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Posts Tagged ‘Coney Island USA’

Mermaid Parade Barry Yanowitz

Coney Island Mermaid Parade, June 20, 2009. Photo © Barry Yanowitz

The 32nd Annual Mermaid Parade gets rolling on Saturday at 1:00pm. The free event is one of the most hugely crowded days of the year in Coney Island. If you’re not marching, where are the best places to spectate and take photos? Anywhere along Surf Avenue from the parade’s starting point at West 21st Street to West 10th Street, where it turns to go onto the Boardwalk. You’ll miss the antique cars and motorized floats if you opt for the backdrop of the Cyclone on West 10th and the seaside atmosphere of the boardwalk. This year, the parade disbands at Steeplechase Plaza, where the Parachute Jump is located on the boardwalk at West 17th Street.

Mermaid Parade Barry Yanowitz

Coney Island Mermaid Parade, June 19, 2010. Photo © Barry Yanowitz

ATZ asked photographer Barry Yanowitz, who grew up in Coney Island and whose splendid photos from past parades are featured in this post, to share his strategy for Saturday. “On the parade route itself, my favorite spot is across from Nathan’s – that makes a great backdrop. The only problem is that this spot gets very crowded very fast so you have to stake out a spot early.” Yes, it bears repeating. GET THERE EARLY. Latecomers will not be able to navigate due to the crowds and crossing Surf Avenue while parade is in progress is iffy due to NYPD barricades.

Mermaid Parade Barry Yanowitz

Spectators stand on scaffolding on north side of Surf Ave. at Coney Island Mermaid Parade, June 23, 2012. Photo © Barry Yanowitz

“My favorite part of shooting the Mermaid Parade is actually not on the parade route itself,” says Barry. “It’s all the activity around it before and after! I love all the behind the scenes moments of participants getting ready and casually hanging out in Coney Island in their costumes.”

The best place to take photos before the parade is the staging area on West 21st Street from 10:30am till 12:30pm. “You do not have to make reservations to take pictures on West 21st Street. You just have to pay $20 in advance or day of, CASH ONLY,” according to Coney Island USA’s handy set of Mermaid Parade FAQs. “If you are Working Press with an NYPD Press Pass, you can enter the West 21st Street staging area for free.”

Mermaid Parade Barry Yanowitz

Coney Island Mermaid Parade Staging Area, June 18, 2011. Photo © Barry Yanowitz

One of ATZ’s fave viewing spots is from the judges’ reviewing stand, where paraders stop to do choreographed dance numbers for “Mayor” Dick Zigun, King Neptune and Queen Mermaid and bribe the judges with goodies. You can buy a judgeship –yes, only in Coney!– for the price of a $150 “Big Spender” membership with non-profit Coney Island USA, which produces the parade. The judgeship entitles you to VIP seating on the canopied reviewing stand (Surf Avenue, between West 19th and 20th Streets), a Mermaid Parade Judge T-Shirt, and bribes.

“This year, instead of one, there will be three official stopping points for marchers to do their routines,” says Meryl Vladimer of Coney Island USA. The performance stops are the judges reviewing stand at 20th Street, in front of Nathan’s Famous at Surf and Stillwell Avenues, and in front of Coney Island USA at Surf and West 12th Street.

After the parade, everywhere is a good spot, as mermaids and pirates cavort on the beach and boardwalk, have a drink at Ruby’s Bar, and go for a spin on the rides. If you can’t make it to Coney on Saturday afternoon, there’s the Mermaid Parade Ball from 6pm till midnight at MCU Park. General admission is $35, VIP for $100 available online only.

Mermaid Parade Barry Yanowitz

Coney Island Mermaid Parade, June 23, 2012. Photo © Barry Yanowitz

Related posts on ATZ…

June 30, 2012: Photo of the Day: Queen Mermaid Annabella Sciorra Opening the Ocean

June 16, 2011: Last Chance to See Mermaid Parade Before It Turns 30!

January 2, 2010: Photo Album: Coney Island Boardwalk, New Year’s Day 2010

June 22, 2009: A Judge’s Photo Album of the 2009 Coney Island Mermaid Parade

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Coney Island signage

Coney Island signage in Deno’s Wonder Wheel Park with Luna Park’s Electro Spin, Air Race and Cyclone in background. March 21, 2014. Photo © Tricia Vita

Coney Island’s amusements officially open for the season in just one day–on Palm Sunday! Freebies abound at the People’s Playground for early birds who relish being among the first as well as for casual visitors all day long.

–The first 100 people on line at both the landmark Cyclone and Wonder Wheel will get a free ride. Rides open after the 11am Blessing of the Rides at Deno’s Wonder Wheel Park and the 11:45am Egg Cream Christening at the Cyclone. For the rest of the day, a ride on the Cyclone, which usually costs $9, will be discounted to $6. At Deno’s, over 200 Coney Island kids from the local Salt and Sea Mission will be treated to free rides, toys and Easter bags. In addition to face-painters and stiltwalkers, Ray Balloons will be on hand to make free balloon animals for visitors and DJ Joe will spin tunes on the Boardwalk.

face-painters, balloon artists, a DJ, and stilt-walkers

–The Coney Island History Project‘s exhibition center, where historic artifacts, photographs, maps, ephemera and films are on view, offers free admission from 1 till 6pm. Visitors are invited to take free souvenir photos with the Spook-A-Rama Cyclops or an original Steeplechase horse. Next door to the History Project are windows featuring the dancing doll “Miss Coney Island” and the miniature animated rides of “Coney Island Always.” “25 cents to laugh. 25 cents to smile.”

Coney Island Always

Coney Island Always. 25 cents To Laugh and Feel Good. West 12th St, Coney Island. April 8, 2012. Photo © Tricia Vita/me-myself-i via flickr

–Coney Island USA’s Noisefest is a free event from 2 till 5pm featuring Rock ‘n’ Roll Karaoke with the band Mystical Children and a “Follow the Bouncing Ball Vintage Movie Singalong” by the Museum of Interesting Things.

Rita’s Italian Ice is celebrating the Grand Opening of its Coney Island store by offering free regular size ices to visitors all day Sunday as well as Monday.

The rides at Luna Park, Deno’s Wonder Wheel Park, 12th Street Amusements and the Eldorado Bumper Cars will continue spinning daily through April 22nd during spring break for New York City’s public schools. For the rest of April and May, the rides will be open weekends until Memorial Day Weekend, when the daily schedule kicks off for the summer.

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February 28, 2014: Photo Album: Wonder Wheel Park Preps for Coney Island’s Opening Day

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

March 25, 2013: Photo of the Day: Palms on Palm Sunday in Coney Island

March 28, 2012: Photo Album: Looking Back at Coney Island’s Opening Day

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Coney Island USA Gala.

Coney Island USA Gala, 2012. Photo © Norman Blake

On Saturday, the Coney Island Sideshow, Burlesque at the Beach and an entourage of quirky entertainers take over Webster Hall in Manhattan for Coney Island USA’s Spring Gala. Highlights of the Ides of March party include the mock assassination of Caesar, a Mini-Mermaid Parade, and over 50 performers from go go and burlesque dancers to sideshow sword swallowers and fire eaters. Tickets for the annual fundraiser start at $100. Online ticket sales end Friday, March 14th at 5pm. Tickets at the door at Webster Hall on day of show beginning at 6:30pm.

Coney Island USA Spring Gala 2014, Saturday, March 15th, 7pm – 11pm. Webster Hall, 125 East 11 St, between 3rd and 4th Ave, New York, NY 10003

Coney Island USA Gala

Sasha FireGypsy Gaulin at Coney Island USA Gala, 2012. Photo © Norman Blake

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February 19, 2014: Five Coney Island Photographers Whose Work You Should Know

December 31, 2013: Amusing the Zillion’s Coney Island 2013 Year in Review

November 25, 2013: Coney Island Freak Show-Inspired Beer Takes A New Ride

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

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Rsuh Aaron Hicks

Sideshow performer Rush Aaron Hicks. Photo via Facebook

Black history month is over and guess what? There are people who still don’t know blackface is never okay. Last year, it was Brooklyn State Assemblyman Dov Hikind, who wore an afro wig and brown makeup to a Purim party, and whose apologies showed his ignorance. Now New York’s sideshow and burlesque community is in a furor over the news that rubber skin man Rush Aaron Hicks did his act in blackface at the Lower East Side’s Palace of Variety, the Slipper Room, on Friday.

Initially, the performer tried to brush off criticism by posting that he did it “at random” and wasn’t racist because he “slept with two black girls this year,” which only made matters worse and provoked a rebuke on the blog Jezebel. Since then, all posts on his Facebook page that are critical of him, including outraged comments as well as friendly advice from members of New York’s sideshow and burlesque world, are being deleted.

Al G Field Minstrels

Circa 1910 Poster for Minstrel and Vaudeville Comedian Nick Hufford. Al G Field Minstrels, Otis Lithograph Co. Library of Congress Collection

What’s next for this young performer? An apology followed by an assignment to read a few books on the history of blackface and minstrelsy and write a report on what he has learned would be in order. James Habacker, artistic director of the Slipper Room, told ATZ:

The Slipper Room has always been a place that has welcomed diversity. Over the years our stage has been graced by people of every ethnicity, sexual orientation, body type, and proclivity. We do not now, nor will we ever have, a policy of telling artists what they can and can’t do in their acts. Rush Hicks made a poor choice in doing blackface. His unfortunate comments after the fact have only served to make matters worse for him. We had a few bookings with him for this spring, which we have cancelled, to give him time to reflect on his actions and their consequences.

Last season, Hicks was in the cast of the Coney Island Circus Sideshow but his scheduled appearance at the organization’s Gala later this month has been cancelled. Coney Island USA artistic director Dick Zigun told ATZ in an email:

Yes I am aware of this sad controversy. Rush is not currently under contract with CIUSA. His questionable performance took place at the Slipper Room and he was in no way there on behalf of CIUSA . He was scheduled to perform with us in a few weeks and that appearance has been cancelled.

No performer has ever appeared on any CIUSA stage in blackface. Whether or not Rush ever appears with us again will depend on his apologies and actions regarding this incident. I will personally be monitoring his personal and performance statements

William H. West's Big Minstrel Jubilee

Circa 1899 Poster of Carroll Johnson as himself and in blackface. William H. West’s Big Minstrel Jubilee. Strobridge Litho. Co., Library of Congress Collection

The Brooklyn-based performer was born with vascular Ehlers Danlos syndrome, a condition that gives him hypermobile joints and the ability to stretch his skin in the tradition of classic sideshow acts like The Rubber Skin Man and The Elastic Man. Hicks usually appears in whiteface, as seen in photos on his Facebook page. On Friday night at the Slipper Room, after showing up without a costume and white greasepaint, he decided on the spur-of-the-moment to do his act nude and in black makeup, according to a YouTube video which is now “private.”

Despite the furor on social media, Hicks is not without supporters. One friend recommends that Hicks’ critics should “get so excited about police surveillance, NSA encroachment, violent hate crimes, genetic modification of food, pollution, pay inequality and other things that actually call for 700 comments on a Facebook page and an article in Jezebel and others.” Steve Peluso, who produces a show at Lucky 13 Saloon, thinks the controversy will be good for business. As he says on Facebook:

Congratulations Rush Aaron Hicks. You are doing exactly what any good clown should. Playing the fool to expose the foolishness of others. Plus you got LOADS of FREE advertising for yourself, The Slipper Room and every other venue and performer/producer who works with you. Including me!

Thanks for saving me the expense of a full page layout in the Voice for our shows. I’m one of the few producers who understand that in showbiz Controversy like this is simply… GOLD!

The vintage posters shown above are from the Library of Congress’s collection of more than 175 original lithographs documenting the history of 19th and early 20th century minstrel shows.

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November 4, 2011: Up for Auction: Ringling Bros Circus Side Show Poster

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Wonder Moon cCney Island

Wonder Moon in Coney Island, March 26, 2013. Photo © Bruce Handy

One night last March, as Coney Island’s amusement parks stood dark and silent, a full moon peered over the track of the landmark Cyclone roller coaster and the Wonder Wheel’s “Thrills” sign. Surf Avenue resident and “street photographer” Bruce Handy was taking his daily photo walk with a friend and brought home this exquisite capture. Beginning on Saturday, “A Stroll Through Coney Island Among Friends,” a photo exhibit featuring the work of five Coney Island photographers and friends who take photos of the People’s Playground year-round on a daily or weekly basis will be on view at Coney Island USA.

Bruce Handy, Jim McDonnell, Norman Blake, Kenny Lombardi and Eric Kowalsky are longtime friends of ATZ and contributors to this blog, so we selected five favorite photos from our archive for this post. You should know the work of these local photographers because in contrast to the many world-renowned photographers, occasional visitors and tourists who are drawn here, they know Coney inside out and in all of its seasons.

Rubys

Rubys Old Tyme Bar and Grill. November 20, 2010. Copyright © Kenny Lombardi 2010. All Rights Reserved

The show’s title should be taken literally as well as metaphorically because these friends are often seen together, cameras in hand, riding the Wonder Wheel at sunset and strolling on the boardwalk and the pier. Bruce Handy and Eric Kowalsky live right across the street from Coney Island’s amusement parks while Jim McDonnell resides a couple of subway stops away. Brooklynites Norman Blake and Kenny Lombardi are official photographers for Coney Island USA, where they take photos of sideshow and burlesque performers and mermaids galore. Norman’s delightfully quirky photos of kite flying on the beach and a sea lion smooch at the Aquarium have appeared on ATZ, as have Kenny’s atmospheric photos of the Boardwalk bars Ruby’s and Cha Cha’s.

Anjelica performing during the opening night party at the 2007 Coney Island Film Festival. © 2007 Norman Blake. All rights reserved. NB Photo Flash via flickr

Anjelica performing during the opening night party at the 2007 Coney Island Film Festival. © 2007 Norman Blake. All rights reserved. NB Photo Flash via flickr

As members of the Coney Island Polar Bear Club, Bruce Handy and Jim McDonnell are among the hardy group who go for Sunday swims from November through April. On the Fourth of July back in 2011, Jim took the amazing shot below of Coney’s beach brimming with colorful umbrellas, which calls to mind photos from the 1930s and ’40s of the beach jam-packed with people, sans umbrellas. Among other notable photos of Jim’s that have appeared on ATZ are his heartbreaking set of images shot the day after Superstorm Sandy struck Coney Island. Jim, who works professionally as a footage guru as well as a photographer for Luna Park, has been compiling a summer’s worth of dance moves into “Coney Island Dancing” videos every September since 2010.

Beach Umbrellas in Coney Island

Beach Umbrellas in Coney Island. July 4, 2011. Photo © Jim McDonnell via smugmug

Eric Kowalsky, 23, is like a kid brother to the other four photographers, who are in their 40s and 50s. Born and raised in Coney Island, he takes his inspiration from his grandfather Abe Feinstein, who has been documenting Coney Island since he moved to Luna Park Houses with his family in 1962. Among the notable photos by Eric that are posted on ATZ are images of the demolition of Thor Equities-owned Henderson Building and the Bank of Coney Island. On a happier note, two icons of American air and space history meet in Eric’s awesome photo of the Space Shuttle Enterprise flying over the Parachute Jump in 2012.

“A Stroll Through Coney Island Among Friends,” Saturdays and Sundays, February 22 -April 6, 12pm to 5pm. Opening reception on February 22 from noon to 5pm. Coney Island USA Shooting Gallery/Arts Annex, 1214 Surf Avenue, Coney Island

Space Shuttle over Coney Island

Space Shuttle Enterprise Flies Over Coney Island’s Parachute Jump. April 27, 2012. Photo © Eric Kowalsky. All Rights Reserved

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December 31, 2013: Amusing the Zillion’s Coney Island 2013 Year in Review

December 9, 2013: Photo Album: First Snow of the Season in Coney Island by Bruce Handy

September 17, 2013: ATZ’s Top 10 Coney Island Film Festival Picks

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

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New York Aquarium

Cotton Candy Vendor in front of New York Aquarium. Photo © Tricia Vita

Imagine having a summer job in Coney Island, where you can eat cotton candy for lunch and go for a swim after work. Coney’s amusement parks and attractions, which open for the season on April 13, generally hold their first job screening in late February (Scroll down for an update on registering for this year’s first screenings on March 4th and 6th. The second series of job screenings will be on April 21 and 22.) A few businesses and non-profits are already advertising for year-round and seasonal help.

The New York Aquarium is seeking Teaching Fellows for a 12 week program from June through August. “The WCS Education Department’s Conservation Education Fellowship program is a unique opportunity for current undergraduate students, recent college graduates, and graduate students to explore conservation education,” according to the job description. Fellows teach summer camp programs for children. One year prior teaching experience and educational background in ecology, environmental science or education is preferred. Pay is $12/hr. Check the Wildlife Conservation Society’s Careers page for details.

Coney Island Lifeguard

Coney Island Lifeguard. Photo © Joe Fishman. All Rights Reserved

If you want to be a New York City Parks lifeguard, you’ve got another week to take the qualifying test for the 2014 summer season. The test is being held on January 17th at Abraham Lincoln High on Ocean Parkway. Additional dates and sites in the five boroughs are listed on the “Become a Lifeguard” page of the New York City Parks Department’s website. A Parks spokesman tells ATZ that assignments are by seniority, but lifeguards may request a preferred or convenient location such as Coney Island Beach. Lifeguards work 48 hours per week and earn a minimum of $13.57 per hour for a weekly salary of over $650.

Pool at New Coney Island YMCA

The Coney Island YMCA has a four-lane lap pool and a recreational pool. Photo courtesy YMCA of Greater New York

The beautiful new Coney Island YMCA on Mermaid Avenue opened in December and still has many year-round job openings. They are hiring lifeguards and fitness coaches, as well as instructors of swimming, ballet, tae kwon do, and group exercise. Other positions include property manager, child watch aide and porter. The Coney Island facility houses the largest aquatic center of any YMCA in New York City and offers some pretty nice perks. YMCA part-time and full-time employees receive free individual memberships and are encouraged to use all parts of the facility when they are not working to support a healthy lifestyle. Full-time employees receive a family membership, and part-time employees receive a discount for all family members. Visit the YMCA’s career opportunities page to apply.

lola star

Lola Star Boutique, Coney Island Boardwalk. Photo © Tricia Vita

Lola Star Boutique, which has locations on the Boardwalk and in Stillwell Terminal, is hiring a store manager. “Our sales associates are more like Hosts and Hostesses at a party rather than a conventional sales clerk. We are looking for a store manager that will go above and beyond in maintaining our shops, welcoming guests, managing employees and creating a unique and delightful experience,” says the ad on Craigslist. “You’ll spend your days by the ocean meeting a diverse array of people from all over the world. Everyday is a new adventure! You’ll also be encouraged to express your stylistic individuality. You’ll spend your days by the ocean meeting a diverse array of people from all over the world. Everyday is a new adventure! You’ll also be encouraged to express your stylistic individuality.”

Coney Island Bar & Grill

Coney Island Bar & Grill, Surf Avenue, coney Island. Photo © Tricia Vita

Coney Island Bar and Grill, formerly known as Bratva Bar, is on the north side of Surf Avenue near West 12th Street. They’re seeking a cook with at least three years experience as a line or lead line cook who has experience working all stations in the kitchen. “We are looking for someone who is willing to grow with us, share ideas and most of all have a passion for the kitchen,” says their ad. “You must also be very RELIABLE; looking for someone we can count on. Be available for lunch, brunch, late night.”

Across Surf Avenue, arts organization Coney Island USA, which runs Sideshows by the Seashore and the Mermaid Parade, is seeking a Book-keeper/Office Manager with a B.A. in Accounting or Business Management. “Responsibilities include day to day financial management through Quickbooks, running weekly payroll, preparation of financial reports, maintenance of files and overall administrative support for the organization. Experience in the not-for-profit sector preferred.”

UPDATE February 23, 2014:

The Alliance for Coney Island has partnered with HireNYC, Brooklyn Workforce1 and NYC Department of Small Business Services to host this year’s screenings for seasonal jobs in Coney Island. The first round of screenings are for jobs at Luna Park, Deno’s Wonder Wheel Park and Nathan’s. Among the new employers at the Coney Island job fair will be Rita’s Italian Ice, which is set to open this spring on Surf Avenue. Available positions include Ride and Game Operators, Food and Beverage Service, and Customer Service/Retail Sales. Candidates must register online prior to attending one of the screening events scheduled for Tuesday, March 4th and Thursday, March 6th in Coney Island. More information regarding the available jobs and a link to online registration is available here. You can see a listing of Luna Park’s open positions here.

Coney Island USA

Neon sign at Coney Island USA. Photo © Bruce Handy via flickr

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December 4, 2013: Curator of the Unusual Seeks Sideshow Freaks & Working Acts for 2014

September 13, 2013: Coney Island Always: Visiting the Big CI Year-Round

February 24, 2012: Summer Jobs: From Coney Island to the Carnival Midway

December 22, 2011: Wanna Be A Coney Island Lifeguard This Summer?

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Freak Bar

Coney Island Lager- Old and New Labels– and Coney Island Albino Python at Coney Island USA’s Freak Bar. November 10, 2013. Photo © Tricia Vita

When Shmaltz’s line of award-winning Coney Island Craft Lagers were launched in 2008, a trio of Coney Island USA sideshow performers were immortalized on the labels and played a part in the marketing campaign. “It just made perfect sense to include the performers,” said the brewery’s owner Jeremy Cowan in an interview with the Daily News at the time. “A portion of every bottle and every pint will go toward updating their building and keeping the spirits of Coney Island alive.”

Last week, at a bar in Manhattan’s Meatpacking District, the re-branded line was launched with new graphics and a new slogan: “Take the next ride with the Coney Island Brewing Company.” Cowan sold Shmaltz’s Coney Island beers in August to Alchemy and Science, a subsidiary of Boston Beer Co., which produces Samuel Adams, in a deal said in the press to be worth $2.9 million.

A new brewery and tasting room is planned at a yet-to-be decided location in Brooklyn, to replace their “World’s Smallest Brewery,” which had free space in Coney Island USA’s building until it got washed away by Sandy. But the non-profit arts organization that produces the Mermaid Parade, the Coney Island Circus Sideshow and other popular events is not a partner on the next ride.

Coney Island Brewery

Coney Island Brewing Co Launch Party at the Brass Monkey, November 18, 2013. Photo via Coney Island Brewing Facebook

“That agreement expired 19 months ago,” said Cowan, when ATZ asked him what the brand’s involvement with Coney Island has been since it was sold and their plans for the future. According to the terms of the sale, Cowan is still brewing some of the beers at Shmaltz’s brewery in upstate New York and advising A&S on Coney Island matters for at least five years. “I’ll be the liaison with the Alliance for Coney Island and the neighborhood and I’m still president of the NYC Brewers Guild.”

Last year after Sandy, Cowan organized a fundraiser by the nonprofit Guild at Brooklyn Brewery in which several breweries participated, raising $10,000 divided equally among three organizations –Rockaway Surf Club, Red Hook Initiative, and Coney Recovers. The Coney Island Brewing Company is a member of the one-year-old Alliance for Coney Island, which functions as a sort of Chamber of Commerce for businesses in the neighborhood and launched Coney Recovers to raise funds for the community after Sandy.

Coney Island Beer Taps

New Coney Island Brewing Co. Taps Mimic the Parachute Jump. Launch Party at the Brass Monkey in the Meatpacking District. November 18, 2013. Photo via Coney Island Brewing Facebook

Asked how much the new Coney Island Brewing Company plans to contribute to Coney Island and with whom it will forge partnerships, Cowan said, “Well, I don’t think they even know that right now and it’s probably something they can’t give a dollar amount to.”

The new owners also haven’t decided yet what to do with all of the brands. “Nothing is absolutely final but it’s kind of a mad dash to make the transition so they have a new logo for the brewing company,” says Cowan. “Mermaid Pilsner is the flagship. We’re still making Coney Island lager with our proprietary Funny Face that Dave Wallin did for me, changing some of the graphics around it, but that will still be available for sale on draft in the city.”

The new graphics feature Coney’s landmark Wonder Wheel, Cyclone and Parachute Jump amid a towering glass of Coney Island beer. There’s also a gorgeous new mermaid in the surf and the beer’s trademark Funny Face looks a bit less freaky without his facial tattoos. And the newly designed taps for draft beer mimic Coney Island’s Parachute Jump.

New graphics on display

New graphics on display at Brass Monkey Launch Party, November 18, 2013. Photo © Tricia Vita

At the time of the sale, new owner Alan Newman of A & S told Brewhound, “The goal is to broaden out the brand so it represents more than just the freak show and isn’t so scary,” he said. “We want to celebrate the amusement park, the beach, the boardwalk, the hot dogs and all of the things that make Coney Island interesting.”

Newman grew up in Long Island, and as a kid came to Coney Island when he was a teenager. “They want to make it wonderful and exciting and continue on with the project that we started,” Cowan tells ATZ. Alan Newman is also the author of “High on Business: The Life, Times, and Lessons of a Serial Entrepreneur” and the grand wizard of a brewery-sponsored annual Mardi Gras parade in Burlington, Vermont, where he lives.

Among the new beers that will be introduced are “Seas the Day,” an Indian pale lager with a Zoltar-like fortuneteller gracing the label and “Tunnel of Love,” described as “Watermelon Wheat” and featuring a couple seated in a romantic swan carriage on its label.

Coney Island Brewing Co

Posters for Coney Island Beer on display at Brass Monkey Launch Party, November 18, 2013. Photo © Tricia Vita

According to the Boston Business Journal, Boston Beer projected that it spent $3-$5 million on Alchemy & Science in 2012, the division’s first year, and expects to spend another $2-$4 million this year. A&S has also acquired L.A.’s Angel City Brewery, launched the Traveler Beer Co., and is developing the Just Beer brand after buying that name from another brewery. Boston Beer executives warned investors that the Alchemy & Science budget could increase again, and it’s not clear when A&S’s revenue will surpass its expenses, the story noted.

Meanwhile, the Coney beers are still sold at Coney Island USA’s Freak Bar, as Dick Zigun recently noted on twitter, when a follower called for a boycott after realizing Coney Island Brewing is no longer donating money from sales. “Such discussion is premature,” replied the Coney Island USA founder and Unofficial Mayor of Coney Island. Dick Zigun tweeted: “I’ve suggested no such thing-still serving it!” In response to a request for a quote for this story about Coney Island USA’s relationship with Coney Island Lager, Zigun sent an email: “I am restricted from commenting at this time.” (Update: On April 11th, the eve of Coney Island’s Opening Weekend, Zigun posted in reply to a question about the on the Coney Island Message Board: “The Freak Bar is open and serving…we are not (currently) serving the ‘specialty brands’ while we quietly try and resolve a legal dispute.”)

Coney Island Beer Posters

Posters at Coney Island USA’s Freak Bar. November 10, 2013. Photo © Tricia Vita

The beer is also sold in Coney Island at Ruby’s Bar, Paul’s Daughter, Applebee’s, Nathan’s, Tom’s, Peggy O’Neills, and Deno’s Wonder Wheel Park, says Cowan. “You can buy it in most places but we’re still a little company trying to compete with Coors Light and Budweiser. Six of every ten beers is a Budweiser product and in Coney Island Corona and Coors Light are monster brands, so trying to compete in some of those accounts to drink our beer instead is a real challenge.”

To that end, Cowan has done tastings and co-marketing with some of the Coney Island establishments. Next fall, during the shoulder season, he hopes to kick off an Oktoberfest-type of event in conjunction with the Alliance.

As for the new brick-and-mortar Coney Island Brewing Company, where small batches would be brewed, it may not even be in Coney Island. Cowan says they haven’t finalized where it’s going to be. “We’re looking in all of Brooklyn. We’d love to locate it in Coney Island if possible, but as you know it’s a very tricky place to find real estate. There are about four or five people who own the real estate in Coney Island, so they set the rents. If we find a way to work with them that’s fantastic. And there’s issues for us. Specifically, the infrastructure in Coney Island still needs to continue to be upgraded for utilities and sewer and water, basic needs of a small business and certainly a small manufacturing business.”

Mermaid Pilsner

Mermaid Pilsner – the New and the Old. Coney Island Brewing Company. Photo via Coney Island Brewery Facebook

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October 20, 2013: Photo Album: Four Transformations, One Year After Sandy

January 31, 2012: Remnant of Under Boardwalk Bar Found in Coney Island

October 11, 2011: Photo of the Day: Butterflies & Beer Island by Bruce Handy

May 11, 2010: 21st Century Bars: Coney Island’s Freak Bar Featured in New Book

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