
Giantess Banner Painted for John Strong's Sideshow in Dreamland Park, Coney Island. Photo © Tricia Vita/me-myself-i via flickr
The $600,000 question is why did an allegedly savvy businessman like Thor CEO Joe Sitt let more than half a million in allegedly overdue rent go unpaid until just two weeks before the end of the season? ATZ bets there’s more to this story than we’ve read in the papers.
On Sunday night the word from the locked down Dreamland was John Strong had torn down and packed up his “Strangest Show on Earth” and would be leaving Coney Island on Monday Tuesday evening for a Tennessee fair. Though the sideshow operator failed to “Save Coney Island” as boasted, we’ll forgive him because the front of his Strange Girls show was gorgeous in a retro sort of way. The bannerline evoked an earlier Dreamland Circus Side Show’s circa 1926 banners by Coney Island’s Millard & Bulsterbaum. Strong’s banners were painted by Jorge Rivero and Coney Island’s Takeshi Yamada, who also operated a freak baby show featuring his fantastical creations.
Over the weekend Dreamland Park was abruptly locked down by Thor Equities because of a rent dispute with the park’s manager. At 2 a.m on Friday morning, guards from Epic Security stormed in, cut the locks on the gates and took control of the property. In the morning Thor’s pr guy Stefan Friedman notified the media: “Dreamland has been locked out because it has not come close to meeting its financial obligations in many months. We are hopeful that Dreamland will soon pay its rent so it can quickly re-open the rides and allow Coney Islanders and visitors to continue enjoying what has been a spectacular summer so far.”

Night Shot of Banner Painted by Jorge Rivero and Takeshi Yamada for John Strong's Strange Girls Show. Photo © Tricia Vita/me-myself-i via flickr
The Coney Island Rumor Mill offers the following scenario: Perhaps no one owes Thor $600,000. Perhaps it’s a ruse to enable Thor CEO Joe Sitt to get rid of his carnival tenants asap and deliver the property vacant to the City. If that story sounds crazy, it’s no crazier than the scenario offered by Thor’s spokesman. A deal to sell most of the land including the Dreamland site to the City was expected when the Coney rezoning passed in City Council at the end of the July. At the time the NY Times said that Sitt would keep only the property at Surf & Stillwell. This land was rezoned for a high rise hotel. But that news is already three weeks old and no announcements have been made yet. Mayor Mike is running for re-election and time is running out for him to be able to claim he “Saved Coney Island” and win our vote!
Is the Coney Island dream over for the amusement operators who came from Georgia, Florida and Texas to Thor Equities Dreamland Park? Over the weekend rumor had it the carnival equipment was being held hostage by Thor Equities, but we’ve also heard folks are free to leave. While John Strong was spreading the word about a “breakout attempt” with monster trucks crashing through the gate, Glen Geren and some of the other amusement operators said they’d be sticking around. They’d paid their rent to Dreamland’s manager and were waiting to see if the park would reopen after today’s scheduled court hearing.
UPDATE 8/25: No “official” word yet about what happened in court. I’m kind of surprised the NY Post didn’t cover it! The Coney Island Rumor Mill says the judge is expected to make a decision on Wednesday. But the folks inside Dreamland say that they were told the park will reopen. With all the twists and turns we’ve been through in Coney, I find it hard to believe anything until I see it with my own eyes.
John Strong already packed up and tore down his sideshows and is set to leave tonight for Tennessee. Anthony sent someone over yesterday to beg them to stop working and put the show back in the building, but John Strong had already made the decision to load up and go. If and when Dreamland reopens, it will be minus two sideshows.
UPDATE 8/28 When I talked with Geren yesterday he said they have one more shot with the NY Supreme court today. Everyone is waiting till then to start tearing down. But there was a lot of hoopla on Thursday because Thor’s people said to clear out by midnight tonight! What they meant was people who were not ride help. Whatever happens next, remember there’s a lot more to this story than what we’ll read in the papers in the coming days.
Yes, ATZ has photos of “Closed” signs hanging on Dreamland’s gate, but we’d rather end this post with a photo of our friend Takeshi Yamada whose studio is in Coney Island. And a very important reminder: While Thor Equities “Dreamland Park” is currently closed, Coney Island still has 43 rides including the Cyclone and Wonder Wheel open for business. There’s also the Ringling Bros. Boom A Ring Circus, Coney Island USA‘s Circus Sideshow and Burlesque, Dreamland Roller Rink, the Coney Island History Project and much more to enjoy.

Artist and Coney Island Resident Takeshi Yamada Created a Mermaid Baby and other Freak Babies for his Sideshow in Dreamland. Photo © Tricia Vita/me-myself-i via flickr
Related posts on ATZ…
April 29, 2010: Thor’s Coney Island: Joey “Bulldozer” Sitt Is Baaack Playing Games!
April 29, 2010: Photo of the Day: Interior of Coney Island’s Doomed Henderson Music Hall
April 21, 2010: Thor’s Coney Island: Tattered Tents, Deathwatch for Historic Buildings
January 31, 2010: Thor’s Coney Island: Freak Museum to Lease Coney’s Oldest Building
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