The July issue of Italian Wired has a feature story on Alberto Zamperla, president and CEO of Antonio Zamperla S.p.A and founder of Coney Island’s Luna Park. “Megagiostre: l’arte di trasformare adrenalina in soldi è italiana.” Translation: “Mega Rides: The art of turning adrenaline into money is Italian.” Two grafs in the article caught our eye. Since the conversation is in Italian, we translated the quotes with the help of Google, Bing and a dictionary. If any of our readers have corrections, let us know.
When reporter Riccardo Meggiato asked Zamperla what his company is secretly working on, he replied: “We plan an interactive water attraction, which will be built in Coney Island in a few days before being sold throughout the world. It’s called Watermania and consists of a madcap monorail in which the occupants can also shoot the water cannons against those who are there to watch.”
It’s not clear if Watermania was planned for this season at the time of the interview, which may have been done months ago. We’d be very surprised to see the ride this summer. Where will it go? With very little space for new rides, the ride will probably replace one of the other rides in Luna Park.
Zamperla also tells Wired that his company is developing a super coaster inspired by the sci-fi Western “Cowboys & Aliens.” In the 2011 movie, a spaceship arrives in the Arizona Territory, where a posse of cowboys and townsfolk do battle with the aliens. The description of the coaster, featuring a dark tunnel where interactive movies are projected and riders blast away at adversaries calls to mind Universal’s Men in Black or Disney’s Buzz Lightyear Ride.
Neither Coney Island nor a time frame for the coaster’s completion are mentioned in regard to the super coaster, but Zamperla’s intention is to have the latest rides that they develop in the park. The Air Race, a prototype designed by Mega Disk’O creator Gianbattista Zambelli made its world debut in Luna Park Coney Island in 2010.
Thanks to Coney Island photographer Bruce Handy for his portrait of Alberto Zamperla at Luna Park.
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January 26, 2010: Scoop: Zamperla’s $24M Coney Island Park to be Named Luna Park!