The Coney Island Polar Bears, the oldest winter bathing club in the country, go for a dip in the Atlantic every Sunday starting in November. On January 1st, everyone’s invited to join the party. The Polar Bear Plunge is a fun way to spend New Year’s Day, whether you brave the water or snap photos from the shore. Some of the costumed plungers in Bruce Handy’s photos of past New Year’s Days are reminiscent of the Mermaid Parade. There’s the Metrocard Man, Big Babies in Diapers, Hawaiian dancers, and many superheroes, as well as penguins, ducks, and of course polar bears!
The zany event is also a fundraiser for Camp Sunshine, where children with life-threatening illnesses and their families can enjoy a summer holiday. You can register and pledge a donation to this year’s plunge or help participants meet their fundraising goals here. Swim time is 1pm, but it’s best to arrive early. About 2,000 people joined last year’s Plunge, earning an “I Did It” certificate from the Club and bragging rights forever while raising more than $22,000 for Camp Sunshine.
Among the stores that will be open for New Year’s Day are Nathan’s, Ruby’s Bar, The Freak Bar, Tom’s Coney Island and Grimaldi’s Pizzeria, along with Williams Candy, Lola Star’s Boardwalk Boutique, Coney Island and Brooklyn Beach Shops, and Brooklyn Rock. For the first time ever, the Coney Island Circus Sideshow will perform on New Year’s Day, with continuous shows from
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January 3, 2012: Record 3,000 “Do It” at Coney Island Polar Bear Plunge
December 18, 2011: Playing Santa at the Coney Island Polar Bear Plunge