Photo of the Day: Oriole Baths, Willie’s Pizza 10 Cents

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Photo of the Day: Oriole Baths, Willie’s Pizza 10 Cents

December 5, 2013 by Tricia

Coney Island, 1950. Photo © George Daniell. Gelatin silver, printed 1998

In 1950, the Coney Island Boardwalk was still lined with bathhouses featuring steam rooms and “sun parlors” and you could get a slice of pizza for 10 cents. The painted signs had big, bold typography designed to catch your eye and draw you in.

This photo of Coney Island’s Oriole Baths (formerly at W 16th Street) and Willie’s Pizza taken in 1950 by George Daniell will be on the auction block at today’s sale at Heritage Auctions in New York. The gelatin silver print signed by the photographer is editioned 9/20 in pencil, and was printed in 1998 in association with Sarah Morthland Gallery and Vincent Cianni. The pre-sale estimate is $800-$1,200.

Best known for his celebrity portraits of movie stars, artists and writers, George Daniell (1911-2002) also photographed shore scenes, including New York’s Hudson River, Fire Island and Coney Island.