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Posts Tagged ‘Wahlburgers’

Lola Star Boutique

Getting ready for Coney Island’s season at the Lola Star Boutique in Stillwell Terminal. March 2, 2015. Photo © Tricia Vita

Never mind the snow, it’s only two weeks till spring! This week in Coney Island, the Boardwalk was alternately icy and snowy, and the majority of businesses in the amusement area were shut tight, but glimpses of spring could be seen. In Stillwell Terminal, Dianna Carlin was moving back into her Lola Star Boutique after spending the winter at a pop up shop in Williamsburg. Her second store is on the Boardwalk. Coney Island’s Opening Day is just a few weeks away on March 29 because Palm Sunday is early this year.

Eldorado Arcade

Getting ready for the season at the Eldorado Arcade on Coney Island’s Bowery. March 2, 2015. Photo © Tricia Vita

The front of the Eldorado Arcade was open as workers readied the arcade machines for the first event of the new season–DJ Nicky Siano’s 60th birthday party on March 20. Siano, who was a resident DJ at Studio 54, was drawn to Coney Island by the Eldorado Auto Skooter’s legendary sound system built by Richard Long of the Paradise Garage and Studio 54. “We will be dancing on the floor (not riding),” say party organizers, who are selling advance tickets online for $25. The arcade will be operating and Nicky will be spinning all night.

Wonder Wheel cars

Freshly painted Wonder Wheel cars will soon be put back on the Wheel. March 2, 2015. Photo © Tricia Vita

At Deno’s Wonder Wheel Park, the new Whip-inspired Speedway ride was being assembled while the freshly painted Wonder Wheel cars were lined up inside the shop. Spring officially arrives in Coney Island when the cars are put back up on the Wheel. As we’ve noted before, being here to see the 24 cars go up, the Swinging ones first and then the Stationary, is like seeing red, white and blue crocuses bloom before your eyes. The date the cars go up is subject to the vagaries of wind, weather and work schedules, but it’s usually a week or so before Opening Day.

Wahlburgers

Celebrity burger chain Wahlburgers is under construction and set to open in May. March 2, 2015. Photo © Tricia Vita

The green sign on Thor Equities’ Stillwell Avenue storefront across from Nathan’s says “Coming Spring 2015 – Wahlburgers – Our Family – Our Story – Our Burgers.” Coney Island is getting a concentration of new franchises, including IHOP, Checkers and Subway Cafe, that threaten to turn Surf Avenue into Anytown USA. Wahlburgers has a niche of its own. It will bring the celebrity brothers Donnie, Mark and Paul Wahlberg to Coney Island to film the restaurant’s opening for their A&E reality show. When ATZ first reported the news last year of Wahlburgers coming to Coney, the post was nearly as popular as Friday night fireworks! The restaurant will be the first of seven Wahlburgers franchises slated to open in New York City. Construction is underway with a May 1st opening date announced.

Piece of Velvet

Cake pops at newly opened Piece of Velvet Cake & Cupcake Shop on Surf Avenue, Coney Island. March 2, 2014. Photo © Tricia Vita

An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem, opened in Coney Island on Valentine’s Day. Owned by a “staff collective” of former Cake Man Raven employees, tThe store is located on the north side of Surf across the street from Nathan’s and Williams Candy. Red velvet cakes and cupcakes are their specialty and are delicious. Check for introductory specials on Groupon.

While Nathan’s outdoor dining area is still covered in snow, plenty of indoor seating is available during the off-season. Last weekend, one of the first qualifiers for the July 4th Hot Dog Eating Contest was held at the Florida Strawberry Festival. The winning contestants were Nasty Nate Biller of Texas, who downed 23 dogs in 10 minutes, and Mary Bowers of California, with 10.

Sign for Nathan's Hot Dog Eating Contest

Sign for 4th of July Hot Dog Eating Contest at Nathan’s Outdoor Dining Area. March 2, 2015. Photo © Tricia Vita

Related posts on ATZ…

March 3, 2015: Coney Island 2015: The Whip Returns with a NASCAR Twist

February 22, 2015: Coney Island Amusement Park Jobs from Entry Level to Managerial Up for Grabs

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

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Brooklyn Rock

Display of Paintings of the Elephant Hotel and the Parachute Jump by Yukiko Wada, hand-screened Tees by Wada and husband Chris Smith at Brooklyn Rock. January 25, 2015. Photo © Tricia Vita

Mom & Pop art T-shirt shop Brooklyn Rock is out but not down. After 21 months in Coney Island, the arrangement they had with Thor Equities for space in the developer’s retail building at Surf and Stillwell has come to an end. The 1,500-square-foot store, for which they paid a percentage of income as rent, will be partly taken over by celebrity burger chain Wahlburgers, which is set to open its first New York franchise in May in the vacant restaurant space next door.

As ATZ reported earlier this month, the one-of-a-kind Brooklyn Rock shop was open daily regardless of the season or the weather, and was one of the few places in Coney to buy a souvenir tee in February. “At the end of the proverbial day, it was a pop-up shop and we had a good run,” says Brooklyn Rock brand manager Seth Braunstein, who doesn’t want people to feel sorry for them or villainize Thor, with whom they parted on good terms. “I might get a call at some point to do a pop up in another of their Brooklyn locations. Who knows?”

Brooklyn Rock

Brooklyn Rock’s pop-up store at 3015 Stillwell Avenue in Coney Island closed in February. January 25, 2015. Photo © Tricia Vita

Brooklyn Rock’s tees, hoodies, aprons and other items are hand-dyed in unique colors and hand-printed from hand-drawn designs by artists Chris Smith and Yukiko Wada, the couple who founded the business in their Bushwick apartment in 2002. Braunstein says they’re relocating the wholesale print operations to a mezzanine space within a larger retail environment in Greenpoint called the Flying Squirrel. “It is an amazing children’s shop that we’ve wholesaled our gear to since they were located on North 6th in Williamsburg. We’re excited at the huge wholesale opportunities ahead and are gratified at the run we enjoyed in Coney.”

Before opening their Coney Island store in May 2013, the Brooklyn Rock team also wholesaled their merchandise to Coney Island USA’s gift shop, which they hope to do once again. Their previous retail shops include a street kiosk on Bedford Avenue, a shipping container at the now defunct DeKalb Market where Century 21 was built, and a Pintchik property across from Barclays Center, where foot traffic turned out to be slow. “When you’re an independent little guy, you’re swimming with sharks. We’re still swimming. We’re good. Ultimately we’re survivors,” says Braunstein.

Brooklyn Rock Larry David

Audrey Jakeway wearing Brooklyn Rock’s Larry David tee at preview performance of his new Broadway show “Fish in the Dark.” February 5, 2015. Photo via Brooklyn Rock Facebook

When ATZ interviewed Braunstein for the post that ran earlier this month, the shop had already received the vacate notice, but we did not mention it because they were hoping for an extension from Thor, as had happened last year. At that time, Luna Park offered them a kiosk in the amusement park, but they declined since they were able to keep their store. As for the vacant stores on the north side of Surf, where property owners have leased to restaurant and food businesses, Braunstein doesn’t think the location would bring them as much foot traffic as the south side of Surf.

While Brooklyn Rock is confident about landing a better spot, this story underscores the dim prospects for Mom & Pops hoping to come to Coney Island amid the influx of chains, both at Thor’s property on the south side of Surf and with the property owners on the north side. Currently there are a dwindling number of spaces for lease and Coney Island’s risk-averse landlords prefer the better-funded chains and franchisees. Brooklyn Rock’s lucky break came when Braunstein saw a news article about space for lease in Thor’s then-vacant new building and sent them a proposal. Thor Equities had sent out a press release that said: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.”

Tenants at Thor’s now fully-leased “Retail Ride of A Lifetime” building across from Stillwell Terminal include candy chain It’Sugar, apparel chain Rainbow Shop, the Brooklyn Nets Shop, Brooklyn Beach Shop spin-off Surf and Stillwell, and the soon-to-debut Wahlburgers. The building also had a Little Caesars Pizza pop-up last summer and two incredibly tiny mini-arcades, which are the shameful extent of the amusements required by the City’s Coney Island Comprehensive Rezoning Plan passed in 2009.

Thor Equities mini-arcade

The only amusements in Thor’s retail building are two mini-arcades, the size required by the City’s Rezoning Plan. One arcade is next door to the apparel chain Rainbow Shops. august 16, 2014. Photo © Tricia Vita

It’s telling that in recent weeks ATZ’s top ten posts have been about IHOP, Wahlburgers and other chains coming in 2015. In addition to the already opened national chains and franchises such as Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe opened last season. An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem opened on Valentine’s Day. On the north side of Surf, IHOP recently signed a lease to open a restaurant while Johnny Rockets remains under construction and Subway Cafe and Checkers have put their signs up and are almost ready to open.

Related posts on ATZ…

February 4, 2015: In Wintry Coney, Brooklyn Rock’s Hand-Printed Tees Keep Summer Dreams Alive

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Wahlburgers Coney Island

The location of the Wahlburgers celebrity burger franchise opening in Coney Island was publicly revealed for the first time today when signage went up on Thor Equities’ retail building. It’s no surprise –Coney insiders had already guessed because there’s one vacant retail space built for a restaurant and no other comparable spot for lease in the amusement area. In addition to the ground floor, the restaurant space offers rooftop seating.

The sign says “Coming Spring 2015 – Wahlburgers – Our Family – Our Story – Our Burgers” and promotes their website. The next guessing game is when the celebrity brothers–Donnie, Mark and Paul Wahlberg– and a TV crew will turn up in Coney for a site visit. A May 1st opening date was previously announced.

The Wahlberg family’s adventures in the burger business is the subject of an A & E TV reality series that debuted in January 2014. The Coney Island location and the store’s opening are being scripted into the show’s 2015 season.

The building on Surf and Stillwell Avenues across from Nathan’s Famous has been long touted by Thor as “The Retail Ride of a Lifetime.” Current tenants include It’Sugar, Rainbow Shop, Surf & Stillwell Brooklyn Apparel Co. and two mini-arcades required by the City’s zoning law. Wahlburgers’ immediate neighbors will be the Brooklyn Nets Shop and Brooklyn Rock, which sells hand-printed clothing and gifts.

The company announced in December that New York-based franchisee Big Apple Burgers is preparing to launch six restaurants in Manhattan and one in Coney Island. Wahlburgers will join a number of other national chains and franchises slated to open this year in Coney Island. As ATZ reported earlier this week, Johnny Rockets, Checkers, and Subway Cafe are currently under construction, IHOP is finalizing a lease deal, and the Boston Beer Corporation got a license to operate a brewery to house their Coney Island Brewing Company division.

UPDATE April 27, 2015:

Last week, Wahlburgers released details of the 6,800 square foot franchise restaurant currently under construction in Coney Island and slated to open this summer. Read more at Coney Island 2015: Update on Wahlburgers, Temporary Fair at Thor’s Vacant Lots

Related posts on ATZ…

January 20, 2015: Boston Beer Corp’s Coney Island Brewery Gets Conditional Approval from NYSLA

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

Read Full Post »

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