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Lola Star Boutique

New signage set to debut on the Boardwalk: Lola Star Boutique. Photo © Lola Star

When we stopped by Lola Star’s Boardwalk Gift Shop on Friday, rainbow-colored floor tile was being laid and a humongous “Dollar Sale” was in the works. The fashionably skinny boutique was the only store on the Boardwalk open for business since the others are still being renovated.

The new look for the Boardwalk includes lighted signage replacing the quirky hand-lettered signs of recent decades. Both the old and the new Lola Star Gift Shop signs were designed by the shop’s eponymous owner aka Dianna Carlin. On the new sign, the ‘Lola Star’ is pink neon, the 3D clouds are outlined with dancing circus lights, and the face and star illuminated in brilliant color, she says. The sign will be installed in the next few weeks. According to Carlin, this sign is merely Phase 1. “In Phase 2 there is going to be a gigantic disco ball rotating on the roof with a 3D Lola Star on Roller skates standing on the disco ball!”

The Lola Star Boutique is also undergoing an expansion into the back room formerly used for storage. The “Dollar Sale” of toys and treasures from the boutique’s inventory continues Thursday through Sunday from 12 – 6 pm. “The most popular item in our dollar sale thus far are our action figures! Jesus, Mozart, Marie Antoinette, Van Gogh and more… usually $10 now on sale for only $1,” says Carlin. “We’ve also been selling lots of grow toys for $1. Grow a mermaid, boyfriend, sugar daddy, desperate housewife and more!”

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