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Archive for the ‘Coney Island Redevelopment’ Category

805 Surf Avenue

Lot on the north side of Surf Avenue adjacent to the West 8th Street subway station in Coney Island. May 5, 2015. Photo © anonymouse via AmusingtheZillion.com

The new owners of a long vacant lot on the north side of Surf Avenue directly across from the Cyclone roller coaster in Coney Island are seeking ideas for seasonal use. “We’re looking to do something in the short term,” Igor Oberman of PYE Properties told ATZ. Arts and crafts, food market, food trucks, and amusement attractions are a few of the possibilities.

“We’re brainstorming ideas as to what uses we could put the site this summer. It looks like Thor has got the food vendors to come out,” said Oberman, referring to the Smorgasburg vendors coming to Stillwell Avenue. “Any of your ideas would be appreciated.” Oberman may be reached at PYE Properties at igor[AT]pyeproperties[dot]com.

Over the past decade, the vacant lot, which has 140 feet of frontage on Surf and is 90 feet deep, has occasionally been used as a parking lot. For one day in 2011, the lot briefly hosted John Strong’s sideshow until the previous property owners abruptly did an about-face and went back to parking cars.

A kiddie ride park,a go kart track and a flea market housed in shipping containers have occupied the lot in the past. Bumper cars and other amusements were in the building on the site which was torn down in the 1950s. Until the early ’80s the north side of Surf Avenue was home to individually-owned penny arcades and a variety of rides including carousels and even a Jumbo Jet-style coaster.

805 Surf Avenue

Vacant lot at 805-825 Surf Avenue, on the north side of Surf across from the Cyclone in Coney Island, May 5, 2015. Photo © anonymouse via AmusingtheZillion.com

The Surf Avenue lot at 805-825 Surf Avenue is Brighton Beach-based PYE Properties’ first acquisition in Coney Island. “We’re looking to develop it shortly,” Oberman said. According to the development company’s website, “PYE Properties is a full-service development company guided by our in-house team of result-driven real estate professionals whose expertise includes acquisition, design, development, construction and property management.”

Since the rezoning of Coney Island, the north side of Surf has seen restaurants such as Grimaldi’s, Applebee’s, and Subway Cafe rapidly replacing furniture stores and vacant lots. A Johnny Rockets franchise is under construction and IHOP signed a lease in February. Mom & Pops on the north side include Chill party space, Red Door Bar & Grill (formerly Coney Island Bar & Grill), and Piece of Velvet Cupcakes.

UPDATE May 11, 2016

PYE Properties, the owners of the Surf Avenue lot across the street from the Coney Island Cyclone, have started advertising for vendors for a flea market set to open in May. Like some of the furniture stores and a cafe on the north side of Surf, it’s named after one of Coney’s amusement parks — Luna Park Flea Market. According to their new website, the price for a spot on Friday, Saturday or Sunday is $50, while other days of the week will go for $30. Read more

Related posts on ATZ…

April 30, 2015: Thor Equities Recruits Jeffrey Deitch, Dan Biederman & Smorgasburg to Dress Up Vacant Coney Lot

April 20, 2015: Art of the Day: “Greetings from Coney Island” Blends Past & Present

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Steve ESPO Powers

Steve Powers’ ICY SIGNS was hired to paint the title sign for Coney Art Walls. Signage for ‘Miss Coney Island’ and games on Coney Island’s 12th St made by Powers in 2012

Goodbye vacant lots–at least temporarily–hello Coney Art Walls! Thor Equities has recruited a dream team that includes Jeffrey Deitch, art advisor and former director of the Museum of Contemporary Art (MOCA) in Los Angeles, and food vendors from Brooklyn’s Smorgasburg to help activate one of their long vacant lots in Coney Island. Biederman Redevelopment Ventures (BRV), the consulting firm run by Bryant Park’s Dan Biederman, was hired by Thor to develop events and programming for and manage the lot. There will also be a music stage with live performances throughout the summer.

Smorgasburg Coney Island will have a dozen food vendors operating restaurants out of remodeled shipping containers and two bars serving craft beer, wine and other drinks. Smorgasburg launched in 2011 as a spin-off of Brooklyn Flea, the popular flea market founded by Jonathan Butler and Eric Demby.

“Coney Art Walls will be an outdoor museum, featuring the most innovative street artists from the 1970s to the present,” said Jeffrey Deitch. The art walls will showcase work by famous street artists including Crash, Lee Quinones, Futura, Kenny Scharf, Miss Van, Lady Pink and Swoon. Steve Powers’ ICY SIGNS was hired to paint the title sign for Coney Art Walls. His signage for ‘Miss Coney Island’ and games on West 12th St was installed in 2012. For Powers, whose Dreamland Artists Club created signage for Coney Island businesses in 2004 and 2005, only a few of which remain, it marks a return to a landscape changed by real estate speculation, redevelopment and the rezoning of 2009.

“Coney Island visitors need more comfortable places to sit and relax, and we see demand for new activities and programs that will build on the neighborhood’s rich history, and strengthen its reputation as an attraction unlike anything else in New York,” said Ben Donsky, senior project manager at Biederman Redevelopment Ventures. “We are delighted to be part of this wonderful redevelopment program.” The consulting firm’s clients include Bryant Park, the Grand Central Partnership, Fanueil Hall Marketplace, and Rye Playland.

Coney Art Walls 1320 Bowery Coney Island

Prep for ‘Coney Art Walls’ at Thor’s long vacant lot at 1320 Bowery behind Nathan’s. April 30, 2015. Photo © Tricia Vita

The vacant lot at 1320 Bowery behind Nathan’s is bordered by West 15th Street and the west side of Stillwell Avenue. Thor’s Stillwell properties were once home to amusements galore including the Tornado roller coaster (1927-1977), the Bobsled ride from the New York World’s Fair (1941-1974) and Norman Kaufman’s Batting Cage and Go Kart City, which was forced to close when Sitt bought the property in 2006. Rezoned by the City for retail and entertainment, the lots were used for flea markets in 2009, 2011 and 2012, but remained vacant last year as well as in 2010 and 2013, when the City issued a stop-work order on a permit for “temporary parking for the amusement district.”

Set to begin in May, Coney Art Walls is expected to run at least through September.

UPDATE May 6, 2015:

Biederman Redevelopment Ventures was hired by Thor to manage programming for two lots. What are they planning for Thor’s second long-vacant lot, on the east side of Stillwell, across the street from where Coney Walls will be? “Our programming is still in flux, though we hope to announce some exciting things next week,” Ben Donsky, BRV’s senior project manager, told ATZ. “There will probably be performances on both lots.”

As for game trailers coming to the lot and kiosks for rent, as the Coney Island Rumor Mill has been saying: “There are no actual ‘kiosks’ in our plans on the east side of Stillwell, at least right now,” Donsky says. “But Gordon Lee (of the Eldorado) is going to be putting up midway games along the Bowery.”

Related posts on ATZ…

May 6, 2015: Tatyana Fazlalizadeh to Draw Portraits of Coney Island Residents for Coney Art Walls

April 20, 2015: Art of the Day: “Greetings from Coney Island” Blends Past & Present

October 28, 2013: Photo Album: Banksy Brings His Robot to Coney Island

February 16, 2013: Photo Album: Post-Sandy MERCY Graffiti in Coney Island

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Subway Cafe Coney Island

New Subway Cafe on Surf Avenue in Coney Island. Photo by Stan Fox AmusingtheZillion.com

The newest in a slew of chains and franchisees betting on the new, year-round Coney Island is having its grand opening on Wednesday morning. Here’s a first look inside the Subway Cafe, which has long been under construction but until today was hidden behind a steel gate. Located on Surf Avenue across the street from Luna Park, the Subway spin-off features a “Tuscany-style interior” with sofas and photos of old New York. The restaurant’s hours on opening day will be 7:00 am til 10:00 pm.

First introduced as a restaurant concept in 2008, the Subway Cafe is part sandwich shop, part coffee bar. Its decor and layout aim for a “coffeehouse ambiance” and is a little larger than an average Subway. The north side of Surf Avenue already has a Subway, located down the street in Stillwell Terminal, but it does not sell coffee. In addition to Subway sandwiches, the new cafe’s expanded menu includes baked goods, dessert items and coffee offerings.

Unlike Manhattan, where Mom & Pops are being pushed out to make way for chains or upscale businesses, the new chains and franchises in Coney are moving into former furniture stores or long vacant spaces. The furniture shops on the north side of Surf have long been in violation of the C-7 amusement zoning and are gradually being replaced by restaurants and bars. As ATZ noted in 2013, when we first posted the scoop on Subway Cafe, rides and amusement businesses aren’t about to make a comeback on the north side due to the skyrocketing rents since the Coney Island Rezoning of 2009.

Subway Cafe Coney Island

New Subway Cafe on Surf Avenue in Coney Island. Photo © Stan Fox via AmusingtheZillion.com

“I’m getting more inquiries than ever before,” said broker Joe Vitacco, who would like to bring a seafood and steak restaurant to the neighborhood. “It means that people are thinking about it. But I call half the people I talk to tourists.” Vitacco signed the lease in September 2013 with the restaurant chain for the 1,700 square foot cafe at 1019 Surf Avenue across the street from Luna Park.

Just how pricey is Coney Island’s north side of Surf? The building at 1019-1039 Surf was purchased for $3.1 million by 1019 Surf Ave Acquisition LLC in March 2013 for $3.1 million, according to Property Shark. Vitacco says the buyer was Russian multi-millionaire Yakov Yakubov.

During the hearings leading up to the Coney Island Rezoning of July 2009, a number of individuals and organizations including the Pratt Center for Community Development recommended adopting a formula business restriction policy within Coney East to prevent national retailers and fast food restaurants from locating there. Of course that didn’t happen because the zoning was written to attract these very businesses to Coney Island, as we noted in “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012).

Subway Cafe Coney Island

New Subway Cafe on Surf Avenue in Coney Island. Photo © Stan Fox via AmusingtheZillion.com

Related posts on ATZ…

February 13, 2015: Coney Island 2015: IHOP Franchisee Signs Lease for 5,400-Square-Foot Surf Ave Store

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Brooklyn Rock

Display of Paintings of the Elephant Hotel and the Parachute Jump by Yukiko Wada, hand-screened Tees by Wada and husband Chris Smith at Brooklyn Rock. January 25, 2015. Photo © Tricia Vita

Mom & Pop art T-shirt shop Brooklyn Rock is out but not down. After 21 months in Coney Island, the arrangement they had with Thor Equities for space in the developer’s retail building at Surf and Stillwell has come to an end. The 1,500-square-foot store, for which they paid a percentage of income as rent, will be partly taken over by celebrity burger chain Wahlburgers, which is set to open its first New York franchise in May in the vacant restaurant space next door.

As ATZ reported earlier this month, the one-of-a-kind Brooklyn Rock shop was open daily regardless of the season or the weather, and was one of the few places in Coney to buy a souvenir tee in February. “At the end of the proverbial day, it was a pop-up shop and we had a good run,” says Brooklyn Rock brand manager Seth Braunstein, who doesn’t want people to feel sorry for them or villainize Thor, with whom they parted on good terms. “I might get a call at some point to do a pop up in another of their Brooklyn locations. Who knows?”

Brooklyn Rock

Brooklyn Rock’s pop-up store at 3015 Stillwell Avenue in Coney Island closed in February. January 25, 2015. Photo © Tricia Vita

Brooklyn Rock’s tees, hoodies, aprons and other items are hand-dyed in unique colors and hand-printed from hand-drawn designs by artists Chris Smith and Yukiko Wada, the couple who founded the business in their Bushwick apartment in 2002. Braunstein says they’re relocating the wholesale print operations to a mezzanine space within a larger retail environment in Greenpoint called the Flying Squirrel. “It is an amazing children’s shop that we’ve wholesaled our gear to since they were located on North 6th in Williamsburg. We’re excited at the huge wholesale opportunities ahead and are gratified at the run we enjoyed in Coney.”

Before opening their Coney Island store in May 2013, the Brooklyn Rock team also wholesaled their merchandise to Coney Island USA’s gift shop, which they hope to do once again. Their previous retail shops include a street kiosk on Bedford Avenue, a shipping container at the now defunct DeKalb Market where Century 21 was built, and a Pintchik property across from Barclays Center, where foot traffic turned out to be slow. “When you’re an independent little guy, you’re swimming with sharks. We’re still swimming. We’re good. Ultimately we’re survivors,” says Braunstein.

Brooklyn Rock Larry David

Audrey Jakeway wearing Brooklyn Rock’s Larry David tee at preview performance of his new Broadway show “Fish in the Dark.” February 5, 2015. Photo via Brooklyn Rock Facebook

When ATZ interviewed Braunstein for the post that ran earlier this month, the shop had already received the vacate notice, but we did not mention it because they were hoping for an extension from Thor, as had happened last year. At that time, Luna Park offered them a kiosk in the amusement park, but they declined since they were able to keep their store. As for the vacant stores on the north side of Surf, where property owners have leased to restaurant and food businesses, Braunstein doesn’t think the location would bring them as much foot traffic as the south side of Surf.

While Brooklyn Rock is confident about landing a better spot, this story underscores the dim prospects for Mom & Pops hoping to come to Coney Island amid the influx of chains, both at Thor’s property on the south side of Surf and with the property owners on the north side. Currently there are a dwindling number of spaces for lease and Coney Island’s risk-averse landlords prefer the better-funded chains and franchisees. Brooklyn Rock’s lucky break came when Braunstein saw a news article about space for lease in Thor’s then-vacant new building and sent them a proposal. Thor Equities had sent out a press release that said: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.”

Tenants at Thor’s now fully-leased “Retail Ride of A Lifetime” building across from Stillwell Terminal include candy chain It’Sugar, apparel chain Rainbow Shop, the Brooklyn Nets Shop, Brooklyn Beach Shop spin-off Surf and Stillwell, and the soon-to-debut Wahlburgers. The building also had a Little Caesars Pizza pop-up last summer and two incredibly tiny mini-arcades, which are the shameful extent of the amusements required by the City’s Coney Island Comprehensive Rezoning Plan passed in 2009.

Thor Equities mini-arcade

The only amusements in Thor’s retail building are two mini-arcades, the size required by the City’s Rezoning Plan. One arcade is next door to the apparel chain Rainbow Shops. august 16, 2014. Photo © Tricia Vita

It’s telling that in recent weeks ATZ’s top ten posts have been about IHOP, Wahlburgers and other chains coming in 2015. In addition to the already opened national chains and franchises such as Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe opened last season. An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem opened on Valentine’s Day. On the north side of Surf, IHOP recently signed a lease to open a restaurant while Johnny Rockets remains under construction and Subway Cafe and Checkers have put their signs up and are almost ready to open.

Related posts on ATZ…

February 4, 2015: In Wintry Coney, Brooklyn Rock’s Hand-Printed Tees Keep Summer Dreams Alive

January 29, 2015: Coney Island 2015: Subway Cafe, Sushi Lounge, IHOP, Checkers, Johnny Rockets

December 5, 2014: Wahlburgers Burger Franchise to Open in Coney Island

December 19, 2012: Will Coney Island’s Surf Ave Become a Mecca for Franchises?

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Subway Cafe

Subway Cafe, Surf Avenue. January 25, 2015. Photo © Tricia Vita

More than two years after ATZ posted “Will Coney Island’s Surf Ave Become a Mecca for Franchises?” (December 19, 2012), the trend continues. Across the street from Luna Park, an IHOP is finalizing a deal to open a pancake restaurant while a Subway Cafe has their sign up and is set to open a year-and-a-half after signing a lease. New FEMA regulations after Sandy are partly to blame for construction delays at Subway Cafe, a restaurant concept featuring “Tuscany-style decor” aiming for a “coffeehouse ambiance” and a layout a little larger than an average Subway.

Sushi Lounge

Sushi Lounge, Surf Avenue at W 12th Street. January 25, 2015. Photo © Tricia Vita

Amid the influx of already opened national chains and franchises such as It’Sugar, Applebee’s, Rita’s Italian Ice, and Dunkin’ Donuts on Surf Avenue, there have also been a few new Mom & Pops like Lunatics Ice Cream and Luna Park Cafe (no connection to the park). An outpost of Piece of Velvet, a cake and cupcake shop with locations in Fort Greene and Harlem, is opening across the street from old-time Mom & Pops Williams Candy and Pete’s Clam Stop

Sushi is coming to the corner of Surf Ave. and West 12th Street, across the street from Coney Island USA. Shalyapin Wonderwheel Karaoke (no connection to Wonder Wheel Park) morphed into Surf 12 Club and Lounge, which features live music, but their newest sign says “SUSHI LOUNGE.” A spokesman told ATZ they wanted to do something different. A new display case stood ready to serve desserts. Quartet of Catastrophe will play on Friday at 9:30pm.

Applebee's

Signs in Applebee’s windows on Surf Avenue. January 25, 2015. Photo © Tricia Vita

Applebee’s, which opened in June 2013, has proven popular with locals and extended its hours. Multiple signs on the street and one in the sky announce they now serve breakfast daily from 8am till 12 noon. A sideshow banner for Gary Dreifus’ “Magic at Coney!!!” graces the window. After completing its run at Coney Island USA, the magical variety show has moved across the street to Applebee’s second floor for Sunday performances in the winter.

Unlike Manhattan, where Mom and Pops are being forced out by landlords who triple the rent and then turn around and lease to chains or upscale businesses, the new franchises on Coney Island’s Surf Avenue are replacing illegal furniture stores which have existed for years in defiance of the zoning. Until the early 1980’s the north side of Surf was home to individually-owned penny arcades and a variety of rides including bumper cars, carousels and even a Jumbo Jet-style coaster. By the time the last ride– Coney Island’s B & B Carousell — closed in 2005, the north side was known as the wrong side of Surf Avenue to locate a business because of the lack of foot traffic. Not any more.

Checkers Coney Island

Checkers in Stillwell Terminal, Surf Avenue. January 25, 2015. Photo © Tricia Vita

Two other previously announced and long under construction franchises that are expected to open in 2015 are Checkers in Stillwell Terminal, which has finally put its sign up, and its next door neighbor, Johnny Rockets. Like Subway Cafe, these businesses have been delayed by new and ever-changing post-Sandy building regulations. Johnny Rockets is waiting for approval of a storm surge resistant front to resume construction.

Just off Surf, on Stillwell Avenue, Thor Equities’ retail building is the site of New York City’s first Wahlburgers –Donnie, Mark and Paul Wahlberg’s burger franchise– opening in May and written into the script of the Wahlberg’s reality show on A & E.

UPDATE January 30, 2015:

The Coney Island Brewing Company, whose craft beers celebrate the iconography of Coney Island, may soon have a place to call its own on Surf Avenue. Boston Beer Corporation, which applied in September for a license to open a brewery under the trade name Coney Island Brewing Company at 1904 Surf Avenue, received a conditional letter of approval from the NY State Liquor Authority last week.

Johnny Rockets Coney Island

Johnny Rockets, Surf Avenue, January 25, 2015. Photo © Tricia Vita

Related posts on ATZ…

October 2, 2015: Coney Eats: Magic Gyro & Checkers to Open, Kosher Pizza Signs Lease, Johnny Rockets & IHOP Underway

May 26, 2014: Photo Album: Opening Day for 5 New Businesses & Exhibits in Coney Island

January 3, 2014: New Year, New Franchise: Rita’s Italian Ice Coming to Coney Island

September 11, 2013: Subway Cafe to Replace Furniture Store on Coney Island’s Surf Ave

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Thor's Coney Island

Thor’s Coney Island: Aerial view of vacant lots on south side of the Bowery between W 12th and W 15th where amusements once thrived. July 7, 2013. Photo © Tricia Vita

Today brought a new twist to the November rumor that an amusement park is coming to one of Thor Equities’ CEO Joe Sitt’s vacant lots in 2015. The latest from the Coney Island Rumor Mill is that there will be no rides (insert unhappy face emoticon) but about 20 trailers with games, food and merchandise. If true, the games would fulfill the “Use Group A” amusement component required by the zoning.

The location is in the heart of Coney Island adjacent to Luna Park’s Scream Zone and Deno’s Wonder Wheel Park. In recent years, this lot on the Bowery between Stillwell Avenue and West 12th Street has hosted failed flea markets and made a mockery of the rezoning in 2009 and 2011. “Festival by the Sea” and the “BK Festival” were granted City permits as a “temporary fair” because a flea market is not a permitted use on this property in Coney Island. A color coded map on Thor Equities’ website currently designates it as “Future Retailer/Entertainment Spaces.”

As a critic of flea markets on land where the Tornado roller coaster (1927-1977) and the Bobsled (1941-1974) once thrilled, we were happy to see the BK Festival and Thor Equities bring in rides, games and sideshows in 2012. Why not do it again?

MegaWhirl in Coney Island

Abandoned MegaWhirl Ride on Thor’s lot in Coney Island. November 11, 2012. Photo © Tricia Vita via flickr

Despite various amusement operators efforts to negotiate lease deals with Thor Equities in the past, the lots remained vacant last year as well as in 2010 and 2013, when the City issued a stop-work order on a permit for “temporary parking for the amusement district.”

Across the Bowery, Thor’s retail building is said to be the site of New York City’s first Wahlburgers –Donnie, Mark and Paul Wahlberg’s burger franchise– opening in May. There’s a vacant space on Stillwell next to the Brooklyn Nets store that was designed to house a restaurant. Rumor has it that is the location and it’s set to be revealed during the Wahlberg’s reality show on A & E.

Mozzarepa and other street fair food at Cha Cha’s Steeplechase Park on Thor’s Stillwell Avenue lot, June 23, 2012. Photo © Tricia Vita/me-myself-i via flickr

Related posts on ATZ…

March 24, 2014: Will Rides Return to Thor Equities Vacant Lots in Coney Island?

September 4, 2012: Exclusive: McCullough’s Kiddie Park Closing After 50 Years in Coney Island

May 16, 2011: Thor’s Coney Island: Aqueduct Flea Vendors Make Dismal Debut

March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

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Save the Boardwalk Rally

Sign at rally to save boardwalk from becoming concrete: This is SUPPOSED to be the DE BLASIO ADMINISTRATION not BLOOMBERG. January 18, 2015. Photo © Tricia Vita

Despite icy conditions that made travel hazardous and a steady rain, about 100 people came out to Brighton Beach on Sunday for a rally to save the 92-year-old Boardwalk from becoming a concrete roadway flanked by a plasticwalk. There were many familiar faces in the crowd. Some of us had attended the charade of a public hearing where the pilot project was controversially approved by six Bloomberg appointees in 2012.

But the most remarkable thing about yesterday’s rally is that it was the first time elected officials stood with the community saying “Boardwalk Not Sidewalk!” City Councilman Mark Treyger, who has represented Coney Island for one year and whose leadership has brought about this political support, gave a fiery speech that ended with “Are you with me? The fight rages on!”

The politicians joining the rally included Brooklyn Borough President Eric Adams, NYC Controller Scott Stringer, NYC Public Advocate Letitia James, and Councilman Mark Levine, who is Chair of the Council’s Parks Committee, among others. During the Bloomberg administration, when this concrete boondoggle was born, elected officials automatically fell in line with Bloomberg’s policies. The local Community Board 13 voted against this proposal 21 to 7, but their vote was ignored because it’s “advisory.” Now we have a newly elected crop of officials questioning Mayor de Blasio and Parks Commissioner Mitchell Silver for not listening to the community and going ahead with Bloomberg’s calamitous plan for the Boardwalk.

When Public Advocate Letitia James said “We are urging the de Blasio administration to do what they promised and listen,” cheers went up from the crowd. “We are not going to stand by while the city rips out a piece of our history. I stand with Coney Island and Brighton Beach in this fight. The Boardwalk is worth fighting for.”

Together with Councilman Chaim Deutsch, who represents Brighton Beach, Treyger has been trying all last year to get the Mayor and the Parks Department to meet and discuss safety issues. As community activist Ida Sanoff said at the rally: “We saw a tremendous difference in storm surge impact where there were concrete sections as opposed to wooden sections. This so-called concrete plan is going forward without any environmental studies, without any engineering studies, without any thought to the safety of this community and the damage we suffered during Sandy.”

Frustrated residents held up signs that said “This is SUPPOSED to be the DE BLASIO ADMINISTRATION not BLOOMBERG,” “This is NOT Planning, Commissioner Silver,” and “Mayor de Blasio & Commissioner Silver, We LIVE HERE.” Unfortunately the de Blasio administration has not changed the pro-concrete position announced last June by Daniel Zarrilli, who heads the Mayor’s Office of Recovery and Resiliency and is a holdover from the Bloomberg administration.

“The song is ‘Under the Boardwalk,’ it is not ‘Under the Concrete,'” said Brooklyn Borough President Eric Adams, who gave an empowering speech about government for the people. “I’m so proud of this community that you understand government has to adhere to your wishes,” said Adams. “They thought they could ignore you. They thought you would allow your community to go through a transformation without raising your voices. Well, they were wrong.”

“We want to work with everyone to make sure the Landmarks Preservation Commission does the right thing,” said NYC Controller Scott Stringer, who promised to issue the economic data and “work side by side to make intelligent responses to the questions that come up.”

The State Assemblymen for the area, Steven Cymbrowitz and Alec Brook-Krasny were absent from the rally. It is $10 million in state money they provided which is funding the concrete section of boardwalk currently underway in Brighton Beach. One protest sign said “Steven Cymbrowitz you should be ashamed of yourself.”

State Assemblyman Bill Colton, who represents Gravesend and Bensonhurst, and Adele Cohen, who represented the neighborhood in the Assembly from 1996-2006, were in attendance and gave rousing speeches. “It’s about money,” said Cohen, who recalled that even during her tenure the Parks Department had no budget for repairs because they depended on discretionary funds. The solution: “No money, no concrete. Take the money out of the budget.”

Update: Missed rally to save the Boardwalk? See @Capt_Nemo’s two-part video of the speeches in their entirety:

https://www.youtube.com/watch?v=5HWi7vk4Ch4

https://www.youtube.com/watch?v=5b5vIe_sTKQ

This slideshow requires JavaScript.

Related posts on ATZ…

December 20, 2014: Save the Boardwalk for Future Gens! Sign Brooklyn Pols Petition to Make it ‘Scenic Landmark’

March 22, 2012: The Coney Island-Brighton Beach Concretewalk Blues

March 9, 2012: The 10 People Who Will Decide the Fate of Coney Island Boardwalk

December 27, 2010: Photo of the Day: First Snow on Coney Island Boardwalk

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