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Photo of the Day: It’s a Wrap at Tom’s Coney Island

Posted in Food, Food & Drink, Photo of the Day, Photography, tagged benefit, Boardwalk, Christmas Eve, Coney Island, Coney Recovers, Tom's Coney Island, Tom's Restaurant on December 23, 2012| 1 Comment »

Grilled Chicken with Greek Salad: Our Fave Wrap at Tom’s, Coney Island Boardwalk. Photo © Tricia Vita

Tom’s Restaurant on the Coney Island Boardwalk miraculously escaped damage from Sandy and has been a popular meeting place for relief efforts. On December 24th from 8am till 5pm, the eatery is having a Christmas Eve “Eat, Drink, Help!” Party to benefit Coney Recovers. All proceeds from the day’s sales will be donated to ongoing relief efforts in the neighborhood. “The more you eat, the more you help!,” says the invite.

ATZ’s fave item on the lunch menu is this Grilled Chicken with Greek Salad Wrap. Also on the menu are Crab Cakes, Hamburgers, Veggie Burgers and a variety of sandwiches. Tom’s famous pancakes and other items on the breakfast menu are served all day. The Veggie Egg White Omelette and Mango Walnut Pancakes, which friends have ordered, are on our must-try list. All pancakes are served with maple syrup and homemade flavored butters.

This Coney Island outpost of the beloved Tom’s of Prospect Heights opened in September. Tom’s Coney Island is currently open daily from 8am till 5pm including Christmas Eve, New Year’s Eve and New Year’s Day. Closed on Christmas Day.

Tom’s Coney Island, 1229 Boardwalk (at Stillwell Avenue), Brooklyn, NY 11224. Phone 718-942-4200

Will Coney Island’s Surf Ave Become a Mecca for Franchises?

Posted in Real Estate, Redevelopment, tagged Applebee's, Coney Island, franchise, Johnny Rockets, restaurant, Surf Avenue on December 19, 2012| 14 Comments »

Surf Avenue Panoramic, North side of Surf, Mermaid Parade 2008. Photo © Whiskeygonebad/Anthony Catalano via flickr

Coney Island, the birthplace of the hot dog and the enclosed amusement park is famous for its quirky authenticity, but it’s about to look and taste more like Anyplace USA. Three national franchises– Applebee’s, Johnny Rockets and Red Mango–have signed leases for the north side of Surf Avenue.

Broker Joe Vitacco tells ATZ, “We rented 8,000 square feet to the Johnny Rockets franchisee. He will use 6,000 square feet for the Johnny Rockets and the remaining 2,000 square feet for another national franchise, Red Mango.” The building next door, 1217, will be built out to the lot-line on Surf for Applebee’s, he said. The restaurants will activate long vacant properties next to Stillwell Terminal, which already has a Dunkin Donuts/Baskin Robbins and a Subway and is getting a Checkers hamburger chain. Is the north side of Surf Avenue destined to become a mecca for franchises?

Lot at 1223 Surf Avenue next to Stillwell Terminal and 1217 Surf Avenue. Photo © Bruce Handy/Pablo 57 via flickr

Red Mango is a frozen yogurt franchise started “many, many spoons ago” (in 2007) in Los Angeles that now has 190 locations nationwide. According to a company press release, it is one of the fastest growing retailers of all-natural nonfat frozen yogurt and fresh fruit smoothies. Johnny Rockets touts itself as “The Original Hamburger” though it was founded in 1986, also in L.A. According to their corporate website the chain has “about 300 corporate and franchise-owned restaurants in 30 states and 16 countries, including 30 Six Flags amusement park locations and 11 Royal Caribbean cruise ships.” In the New York area, the store can be found at 56th Street, South Street Seaport and Yankee Stadium and in Glendale and Forest Hills in Queens, as well as in New Jersey at Newport Centre Mall and in Hoboken. Applebee’s has almost 2,000 locations nationwide and the franchisee already owns 40 restaurants in the New York area.

For the record, the franchisees’ leases are with the individual property owners of 1217 and 1223 Surf Avenue and NOT with Thor Equities. Thor CEO Joe Sitt does not own any property on the north side of Surf east of Stillwell Avenue. Thor’s holdings are on the south side of Surf. The news about Johnny Rockets and Applebee’s has long been rumored because franchisees had first looked into renting Thor Equities vacant new building at Surf and Stillwell, where prices are said to be sky high. Rents on the north side of Surf are about a third as much as Thor’s properties on the south side, a source tells ATZ, with a space on the north side renting for $75,000 and a comparable one in Thor’s building with an asking price of $250,000.

Across the street is Nathan’s, which got its start in Coney Island in 1916 and whose original location is a year-round tourist destination. “In total, Nathan’s products are marketed for sale in over 40,000 locations,” according to the company’s website. Also on the south side of Surf Avenue is Popeye’s Chicken, which is popular with locals and whose franchisee owner has been in business year-round in Coney Island for nearly thirty years.

Coney Island Post-Sandy: The original Nathan’s at Surf and Stillwell is Closed Till Spring. Photo © Tricia Vita via flickr

Vitacco has been actively marketing properties in Coney Island to potential franchisees and independent restaurateurs alike, as well as to other businesses, for many years. It has been a tough sell, with 14 months of red tape at 1223 Surf, which is owned by Fox 18 Realty, LLC, due to the property being adjacent to the MTA. Hooters, Outback Steak House and a seafood restaurant are on his get list. “What would you like to see?” he asked when we said we weren’t a fan of franchises.

How about a club with a wave-riding machine? Turns out Body Glove Swimwear had come to him with an idea for a cafe, retail and surf machine, but nothing ever came of it. In addition to an all-season surfing venue, ATZ’s Big Wish List for the New Coney Island includes a pinball arcade museum, Fascination, frozen custard and a Mangels Whip ride. “The reason it is better to have franchisees is the franchise company has to approve the area, location and lease,” says Vitacco, who believes that Coney Island is a fantastic location. “They have done all of their homework and are experts at analyzing a location.”

While some of our Coney Island friends approve of any new business coming to vacant land and the jobs that it will create, others are critical: “At least Johnny Rockets sort of fits the vibe. But who needs a fake diner when there’s a real one?! (Tom’s),” says Coney Island regular and writer Tara Cox. “In my personal vision for Coney, they should give small, unique business owners the chance to thrive and keep the spirit alive. The whole area will benefit. And what a novelty it would be — a land where there’s only small, interesting and personal businesses.”

Sky Rapids Ride at 1223 Surf Avenue and Arcade at 1217 Surf Ave. Coney Island. January 1, 1979. Photo by Abe Feinstein via Coney Island History Project

Until the early 1980’s the north side of Surf Avenue was home to individually-owned penny arcades and a variety of rides including bumper cars, carousels and even a Jumbo Jet-style coaster. Philips Candy Store, now located in Staten Island, was the anchor of Stillwell Terminal from 1930 until 2000 when the terminal was rebuilt and they had to move out. By the time the last ride– Coney Island’s B & B Carousell —closed in 2005, the north side was known as the wrong side of Surf Avenue to locate a business because of the lack of foot traffic. It was mostly furniture stores named after amusement parks. Rides aren’t about to make a comeback due to the high rent, but things began looking up last summer with the opening of the popular Grimaldi’s Pizzeria on the north side of Surf.

Some kind of formula business restriction such as the one in San Francisco, which bans chains in some neighborhoods and regulates them almost everywhere else, would create opportunities for small, independent businesses and prevent Surf Avenue from becoming a strip of franchises. During the hearings leading up to the July 2009 rezoning, a number of individuals and organizations including the Pratt Center for Community Development recommended adopting a formula business restriction policy within Coney East to prevent national retailers and fast food restaurants from locating there. Of course that didn’t happen because the zoning was written to attract these very businesses to Coney Island.

Coney Island Nonprofits Begin to Raise Funds After Sandy

Posted in News, tagged Alliance for Coney Island, Astella Development, Coney Island, Coney Island History Project, Coney Island USA, Coney Recovers, Hurricane Sandy, New York Aquarium, Nonprofit on December 10, 2012| Leave a Comment »

Gargiulo’s Restaurant Will Host the Alliance for Coney Island’s Winter Celebration on December 13. Photo © Tricia Vita via flickr

On December 13, Coney Island’s newest nonprofit, the Alliance for Coney Island, is having its first fundraiser at the recently reopened Gargiulo’s Restaurant. Coney Island’s Winter Celebration will benefit Coney Recovers, an initiative launched in the days after Hurricane Sandy to organize volunteers and relief efforts. Tickets for Thursday’s benefit, which includes entertainment, cocktails and dinner are $100 via advance purchase and $120 at the door.

The Alliance’s board consists of owners of businesses in the amusement area including Deno’s Wonder Wheel Park, the Brooklyn Cyclones, Nathan’s and Gargiulo’s, as well as the nonprofit New York Aquarium and Astella Development. Although the members of the Alliance suffered storm damage and most remain closed while they recover and rebuild, the priority of the new organization has been to aid neighborhood residents and businesses.

Coney Recovers, which is a coalition of Astella Development Corporation, the Alliance for Coney Island, Coney Island Hospital, and the Jewish Community Council of Greater Coney Island, recently received a $100,000 grant from the Brooklyn Foundation and $25,000 from Robin Hood’s relief fund. Their plan is to set up an office to organize rebuilding and immediate needs, create the “Coney Corps” to provide job opportunities and skills training for local residents to help in the rebuilding, and develop a long-term recovery plan for the community. The Alliance is a successor to the Coney Island Development Corporation and will take over the CIDC’s tourism marketing efforts for Coney Island.

Amanda Deutch Cleaning Kiddie Whip Car at History Project After Hurricane Sandy. November 1, 2012. Photo © Charles Denson via Coney Island History Project.

Coney Island’s three nonprofit attractions–the New York Aquarium, Coney Island USA and the Coney Island History Project, were extensively damaged by flooding from Hurricane Sandy and have asked for donations via their websites. Their fundraising efforts have been decidedly low-key since many of their own personnel were flooded out of their homes and the focus of relief efforts has been residents without heat, electricity or basic services. If these nonprofits are to reopen as planned in the spring or summer, they will need to drum up more funds from supporters to recover and rebuild.