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While we wait for the City’s Economic Development Corporation (NYCEDC) to announce the new Coney Island Amusement Operator, we’ve been going overboard watching Zamperla ride vids on YouTube. In “The Contenders from A to Z” (November 23, 2009), ATZ noted that the Italian ride manufacturer is considered the front runner by other CIAO bidders. Now the Coney Island Rumor Mill is sayin’ Zamperla is one of the finalists and will be the one to win the job. Next question: Does that mean Zamperla’s rockin’ and spinnin’ Disko ride will come to Coney Island?

ATZ’s Disko playlist includes Zamperla’s original promo vid for the Giant Disko, a surrealistic Disk’O TV commercial from Chile’s Fantasilandia, Crazy Surfer (aka the Disko) from Germany’s Movie Park and a Rock the Disko music vid from blastaman..

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January 26, 2010: Scoop: Zamperla’s $24M Coney Island Park to be Named Luna Park!

January 24, 2010: Zamperla-Ride-O-Rama: Swing in the Sky over Coney Island

December 18, 2009: Ciao Coney Island! Will Ruby’s, Shoot the Freak, Astrotower & Other Oldies Survive?

November 23, 2009: The Contenders from A to Z: Coney Island Amusement Operator RFP

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Texas-based sideshow operator John Strong has launched a new website replete with photos to announce he’s booking his 2010 season. Coney Island is clearly at the top of his wish list. A one-page proposal on the site outlines Strong’s pitch to return to Coney Island in 2010 with shows similar to his “Strangest Girls in the World” ten-in-one circus sideshow and his Oddity Museum.

July 2, 2009: John Strong Sideshow in Coney Island. ©2009 Norman Blake. All rights reserved by NB Photo Flash via flickr

July 2, 2009: John Strong Sideshow in Coney Island. ©2009 Norman Blake, All rights reserved by NB Photo Flash via flickr

The flamboyant showman’s traveling museum boasts dozens of live and preserved freaks of nature, including Double Trouble the Two Headed Rattlesnake, a Four Tailed Iguana and a Five-Legged Puppy. Nope, it’s not the adorable-looking, headline-grabbing 5-legged Chihuahua mix that was “saved” from being sold to Strong’s freak show last year. It’s a Yorkie and she’s looking forward to being in Coney Island and written up in the New York Times.

Strong’s two shows were booked into Thor Equities-owned Dreamland Park on the former Astroland site in 2009. Now he hopes to be able to book the same locations with the City’s soon-to-be designated amusement operator. At the end of 2009, the City paid $95.6 million to purchase 6.9 acres of Thor’s property in Coney Island and issued an RFP for an amusement operator for the parcels. “Contingent on the award of the NYC Contracts and negotiation with the Amusement Operator, the current John Strong Shows Proposal for Coney Island 2010 has three primary components,” according to the proposal on Strong’s website.

Night Shot of Banner Painted by Jorge Rivero and Takeshi Yamada for John Strongs Strange Girls Show. Photo © Tricia Vita/me-myself-i via flickr

Night Shot of Banner Painted by Jorge Rivero and Takeshi Yamada for John Strong's Strange Girls Show. Photo © Tricia Vita/me-myself-i via flickr

The third part of Strong’s pitch is “A Cirque-style/Las Vegas class, choreographed, Circus Sideshow production…. with fire eaters, family friendly dance revues and similar live amusements with a definite plot and thematic development.” Strong and his friend Butch Butler of Butler Amusements jointly own the equipment (seats, lights, etc.) for the 2000 seat, 1-ring circus. Last summer Butler brought four rides all the way from California to Coney Island’s Dreamland, including Michael Jackson’s Dragon Wagon from Neverland Ranch.

The proposed site for the Cirque is Thor Equities tented property on Stillwell Avenue where “For Lease” signs went up last week. “Joe Sitt, Digna Rodriguez and Sam Sabin of Thor Equities have been very supportive of this use of Thor’s tents and properties on Surf,” Strong says in his proposal.

ATZ has already committed to hoping for rides and more rides and even more rides on Stillwell to replace the demolished Bumper Boats and bulldozed Go Karts and the long vanished Tornado roller coaster and Bobsled ride. But we do look forward to seeing John Strong’s drop-dead gorgeous Strange Girls and Mermaid and Giantess sideshow banners once again.

UPDATE April 29, 2010:

John Strong’s deal to rent the Grashorn is off! We’re sorry that rumors of Joe Sitt’s plans to demolish historic buildings which we reported in last week’s post “Thor’s Coney Island: Tattered Tents, Deathwatch for Historic Buildings” (ATZ, April 21, 2010) have turned out to be true. This is one time we would have preferred for the rumors to have remained just rumors.

Today, in response to a flurry of queries from reporters about Sitt’s still unleased empty lots and vacant properties, Thor Equities pr flack Knickerbocker SKD issued a press release announcing Sitt’s intention to begin demolishing the buildings and to replace them with other structures by May 2011. According to the release, “These structures will be replaced with more attractive, retail-friendly and up-to-code shops for the type of retailers Coney is famous for.” See “Thor’s Coney Island: Joey “Bulldozer” Sitt Is Baaack Playing Games!” (ATZ. April 29, 2010)

Translation: More Bull-Sitt from Thor Equities. More deliberately created empty lots.

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April 29, 2010: Thor’s Coney Island: Joey “Bulldozer” Sitt Is Baaack Playing Games!

April 21, 2010: Thor’s Coney Island: Tattered Tents, Deathwatch for Historic Buildings

January 31, 2010: Thor’s Coney Island: Freak Museum to Lease Coney’s Oldest Building

August 24, 2009: Coney Island-O-Rama: John Strong Packs Up, Geren’s Rides “Sitt” It Out

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Good riddance to the tube socks, cellphone accessories, shoe stores and automative supplies of Thor’s Flea in-fest-ation of last summer! Welcome back amusement rides on Coney Island’s Stillwell Avenue? We hope so….

New Sign on Stillwell. Photo © Bruce Handy/Pablo 57 via flickr

January 7, 2010: New Sign on Stillwell. Photo © Bruce Handy/Pablo 57 via flickr

On Thursday the Coney Island Rumor Mill was abuzz as new signage advertising the property “For Lease” was going up at Thor Equities flea market on Stillwell behind Nathan’s. Photographer and ATZ contributor Bruce Handy/Pablo 57 snapped a photo as dusk fell over the wind-ripped tenting that housed Joe Sitt’s flop of a flea last summer. “Maybe the second highest bidder for city land would be interested in this parcel,” Handy speculated. “Gets a lot of traffic from Nathans and the subway.”

Our guess is that several bidders, including the soon-to-be designated winner, have already made inquiries about leasing Thor’s Stillwell property. During the reply period for the City’s RFP for a Coney Island Amusement Operator to bring rides and attractions to land newly purchased from Joe Sitt, potential bidders asked the City about the adjacent vacant lots. The contact info for Thor Equities and Horace Bullard was posted on the City’s Q & A for all potential bidders to see.

NYCEDC map

Land for Lease by Thor Equities: The Stillwell parcels north of the city-owned Parcels B & C and south of the Bowery. Parcel A is the former Astroland, which is now owned by the City and was up for bid in the RFP. NYCEDC Map.

The timing of Thor’s signs couldn’t have been better. The short-listed respondents to the City’s RFP were reportedly in the City yesterday and today for meetings with the NYCEDC. If the bidders who didn’t make the short list have fire in their belly to come to Coney Island, now is the time for them to deal with Sitt or Bullard. Given Thor Equities’ history of sky-high rents and onerous lease terms, we think the parcels will go to the most highly motivated bidder.

We think the winner of the City’s 10-year lease on their newly acquired 6.9 acres will want to get control of all of Stillwell and keep other amusement operators from gaining a foothold in Coney Island. Joe Sitt sold approximately half of his Stillwell property to the City. But what good is half a sandwich? It’s not enough if you’re an amusement operator with ambitions of becoming the City’s single operator in Coney Island at the end of the 10-year lease.

At Thor Equities Flea by the Sea, Tons of Fun = Lots of Schlock. Photo © Tricia Vita/me-myself-i via flickr

Summer 2009: At Thor Equities Flea by the Sea, "Tons of Fun" = Lots of Schlock. Photo © Tricia Vita/me-myself-i via flickr

A RECAP OF THOR’S UNAMUSING FLEA IN-FEST-ATION

After we reported “Memorial Day Weekend Mania: Thor Equities Coney Flea In-Fest-ation Is a Flop” (May 27, 2009), Thor brazenly went back to calling the so called fest “Flea by the Sea,” both on their website and ads. And why not? “Festival by the Sea” was indeed a flea market by the sea. Even though the permit was for a “temporary fair” because the original application for a flea market was disapproved by the DOB, the City did not enforce its own zoning against the illegal flea market in the amusement zone. “Tons of fun” it was not. A salsa band playing two sets on Saturday and Sunday was the sole entertainment at what was wrongfully billed as “A uniquely entertaining and amusing flea market in Coney Island.” We are not exaggerating. If you can stomach it, please view our complete flickr set of Thor Equities Flea Market.

We were not amused by auto supplies at Thor Equities Flea Market in Coney Island.  Photo © Tricia Vita/me-myself-i via flickr

May 31, 2009: We were not amused by auto supplies at Thor Equities Flea Market in Coney Island. In the background: Shuttered Balloon Racing Game in Thor-owned Henderson Bldg. Photo © Tricia Vita/me-myself-i via flickr

Yet we saw police towing away ice cream carts belonging to vendors who lacked licenses. The little guys get their businesses shut down while Thor gets this incubator project for his shopping mall. To people who say to us, the tents are pretty or it’s better than an empty lot, we say Thor Equities deliberately created the empty lots on Stillwell in 2007, when they evicted or bulldozed thriving amusements. Remember the batting cages, go karts, bumper boats, mini golf, and climbing wall? Let’s bring ’em back to Coney Island in 2010.

Shoes Galore at Anchor Store # 7 at Joe Sitt's Flea by the Sea.vPhoto © Tricia Vita/me-myself-i via flickr

July 12, 2009: Shoes Galore at Anchor Store # 7 at Joe Sitt's Flea by the Sea. Photo © Tricia Vita/me-myself-i via flickr

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March 3, 2010: Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt

February 10, 2010: Thor’s Coney Island: Amusement Operators Balk, Money Talks at Stillwell

June 4, 2009: Coney Island Ride Count: Veteran Ride Ops 40, Joe Sitt 10!

May 27, 2009: Memorial Day Weekend Mania: Thor Equities Coney Flea In-Fest-ation Is a Flop

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