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Are you ready for the Coney Island Polar Bear Club’s New Year’s Day plunge? Whether you plan to swim or spectate, this high-spirited vid of today’s snowy Sunday swim should put you in the mood. “Water temp 40 outside is 24. Coney expecting 13″ of snow – the bears go for a dip at the start of the snowstorm,” says Rubyshost, who is a Polar Bear and shot the video both in and out of the water.

The Coney Island Polar Bears swim at 1 pm every Sunday from November through April. The club has 140 regular members, but the New Year’s Day event attracts hundreds of first timers. Last year about 1,000 swimmers participated, said Polar Bear president Dennis Thomas. The world-famous event is a fundraiser to benefit Camp Sunshine. Participants are requested to raise a minimum of $100 in pledges. The 2010 swim raised over $23,000 for the retreat for children with life-threatening illnesses. To register for the 2011 New Year’s Day Plunge or sponsor a swimmer, visit www.freezinforareason.com.

Coney Island Polar Bear Club, New Year’s Day Plunge, January 1, 2011 at 1 pm. Riegelmann Boardwalk, Coney Island


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