Signage: Fresh Crispy Popcorn, Candy Caramel Apples

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Signage: Fresh Crispy Popcorn, Candy Caramel Apples

March 12, 2011 by Tricia

http://www.flickr.com/photos/27469924@N06/5514450245/

Vintage Sign inside Denny's Ice Cream, Coney Island. February 28, 2011. Photo © Tricia Vita/me-myself-i via flickr

After Denny’s Ice Cream Shop opens in April, we’ll be sure to post a close-up of their to die-for pistachio-banana soft serve in a sugar cone. With sprinkles on top! For now, here’s a vintage hand-painted sign that we just happened to see for the first time the other day. Passing by the Surf Avenue store, we found the metal shutter open a smidgen and called out a hello. Denny’s owner Dennis Corines rolled up the gate and invited us inside, where he and a helper were busy getting ready for the season’s opening day.

Denny has owned and operated the ice cream shop for 33 years, but it turns out the sign has been there even longer. How long? One Coney Islander tells ATZ that it was painted 40 years ago by Alex and Ethel Cohen, a couple whose first sign-painting shop was across from P.S. 239, now Mark Twain Junior High. The husband’s job was the lettering, the wife did the art. So much of Coney Island’s vernacular signage has been destroyed or is endangered by redevelopment, we’re happy to discover one sign that is safe and given pride of place.

Denny’s Ice Cream, 1212 Surf Avenue near Stillwell, Coney Island. 718-266-9371