island

Building permits posted on window of future Wahlburgers on Stillwell Avenue, where construction is underway. Photo © Tricia Vita

Check our post on “Coney Island Amusement Park Jobs from Entry Level to Managerial Up for Grabs” for updates. New jobs being advertised included Brand Ambassadors for Luna Park, Marketing and Events Coordinator for Wahlburgers, and account Manager for Coney Island Brewing Company. Game of skill operators are needed for the 2015 season at the independent games on West 12th street off the Boardwalk. Apply in person or message @MissConeyIsland via twitter.

Luna Park Job Screening

Luna Park Job Screening at B&B Carousell. Photo © Tricia Vita

After the March 29th season opener, Coney Island’s amusement parks are open weekends and school holidays until the daily schedule kicks in Memorial Day Weekend.

More photos from this set may be viewed on flickr.

Polar Express

Polar Express, famed for its mega sound system and live DJs, getting ready for Coney Island’s Opening Day, 12th Street Amusements. Photo © Tricia Vita

Related posts on ATZ…

March 6, 2015: Photo Album: Glimpses of Spring in Coney Island

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

March 3, 2015: Coney Island 2015: The Whip Returns with a NASCAR Twist

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Lola Star Boutique

Getting ready for Coney Island’s season at the Lola Star Boutique in Stillwell Terminal. March 2, 2015. Photo © Tricia Vita

Never mind the snow, it’s only two weeks till spring! This week in Coney Island, the Boardwalk was alternately icy and snowy, and the majority of businesses in the amusement area were shut tight, but glimpses of spring could be seen. In Stillwell Terminal, Dianna Carlin was moving back into her Lola Star Boutique after spending the winter at a pop up shop in Williamsburg. Her second store is on the Boardwalk. Coney Island’s Opening Day is just a few weeks away on March 29 because Palm Sunday is early this year.

Eldorado Arcade

Getting ready for the season at the Eldorado Arcade on Coney Island’s Bowery. March 2, 2015. Photo © Tricia Vita

The front of the Eldorado Arcade was open as workers readied the arcade machines for the first event of the new season–DJ Nicky Siano’s 60th birthday party on March 20. Siano, who was a resident DJ at Studio 54, was drawn to Coney Island by the Eldorado Auto Skooter’s legendary sound system built by Richard Long of the Paradise Garage and Studio 54. “We will be dancing on the floor (not riding),” say party organizers, who are selling advance tickets online for $25. The arcade will be operating and Nicky will be spinning all night.

Wonder Wheel cars

Freshly painted Wonder Wheel cars will soon be put back on the Wheel. March 2, 2015. Photo © Tricia Vita

At Deno’s Wonder Wheel Park, the new Whip-inspired Speedway ride was being assembled while the freshly painted Wonder Wheel cars were lined up inside the shop. Spring officially arrives in Coney Island when the cars are put back up on the Wheel. As we’ve noted before, being here to see the 24 cars go up, the Swinging ones first and then the Stationary, is like seeing red, white and blue crocuses bloom before your eyes. The date the cars go up is subject to the vagaries of wind, weather and work schedules, but it’s usually a week or so before Opening Day.

Wahlburgers

Celebrity burger chain Wahlburgers is under construction and set to open in May. March 2, 2015. Photo © Tricia Vita

The green sign on Thor Equities’ Stillwell Avenue storefront across from Nathan’s says “Coming Spring 2015 – Wahlburgers – Our Family – Our Story – Our Burgers.” Coney Island is getting a concentration of new franchises, including IHOP, Checkers and Subway Cafe, that threaten to turn Surf Avenue into Anytown USA. Wahlburgers has a niche of its own. It will bring the celebrity brothers Donnie, Mark and Paul Wahlberg to Coney Island to film the restaurant’s opening for their A&E reality show. When ATZ first reported the news last year of Wahlburgers coming to Coney, the post was nearly as popular as Friday night fireworks! The restaurant will be the first of seven Wahlburgers franchises slated to open in New York City. Construction is underway with a May 1st opening date announced.

Piece of Velvet

Cake pops at newly opened Piece of Velvet Cake & Cupcake Shop on Surf Avenue, Coney Island. March 2, 2014. Photo © Tricia Vita

An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem, opened in Coney Island on Valentine’s Day. Owned by a “staff collective” of former Cake Man Raven employees, tThe store is located on the north side of Surf across the street from Nathan’s and Williams Candy. Red velvet cakes and cupcakes are their specialty and are delicious. Check for introductory specials on Groupon.

While Nathan’s outdoor dining area is still covered in snow, plenty of indoor seating is available during the off-season. Last weekend, one of the first qualifiers for the July 4th Hot Dog Eating Contest was held at the Florida Strawberry Festival. The winning contestants were Nasty Nate Biller of Texas, who downed 23 dogs in 10 minutes, and Mary Bowers of California, with 10.

Sign for Nathan's Hot Dog Eating Contest

Sign for 4th of July Hot Dog Eating Contest at Nathan’s Outdoor Dining Area. March 2, 2015. Photo © Tricia Vita

Related posts on ATZ…

March 3, 2015: Coney Island 2015: The Whip Returns with a NASCAR Twist

February 22, 2015: Coney Island Amusement Park Jobs from Entry Level to Managerial Up for Grabs

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

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Brooklyn Rock

Display of Paintings of the Elephant Hotel and the Parachute Jump by Yukiko Wada, hand-screened Tees by Wada and husband Chris Smith at Brooklyn Rock. January 25, 2015. Photo © Tricia Vita

Mom & Pop art T-shirt shop Brooklyn Rock is out but not down. After 21 months in Coney Island, the arrangement they had with Thor Equities for space in the developer’s retail building at Surf and Stillwell has come to an end. The 1,500-square-foot store, for which they paid a percentage of income as rent, will be partly taken over by celebrity burger chain Wahlburgers, which is set to open its first New York franchise in May in the vacant restaurant space next door.

As ATZ reported earlier this month, the one-of-a-kind Brooklyn Rock shop was open daily regardless of the season or the weather, and was one of the few places in Coney to buy a souvenir tee in February. “At the end of the proverbial day, it was a pop-up shop and we had a good run,” says Brooklyn Rock brand manager Seth Braunstein, who doesn’t want people to feel sorry for them or villainize Thor, with whom they parted on good terms. “I might get a call at some point to do a pop up in another of their Brooklyn locations. Who knows?”

Brooklyn Rock

Brooklyn Rock’s pop-up store at 3015 Stillwell Avenue in Coney Island closed in February. January 25, 2015. Photo © Tricia Vita

Brooklyn Rock’s tees, hoodies, aprons and other items are hand-dyed in unique colors and hand-printed from hand-drawn designs by artists Chris Smith and Yukiko Wada, the couple who founded the business in their Bushwick apartment in 2002. Braunstein says they’re relocating the wholesale print operations to a mezzanine space within a larger retail environment in Greenpoint called the Flying Squirrel. “It is an amazing children’s shop that we’ve wholesaled our gear to since they were located on North 6th in Williamsburg. We’re excited at the huge wholesale opportunities ahead and are gratified at the run we enjoyed in Coney.”

Before opening their Coney Island store in May 2013, the Brooklyn Rock team also wholesaled their merchandise to Coney Island USA’s gift shop, which they hope to do once again. Their previous retail shops include a street kiosk on Bedford Avenue, a shipping container at the now defunct DeKalb Market where Century 21 was built, and a Pintchik property across from Barclays Center, where foot traffic turned out to be slow. “When you’re an independent little guy, you’re swimming with sharks. We’re still swimming. We’re good. Ultimately we’re survivors,” says Braunstein.

Brooklyn Rock Larry David

Audrey Jakeway wearing Brooklyn Rock’s Larry David tee at preview performance of his new Broadway show “Fish in the Dark.” February 5, 2015. Photo via Brooklyn Rock Facebook

When ATZ interviewed Braunstein for the post that ran earlier this month, the shop had already received the vacate notice, but we did not mention it because they were hoping for an extension from Thor, as had happened last year. At that time, Luna Park offered them a kiosk in the amusement park, but they declined since they were able to keep their store. As for the vacant stores on the north side of Surf, where property owners have leased to restaurant and food businesses, Braunstein doesn’t think the location would bring them as much foot traffic as the south side of Surf.

While Brooklyn Rock is confident about landing a better spot, this story underscores the dim prospects for Mom & Pops hoping to come to Coney Island amid the influx of chains, both at Thor’s property on the south side of Surf and with the property owners on the north side. Currently there are a dwindling number of spaces for lease and Coney Island’s risk-averse landlords prefer the better-funded chains and franchisees. Brooklyn Rock’s lucky break came when Braunstein saw a news article about space for lease in Thor’s then-vacant new building and sent them a proposal. Thor Equities had sent out a press release that said: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.”

Tenants at Thor’s now fully-leased “Retail Ride of A Lifetime” building across from Stillwell Terminal include candy chain It’Sugar, apparel chain Rainbow Shop, the Brooklyn Nets Shop, Brooklyn Beach Shop spin-off Surf and Stillwell, and the soon-to-debut Wahlburgers. The building also had a Little Caesars Pizza pop-up last summer and two incredibly tiny mini-arcades, which are the shameful extent of the amusements required by the City’s Coney Island Comprehensive Rezoning Plan passed in 2009.

Thor Equities mini-arcade

The only amusements in Thor’s retail building are two mini-arcades, the size required by the City’s Rezoning Plan. One arcade is next door to the apparel chain Rainbow Shops. august 16, 2014. Photo © Tricia Vita

It’s telling that in recent weeks ATZ’s top ten posts have been about IHOP, Wahlburgers and other chains coming in 2015. In addition to the already opened national chains and franchises such as Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe opened last season. An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem opened on Valentine’s Day. On the north side of Surf, IHOP recently signed a lease to open a restaurant while Johnny Rockets remains under construction and Subway Cafe and Checkers have put their signs up and are almost ready to open.

Related posts on ATZ…

February 4, 2015: In Wintry Coney, Brooklyn Rock’s Hand-Printed Tees Keep Summer Dreams Alive

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Wahlburgers Coney Island

The location of the Wahlburgers celebrity burger franchise opening in Coney Island was publicly revealed for the first time today when signage went up on Thor Equities’ retail building. It’s no surprise –Coney insiders had already guessed because there’s one vacant retail space built for a restaurant and no other comparable spot for lease in the amusement area. In addition to the ground floor, the restaurant space offers rooftop seating.

The sign says “Coming Spring 2015 – Wahlburgers – Our Family – Our Story – Our Burgers” and promotes their website. The next guessing game is when the celebrity brothers–Donnie, Mark and Paul Wahlberg– and a TV crew will turn up in Coney for a site visit. A May 1st opening date was previously announced.

The Wahlberg family’s adventures in the burger business is the subject of an A & E TV reality series that debuted in January 2014. The Coney Island location and the store’s opening are being scripted into the show’s 2015 season.

The building on Surf and Stillwell Avenues across from Nathan’s Famous has been long touted by Thor as “The Retail Ride of a Lifetime.” Current tenants include It’Sugar, Rainbow Shop, Surf & Stillwell Brooklyn Apparel Co. and two mini-arcades required by the City’s zoning law. Wahlburgers’ immediate neighbors will be the Brooklyn Nets Shop and Brooklyn Rock, which sells hand-printed clothing and gifts.

The company announced in December that New York-based franchisee Big Apple Burgers is preparing to launch six restaurants in Manhattan and one in Coney Island. Wahlburgers will join a number of other national chains and franchises slated to open this year in Coney Island. As ATZ reported earlier this week, Johnny Rockets, Checkers, and Subway Cafe are currently under construction, IHOP is finalizing a lease deal, and the Boston Beer Corporation got a license to operate a brewery to house their Coney Island Brewing Company division.

UPDATE April 27, 2015:

Last week, Wahlburgers released details of the 6,800 square foot franchise restaurant currently under construction in Coney Island and slated to open this summer. Read more at Coney Island 2015: Update on Wahlburgers, Temporary Fair at Thor’s Vacant Lots

Related posts on ATZ…

January 20, 2015: Boston Beer Corp’s Coney Island Brewery Gets Conditional Approval from NYSLA

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Thor's Coney Island

Thor’s Coney Island: Aerial view of vacant lots on south side of the Bowery between W 12th and W 15th where amusements once thrived. July 7, 2013. Photo © Tricia Vita

Today brought a new twist to the November rumor that an amusement park is coming to one of Thor Equities’ CEO Joe Sitt’s vacant lots in 2015. The latest from the Coney Island Rumor Mill is that there will be no rides (insert unhappy face emoticon) but about 20 trailers with games, food and merchandise. If true, the games would fulfill the “Use Group A” amusement component required by the zoning.

The location is in the heart of Coney Island adjacent to Luna Park’s Scream Zone and Deno’s Wonder Wheel Park. In recent years, this lot on the Bowery between Stillwell Avenue and West 12th Street has hosted failed flea markets and made a mockery of the rezoning in 2009 and 2011. “Festival by the Sea” and the “BK Festival” were granted City permits as a “temporary fair” because a flea market is not a permitted use on this property in Coney Island. A color coded map on Thor Equities’ website currently designates it as “Future Retailer/Entertainment Spaces.”

As a critic of flea markets on land where the Tornado roller coaster (1927-1977) and the Bobsled (1941-1974) once thrilled, we were happy to see the BK Festival and Thor Equities bring in rides, games and sideshows in 2012. Why not do it again?

MegaWhirl in Coney Island

Abandoned MegaWhirl Ride on Thor’s lot in Coney Island. November 11, 2012. Photo © Tricia Vita via flickr

Despite various amusement operators efforts to negotiate lease deals with Thor Equities in the past, the lots remained vacant last year as well as in 2010 and 2013, when the City issued a stop-work order on a permit for “temporary parking for the amusement district.”

Across the Bowery, Thor’s retail building is said to be the site of New York City’s first Wahlburgers –Donnie, Mark and Paul Wahlberg’s burger franchise– opening in May. There’s a vacant space on Stillwell next to the Brooklyn Nets store that was designed to house a restaurant. Rumor has it that is the location and it’s set to be revealed during the Wahlberg’s reality show on A & E.

Mozzarepa and other street fair food at Cha Cha’s Steeplechase Park on Thor’s Stillwell Avenue lot, June 23, 2012. Photo © Tricia Vita/me-myself-i via flickr

Related posts on ATZ…

March 24, 2014: Will Rides Return to Thor Equities Vacant Lots in Coney Island?

September 4, 2012: Exclusive: McCullough’s Kiddie Park Closing After 50 Years in Coney Island

May 16, 2011: Thor’s Coney Island: Aqueduct Flea Vendors Make Dismal Debut

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

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