On Sunday, the 112-year-old Coney Island Polar Bear Club went for their first swim of the 2015-2016 season on the same day the amusement rides went for their last spin of the year. Today, Mayor de Blasio gave the Polar Bears a shout-out in a release for NYC & Company’s new winter tourism campaign. Called Unlock NYC and taglined “Find a Winter Less Ordinary,” the campaign was launched on Monday at World Travel Market in London.
“There are endless reasons to love New York City in every season, but something special happens when the snow falls – from Lunar New Year celebrations in Flushing and the tree lighting in Rockefeller Center, to watching the Polar Bear Club brave the frigid waters on Coney Island,” says Mayor Bill de Blasio in the release. “People from around the world feel the pull of New York City, and with Unlock NYC visitors can find the hidden gems – the New Yorker’s New York – and experience our city on a budget.”
On January 1st in Coney Island, people travel from near and far to welcome the New Year by joining the Polar Bears’ annual dip in the icy Atlantic. “I believe we had approximately 2,500 swimmers participate, very similar to last year,” Dennis Thomas, president of the Coney Island Polar Bear Club told ATZ a few days after this year’s swim. The event attracted just as many spectators and raised more than $70,000 for Camp Sunshine, where children with life-threatening illnesses can enjoy a summer vacation.
The Coney Island Polar Bears, who have about 125 members, swim on Sundays at 1pm from November through April. If you want to join them for the 2016 New Year’s Day Dip or as a guest at a Sunday swim, here’s how.
Related posts on ATZ…
January 2, 2014: Coney Island Polar Bear Plunge’s Best Dressed of 2014
January 3, 2012: Record 3,000 “Do It” at Coney Island Polar Bear Plunge
December 18, 2011: Playing Santa at the Coney Island Polar Bear Plunge