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Polar Bear Plunge

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Pablo 57 via flickr

On New Year’s Day 2012 in Coney Island, a record number of people, nearly three times as many as last year, did the Polar Bear Plunge. Dennis Thomas, president of the Coney Island Polar Bear Club told ATZ that the number of “I Did It” certificates given out to registered swimmers soared. “We went through almost 3,000,” said Thomas, who noted that the unofficial number of plungers is always higher because “some register, others don’t.” On New Year’s Day 2011, the official tally of registered swimmers was about 1,200 and the Bears gave out 1,000 certificates before they ran out.

Sunny skies and temps in the 50s also drew the largest crowd of spectators in the club’s history. “I think the weather made it better and more enjoyable,” Thomas said of the event, which is an annual fundraiser for Camp Sunshine, a retreat for children with life threatening diseases. According to the chart at Freezin for a Reason, more than $37,000 has been received in donations. Thomas said pledges are still coming in and the Coney Island Polar Bears expect to meet their goal of raising $50,000. (If you missed the event, it’s not too late to mail a check.)

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Coney Island Photo Diary via flickr

“We had a DJ on Stillwell to provide entertainment and there were hundreds of people dancing,” Thomas said. Some of the costumed plungers were familiar from previous years’ swims or reminiscent of the Mermaid Parade. There was the Metrocard Man, Big Babies in Diapers, a group of jailbirds, a pirate couple in their pirate ship, and a gaggle of superheroes, as well as penguins, ducks, and of course polar bears! Some carried hand-made signs that read Occupy Peace, Occupy the Ocean, Free Polar Hugs and Polar Bears from Bronx.

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Pablo 57 via flickr

The only stores open on the Boardwalk were Ruby’s, which was jam-packed with New Year’s Day revelers celebrating the beloved bar’s new eight-year lease, and the Lola Star Boutique next door. Shop owner and designer Dianna Carlin said it was the “Best New Year’s Day party ever!” It was the first time her shop was open on New Year’s and when she arrived bright and early at 10:30am, much to her surprise the Boardwalk was already packed. Lola Star Boutique offered the first Coney Collectible of 2012– a limited edition magnet–for free to Polar Bear Plungers as well as to customers who spent $20 at the shop. Nearly all 150 of the magnets were given out. “You can’t buy it. You can only earn it. I’m going to make it an annual souvenir, only available on New Year’s Day.”

On the Boardwalk in front of Ruby's Bar and Lola Star Boutique, January 1, 2012. Photo © Bruce Handy/Pablo 57 via flickr

Coney Island resident and photographer Bruce Handy, whose photos are featured in this post, echoes others when he said, “I have never seen a huge, gigantic crowd as on Sunday.” He estimated there were about 5,000 people on the beach and boardwalk, 2,000 polar bears plunging. “The plunge frontage was from Stillwell Avenue almost to Steeplechase Pier, way longer than usual. The warm weather brought many people out, who in past years had thought about plunging into the frigid sea.”

Polar Bear Plunge

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Pablo 57 via flickr

What are the reasons for the event’s growing popularity? Thomas told us in “By the Numbers: Coney Island New Year’s Day Polar Bear Swim 2010” (ATZ, Jan. 8, 2010)…

Part of it is just word of mouth. People went last year, told their friends who said, yeah I want to do that next year. Part of it is that Coney Island has been in the press so much lately that it is going through its own revival regardless of the development plans. Crowds out there are getting bigger for all events the past 2 years.

Part of it is our club seems to have a larger media presence than in the past and things like our website make us much easier to find than say, 10 years ago. And somehow we are less portrayed as those idiots on the beach that cause network newscasters to chuckle and shake their heads after a 10 second clip before the weather report. The New Year’s Swim is basically free and open to the public, that might be a draw in the current economy as well. I think it’s all these things that explains the larger crowds.

After this year’s record attendance, Thomas says “It’s getting so big, we’re pushed to the limits.” He and his team begin working on the event in November, when their winter swimming season starts. “We really need to enlist more help. The logistics are getting to be enormous and it imposes a lot more costs on us.” In past years, sponsorships from Planet Green and Vaseline Skin Care helped out.

Coney Island Polar Bear Plunge. January 1, 2012. Photo © Bruce Handy/Coney Island Photo Diary via flickr

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December 25, 2013: Just Do It! January 1st Coney Island Polar Bear Plunge

January 1, 2013: Videos of the Day: Coney Island Polar Bear New Year’s Day Plunge 2013

December 18, 2011: Playing Santa at the Coney Island Polar Bear Plunge

Jan 2, 2010: Photo Album: Coney Island Boardwalk, New Year’s Day 2010

In July, ATZ posted Circus Portraits: Photography by Kevin C Downs. Circus Vidbel was in Coney Island for an abbreviated run, but Kevin Downs photographs of the performers have a timeless quality that evokes the classic portraiture of the Golden Age of the Circus. You can view the complete set, including a few candids, on the photographer’s website.

Ambra Zerbini, Zamperla-Zoppe Riders, Coney Island July 12, 2011. Photo © Kevin C Downs

The 1927 film “IT” made Brooklyn-born Clara Bow a sex symbol. In August, Video of the Day: “IT Girl” Clara Bow in Coney Island featured anecdotes about Bow and this scene from the film. She plays a shop girl who goes on a first date with her boss to Coney’s Steeplechase Park, where the Human Roulette Wheel and the Barrel of Love help them get acquainted.

Brooklyn-born singer-songwriter Garland Jeffreys’ album “The King of In Between” has been called “as uncannily fresh and forceful as the songs on his debut record, from 1973″ by the New Yorker and it’s on plenty of year-end Top 10 lists. You’ll see why in this live performance of Coney Island Winter: Garland Jeffreys Live on Letterman

New York City hasn’t had any snow since the freaky October snowstorm dubbed Snowtober on the web. In addition to a snow-covered Coney Island Boardwalk, photographer Bruce Handy’s flickr slide show offers snow-dusted Halloween characters and the rare sight of the Wonder Wheel’s cars, which ordinarily have been taken down for the winter before the first snowfall.

As ATZ reported exclusively early this month, Miss Coney Island and Coney Island Always, along with Skin the Wire and two or three other games, are moving from Jones Walk to booths on West 12th Street. Their location is next to the Coney Island History Project. Bring a roll of quarters because it will still be “25¢ to Laugh,” “25¢ to Smile,” and “25¢ to Fall in Love” with the famed mannequin, who is expected to debut a new outfit and new music this season.

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December 30, 2011: Amusing the Zillion’s Fave 11 Posts of 2011 – Part 1

December 27, 2011: Amusing the Zillion’s Top 10 Coney Island News Stories of 2011

November 15, 2011: Coney Island 2012: What’s New on the Boardwalk

January 1, 2011: Amusing the Zillion’s Top 10 Coney Island News Stories of 2010

ATZ’s “Top 10 Coney Island News Stories of 2011” was based on page views, but our fave posts didn’t make the cut. “Sometimes really great posts fall through the cracks, are too esoteric to be popular, or at least deserve another visit,” writes blogger Visualingual, whose exquisite “Looking Back: Best VL Posts of 2010,” (and 2011) inspired us to put together this round-up of ATZ faves. In Part 1 and 2 (tomorrow), you’ll find videos, photos, and an antique image or two to while away the last hours of 2011…

cat

Target the Cat, Coney Island. Photo © Tricia Vita/me-myself-i via flickr

In February we dropped by the Bowery to visit Target the Coney Island Arcade Cat & His Friend Pretty. When the games are open for business, the gregarious Target is likely to be found sitting on the counter of the Balloon Dart. Even in the winter, he can be seen making his rounds.

Also in February, ATZ paid tribute to a legendary Coney Island ride inventor in “Bring Back the Whip! A Birthday Gift for William F Mangels.” But if you want to ride the Whip, you’ll have to take a trip to Rye Playland, Knoebels, Kennywood, Trimper’s or any one of the other parks or carnivals listed on ATZ’s Whip Census in the post. Coney Island, where this classic was invented in 1914, doesn’t have an operating Whip! In this video by sodadaze, you can see the ride in action at Knoebels set to the tune of Devo’s “Whip It.”

In March, ATZ posted historian and Coney Island History Project director Charles Denson’s latest video “Cyclone Roller Coaster: Four Seasons.” This behind-the-scenes look at Coney Island’s landmark roller coaster lets you walk the tracks – summer and winter – and get up close to the machinery in the motor room.

In March, ATZ learned via twitter that Coney Island’s Inexhaustible Cow, a 19th century attraction which dispensed milk for 5 cents a cup, had apparently survived. A Pennsylvania dealer of Americana was selling the wooden cow (milk not included) for $78,000. In Inexhaustible Cows & Bottomless Cups of Chocolate Milk, we looked into the history of the Coney Island cows –there was more than one–and reminisced about bottomless cups of chocolate milk for a quarter at the Michigan State Fair.

Cow, Coney Island from Robert N. Dennis collection of stereoscopic views. New York Public Library, Miriam and Ira D. Wallach Division of Art, Prints and Photographs

If you’re adept at reading letters backwards you’ll like this Flickr Slide Show: DNALSI YENOC –> CONEY ISLAND. The letters frame the view from Stillwell Terminal as visitors exit onto Surf Avenue. DNALSI YENOC is also the name of a flickr group started by Coney Island photographer Barry Yanowitz. The collection of photos document the view, which changed irrevocably in 2010 when the Henderson Building and Shore Hotel across the avenue were demolished by Thor Equities. A new building –touted as “The Retail Ride of a Lifetime” by Thor– is now rising on the empty lot.

One of our favorite photos of the summer of 2011 is this Photo of the Day: Umbrellas on Coney Island Beach. On the Fourth of July, photographer Jim McDonnell took this amazing shot of Coney Island’s beach brimming with colorful umbrellas. “The 4th itself started out hazy but turned hot, humid and incredibly crowded!” he said.

Beach Umbrellas in Coney Island

Beach Umbrellas in Coney Island. July 4, 2011. Photo © Jim McDonnell via smugmug

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Related posts on ATZ…

December 31, 2011: Amusing the Zillion’s Fave 11 Posts of 2011 – Part 2

December 27, 2011: Amusing the Zillion’s Top 10 Coney Island News Stories of 2011

November 15, 2011: Coney Island 2012: What’s New on the Boardwalk

January 1, 2011: Amusing the Zillion’s Top 10 Coney Island News Stories of 2010