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Funny Face

Mermaid Avenue Funny Face. June 18, 2012. Photo © Tricia Vita/me-myself-i via flickr

In Coney Island’s revamped amusement area, hand-painted vernacular signage and public art are rapidly being displaced by custom lighted signs or painted over. Just a few blocks away on Mermaid Avenue, mural painting by local artists is still thriving. Walking from Stillwell Avenue to West 28th Street, ATZ came across work on almost every block, including a Funny Face touting “Parking for Puertoricans Only,” murals memorializing lost friends and a community art project celebrating growth and diversity.

Église  Evangelique Haitienne

Église Evangelique Haitienne, Coney Island. Photo © Tricia Vita/me-myself-i via flickr

One block north of Surf Avenue, Mermaid Avenue is the neighborhood’s shopping district, populated with stores, restaurants, churches and community organizations such as Astella Development and South Brooklyn Youth Consortium. As Woody Guthrie famously says in his song “Mermaid’s Avenue” written in 1950: “Mermaid Avenue that’s the street where all colors of goodfolks meet.”

Mural Memorializing Jose Chin, Five Deli Grocery, West 28th Street, Coney Island. Photo © Tricia Vita/me-myself-i via flickr

The mural pictured above dedicated to the memory of Jose Chin is painted on a wall outside of Five Deli Grocery on West 28th Street and Mermaid Avenue. Coney Island artist Kwamin Serguson finished it on April 21, 2012, two years after Jose’s passing at age 22, according to an article in Astella Action News. The mural is one of several poignant memorials to lost youth that can be found on the sides of buildings.

Memorial Mural

Memorial Mural at Five Deli Grocery, West 28th Street, Coney Island. Photo © Tricia Vita/me-myself-i via flickr

Vision of Growth, created by Groundswell in collaboration with South Brooklyn Youth Consortium, is on West 27th Street at Mermaid Avenue. The 15 by 80 foot acrylic on cinderblock mural features images of Coney Island landmarks and highlights the diversity of the community. The project was part of Groundswell’s 2008 Summer Leadership Institute. “Artists Alex Pimienta and Jessica Poplawski worked with a team of youth to create a colorful mural celebrating the people, changing communities, and future of Coney Island,” says the project description.

Groundswell

Detail of A Vision of Growth: Groundswell in collaboration with South Brooklyn Youth Consortium. Mermaid Ave at W 27th St, Coney Island. Photo by Tricia Vita/me-myself-i via flickr

The young mural artists from the South Brooklyn Youth Consortium are Mohamed Abdelrahman, Michael Coleman, Shani Coleman, Nicholas Collazo, Ahmathya Edwards, Mashayach Edwards, Michael Ferrera, Angel Garcia, Andrea Gil, Doris Huey, Emily Lew, Carla Pierre Paul and Ken Zheng.

Groundswell

Detail of A Vision of Growth: Groundswell in collaboration with South Brooklyn Youth Consortium. Mermaid Ave at W 27th St, Coney Island. Photo by Tricia Vita/me-myself-i via flickr

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Related posts on ATZ…

May 29, 2012: Photo Album: Coney Island Lights & Signs of the Times

March 2, 2012: Coney Island Murals by Street Artists Await Their Fate

February 5, 2012: Botched Job: Coney Island Art Exiled by Thor Equities

June 1, 2011: Photo Album: Street Art Down by the Coney Island Bowery

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Ruby's Bar

First Glimpse of Ruby’s New Sign, Coney Island Boardwalk. June 13, 2012. Via AmusingtheZillion.com

Today the new signs for Ruby’s Bar — “A Coney Island Tradition since 1934”–went up on the facade of the beloved Boardwalk bar. A reader sent us this photo of five men installing the ruby red sign that spells RUBY’S. Cheers!

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Related posts on ATZ…

May 29, 2012: Photo Album: Coney Island Lights & Signs of the Times

May 22, 2012: Photo Album: Welcome Back, Paul’s Daughter & Ruby’s Bar!

May 19, 2012: Paul’s Daughter & Ruby’s Bar Reopen on Saturday, Restored Signs to Return!

April 20, 2012: Photo of the Day: Eldorado Auto Skooter Marquee

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New Coney Island ‘Funny Face’ Mural on Thor Equities Building at Surf and Stillwell. May 28, 2012. Photo © Tricia Vita/me-myself-i via flickr

Memorial Day Weekend in Coney Island saw the debut of new lights and signage as well as the return of some old favorites. The cute blue-eyed Funny Face pictured above is the first sight visitors will see when they exit Stillwell Terminal. It was painted on Memorial Day afternoon, along with a swath of yellow, on Thor Equities plywood-encased building at Surf and Stillwell. The muralist began work on Sunday, blocking out the words “Coney Island.”

Having complained that while everyone else in Coney Island has been busy painting and beautifying their property in preparation for Memorial Day, Thor has done nothing, ATZ was very happy to see this mural-in-progress. Of course, the generic-looking new building underneath, which was revealed when construction fencing came down in February, still looks like it belongs in a suburban mall. The plywood remains dotted with signs touting “CONEY ISLAND – The RETAIL RIDE of a LIFETIME – for leasing contact…” As we wrote last May: “Ain’t it just like Joe Sitt to tout retail when Coney Island, the birthplace of the amusement industry, is expecting its best season yet because of the success of Luna Park on land purchased by the City from Thor?”

New Sign for Grimaldi’s Pizzeria on Surf Avenue, Coney Island. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

Grimaldi’s new sign also appeared in time for the holiday weekend, though the pizzeria isn’t open yet. Located on the north side of Surf Avenue next to the Tattoo Shot Lounge, the opening of Grimaldi’s second Brooklyn location in the coming weeks is sure to set off a Best Pizza in Coney Island contest with Neptune Avenue mainstay Totonno’s. The two pizzerias are already longtime rivals for the title of Best Pizza in New York. Grimaldi’s, whose original location is under the Brooklyn Bridge, chose a New York City skyline for their sign.

Coney Island Boardwalk

Brooklyn Beach Shop and Scream Zone, Coney Island Boardwalk. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

The new look for the Boardwalk includes lighted custom signs replacing much of the quirky hand-painted signage of recent decades. One of the Boardwalk’s new stores, the Brooklyn Beach Shop, is a shining example of the new Coney Island. Located between the entrance to Scream Zone and Ruby’s Bar, the glass-fronted storefront features custom brickwork and a 6-foot-tall stone Steeplechase face sculpted by Italian artist Mario Ambroselli. The piece de resistance is a classic bare bulb sign in script that says “Beach Shop.” The airy renovated space formerly occupied by Coney Island Souvenir Shop is filled with private label T-shirts and beach gear.

Brooklyn Beach Shop also has roots in the past. The store is owned by Maya Haddad and her father Haim Haddad, who has owned and operated businesses in Coney Island since 1996, starting with Mermaid Horizons at Mermaid and Stillwell Avenues. In 2002, Haim opened Coney Island Beach Shop on Stillwell Avenue behind Nathan’s. They also operate a second Coney Island Beach Shop inside Stillwell Terminal and the new Nathan’s Gift Shop on the Boardwalk.

Coney Island Raceway Sign for New Go Karts. Scream Zone. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

Memorial Day Weekend marked the return of go-karts to Coney Island’s Stillwell Avenue and the debut of a thrilling new ride on the Boardwalk. We snapped this photo of Coney Island Raceway’s new sign on the eve of the go-kart track’s opening day at the expanded Scream Zone. Go Karts were a popular attraction in Coney Island until 2006, when Thor Equities bought the Stillwell Avenue property leased by Batting Range and Go Kart City and evicted them. The second new ride to open this weekend at Scream Zone was the Skycoaster, a high thrill ride combining elements of skydiving and hang-gliding. It is already proving to be as much of a show as a ride with crowds gathering for the vicarious thrill of watching riders soar over the Boardwalk.

Lola Star Gift Shop

Lola Star Gift Shop, Coney Island Boardwalk. May 28, 2012. Photo © Tricia Vita/me-myself-i via flickr

Lola Star’s fashionably skinny boutique on the Boardwalk is crowned with a dazzling sign designed by the shop’s eponymous owner Lola Star aka Dianna Carlin. ATZ wrote about the sign’s upcoming debut several weeks ago, but this weekend was the first time we saw it illuminated and in action. On the new sign, blinking white lights encircle “Lola Star,” which is pink neon, as well as the 3D clouds and the words “Gift Shop.” Says Lola: “In Phase 2 there is going to be a gigantic disco ball rotating on the roof with a 3D Lola Star on Roller skates standing on the disco ball!” Bravissima!

Wonder Wheel

Deno’s Wonder Wheel cars are newly lit by solar powered panels. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

The solar-powered lights on Deno’s Wonder Wheel debuted on Memorial Day Weekend! In this photo taken from West 12th Street, you can see the jewel-like lights on the corners of the Wheel’s Swinging Cars as well as the Mangels lights around the park’s perimeter and the Wonder Wheel’s vintage neon sign and row of new booths on West 12th Street. Installing solar panels atop the cars is a longtime project of DJ Vourderis, whose family owns the New York City landmark. The goal is to bring back the wheel to the way it originally looked when it opened in 1920. Though the perimeter and spokes of the Wonder Wheel were lit, the cars had been in the dark since the 1980s, when park founder Denos Vourderis removed the lights due to safety concerns over high voltage.

Miss Coney Island

Miss Coney Island and Coney Island Always, West 12th St. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

The dancing mannequin “Miss Coney Island” and the miniature animated rides of “Coney Island Always” got some new lettering over their windows: “Watch Her Dance Until the End of Love.” Along with Skin the Wire and other games, the whimsical windows moved to West 12th Street this year after 14 years on Jones Walk. The new booths look more delightful than ever, but the old overhead signage had to be left behind since the new space couldn’t accommodate them. More new signage is in the works. Miss Coney Island’s motto remains “Don’t Postpone Joy” and it’s still only “25 cents to fall in LOVE.” She occasionally has more to say on twitter!

Mr Shrimp

Mr Shrimp is back at Paul’s Daughter, Coney Island Boardwalk. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

As we reported last week, Paul’s Daughter and Ruby’s Bar opened their renovated stores on the Coney Island Boardwalk. We were happy to see the Mom & Pop businesses bring back some of their quirky old hand-painted signage. The popular favorites Mr. Shrimp, shown above, and Chiefito and Chiefita — the Nice N Sweet/Fluffy Cotton Candy Kids–were among the restored signs returned to the new facade of Paul’s Daughter. At Ruby’s Bar, the hand-painted sign advertising clams and fried shrimp was set out on the Boardwalk amid new tables and chairs. Along with the rest of Coney Island, both stores were packed with visitors over the Memorial Day Weekend. Cheers to a bright and prosperous new season!

Ruby's sign

Ruby’s Seafood Clam Bar Sign, Coney Island Boardwalk. May 26, 2012. Photo © Tricia Vita/me-myself-i via flickr

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Related posts on ATZ…

June 25, 2012: New Club Atlantis, MegaWhirl Ride Open in Coney Island

June 15, 2012: Amusing the Zillion’s Guide to Free Summer Events in Coney Island

June 8, 2012: Art of the Day: Steve Powers New Signs for Coney Island

May 19, 2012: Paul’s Daughter & Ruby’s Bar Reopen on Saturday, Restored Signs to Return!

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