Amusing the Zillion

Thor Equities Touts Coney Island as “RETAIL RIDE of a LIFETIME”

May 4, 2011 by Tricia

Thor Equities New Signage at Corner of Surf and Stillwell in Coney Island. April 30, 2011. Photo © Bruce Handy/Pablo 57 via Amusing the Zillion

On Friday, Thor Equities put up new signage atop the blue construction fence at the corner of Surf and Stillwell Avenues, the gateway to Coney Island’s beach and Boardwalk: “CONEY ISLAND – The RETAIL RIDE of a LIFETIME – for leasing contact…”

Ain’t it just like Joe Sitt to tout retail when Coney Island, the birthplace of the amusement industry, is expecting its best season yet because of the success of Luna Park on land purchased by the City from Thor? The new slogan is a slap in the face to Zamperla’s Scream Zone, which has four real rides of a lifetime just down the block, including the eye-popping Sling Shot and Coney Island’s first new major roller coasters in nearly 40 years.

New rides –and not retail–on Stillwell are cause for celebration because this is where the now legendary Tornado (1927-1977) and Bobsled (1941-1974) Roller Coasters once thrilled and where Norman Kaufman’s Batting Range and Go Kart City amused the zillion until Joe Sitt bought the property in 2006 and emptied out the amusements.

Thor Equities New Signs Atop Street Artists Mural at Corner of Surf and Stillwell in Coney Island. April 30, 2011. Photo © Bruce Handy/Pablo 57 via Amusing the Zillion

Surf and Stillwell is also the gateway to Joe Sitt’s successor to 2009’s failed Flea by the Sea. This year’s BK Festival, originally billed as “NYC Largest Flea Market with a Festival Style [sic]” has dropped the phrase flea market from its marketing material. Set to open ~~this month~~ next weekend, the festival is now being advertised as “like a state fair for the whole family with attractions to include inflatable world, concerts, shopping experience, pony rides and petting zoos, and much much more.” And with good reason, a flea market is illegal in Coney’s amusement zone, though in the past the City has failed to enforce its own zoning.

In response to ATZ’s query about the zoning, Purnima Kapur, Brooklyn City Planning Director, wrote in an email: “The C7 zoning district in Coney Island does not permit Flea Markets as a permitted use; however small scale retail and restaurants are permitted in addition to amusements.”

According to the zoning documents, retail uses are complementary to amusement uses and beach activities, and these uses are limited in size and frontage.

Coney Island Illustrative Development Plan, Department of City Planning

We’re not convinced small scale retail is the Coney Island ride of a lifetime that Joe Sitt has in mind. At his Flea by the Sea in 2009, stands selling clothing and shoes were a reminder that Thor’s pitch book unsuccessfully used to lobby BP Markowitz for 10,000 square foot retail touted flagship retailers such as Abercrombie & Fitch, Gap/Banana Republic, and DSW (“Thousands of shoes…prices you love”).

We believed then as we believe now that the flea market or “shopping experience” is part of a strategy to win a variance for 10,000 square foot retail from the City’s Board of Standards and Appeals in a future administration. In Coney Island, Joe Sitt is just as infamous for “sitting” on property as he is for flipping it.

Thor’s empty lot at Surf and Stillwell is the site of the former Henderson Music Hall, one of three historic buildings which Thor CEO Joe Sitt ordered to be demolished last year. The Henderson site was rezoned for a high-rise hotel in July 2009.

Photo of the Day: Street Art by RAE in Coney Island

May 3, 2011 by Tricia

Street Art by RAE in Coney Island. April 16, 2011

On an April evening, this fantastic piece of street art by RAE popped up across the street from the Cyclone. When we went back the next day it was gone. Keep an eye out for more work by RAE and friends this summer in Coney Island!

Coney Island 2011: Videos of New Scream Zone Rides

May 2, 2011 by Tricia

Photographer and amusement park aficionado Jim McDonnell has uploaded two new videos of Scream Zone rides to his YouTube channel. Jim was the grand prize winner of last year’s Luna Park film contest and his videos feature an inspired pairing of edited images with music. Jim’s latest shows Zamperla’s Turbo Force, which has been christened the “Zenobio” in Coney Island. The 100-foot-tall thrill ride sweeps passengers through the air at speeds of over 60 mph.

As you can see in Jim’s vid, it’s also a thrill to stand and watch the Turbo Force in action. When I worked with Wade Shows, this spectacular was often set up near the entrance to the carnival midway. The first time that I happened to pass by the ride in action, I experienced the optical illusion that the whirling arm hurtling in my direction was coming directly at me. Pretty soon I was lingering by the fence to experience the vicarious thrill of this scream machine.

Jim’s short vid of the Steeplechase Cavalry coaster aka the Motocoaster is the first showing the ride in action in Coney Island. The Zamperla coaster pays homage to Steeplechase Park’s signature horse race ride that made a circuit around the park until it closed in 1964 (“Steeplechase Express: Will Zamperla MotoCoaster Pony Up for Coney Island?,” ATZ, February 15, 2010). It’s one of two new Zamperla coasters in Coney Island’s Scream Zone. When a video of the second –the Soarin’ Eagle aka Zamperla’s Volare– is available, we’ll post a link to it here.

This vid of the Sling Shot is one of several already uploaded to YouTube by Scream Zone visitors. We expect to see many more– the Sling Shot is as much of a show as a ride. On the vid’s soundtrack, you can hear the exclamations and screams of the crowd. In a few weeks, a video camera will be mounted on the capsule and patrons will be able to purchase a video recording of their ride complete with close-ups shots of their faces. This on-ride video of the Sling Shot is part of Luna Park’s Channel of Coney Island ride videos.