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We’re pretty sure “XO,” Beyoncé’s love letter from Coney Island, is going to cause a spike in Coney tourism next season. The full-length version of the new music video shot here in August is now up on her Vevo amid rumors it will be released as a single. According to Billboard, the new self-titled album has become the fastest-selling album ever worldwide in the iTunes Store.

In the Terry Richardson-directed vid, Queen Bey and her crew have a blast riding the landmark Cyclone and Wonder Wheel and the old-school Eldorado “Bump Your Ass off” Bumper Cars. They dance on the Eldorado’s Skee-Ball lanes too! There are gorgeous aerial shots of the parks and beach, and the lights of the Parachute Jump. Amid scenes of Beyoncé being swarmed by fans, you’ll catch a glimpse of Boardwalk legend Tony Disco, 79, as well as a little boy boogying on the Bowery. A week after the shoot, the crew went back to capture the famous “25¢ to Fall in LOVE” dancing doll “Miss Coney Island” (seen at 2:20).


Beyoncé and XO video director Terry Richardson riding Spook-A-Rama, Coney Island. August 29, 2013. Photo via beyonce-legion.com

When Beyoncé’s album surprise-debuted on Friday with a 30-second preview of the video, some tweeters said Coney looked huge and extravagant and nothing like it does in real life. One called it “the Beyoncé effect.” For those of us who have sand in our shoes, Coney Island is larger than life and extremely fun. This special place is also forever photogenic and a magnet for videographers. Beyoncé’s “XO” is arguably the first music video that shows both the new and the old Coney Island. Some of our fave vids of the past portray a gritty and deserted Coney Island during the off-season like The Heavy’s dark and seedy “Sixteen,” shot in late 2008 or 2009.

Here’s what some twitterers had to say about “XO” and “the Beyoncé effect” in Coney Island. What do you think?



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