
Power Surge returns to Coney Island opened for business on Memorial Day Weekend. May 23, 2015. Photo © Tricia Vita
Zamperla’s Power Surge, one of the ride manufacturer’s signature rides, opened at Coney Island’s Luna Park over Memorial Day Weekend. The big surprise is that we’re told it’s the very same ride that debuted in Astroland in 2001! As ATZ previously reported, when the Power Surge first came to Coney’s Astroland in time for Fourth of July in 2001, its photo was featured on the cover of Time Out New York. The ride remained in Astroland until 2006 when it was sold to Australia. Zamperla bought it back and refurbished it.
Located in Luna Park’s Scream Zone against the back wall of the Boardwalk Nathan’s, the scream machine was awhirl for most of the weekend. The Power Surge is not the only Astroland ride to come home to Coney Island. Deno’s Wonder Wheel Park brought back and refurbished Astroland’s Scrambler and Barbieri Bumper Cars, and together with the Coney Island History Project, the historic 1962 Astroland Rocket.

Over Memorial Day Weekend, Arcade Replaces Rainbow Shop in Thor Equities Building. May 23, 2015. Photo © Tricia Vita
On Friday we were delighted to find out that Coney Island has one less chain store and one more arcade. Rainbow Shops, a retail chain featuring discount clothing and shoes, will NOT be returning for a third season to Thor Equities retail building in Coney. Gordon Lee of Eldorado Arcade has moved arcade machines into the 2,500 square foot space, which still has the word Rainbow over its door.
It’s surprising news because until last July, Thor’s retail building flaunted two ARCADE signs but no arcades, despite the fact that 15% of amusement frontage was required by zoning regulations to obtain the Certificate of Occupancy from the City. For a long time, it was one of our pet peeves. ATZ wrote about this sham here and again here. Now the two mini-arcades, the minimum required by Bloomberg’s rezoning of Coney Island for this building, have an actual arcade to keep them company.

One of two mini arcades installed in July 2014 at Thor Equities retail building at Surf and Stillwell. May 27, 2015. Photo © Tricia Vita
We’re sad to report that Coney Island USA’s 1940s Shooting Gallery at 1214 Surf Avenue has been closed. The New York Times reported on Tuesday that the nonprofit arts organization is offering the 3,500 square foot Shooting Gallery Arts Annex building for lease at $50 square foot or approximately $175,000 per year. “When a lease is signed we will return it to Deno’s,” Coney Island USA’s Dick Zigun told ATZ. “Until then it might reopen if we can afford machine gun maintenance.”
Made in Coney Island by William F. Mangels, the vintage shooting gallery is the only publicly operating one of its kind that we’re aware of. The gallery restored by Coney Island USA in 2013 is on loan from Deno’s Wonder Wheel Park, where it had operated for decades next to Spook-A-Rama and was uncovered during post-Sandy renovations.
Intact Mangels shooting galleries are exceptionally rare since most were long ago sold for scrap metal or broken up by antique dealers who sell the targets individually. It brought an authentic, old-timey ambiance to Surf Avenue that will be missed.
CIUSA bought Denny’s ice cream shop and building next door to their headquarters in 2012 for $1.3 million. Unfortunately, Denny’s was one of the first casualties of Superstorm Sandy in Coney Island’s amusement area. The building had to be gutted and at first there was talk of replacing the ruined ice cream machines with a paintball game, mini-golf or a roller rink. What will it house next?
When Coney Island USA bought the building, Dick Zigun told ATZ: “Some day we can transfer air rights from the landmark Childs Building, match the two-story front of Childs then do a setback with an additional five to seven story tower on top of the base,” Zigun noted. The renderings that he showed at a Coney Island presentation at the AIA included a whimsical homage to the Elephant Hotel.
Related posts on ATZ…
May 19, 2015: Gargiulo’s Russo Brothers to Open Italian Fast Food on Surf Avenue
May 6, 2015: New Owner of Surf Ave Lot Across from Coney Island Cyclone Seeks Ideas for Seasonal Use
April 7, 2015: Coney Island Area’s 1st Hotel in Decades to Open This Summer
March 3, 2015: Coney Island 2015: The Whip Returns with a NASCAR Twist
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