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Wampum

Coming to Coney: Wampum Pineapple Brim Anchor Snapback. Photo via wampumny.com

Wampum, a lifestyle clothing brand and skate shop with locations in Bridgehampton and Nolita, is set to open a Coney Island pop-up on May 24. The location is 1232 Surf Avenue in Thor Equities new building. The space is on Stillwell Avenue across the street from Nathan’s. “We just finalized the deal,” Wampum’s Lennon Ficalora told ATZ.

Lennon, 26, and his brother Marley, 24, opened their first shop two years ago and were looking to expand to another seaside location. Coney Island was familiar from trips to the Siren Festival. “We got a good deal,” says Lennon of the 2,500 square foot raw space, which they have leased from Thor through Labor Day. “We’re doing a minimal build-out.” Their neighbor in the still vacant new building will be candy retailer It’Sugar, a Miami-based chain also expected to open on Memorial Day Weekend.

The Ficalora brothers grew up skateboarding in Montauk, where their family runs the Breakers Motel. According to Wampum’s website, Lennon and Marley’s two shops are located next to their mother Helen Ficalora’s jewelry stores and her success as a jewelry designer was influential in their decision to open the Wampum stores. “The Wampum brand embodies the whole lifestyle that comes with skateboarding,” said Lennon, who was the first local kid ever invited to compete in the Van’s Warp Tour National Skateboarding Competition.

Wampum Nolita was named the best skate shop by New York Magazine in 2012. However, the Coney Island pop-up will feature 90 per cent clothing. “We hand print all the shirts and work with local artists. All the clothing is made in America,” said Lennon. The online shop stocks T-shirts, tanks, shorts, hats and beanies. Some of the items are made from 100% organic cotton. T-shirts sell for $30-$40, which is twice the price we’re used to seeing in Coney Island. Asked if the new shop will feature Coney-themed apparel, Lennon said, “I think so. We’re still finalizing it. There will definitely be some exclusives.”

Surf Avenue is set to get an influx of national chains and franchises–Applebee’s, Johnny Rockets, Red Mango, Checkers, It’Sugar. The upscale Wampum is the first small business to lease space in Thor Equities new building at Surf and Stillwell. Why aren’t there more? Back in December, a press release from Thor Equities offered potential good news for retailers and restaurateurs who wanted to get a foot in the door of the new Coney Island: “Thor To Add Local Flavor To Coney Island By Leasing Major Surf Avenue Parcels To Local Brooklyn Merchants At Reduced Rents For 2013.” Thor was said to be teaming up with the Brooklyn Chamber of Commerce to help recruit tenants. The idea was to fully lease Joe Sitt’s new building at Surf and Stillwell for the summer of 2013.

May we suggest a contest to attract a Brooklyn start-up with the winner receiving a highly publicized rent-free season in one of Joe Sitt’s remaining storefronts? Amusements in “Use Group A” such as arcades, games of chance or skill, fortune tellers, freak shows, wax museums and other midway attractions should also be given a percentage of space in the building as required by the City’s zoning in Coney Island. The Fascination Arcade, Shoot Out the Star and “Baloon Raceing” were among the old school amusements in the Henderson Building until it was demolished by Thor and replaced by the new building.

Update: This Wampum location is closed.

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sea Rabbits

Sea Rabbits. Photo © Dr. Takeshi Yamada at the Coney Island Sea Rabbit Repopulation Center

The sea rabbits that swam ashore on Coney Island beach near West 28th Street on Easter Sunday will be up for adoption today. This unique sea-dwelling rabbit was believed to be extinct in the wild until yesterday, when two fishermen walking west on the beach towards Sea Gate saw several of the web-footed rabbits scurrying ashore. “I couldn’t believe my eyes,” said Mikey, a resident of Avenue U, who had come to Coney to fish from the pier but found it closed for repairs. A local animal rescue group picked up the sea rabbits and plans to put them up for adoption or foster care.

ATZ was unable to reach Dr. Takeshi Yamada, the world-renowned expert on the species, for comment on the discovery. Yamada is currently filming the AMC TV reality series “Immortalized.” According to his research, the sea-rabbit is a close relative of the sea lion, and was officially discovered and investigated by Henry Hudson when he first visited this land to colonize the area for the Dutch government. Coney Island was named Conyne Eylandt –Rabbit Island– by the Dutch.

The above photo shows two sea rabbits which are in Dr. Yamada’s care at the Coney Island Sea Rabbit Repopulation Center in Brooklyn, New York. They are Coney Island Sea Rabbit (Monafluffchus americanus) called “Seara” and Coney Island Tiger-striped Sea Rabbit (Monafluffchus konjinicus) called “Stripes.”

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cyclone new ticketbooth

Coney Island Cyclone’s New Ticketbooths. March 13, 2013. Photo © Tricia Vita/me-myself-i via flickr

When the Cyclone roller coaster opens on March 24th, the borough president breaks a bottle of egg cream on the front car and the first 100 people ride for free. It’s a good ol’ Coney Island tradition. The next hundred people on line and everyone who follows will buy their tickets at brand-new ticket booths located beneath the ride. Under construction since Sunday, the Surf Avenue booths are located in a space under the Cyclone that was used for storage since Luna Park began running the landmark ride in 2011. The price of a ride is also going up a dollar this season and will cost $9.00. Luna Park leases the coaster from the City’s Parks Department, which receives a percentage of ticket sales.

Cyclone Ticketbooth

Under Construction: Coney Island Cyclone’s New Ticketbooth. March 13, 2013. Photo © Tricia Vita/me-myself-i via flickr

The little windows in the interior wall that let visitors peek at the coaster rumbling by were constructed when the Coney Island History Project, which has since moved to the Wonder Wheel, turned the former souvenir stand into an exhibit center. The photo below is a last look at the old Cyclone ticket booth on the corner: “Ride the American Legend!” When Astroland ran the Cyclone it said “How Sweet It Is!” in homage to Jackie Gleason, who grew up in Brooklyn and played New York bus driver Ralph Kramden in The Honeymooners. (Update, March 19th: The old ticketbooth was demolished today.)

Old Ticketbooth

Last Look at the Cyclone’s Old Ticketbooth. March 13, 2013. Photo © Tricia Vita/me-myself-i via flickr

If you look at vintage photos and postcards of the Cyclone, the signage reads “Faster Than Ever!” and “Bus Depot.” The ticket booths were inside, opening up the front of the ride to public view. Since the Cyclone is an official New York City landmark, changes to the facade must have historic precedent and be approved by the Landmarks Commission. It will be interesting to see what’s in the future for this famous corner of Coney Island.

Cyclone vintage postcard

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