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Cha Cha's of Coney Island

First Drink at Relocated Cha Cha's of Coney Island. April 7, 2012. Photo © Diana Shumate

Today, Cha Cha’s of Coney Island served its first drink in its new location on the north side of Surf Avenue across from Nathans Famous. Opening day is Easter Sunday at 12 noon, when longtime bartender Mila will host her first Bloody Mary Sunday of the season, toasted by friends. The address is 1315 Surf Avenue, the space formerly occupied by Surf N Turf Grill.

Brick-oven pizza at $2.00 per slice along with beer and drinks will be served, says Diana Shumate, who sent us these photos. The restaurant will be open weekends only for the next few weeks while renovations are underway. A more extensive menu is planned, Cha Cha says. Cha Cha’s Club Atlantis, a beach bar similar to the original and with the atmosphere of a reincarnated Beer Island, is expected to open at Stillwell Avenue’s BK Festival. Live music will be featured at both the Surf and Stillwell locations.

Last October was the last hurrah for John “Cha Cha” Ciarcia’s “Home of Wild Women and Wise Guys” on the Coney Island Boardwalk. One of the “Coney Island 8” evicted by Zamperla, Cha Cha’s former Boardwalk location was the site of the original Club Atlantis and is slated to become Tom’s Restaurant.

The good news is that in addition to family-owned Brooklyn establishments like Tom’s of Prospect Heights and Grimaldi’s Pizzeria opening in Coney Island, the majority of the original “Coney Island 8” eateries are coming back this season. Ruby’s Bar and Paul’s Daughter were offered 8-year leases by Zamperla and are currently undergoing renovations. Steve’s Grill House sold his building to Zamperla, bought a concession trailer and plans to relocate nearby. Gyro Corner Clam Bar has a second location at the corner of the Bowery and 12th Street.

Cha Cha's of Coney Island

Chalkboard sign for Cha Cha's of Coney Island. New Location is 1315 Surf Avenue, the former Surf N Turf Grill. April 7, 2012. 2012. Photo © Diana Shumate

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June 25, 2012: New Club Atlantis, MegaWhirl Ride Open in Coney Island

May 17, 2012: Coney Island’s Cha Cha Puts His Name on Steeplechase

January 16, 2012: Photo of the Day: Signs of Coney’s Club Atlantis Resurface

October 30, 2011: Nov 1: Auction Sale at Cha Cha’s, 4 Others on Coney Island Boardwalk

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3D Models of Paper Taco Trucks. Art © Goopymart via flickr

South Street Seaport, Governors Island and Staten Island’s Midland Beach are some of the New York City destinations that have hosted food truck festivals–gatherings of 10 to 30 trucks– since the trend started four years ago. The above photo shows paper taco trucks, but real, live food trucks could roll into Coney Island this summer if a Brooklyn food blogger’s pitch to Community Board 13 is successful. On Monday, DevourNYC (“food blogging to the masses”) tweeted…

http://twitter.com/#!/devourNYC/status/169082073880080384

DevourNYC aka David Opancha followed up with tweets saying “the CB loved the idea and has it going through the channels. I’ll keep you updated” and “Sometime in the Summer. Trying to work out details. maybe during the mermaid day parade”

Does this mean King Neptune will get to savor Luke’s lobster rolls and Feed Your Hole’s grass-fed beef burgers? When ATZ contacted Community Board 13 District Manager Chuck Reichenthal, he confirmed that he liked the idea but stressed that the proposal was brand-new and would have to be discussed and approved by the Community Board.

The location? “Not in the amusement area, not abutting others selling the same food,” Reichenthal said. “It’s a question of finding the right spot and the right time where it would be good for the trucks and the community.” He noted that renting one of Coney Island’s empty lots even for a one-day festival would be prohibitively expensive,

Reichenthal had the idea of proposing to bring the food truck festival to one of Borough President Marty Markowitz’s Seaside Summer Concerts. Last summer’s free concerts featuring Joan Jett, Aretha Franklin and Cheap Trick were moved from Asser Levy Park to a new location at Surf Avenue and West 21st Street.

While food trucks have become popular in New York City and across the country, they often face opposition from owners of brick-and-mortar eateries who say they cut into their profits. What will restaurant operators on the Boardwalk and Surf Avenue, who rely on sunny weather and busy days like the Mermaid Parade to make the season a profitable one, think of a food truck festival coming in?

”That would be terrible for us and I can’t believe they would allow that,” one veteran restaurateur who wishes to remain anon told ATZ. “I’m not sure they can do that, I don’t think it’s allowed.”

The City’s website does have a list of streets where mobile food vending is restricted. In Coney Island, Stillwell Avenue from Neptune Avenue to the Boardwalk as well as Surf Avenue and both sides of the Boardwalk from West 5th to West 20th Streets are prohibited 24 hours a day from May 1 to Labor Day, and 7 am to midnight during the rest of the year. The lot where the concert series is held is adjacent to 21st Street, which is just outside the restricted area.

Would a Food Truck Festival draw ginormous crowds who will spend money on Coney’s rides, games and still more food? Then all is good. But this year is a critical one for Coney’s eateries and a decision to bring in additional food vendors could be controversial.

Ruby’s Bar, Paul’s Daughter, Nathan’s and Tom’s are spending hundreds of thousands of dollars to bring City-owned buildings up to code with gut rehabs and on rent. Cha Cha’s, Popeye’s and Steve’s Grill House have the high cost of relocating their evicted businesses. The majority are diversifying their menus. At the same time, there will be competition from the huge new Nathan’s on the Boardwalk as well as the food trucks and concession stands at Stillwell Avenue’s BK Festival, who undercut the brick-and-mortar restaurants’ prices while they don’t share the same costs. For example, all of the businesses on the Boardwalk are required to pay into the fireworks fund and for keeping the City’s restrooms open at night. And you thought it was free?

Community Board 13 meets on the fourth Wednesday of the month at 7 pm.

UPDATE March 11, 2012:

The Coney Island Food Truck Festival is a no-go for 2012. Yesterday, DevourNYC tweeted:
http://twitter.com/#!/devourNYC/status/178589731427328000

Sadly most of the lots that are empty in Coney are worth millions and thus too damned pricey to rent, we tweeted back.

“That was the problem and being that I wasn’t making a penny off of anything I wasn’t going to take money out of my pocket,” replied DevourNYC aka David Opancha via twitter. “I’m in contact with food truck association so I am going to let them know about big events going on.”

We wouldn’t be surprised to see his idea pop up in some way, shape or form in the future. Maybe food trucks without the festival?

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February 14, 2012: Last Coney Island 8 Holdout Sells Boardwalk Building

January 31, 2012: Remnant of Under Boardwalk Bar Found in Coney Island

November 15, 2011: Coney Island 2012: What’s New on the Boardwalk

October 11, 2011: Photo of the Day: Butterflies & Beer Island by Bruce Handy

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Grill House coney Island Boardwalk

Steve's Grill House, Coney Island Boardwalk. Last day of season, Oct 31, 2010. Photo © Tricia Vita/me-myself-i via flickr

Steve Bitetzakis, the owner of Steve’s Grill House on the Coney Island Boardwalk since 1993, called off plans to have his modular building jacked up and moved down Stillwell Avenue. The move had been postponed till this week, but was called off after the restaurant owner made a deal to sell the building to Zamperla for an undisclosed sum. On Monday, workers were removing restaurant equipment and cleaning the place out.

Bitetzakis plans to relocate his grill house in Coney Island, possibly with a state-of-the-art concession trailer. Steve’s Grill House was the last holdout of the Coney Island 8, a group of Boardwalk Mom and Pops who banded together to fight their eviction by Zamperla in 2010. Late last year, Ruby’s and Paul’s Daughter were offered eight-year leases on the Boardwalk, but Steve’s was left out in the cold. The above photo, taken at sunset on the last day of the 2010 season, is one of our favorites.

The Grill House building is on land that the City bought from Thor Equities in 2009 and leased to Zamperla. It’s the site of the soon-to-be-constructed Speed Zone, where Go Karts and a Sky Coaster are part of the amusement operator’s plans for this season. Will the Grill House be transformed into a trattoria by the sea or an upscale redo of its former neighbor Beer Island? Stay tuned. Coney Island’s opening day is just six weeks away.

Steve's Grill House, Coney Island Boardwalk. Last day of season, Oct 31, 2010. Photo © Tricia Vita/me-myself-i via flickr

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January 31, 2012: Remnant of Under Boardwalk Bar Found in Coney Island

December 27, 2011: Amusing the Zillion’s Top 10 Coney Island News Stories of 2011

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