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Photo of the Day: One’s a Thrill Ride, the Other Is Boro Taxi

Posted in Amusement ride, Photo of the Day, Photography, tagged ad, ad campaign, Boro Taxi, Brooklyn, Coney Island, Cyclone, subway poster, taxi, Taxi & Limousine Commission on January 30, 2014| Leave a Comment »

Seen on the B Train: Poster Promoting the Boro Taxi Program. January 29, 2014. Photo © Tricia Vita

“ONE’S A THRILL RIDE, THE OTHER IS A RIDE YOU’LL BE THRILLED WITH. #BOROTAXI,” according to this clever ad promoting Boro Taxi. Launched two months ago, the ads feature the new green taxis in front of iconic locations throughout the five boroughs, but the first time we spotted this one with the Coney Island Cyclone was yesterday on the B train. The Taxi & Limousine Commission says “The ads are designed to enhance public awareness of the program, while letting people know how and where they can most conveniently catch a Boro Taxi.”

However, a market analysis published in December showed 0 <1 drop offs and pickups per day in Coney Island. The study says that 11% of Boro Taxi drop-offs were in the Bronx, 22% were in Northern Manhattan, 32% were in Queens, 11% were in Brooklyn, and less than 1% were in Staten Island. The other 23% of drop-offs were in Manhattan’s Hail Exclusionary Zone. The Commission has licensed 6,000 green Boro Taxis, also known as the Street Hail Livery program, to serve areas of the city not commonly served by yellow medallion cabs. Have you hailed a Boro Taxi?

The Cyclone and the rest of Coney Island’s rides open for the season on Sunday, April 13th.